Simpsons Premium Wild Boar & Ostrich with Organic Vegetables

Wet Chunks · completeHigh meatClear label

Wild Boar & Ostrich with Organic Vegetables
Good
our rating

Our verdict

Is Simpsons Premium Wild Boar & Ostrich with Organic Vegetables a good dog food?

We score it 84/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.

Complete wet food in chunks for dogs of all life stages, with wild boar, ostrich and potatoes as the main ingredients.

How we score

Why you might choose it

  • Scores 84, in the top quarter of wet foods we track.
  • Meat makes up an estimated 90% of the dry matter.
  • Prints ingredient percentages on the label.

Why you might not

  • High in fat: 28% fat on a dry-matter basis.

Who is this food for?

Suits

  • Labelled by the manufacturer for all lifestages
  • Labelling or feeding guide is aimed at small dogs
  • Grain-free: no grain ingredients listed
  • Doesn't list chicken, beef, turkey, lamb, fish, venison, duck as ingredients

Consider something else if:

  • Your dog avoids pork: the label lists wild boar
  • You want a single-protein recipe: this one lists more than one animal protein
  • You are limiting fat: 28.3% on a dry-matter basis is in the high band

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.

Nutrition and feedingProtein 10.20% · Fat 6.50%

Typical analysis (as fed)

NutrientAs fed
Protein10.20%
Fat6.50%
Fibre0.50%
Ash2%
Moisture77%

Additives & feeding info

Feeding and storage

Feeding guide

Toy / small breed - 0.5 - 1; Medium - 1 - 1.5; Large 1.5 - 2.5

Additives declared on the label

Nutritional additives

Vitamins and Minerals

Ingredients (7)10% of the recipe is estimated

Estimated composition

  • meat 90.0%
  • veg 6.0%
  • carb 2.5%
  • supplement 1.5%
#As declaredMatchedLabel readingDeclared %Est. %
160% Fresh Meat: Wild Boar 30%Wild Boarmeat · good6060.0
2Ostrich 30%Ostrichmeat · good3030.0
3Organic PotatoesPotatoescarb · medium-2.5
4Organic CarrotsCarrotsveg · good-2.3
5Organic PumpkinPumpkinveg · good-2.0
6Organic SpinachSpinachveg · good-1.8
7Vitamins and MineralsVitamins and mineralssupplement · medium-1.5
  1. 1. 60% Fresh Meat: Wild Boar 30%60% declared60.0% estimated
    Wild Boar · meat · good
  2. 2. Ostrich 30%30% declared30.0% estimated
    Ostrich · meat · good
  3. 3. Organic Potatoes2.5% estimated
    Potatoes · carb · medium
  4. 4. Organic Carrots2.3% estimated
    Carrots · veg · good
  5. 5. Organic Pumpkin2.0% estimated
    Pumpkin · veg · good
  6. 6. Organic Spinach1.8% estimated
    Spinach · veg · good
  7. 7. Vitamins and Minerals1.5% estimated
    Vitamins and minerals · supplement · medium

Trust and sourceNo recalls recorded in our database · checked 2026-10-07

Brand and contact: Simpsons Premium

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-10-07
Scored with
Model v3 (methodology)

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Score details and methodologyCalculations, history and evidence

Recipe: how the 1-100 score is calculated

Why this score?

The recipe scores 84 out of 100. The overall quality of the ingredient list contributed +8.6 points, and the meat content contributed +8.6. Being labelled nutritionally complete added a further +2.3 points. On the downside, ingredients without printed percentages deducted -1.1 points from the total.

Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.99.191+8.59
Meat share of dry matter89.7%0.096+8.61
Carb share of dry matter2.2%-0.115-0.26
Vegetable share of dry matter3.2%-0.005-0.02
Supplement share of dry matter4.9%-0.012-0.06
Undeclared quantities10.0%-0.106-1.06
Complete dietyes2.294+2.29
High meat (30%+ of dry matter)yes0.707+0.71
Processing multiplier1.0033.786+33.79
Processing: Wet Chunksyes-0.672-0.67
Show all 40 components
ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.99.191+8.59
Meat share of dry matter89.7%0.096+8.61
Carb share of dry matter2.2%-0.115-0.26
Oil share of dry matter0.0%-0.092+0.00
Vegetable share of dry matter3.2%-0.005-0.02
Additive share of dry matter0.0%0.163+0.00
Supplement share of dry matter4.9%-0.012-0.06
Other share of dry matter0.0%-0.375+0.00
Unrecognised share of dry matter0.0%-0.027+0.00
Recipe graded poor0.0%-0.065+0.00
Poor-quality meat in recipe0.0%-0.179+0.00
Number of poor ingredients0-0.876+0.00
Largest single poor ingredient0.0%0.060+0.00
Undeclared quantities10.0%-0.106-1.06
Prints ingredient percentagesno0.000+0.00
Complete dietyes2.294+2.29
Frozen or chilled freshno0.000+0.00
High meat (30%+ of dry matter)yes0.707+0.71
Low meat (under 10% of dry matter)no-3.158+0.00
High carb and low meatno-1.180+0.00
Meat share × printed percentages0.00.000+0.00
Meat share × fresh0.00.000+0.00
Fresh × high meat0.011.084+0.00
Additive penalty0.000.222+0.00
Processing multiplier1.0033.786+33.79
Processing: Rawno-0.054+0.00
Processing: Fresh Chilledno-2.354+0.00
Processing: Fresh Frozenno-2.354+0.00
Processing: Fresh Refrigeratedno0.000+0.00
Processing: Fresh Shelfno-0.672+0.00
Processing: Dry Freeze Driedno6.629+0.00
Processing: Dry Air Driedno6.331+0.00
Processing: Dry Cold Pressedno-6.713+0.00
Processing: Dry Bakedno-6.713+0.00
Processing: Dry Extrudedno-6.713+0.00
Processing: Dry Semi Moistno-6.174+0.00
Processing: Dry Mueslino-10.146+0.00
Processing: Wet Pateno-0.672+0.00
Processing: Wet Chunksyes-0.672-0.67
Processing-type offset
-0.08
Additives declared on label
+1 transparency bonus
Subtotal
83.8
Final score
84/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Score history across model versions

The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.

ModelScore
v384/100current
v283/100
v182/100
v1.984/100
Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

NutrientAs fed (label)Dry matter (scored)Score
Protein10.244.3 (band 18 to 40%)100
Fat6.528.3 (band 5.5 to 20%)100
Fibre0.52.2 (band 0.5 to 5%)92.3

Scored over 3 declared nutrients (combined weight 50); undeclared nutrients do not affect the score.

Declared fortification: 1 nutritional additive on the label
  • Vitamins and Minerals

Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
✓ Ingredient list on the label (mandatory)10/10
✓ Printed percentages on the label (90% of the recipe mass) (voluntary)18/20
✓ Analytical constituents declared (mandatory)15/15
✓ Additives declared (mandatory)5/10
✗ Energy value declared (voluntary) - not on file0/5
✓ Complete/complementary designation (mandatory)5/5
✓ Feeding guidance given (mandatory)10/10
✓ Manufacturer identity and address (mandatory)5/10
✓ Country of manufacture stated (voluntary)10/10
✗ Batch and date labelling (mandatory) - not on file0/5

Capped at 60: mandatory items missing (Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

See all current recalls we track.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.

Consistent with the label

  • "totally Grain free" — supported by the declared grain-free data.

5 further claims on file that we cannot check against the label.

Moderate: every checkable claim is consistent with the declared label.

ClaimTypeCheckSubstantiation
complete diet (on page)Nutrientnot checkableManufacturer assertion
no rendered meat or derivatives (on page)Free-fromnot checkableManufacturer assertion
totally Grain free (on page)Free-fromconsistentManufacturer assertion
novel protein sources making it ideal for dogs who suffer allergies (on page)Functionalnot checkableManufacturer assertion
no artificial colours, flavours or preservatives (on page)Free-fromnot checkableManufacturer assertion
suitable for puppies from 4 months, Adults and Seniors (on page)Functionalnot checkableManufacturer assertion

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

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