Our verdict
Is Tuggs Chicken Coup a good dog food?
We score it 90/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete frozen fresh food for dogs of all life stages, with chicken heart, meat trimming and chicken liver as the main ingredients.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken heart
- Your dog avoids fish: the label lists salmon oil
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 38.5% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 13.10% · Fat 10.60%
Typical analysis (as fed)
| Nutrient | As fed | Dry matter |
|---|---|---|
| Protein | 13.10% | 47.60% |
| Fat | 10.60% | 38.50% |
| Fibre | 1% | 3.60% |
| Ash | 1.40% | 5.10% |
| Moisture | 72.50% | - |
Energy: 170 kcal/100g
Additives & feeding info
Feeding and storage
Feeding guide
s for an average adult dog. Active or working dogs may need more, less-active dogs less. Same guidelines apply across every recipe and our variety packs. Your dog's weight Recommended grams per day Recommended pouch size Amount of pouch per day (rounded) 1 - 5kg 80 - 180g 300g ¼ - ½ pouch 6 - 10kg 180 - 250g 300g ½ - ¾ pouch 11 - 18kg 330 - 420g 500g ⅔ - ¾ pouch 19 - 27kg 500 - 660g 700g ¾ - 1 pouch 28 - 40kg 660 - 840g 700g 1 - 1¼ pouch 40kg+ 840 - 980g 700g 1¼ - 1½ pouch Got Questions? Frequently Asked Questions Can't find what you're looking for? Email [email protected] shop--product-accordion#toggle"> How is tuggs made? We only use the be
Additives declared on the label
Nutritional additives
Vitamin A 2500 IU/kg; Vitamin D3 250 IU/kg; Vitamin E 20 mg/kg; Zinc (3b607) 20 mg/kg; Iron (3b108) 19 mg/kg; Manganese (3b502) 3 mg/kg; Copper (3b413) 2.5 mg/kg; Iodine (3b201) 0.6 mg/kg; Selenium 0.04 mg/kg
Ingredients (14)14 of 14 percentages printed
Estimated composition
- meat 65.0%
- veg 19.5%
- carb 12.3%
- oil 1.7%
- supplement 1.5%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Heart 15% | Chicken Heart | meat · good | 15 | 15.0 |
| 2 | Trimming 20% | Meat Trimming | meat · medium | 20 | 20.0 |
| 3 | Liver 10% | Chicken Liver | meat · good | 10 | 10.0 |
| 4 | Fresh Insect (20%) | Insects | meat · good | 20 | 20.0 |
| 5 | Carrot (9%) | Carrots | veg · good | 9 | 9.0 |
| 6 | Sweet Potato (8.3%) | Sweet Potatoes | carb · good | 8.3 | 8.3 |
| 7 | Broccoli (9.5%) | Broccoli | veg · good | 9.5 | 9.5 |
| 8 | Quinoa (4%) | Quinoa | carb · good | 4 | 4.0 |
| 9 | Sunflower Oil (1.5%) | Sunflower oil | oil · good | 1.5 | 1.5 |
| 10 | Minerals (0.5%) | Vitamins and minerals | supplement · medium | 0.5 | 0.5 |
| 11 | Brewer’s Yeast (1%) | Yeast | supplement · good | 1 | 1.0 |
| 12 | Salmon Oil (0.20%) | Salmon Oil | oil · good | 0.2 | 0.2 |
| 13 | Kelp Powder (0.5%) | Kelp | veg · good | 0.5 | 0.5 |
| 14 | Chia Seeds (0.5%) | Chia Seeds | veg · good | 0.5 | 0.5 |
- 1. Heart 15%15% declared15.0% estimated
- 2. Trimming 20%20% declared20.0% estimated
- 3. Liver 10%10% declared10.0% estimated
- 4. Fresh Insect (20%)20% declared20.0% estimated
- 5. Carrot (9%)9% declared9.0% estimated
- 6. Sweet Potato (8.3%)8.3% declared8.3% estimated
- 7. Broccoli (9.5%)9.5% declared9.5% estimated
- 8. Quinoa (4%)4% declared4.0% estimated
- 9. Sunflower Oil (1.5%)1.5% declared1.5% estimated
- 10. Minerals (0.5%)0.5% declared0.5% estimated
- 11. Brewer’s Yeast (1%)1% declared1.0% estimated
- 12. Salmon Oil (0.20%)0.2% declared0.2% estimated
- 13. Kelp Powder (0.5%)0.5% declared0.5% estimated
- 14. Chia Seeds (0.5%)0.5% declared0.5% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-15
Brand and contact: Tuggs
- Website
- https://www.tuggs.uk/
- Contact page
- tuggs.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Scored with
- Model v3 (methodology)
- Product page
