ASA ruling upheldThe Pack: A paid-for Facebook post and a post on a dog food retailer’s Facebook page misleadingly implied that a plant-based diet was healthier for dogs than a meat-based diet and made misleading and unsubstantiated environmental claims. ASA ruling, November 2022
The Pack Oven Baked Crunchy Feast Superfood Vegan
Dry Baked · completeClear label
Our verdict
Is The Pack Oven Baked Crunchy Feast Superfood Vegan a good dog food?
We score it 50/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete baked dry food for dogs of all life stages, with potatoes, sweet lupin flour and peas as the main ingredients.
60% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Doesn't list chicken, beef, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids grain: the label lists rice protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 25% · Fat 14%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 25% |
| Fat | 14% |
| Fibre | 3.70% |
| Ash | 8.10% |
| Moisture | 10% |
| Omega-3 fatty acids | 1% |
| Omega-6 fatty acids | 1.80% |
| Calcium | 1% |
| Phosphorus | 0.80% |
Additives & feeding info
Feeding and storage
Feeding guide
Follow the feeding and transition guide to determine the correct amount to feed. Can be fed alongside current food by mixing with the current food and following the feeding and transition guide.
Additives declared on the label
Nutritional additives
Vitamin A 4000IU; Vitamin D3 1500IU; Vitamin E 300mg; DL-Methionine 5000mg; Taurine 1500mg; Lysine 5000mg; Iron (Iron (II) Sulphate Monohydrate); Copper (Copper (II) Sulphate Pentahydrate) 10mg; Zinc (Zinc Chelate of Glycine Hydrate) 120mg; Manganese (Manganous Sulphate Monohydrate) 30mg; Iodine (Calcium Iodate Anhydrous) 1.5mg; Selenium (Selenised Yeast - Saccharomyces cerevisiae, inactivated) 0.3mg
Ingredients (34)60% of the recipe is estimated
Estimated composition
- veg 48.4%
- carb 37.6%
- oil 7.7%
- supplement 3.7%
- additive 2.7%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Dried Potato Flakes | Potatoes | carb · medium | - | 2.9 |
| 2 | Sweet Lupin Flour (10%) | Sweet Lupin Flour | carb · medium | 10 | 10.0 |
| 3 | Green Peas (10%) | Peas | veg · good | 10 | 10.0 |
| 4 | Rapeseed Oil | Rapeseed oil | oil · good | - | 2.9 |
| 5 | Rice Protein (7%) | Rice Protein | carb · medium | 7 | 7.0 |
| 6 | Pea Protein (7%) | Pea protein | carb · medium | 7 | 7.0 |
| 7 | Potato Protein 7%) | Potato protein | carb · medium | - | 2.8 |
| 8 | Dried Sweet Potato (5%) | Sweet Potatoes | carb · good | 5 | 5.0 |
| 9 | Naked Oats | Oats | carb · medium | - | 2.8 |
| 10 | Hydrolyzed Yeast | Hydrolysed Yeast | additive · medium | - | 2.7 |
| 11 | Minerals | Vitamins and minerals | supplement · medium | - | 2.7 |
| 12 | Peanut Butter | Peanut Butter | veg · medium | - | 2.6 |
| 13 | Olive Oil | Olive oil | oil · good | - | 2.5 |
| 14 | Dried Alfalfa | Alfalfa | veg · good | - | 2.5 |
| 15 | Yeast (Saccharomyces Cerevisiae) (1%) | Yeast | supplement · good | 1 | 1.0 |
| 16 | Linseed | Linseed | veg · good | - | 2.4 |
| 17 | Dried Pumpkin | Pumpkin | veg · good | - | 2.4 |
| 18 | Dried Apple | Apples | veg · good | - | 2.3 |
| 19 | Algae Oil | Algae Oil | oil · good | - | 2.3 |
| 20 | Dried Chicory (a natural source of FOS and inulin) | Chicory | veg · good | - | 2.2 |
| 21 | Fermented Rye (0.1%) | Rye | carb · good | 0.1 | 0.1 |
| 22 | Dried Vegetables - Spinach | Vegetables | veg · medium | - | 2.2 |
| 23 | Tomato | Tomato | veg · good | - | 2.1 |
| 24 | Beetroot | Beetroot | veg · good | - | 2.1 |
| 25 | Dried Algae - Seaweed | Seaweed | veg · good | - | 2.0 |
| 26 | Spirulina | Spirulina | veg · good | - | 1.9 |
| 27 | Dried Fruits - Cranberry | Fruit | veg · medium | - | 1.9 |
| 28 | Blueberry | Blueberries | veg · good | - | 1.8 |
| 29 | Dried Herbs & Spices - Chamomile | Chamomile | veg · good | - | 1.8 |
| 30 | Marigold | Calendula | veg · good | - | 1.7 |
| 31 | Nettle | Nettles | veg · good | - | 1.7 |
| 32 | Turmeric | Turmeric | veg · good | - | 1.6 |
| 33 | Parsley | Parsley | veg · good | - | 1.6 |
| 34 | Sage. | Sage | veg · good | - | 1.5 |
- 1. Dried Potato Flakes2.9% estimated
- 2. Sweet Lupin Flour (10%)10% declared10.0% estimated
- 3. Green Peas (10%)10% declared10.0% estimated
- 4. Rapeseed Oil2.9% estimated
