Seven Adult Chicken, Sweet Potato & Herbs Grain Free

Dry Extruded complete High meat Clear label

Adult Chicken, Sweet Potato & Herbs Grain Free
Average
our rating

Is Seven Adult Chicken, Sweet Potato & Herbs Grain Free a good dog food?

We score it 68/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.

How we score

Why this score?

This food achieves a score of 68 out of 100 based on several key factors. The overall quality of the ingredient list contributed +7.4, and the meat content added +7.4. Conversely, the processing format adjusted the score by -7. Finally, printing percentages on the label contributed +3.2 to the overall evaluation.

The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.

Complete extruded dry food for adult dogs, with chicken, dried chicken protein and digest as the main ingredients.

Why you might choose it

  • Meat makes up an estimated 64% of the dry matter (55% as fed).
  • Prints ingredient percentages on the label.
  • Doesn't list grain ingredients.

Why you might not

We found no significant drawbacks in the data we hold for this product.

View the source page

Estimated composition

meat55.0%
carb27.9%
veg9.7%
supplement4.3%
fibre1.8%
oil1.3%

Typical analysis (as fed)

Protein
27.50%
Fat
14.50%
Fibre
4.50%
Ash
8%
Moisture
8%
Carbohydrates
37.50%
Omega-3 fatty acids
1.30%
Omega-6 fatty acids
2.30%
Calcium
1.40%
Phosphorus
1%

Energy: 363 kcal/100g

Additives & feeding info

Nutritional additives

Vitamin A: 15,000 IU/kg; Vitamin D3: 2,000 IU/kg; Vitamin E: 95 IU/kg; Zinc (E6): 50 mg/kg; Iron (E1): 50 mg/kg; Manganese (E5): 35 mg/kg; Copper (E4): 15 mg/kg; Iodine (E2): 1 mg/kg; Selenium (E8): 0.30 mg/kg

Who is this food for?

Suits

  • Labelled by the manufacturer for adult dogs
  • Grain-free: no grain ingredients listed
  • Doesn't list beef, turkey, lamb, venison, pork, duck as ingredients

Consider something else if:

  • Your dog avoids chicken: the label lists chicken
  • Your dog avoids fish: the label lists fish oil
  • You want a single-protein recipe: this one lists more than one animal protein

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.

Ingredients (20)

#As declaredMatchedCategoryTierDeclared %Est. %
1Freshly Prepared Chicken 31%Chickenmeatmedium3131.0
2Dehydrated Chicken 21%Dried chicken proteinmeatgood2121.0
3Chicken Digest 3%Digestmeatpoor33.0
4VegetablesVegetablesvegmedium-1.2
5Sweet Potato (26%)Sweet Potatoescarbgood2626.0
6Peas (6%)Peasveggood66.0
7PotatoPotatoescarbmedium-1.1
8Beet FibreBeet Fibrefibremedium-1.1
9FructooligosaccharidesFructo-oligosaccharidessupplementgood-1.1
10MannanoligosaccharidesMannanoligosaccharidessupplementgood-1.0
11FlaxseedLinseedveggood-1.0
12Fish OilFish Oiloilgood-0.9
13MineralsVitamins and mineralssupplementmedium-0.9
14HerbsHerbsvegmedium-0.8
150.3% MarjoramMarjoramveggood0.30.3
16BasilBasilveggood-0.8
17OreganoOreganoveggood-0.8
18SageSageveggood-0.7
19ThymeThymeveggood-0.7
20ParsleyParsleyveggood-0.6

Brand

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-09-15
Scored with
Model v2 (methodology)

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Recipe: how the 1-100 score is calculated

Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-32.336+32.34
Average ingredient quality0.79.915+7.37
Meat share of dry matter63.9%0.116+7.41
Carb share of dry matter15.5%-0.113-1.74
Oil share of dry matter2.8%-0.088-0.25
Vegetable share of dry matter5.6%-0.002-0.01
Supplement share of dry matter8.8%-0.009-0.08
Recipe graded poor3.0%-0.045-0.13
Poor-quality meat in recipe3.0%-0.182-0.55
Number of poor ingredients1-0.868-0.87
Largest single poor ingredient3.0%0.056+0.17
Undeclared quantities12.7%-0.131-1.66
Prints ingredient percentagesyes3.194+3.19
Complete dietyes1.703+1.70
High meat (30%+ of dry matter)yes-0.506-0.51
Meat share × printed percentages63.9-0.073-4.68
Processing multiplier1.0032.336+32.34
Processing: Dry Extrudedyes-6.996-7.00
Show all 40 components
ComponentInputCoefficientContribution
Base score-32.336+32.34
Average ingredient quality0.79.915+7.37
Meat share of dry matter63.9%0.116+7.41
Carb share of dry matter15.5%-0.113-1.74
Oil share of dry matter2.8%-0.088-0.25
Vegetable share of dry matter5.6%-0.002-0.01
Additive share of dry matter0.0%0.177+0.00
Supplement share of dry matter8.8%-0.009-0.08
Other share of dry matter0.0%-0.371+0.00
Unrecognised share of dry matter0.0%-0.022+0.00
Recipe graded poor3.0%-0.045-0.13
Poor-quality meat in recipe3.0%-0.182-0.55
Number of poor ingredients1-0.868-0.87
Largest single poor ingredient3.0%0.056+0.17
Undeclared quantities12.7%-0.131-1.66
Prints ingredient percentagesyes3.194+3.19
Complete dietyes1.703+1.70
Frozen or chilled freshno11.440+0.00
High meat (30%+ of dry matter)yes-0.506-0.51
Low meat (under 10% of dry matter)no-1.988+0.00
High carb and low meatno-1.250+0.00
Meat share × printed percentages63.9-0.073-4.68
Meat share × fresh0.0-0.339+0.00
Fresh × high meat0.016.475+0.00
Additive penalty0.000.236+0.00
Processing multiplier1.0032.336+32.34
Processing: Rawno13.322+0.00
Processing: Fresh Chilledno7.712+0.00
Processing: Fresh Frozenno6.583+0.00
Processing: Fresh Refrigeratedno4.857+0.00
Processing: Fresh Shelfno0.072+0.00
Processing: Dry Freeze Driedno11.127+0.00
Processing: Dry Air Driedno9.320+0.00
Processing: Dry Cold Pressedno4.569+0.00
Processing: Dry Bakedno-2.321+0.00
Processing: Dry Extrudedyes-6.996-7.00
Processing: Dry Semi Moistno-6.833+0.00
Processing: Dry Mueslino-10.711+0.00
Processing: Wet Pateno2.935+0.00
Processing: Wet Chunksno2.292+0.00
Processing-type offset
-0.01
Additives declared on label
+1 transparency bonus
Subtotal
68.0
Final score
68/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Score history across model versions

The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.

ModelScore
v268/100current
v167/100
v1.968/100
Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

NutrientAs fed (label)Dry matter (scored)Score
Protein27.529.9 (band 18 to 40%)100
Fat14.515.8 (band 5.5 to 20%)100
Fibre4.54.9 (band 0.5 to 5%)100
Calcium1.41.5 (band 0.5 to 2.5%)100
Phosphorus11.1 (band 0.4 to 1.6%)100
Calcium:phosphorus ratio1.41.4 (band 1 to 2%)94
Omega fatty acids (omega-6 and omega-3)--100
Energy (kcal/100g)363394.6100

Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.

Scored over 8 declared nutrients (combined weight 100); undeclared nutrients do not affect the score.

High confidence: full analysis plus minerals or omegas and declared energy.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
Ingredient list on the label (mandatory)10/10
Printed percentages on the label (87.3% of the recipe mass) (voluntary)17.5/20
Analytical constituents declared (mandatory)15/15
Additives declared (mandatory)5/10
Energy value declared (voluntary)5/5
Complete/complementary designation (mandatory)5/5
Feeding guidance given (mandatory) - not on file0/10
Manufacturer identity and address (mandatory)5/10
Country of manufacture stated (voluntary)10/10
Batch and date labelling (mandatory) - not on file0/5

Capped at 60: mandatory items missing (Feeding guidance given, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

See all current recalls we track.

Evidence: what the brand claims, and what supports it

The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.

ClaimTypeSubstantiation
Digestive Health - Pre-biotics Mannanoligosaccharides and Fructooligosaccharides which may help to promote the growth of healthy gut bacteria and aid digestion (on page)FunctionalManufacturer assertion
Sweet Potato - An excellent alternative to grains, sweet potato is a complex carbohydrate high in B vitamins (on page)ContentManufacturer assertion
Fish oil as a source of omega 3 - for a healthy skin and coat (on page)NutrientManufacturer assertion
Minimum 26% Freshly Prepared Chicken - A naturally preserved, responsibly sourced and highly digestible protein source (on page)ContentManufacturer assertion
Grain-free (on page)Free-fromManufacturer assertion
55% Total Chicken - Rich in amino acids, vitamins & minerals, chicken is a delicious source of protein that your pet will love! (on page)ContentManufacturer assertion

Limited: at least one claim rests on manufacturer assertion alone.

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

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