Is Happy Dog Pure Game Wet Dog Food a good dog food?
We score it 78/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
The overall score is 78 out of 100. The overall quality of the ingredient list contributed +7.7 points, and the meat content contributed +5.9 points. Ingredients without printed percentages reduced the score by -3.2, while being labelled nutritionally complete added +2.3 points.
30% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe78
- Nutritionalmedium97
- Transparency84
- Safety100
- Evidencelimited75
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Estimated composition
Typical analysis (as fed)
- Protein
- 11.60%
- Fat
- 7%
- Fibre
- 0.40%
- Ash
- 2.20%
- Moisture
- 76%
- Calcium
- 0.35%
- Phosphorus
- 0.21%
Dry matter basis
Additives & feeding info
Nutritional additives
Vitamin D3 (3a671) 200 IU/kg; Vitamin E (all rac-alpha-tocopheryl acetate 3a700) 30 mg/kg; Vitamin B1 (thiamine mononitrate 3a821) 13 mg/kg; Zinc (zinc sulfate 3b605) 15 mg/kg; Manganese (Manganese (II) sulfate 3b502) 3 mg/kg; Iodine (calcium iodate; anhydrous 3b202) 0.75 mg/kg
Feeding guide
See on-page portion guide based on dog weight and activity; 20% dry food reduces wet amount proportionally for mixed feeding.
Reviews
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list chicken, beef, turkey, lamb, fish, duck as ingredients
Consider something else if:
- Your dog avoids venison: the label lists venison
- Your dog avoids pork: the label lists wild boar
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 29.2% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (4)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | 70% Game: Wild Boar Meat | Wild Boar | meat | good | 70 | 70.0 |
| 2 | Game Offal | Offal | meat | medium | - | 12.0 |
| 3 | Deer Meat | Venison | meat | good | - | 10.0 |
| 4 | minerals** | Vitamins and minerals | supplement | medium | - | 8.0 |
Brand
- Website
- https://www.happydoguk.com/
- [email protected]
- Phone
- (530) 267-6262
- Address
- 300 Salem Street Chico,CA 95928
- Contact page
- www.happydog.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- www.happydoguk.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-10-06. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.72 |
| Meat share of dry matter | 61.8% | 0.096 | +5.94 |
| Supplement share of dry matter | 16.7% | -0.012 | -0.20 |
| Undeclared quantities | 30.0% | -0.106 | -3.17 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Wet Pate | yes | -0.672 | -0.67 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.72 |
| Meat share of dry matter | 61.8% | 0.096 | +5.94 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 0.0% | -0.005 | +0.00 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 16.7% | -0.012 | -0.20 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 30.0% | -0.106 | -3.17 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | yes | -0.672 | -0.67 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -0.08
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 78.2
- Final score
- 78/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 11.6 | 48.3 (band 18 to 40%) | 100 |
| Fat | 7 | 29.2 (band 5.5 to 20%) | 100 |
| Fibre | 0.4 | 1.7 (band 0.5 to 5%) | 85.6 |
| Calcium | 0.35 | 1.5 (band 0.5 to 2.5%) | 98.8 |
| Phosphorus | 0.21 | 0.9 (band 0.4 to 1.6%) | 93.8 |
| Calcium:phosphorus ratio | 1.7 | 1.7 (band 1 to 2%) | 100 |
Scored over 6 declared nutrients (combined weight 80); undeclared nutrients do not affect the score.
Declared fortification: 6 nutritional additives on the label
- Vitamin D3 (3a671) 200 IU/kg
- Vitamin E (all rac-alpha-tocopheryl acetate 3a700) 30 mg/kg
- Vitamin B1 (thiamine mononitrate 3a821) 13 mg/kg
- Zinc (zinc sulfate 3b605) 15 mg/kg
- Manganese (Manganese (II) sulfate 3b502) 3 mg/kg
- Iodine (calcium iodate; anhydrous 3b202) 0.75 mg/kg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (70% of the recipe mass) (voluntary) | 14/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) | 5/5 |
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
75/100 · limited — 4 checkable claims: 3 consistent, 1 contradicted.
Contradicted by the label
- "100% meat and offal from local wild boar and venison" — the declared label says otherwise on single protein.
Consistent with the label
- "Complete and balanced" — supported by the declared complete and balanced data.
- "Grain-free, soy-free, and with no added sugar" — supported by the declared grain-free data.
- "Free from grain and additives" — supported by the declared grain-free data.
6 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| 100% local game (wild boar & venison) (on page) | Content | not checkable | Manufacturer assertion |
| For sensitive dogs and elimination diets (on page) | Functional | not checkable | Manufacturer assertion |
| Single protein, elimination diets (on page) | Functional | not checkable | Manufacturer assertion |
| Made with novel and rare proteins designed to ease skin and stomach sensitivities (on page) | Functional | not checkable | Manufacturer assertion |
| 100% meat and offal from local wild boar and venison (on pack) | Content | contradicted | Manufacturer assertion |
| Complete and balanced (on page) | Content | consistent | Manufacturer assertion |
| No soy or herbal additives (on page) | Free-from | not checkable | Manufacturer assertion |
| Grain-free, soy-free, and with no added sugar (on page) | Free-from | consistent | Manufacturer assertion |
| Free from grain and additives (on page) | Free-from | consistent | Manufacturer assertion |
| No soya, no plant-based fillers, and no poultry-derived ingredients (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Other products from Happy Dog
See all products from Happy Dog
Alternatives to Pure Game Wet Dog Food
Foods in our database that are similar on ingredients, protein, format or price. Scores and figures are from the same deterministic model used everywhere on the site.
Community
Comments (0)
No comments yet. Be the first to share how this went down with your dog.