- 5. Rice Protein (7%)7% declared7.0% estimated
- 6. Pea Protein (7%)7% declared7.0% estimated
- 7. Potato Protein 7%)2.8% estimated
- 8. Dried Sweet Potato (5%)5% declared5.0% estimated
- 9. Naked Oats2.8% estimated
- 10. Hydrolyzed Yeast2.7% estimated
- 11. Minerals2.7% estimated
- 12. Peanut Butter2.6% estimated
- 13. Olive Oil2.5% estimated
- 14. Dried Alfalfa2.5% estimated
- 15. Yeast (Saccharomyces Cerevisiae) (1%)1% declared1.0% estimated
- 16. Linseed2.4% estimated
- 17. Dried Pumpkin2.4% estimated
- 18. Dried Apple2.3% estimated
- 19. Algae Oil2.3% estimated
- 20. Dried Chicory (a natural source of FOS and inulin)2.2% estimated
- 21. Fermented Rye (0.1%)0.1% declared0.1% estimated
- 22. Dried Vegetables - Spinach2.2% estimated
- 23. Tomato2.1% estimated
- 24. Beetroot2.1% estimated
- 25. Dried Algae - Seaweed2.0% estimated
- 26. Spirulina1.9% estimated
- 27. Dried Fruits - Cranberry1.9% estimated
- 28. Blueberry1.8% estimated
- 29. Dried Herbs & Spices - Chamomile1.8% estimated
- 30. Marigold1.7% estimated
- 31. Nettle1.7% estimated
- 32. Turmeric1.6% estimated
- 33. Parsley1.6% estimated
- 34. Sage.1.5% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: The Pack
- Website
- https://thepackpet.com/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- thepackpet.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The product scored 50 out of 100. The overall quality of the ingredient list contributed +6.8 points. The processing format contributed -6.7, while ingredients without printed percentages contributed -6.3 and the carbohydrate content contributed -5.2.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.82 |
| Carb share of dry matter | 45.4% | -0.115 | -5.22 |
| Oil share of dry matter | 10.9% | -0.092 | -1.00 |
| Vegetable share of dry matter | 35.4% | -0.005 | -0.18 |
| Additive share of dry matter | 3.5% | 0.163 | +0.57 |
| Supplement share of dry matter | 4.8% | -0.012 | -0.06 |
| Undeclared quantities | 59.9% | -0.106 | -6.32 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | yes | -1.180 | -1.18 |
| Additive penalty | -3.25 | 0.222 | -0.72 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Baked | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.82 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 45.4% | -0.115 | -5.22 |
| Oil share of dry matter | 10.9% | -0.092 | -1.00 |
| Vegetable share of dry matter | 35.4% | -0.005 | -0.18 |
| Additive share of dry matter | 3.5% | 0.163 | +0.57 |
| Supplement share of dry matter | 4.8% | -0.012 | -0.06 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 59.9% | -0.106 | -6.32 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | yes | -1.180 | -1.18 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -3.25 | 0.222 | -0.72 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | yes | -6.713 | -6.71 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 50.2
- Final score
- 50/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 25 | 27.8 (band 18 to 40%) | 96.7 |
| Fat | 14 | 15.6 (band 5.5 to 20%) | 100 |
| Fibre | 3.7 | 4.1 (band 0.5 to 5%) | 100 |
| Calcium | 1 | 1.1 (band 0.5 to 2.5%) | 88.3 |
| Phosphorus | 0.8 | 0.9 (band 0.4 to 1.6%) | 94.4 |
| Calcium:phosphorus ratio | 1.3 | 1.3 (band 1 to 2%) | 85 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score.
Declared fortification: 12 nutritional additives on the label
- Vitamin A 4000IU
- Vitamin D3 1500IU
- Vitamin E 300mg
- DL-Methionine 5000mg
- Taurine 1500mg
- Lysine 5000mg
- Iron (Iron (II) Sulphate Monohydrate)
- Copper (Copper (II) Sulphate Pentahydrate) 10mg
- Zinc (Zinc Chelate of Glycine Hydrate) 120mg
- Manganese (Manganous Sulphate Monohydrate) 30mg
- Iodine (Calcium Iodate Anhydrous) 1.5mg
- Selenium (Selenised Yeast - Saccharomyces cerevisiae, inactivated) 0.3mg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (40.1% of the recipe mass) (voluntary) | 8/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Complete nutrition (on page) | Functional | not checkable | Manufacturer assertion |
| 100% Nutritionally Complete & Vet Approved (on page) | Functional | not checkable | Manufacturer assertion |
| Allergy friendly (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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