- www.tuggs.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 4.7/5 · 617 reviews
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
We work out the score out of 100 by combining several factors. The overall quality of the ingredient list contributed +8.3 points, and the meat content contributed +5.7 points. The processing format had a negative effect at -2.4, while being labelled nutritionally complete contributed +2.3. Together these give a final score of 90 out of 100.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.9 | 9.191 | +8.28 |
| Meat share of dry matter | 59.6% | 0.096 | +5.72 |
| Carb share of dry matter | 18.3% | -0.115 | -2.11 |
| Oil share of dry matter | 5.5% | -0.092 | -0.51 |
| Vegetable share of dry matter | 12.0% | -0.005 | -0.06 |
| Supplement share of dry matter | 4.5% | -0.012 | -0.06 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Fresh × high meat | 1.0 | 11.084 | +11.08 |
| Processing multiplier | 1.10 | 33.786 | +37.16 |
| Processing: Fresh Frozen | yes | -2.354 | -2.35 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.9 | 9.191 | +8.28 |
| Meat share of dry matter | 59.6% | 0.096 | +5.72 |
| Carb share of dry matter | 18.3% | -0.115 | -2.11 |
| Oil share of dry matter | 5.5% | -0.092 | -0.51 |
| Vegetable share of dry matter | 12.0% | -0.005 | -0.06 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 4.5% | -0.012 | -0.06 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 0.0% | -0.106 | +0.00 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 1.0 | 11.084 | +11.08 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.10 | 33.786 | +37.16 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | yes | -2.354 | -2.35 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -1.74
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 90.3
- Final score
- 90/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 13.1 | 47.6 (band 27.818181818181813 to 40%) | 100 |
| Fat | 10.6 | 38.5 (band 8.499999999999998 to 20%) | 100 |
| Fibre | 1 | 3.6 (band 0.5 to 5%) | 100 |
| Energy (kcal/100g) | 170 | 618.2 | 100 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score.
Declared fortification: 9 nutritional additives on the label
- Vitamin A 2500 IU/kg
- Vitamin D3 250 IU/kg
- Vitamin E 20 mg/kg
- Zinc (3b607) 20 mg/kg
- Iron (3b108) 19 mg/kg
- Manganese (3b502) 3 mg/kg
- Copper (3b413) 2.5 mg/kg
- Iodine (3b201) 0.6 mg/kg
- Selenium 0.04 mg/kg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (100% of the recipe mass) (voluntary) | 20/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Complete source of protein (on page) | Functional | not checkable | Manufacturer assertion |
| Palatable and easily digestible (on page) | Functional | not checkable | Manufacturer assertion |
| Leaner protein, making it great for overweight pooches (on page) | Functional | not checkable | Manufacturer assertion |
| Vet formulated (on page) | Functional | not checkable | Manufacturer assertion |
| Human-grade (on page) | Content | not checkable | Manufacturer assertion |
| Freshly prepared (on page) | Content | not checkable | Manufacturer assertion |
| No nasties (on page) | Free-from | not checkable | Manufacturer assertion |
| High in B vitamins to boost energy, and selenium and zinc to support a healthy immune system (on page) | High/low level | not checkable | Manufacturer assertion |
| Highly digestible (on page) | Functional | not checkable | Manufacturer assertion |
| Complete and balanced as per FEDIAF guidelines for dogs of all life-stages (on page) | Functional | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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