Our verdict
Is Imby Plant-Based a good dog food?
We score it 45/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for adult dogs, with sweet potatoes, oats and rice as the main ingredients.
99% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Doesn't list chicken, beef, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids grain: the label lists oats
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 24% · Fat 12%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 24% |
| Fat | 12% |
| Fibre | 4% |
| Ash | 7.50% |
| Moisture | 9% |
| Omega-3 fatty acids | 0.90% |
| Omega-6 fatty acids | 2.40% |
| Calcium | 1% |
| Phosphorus | 0.80% |
Energy: 353 kcal/100g
Additives & feeding info
Feeding and storage
Feeding guide
2 to 6 kg: 53 to 120 g/day; 6 to 10 kg: 120 to 176 g/day; 10 to 15 kg: 176 to 239 g/day; 15 to 25 kg: 239 to 351 g/day; 20 to 40 kg: 351 to 499 g/day; >40 kg: >500 g/day. Introduce gradually over 7 days (25%/50%/75%/100%).
Additives declared on the label
Nutritional additives
Vitamin A 20000 IU/kg; Vitamin D3 2000 IU/kg; Vitamin E 400 mg/kg; Vitamin C 200 mg/kg; Taurine 1500 mg/kg; Iron (3b103, 3b107) 50 mg/kg; Copper (3b405, 3b406) 10 mg/kg; Zinc (3b605, 3b612) 60 mg/kg; Manganese (3b503, 3b505) 40 mg/kg; Iodine (3b202) 1.5 mg/kg; Selenium (3b801) 0.2 mg/kg
Technological additives
Vegetable oil tocopherol extract (1b306(i))
Ingredients (29)99% of the recipe is estimated
Estimated composition
- carb 42.5%
- veg 19.3%
- supplement 15.2%
- oil 12.4%
- fibre 5.8%
- additive 4.8%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Sweet potatoes | Sweet Potatoes | carb · good | - | 8.1 |
| 2 | naked oats | Oats | carb · medium | - | 7.8 |
| 3 | white rice | Rice - white | carb · medium | - | 7.6 |
| 4 | green peas | Peas | veg · good | - | 7.3 |
| 5 | vegetable protein extract | Vegetable protein extracts | carb · poor | - | 7.1 |
| 6 | pea protein | Pea protein | carb · medium | - | 6.8 |
| 7 | pumpkin | Pumpkin | veg · good | - | 6.6 |
| 8 | olive oil | Olive oil | oil · good | - | 6.3 |
| 9 | canola oil | Rapeseed oil | oil · good | - | 6.1 |
| 10 | beet pulp | Beet Pulp | fibre · medium | - | 5.8 |
| 11 | minerals | Vitamins and minerals | supplement · medium | - | 5.6 |
| 12 | brewer's yeast | Brewer's Yeast | supplement · good | - | 5.3 |
| 13 | potato protein | Potato protein | carb · medium | - | 5.1 |
| 14 | yeast extract | Hydrolysed Yeast | additive · medium | - | 4.8 |
| 15 | chicory | Chicory | veg · good | - | 4.6 |
| 16 | MOS (mannan-oligosaccharides) | Mannanoligosaccharides | supplement · good | - | 4.3 |
| 17 | thyme (0.1%) | Thyme | veg · good | 0.1 | 0.1 |
| 18 | marjoram (0.1%) | Marjoram | veg · good | 0.1 | 0.1 |
| 19 | oregano (0.1%) | Oregano | veg · good | 0.1 | 0.1 |
| 20 | parsley (0.1%) | Parsley | veg · good | 0.1 | 0.1 |
| 21 | sage (0.1%) | Sage | veg · good | 0.1 | 0.1 |
| 22 | nettle (0.1%) | Nettles | veg · good | 0.1 | 0.1 |
| 23 | broccoli (0.05%) | Broccoli | veg · good | 0.05 | 0.05 |
| 24 | spinach (0.05%) | Spinach | veg · good | 0.05 | 0.05 |
| 25 | tomatoes (0.05%) | Tomato | veg · good | 0.05 | 0.05 |
| 26 | cranberries (0.05%) | Cranberries | veg · good | 0.05 | 0.05 |
| 27 | blueberries (0.05%) | Blueberries | veg · good | 0.05 | 0.05 |
| 28 | glucosamine hydrochloride (0.01%) | Glucosamine | supplement · good | 0.01 | 0.01 |
| 29 | chondroitin sulphate (0.01%) | Chondroitin | supplement · good | 0.01 | 0.01 |
- 1. Sweet potatoes8.1% estimated
- 2. naked oats7.8% estimated
- 3. white rice7.6% estimated
- 4. green peas7.3% estimated
- 5. vegetable protein extract7.1% estimated
- 6. pea protein6.8% estimated
- 7. pumpkin6.6% estimated
- 8. olive oil6.3% estimated
- 9. canola oil6.1% estimated
- 10. beet pulp5.8% estimated
- 11. minerals5.6% estimated
- 12. brewer's yeast5.3% estimated
- 13. potato protein5.1% estimated
- 14. yeast extract4.8% estimated
- 15. chicory4.6% estimated
- 16. MOS (mannan-oligosaccharides)4.3% estimated
- 17. thyme (0.1%)0.1% declared0.1% estimated
- 18. marjoram (0.1%)0.1% declared0.1% estimated
- 19. oregano (0.1%)0.1% declared0.1% estimated
- 20. parsley (0.1%)0.1% declared0.1% estimated
- 21. sage (0.1%)0.1% declared0.1% estimated
- 22. nettle (0.1%)0.1% declared0.1% estimated
- 23. broccoli (0.05%)0.05% declared0.05% estimated
- 24. spinach (0.05%)0.05% declared0.05% estimated
- 25. tomatoes (0.05%)0.05% declared0.05% estimated
- 26. cranberries (0.05%)0.05% declared0.05% estimated
- 27. blueberries (0.05%)0.05% declared0.05% estimated
- 28. glucosamine hydrochloride (0.01%)0.01% declared0.01% estimated
- 29. chondroitin sulphate (0.01%)0.01% declared0.01% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-10-07
Brand and contact: Imby
- Website
- https://imbypetfood.com/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-10-07
- Scored with
- Model v3 (methodology)
