Specific Adult Medium Breed

Dry Extruded · completeHigh meat

Poor
our rating

Our verdict

Is Specific Adult Medium Breed a good dog food?

We score it 41/100 (Poor). The main reasons are set out in "Why you might not" below, and every step of the calculation is shown under "How we calculated this score".

Complete extruded dry food for adult dogs, with wheat, maize gluten and fish meal as the main ingredients.

How we score

Only part of the analytical constituents are declared, so the nutritional picture is incomplete.

97% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.

Why you might choose it

  • Meat makes up an estimated 34% of the dry matter.
  • Declares energy content, which most labels omit.
  • Nutritionally complete: formulated to be fed as the whole diet.

Why you might not

  • 2 poor-graded ingredients make up about 30% of the recipe.
  • 97% of the recipe mass has no printed percentage, so the exact split cannot be verified.

Who is this food for?

Suits

  • Labelled by the manufacturer for adult dogs
  • Labelling or feeding guide is aimed at medium dogs
  • Doesn't list chicken, beef, turkey, lamb, venison, duck as ingredients

Consider something else if:

  • Your dog avoids fish: the label lists fish meal
  • Your dog avoids pork: the label lists pork fat
  • Your dog avoids grain: the label lists wheat
  • You want a single-protein recipe: this one lists more than one animal protein

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.

Nutrition and feedingProtein 22.60% · Fat 11.30%

Typical analysis (as fed)

NutrientAs fedDry matter
Protein22.60%24.80%
Fat11.30%12.40%
Fibre2.40%2.60%
Ash-4.20%
Moisture9%-
Carbohydrates49.30%54.20%
Omega-3 fatty acids0.63%-
Calcium0.70%-
Phosphorus0.60%-
Sodium0.19%-

Energy: 368 kcal/100g

Additives & feeding info

Feeding and storage

Feeding guide

Feeding guide in grams per day by weight (kg): 8kg: 155/130/105, 9kg: 170/140/115, 10kg: 185/155/125, 12kg: 210/175/140, 14kg: 235/200/160, 16kg: 260/220/175, 18kg: 285/240/190, 20kg: 310/260/205, 22kg: 335/275/220, 24kg: 355/295/235, 26kg: 375/315/250, 28kg: 400/330/265, 30kg: 420/350/280 (Thin/Normal/Overweight)

Additives declared on the label

Nutritional additives

Vitamin D3 1044 IU/kg; Copper 7.9 mg/kg (copper chelate of glycine hydrate); Iron 85 mg/kg (ferrous sulphate monohydrate); Zinc 101 mg/kg (zinc chelate of glycine hydrate); Manganese 5.8 mg/kg (manganese chelate of glycine hydrate); Iodine 2.0 mg/kg (calcium iodate anhydrous)

Technological additives

Natural antioxidants

Ingredients (9)97% of the recipe is estimated

Estimated composition

  • meat 33.8%
  • carb 29.9%
  • oil 22.2%
  • supplement 10.6%
  • fibre 3.5%
#As declaredMatchedLabel readingDeclared %Est. %
1WheatWheatcarb · poor-15.4
2maize proteinMaize glutencarb · poor-14.5
3fish mealFish Mealmeat · medium-13.5
4pork fatPork Fatoil · medium-12.5
5beet pulp (3.5%)Beet Pulpfibre · medium3.53.5
6animal protein hydrolysateHydrolysed Animal Proteinmeat · medium-11.6
7mineralsVitamins and mineralssupplement · medium-10.6
8fish oilFish Oiloil · good-9.7
9egg powderDried Whole Eggmeat · good-8.7
  1. 1. Wheat15.4% estimated
    Wheat · carb · poor
  2. 2. maize protein14.5% estimated
    Maize gluten · carb · poor
  3. 3. fish meal13.5% estimated
    Fish Meal · meat · medium
  4. 4. pork fat12.5% estimated
    Pork Fat · oil · medium
  5. 5. beet pulp (3.5%)3.5% declared3.5% estimated
    Beet Pulp · fibre · medium
  6. 6. animal protein hydrolysate11.6% estimated
    Hydrolysed Animal Protein · meat · medium
  7. 7. minerals10.6% estimated
    Vitamins and minerals · supplement · medium
  8. 8. fish oil9.7% estimated
    Fish Oil · oil · good
  9. 9. egg powder8.7% estimated
    Dried Whole Egg · meat · good

Trust and sourceNo recalls recorded in our database · checked 2026-09-14

Brand and contact: Specific

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-09-14
Scored with
Model v3 (methodology)

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Score details and methodologyCalculations, history and evidence

Recipe: how the 1-100 score is calculated

Why this score?

This recipe achieves an overall score of 41 out of 100. Being labelled nutritionally complete adds +2.3 points to the total. However, ingredients without printed percentages deducts -10.2, the processing format takes away -6.7, and the carbohydrate content reduces the score by -3.3.

Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.19.191+1.38
Carb share of dry matter28.5%-0.115-3.28
Oil share of dry matter23.8%-0.092-2.19
Supplement share of dry matter10.6%-0.012-0.13
Recipe graded poor29.9%-0.065-1.94
Number of poor ingredients2-0.876-1.75
Largest single poor ingredient15.4%0.060+0.93
Undeclared quantities96.5%-0.106-10.19
Complete dietyes2.294+2.29
Low meat (under 10% of dry matter)yes-3.158-3.16
Processing multiplier0.9833.786+33.11
Processing: Dry Extrudedyes-6.713-6.71
Show all 40 components
ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.19.191+1.38
Meat share of dry matter0.0%0.096+0.00
Carb share of dry matter28.5%-0.115-3.28
Oil share of dry matter23.8%-0.092-2.19
Vegetable share of dry matter0.0%-0.005+0.00
Additive share of dry matter0.0%0.163+0.00
Supplement share of dry matter10.6%-0.012-0.13
Other share of dry matter0.0%-0.375+0.00
Unrecognised share of dry matter0.0%-0.027+0.00
Recipe graded poor29.9%-0.065-1.94
Poor-quality meat in recipe0.0%-0.179+0.00
Number of poor ingredients2-0.876-1.75
Largest single poor ingredient15.4%0.060+0.93
Undeclared quantities96.5%-0.106-10.19
Prints ingredient percentagesno0.000+0.00
Complete dietyes2.294+2.29
Frozen or chilled freshno0.000+0.00
High meat (30%+ of dry matter)no0.707+0.00
Low meat (under 10% of dry matter)yes-3.158-3.16
High carb and low meatno-1.180+0.00
Meat share × printed percentages0.00.000+0.00
Meat share × fresh0.00.000+0.00
Fresh × high meat0.011.084+0.00
Additive penalty0.000.222+0.00
Processing multiplier0.9833.786+33.11
Processing: Rawno-0.054+0.00
Processing: Fresh Chilledno-2.354+0.00
Processing: Fresh Frozenno-2.354+0.00
Processing: Fresh Refrigeratedno0.000+0.00
Processing: Fresh Shelfno-0.672+0.00
Processing: Dry Freeze Driedno6.629+0.00
Processing: Dry Air Driedno6.331+0.00
Processing: Dry Cold Pressedno-6.713+0.00
Processing: Dry Bakedno-6.713+0.00
Processing: Dry Extrudedyes-6.713-6.71
Processing: Dry Semi Moistno-6.174+0.00
Processing: Dry Mueslino-10.146+0.00
Processing: Wet Pateno-0.672+0.00
Processing: Wet Chunksno-0.672+0.00
Processing-type offset
+0.02
Additives declared on label
+2 transparency bonus
Subtotal
41.3
Final score
41/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Score history across model versions

The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.

ModelScore
v341/100current
v241/100
Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

NutrientAs fed (label)Dry matter (scored)Score
Protein22.624.8 (band 18.1978021978022 to 40%)88.3
Fat11.312.4 (band 5.560439560439561 to 20%)98.5
Fibre2.42.6 (band 0.5 to 5%)98.5
Calcium0.70.8 (band 0.5054945054945056 to 2.5%)77.9
Phosphorus0.60.7 (band 0.4043956043956045 to 1.6%)82.8
Sodium0.190.2 (band 0.10109890109890113+%)100
Calcium:phosphorus ratio1.21.2 (band 1 to 2%)80
Energy (kcal/100g)368404.4100

Scored over 8 declared nutrients (combined weight 95); undeclared nutrients do not affect the score.

Declared fortification: 6 nutritional additives on the label
  • Vitamin D3 1044 IU/kg
  • Copper 7.9 mg/kg (copper chelate of glycine hydrate)
  • Iron 85 mg/kg (ferrous sulphate monohydrate)
  • Zinc 101 mg/kg (zinc chelate of glycine hydrate)
  • Manganese 5.8 mg/kg (manganese chelate of glycine hydrate)
  • Iodine 2.0 mg/kg (calcium iodate anhydrous)

Low confidence: partial analysis or moisture estimated from the food type.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
✓ Ingredient list on the label (mandatory)10/10
✓ Printed percentages on the label (3.5% of the recipe mass) (voluntary)0.7/20
✗ Analytical constituents declared (mandatory) - not on file0/15
✓ Additives declared (mandatory)10/10
✓ Energy value declared (voluntary)5/5
✓ Complete/complementary designation (mandatory)5/5
✓ Feeding guidance given (mandatory)10/10
✓ Manufacturer identity and address (mandatory)5/10
✓ Country of manufacture stated (voluntary)10/10
✗ Batch and date labelling (mandatory) - not on file0/5

Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

See all current recalls we track.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.

Consistent with the label

  • "complete and nutritionally balanced food for adult medium breed dogs (10 - 25 kg)" — supported by the declared complete and balanced data.

5 further claims on file that we cannot check against the label.

Moderate: every checkable claim is consistent with the declared label.

ClaimTypeCheckSubstantiation
high levels of Omega-3 from fish for healthy coat, skin and joints (on page)Functionalnot checkableManufacturer assertion
helps to maintain ideal body weight with moderate energy density (on page)Functionalnot checkableManufacturer assertion
Beet pulp as a source of fermentable fibres to support beneficial microflora and intestinal health (on page)Functionalnot checkableManufacturer assertion
ingredients to support a healthy digestion and the immune system (on page)Functionalnot checkableManufacturer assertion
complete and nutritionally balanced food for adult medium breed dogs (10 - 25 kg) (on page)ContentconsistentManufacturer assertion
Contains no added artificial colours or flavourings (on pack)Free-fromnot checkableManufacturer assertion

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

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