- Product page
- imbypetfood.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves a final score of 45 out of 100 based on several key factors. The overall quality of the ingredient list added +5.1 points. However, ingredients without printed percentages reduced the score by -10.5. Additionally, the processing format deducted -6.7 and the carbohydrate content contributed -4.9.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.09 |
| Carb share of dry matter | 42.9% | -0.115 | -4.94 |
| Oil share of dry matter | 18.1% | -0.092 | -1.67 |
| Vegetable share of dry matter | 4.3% | -0.005 | -0.02 |
| Additive share of dry matter | 6.4% | 0.163 | +1.04 |
| Supplement share of dry matter | 20.6% | -0.012 | -0.25 |
| Recipe graded poor | 7.1% | -0.065 | -0.46 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 7.1% | 0.060 | +0.42 |
| Undeclared quantities | 99.1% | -0.106 | -10.47 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -6.19 | 0.222 | -1.37 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.09 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 42.9% | -0.115 | -4.94 |
| Oil share of dry matter | 18.1% | -0.092 | -1.67 |
| Vegetable share of dry matter | 4.3% | -0.005 | -0.02 |
| Additive share of dry matter | 6.4% | 0.163 | +1.04 |
| Supplement share of dry matter | 20.6% | -0.012 | -0.25 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 7.1% | -0.065 | -0.46 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 7.1% | 0.060 | +0.42 |
| Undeclared quantities | 99.1% | -0.106 | -10.47 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -6.19 | 0.222 | -1.37 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 45.0
- Final score
- 45/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 24 | 26.4 (band 18 to 40%) | 92.8 |
| Fat | 12 | 13.2 (band 5.5 to 20%) | 100 |
| Fibre | 4 | 4.4 (band 0.5 to 5%) | 100 |
| Calcium | 1 | 1.1 (band 0.5 to 2.5%) | 88 |
| Phosphorus | 0.8 | 0.9 (band 0.4 to 1.6%) | 94 |
| Calcium:phosphorus ratio | 1.3 | 1.3 (band 1 to 2%) | 85 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 353 | 387.9 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 8 declared nutrients (combined weight 100); undeclared nutrients do not affect the score.
Declared fortification: 11 nutritional additives on the label
- Vitamin A 20000 IU/kg
- Vitamin D3 2000 IU/kg
- Vitamin E 400 mg/kg
- Vitamin C 200 mg/kg
- Taurine 1500 mg/kg
- Iron (3b103, 3b107) 50 mg/kg
- Copper (3b405, 3b406) 10 mg/kg
- Zinc (3b605, 3b612) 60 mg/kg
- Manganese (3b503, 3b505) 40 mg/kg
- Iodine (3b202) 1.5 mg/kg
- Selenium (3b801) 0.2 mg/kg
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (0.9% of the recipe mass) (voluntary) | 0.2/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
67/100 · limited — 3 checkable claims: 2 consistent, 1 contradicted.
Contradicted by the label
- "Is your food gluten-free? Yes. We only use rice and naked oats as grains, and these are gluten-free." — the declared label says otherwise on grain-free.
Consistent with the label
- "A meat-free recipe with no common allergens such as beef, chicken or lamb" — supported by the declared chicken data.
- "Complete NUTRITION FOR CONSCIOUS ADULT DOGS" — supported by the declared complete and balanced data.
9 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| A complete, meat-free dry dog food made with quality plant proteins and natural superfoods (on page) | Content | not checkable | Manufacturer assertion |
| Natural superfoods like pumpkin, spinach and cranberries (on page) | Content | not checkable | Manufacturer assertion |
| Hypoallergenic and completely meat-free (on page) | Content | not checkable | Manufacturer assertion |
| Low in calories, ideal for overweight or older dogs (on page) | Content | not checkable | Manufacturer assertion |
| Plant-based proteins for balanced daily energy (on page) | Content | not checkable | Manufacturer assertion |
| Balanced formula developed by vets (on page) | Functional | not checkable | Manufacturer assertion |
| Highly palatable kibble (on page) | Content | not checkable | Manufacturer assertion |
| A meat-free recipe with no common allergens such as beef, chicken or lamb (on page) | Free-from | consistent | Manufacturer assertion |
| No fillers or binders (on page) | Free-from | not checkable | Manufacturer assertion |
| Complete NUTRITION FOR CONSCIOUS ADULT DOGS (on pack) | Content | consistent | Manufacturer assertion |
| Is your food gluten-free? Yes. We only use rice and naked oats as grains, and these are gluten-free. (on page) | Free-from | contradicted | Manufacturer assertion |
| Plant-based food, more suitable for senior dogs or dogs that are overweight, because it contains less protein, more fibre, fewer calories and less fat (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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