Our verdict
Is Scrumbles Chicken Wet Dog Food a good dog food?
We score it 73/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete wet food in chunks for dogs of all life stages, with chicken, carrots and green beans as the main ingredients.
29% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Single named protein: chicken
- Doesn't list beef, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- You are limiting fat: 34.0% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 11% · Fat 8%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 11% |
| Fat | 8% |
| Fibre | 0.60% |
| Ash | 2.50% |
| Moisture | 76.50% |
| Calcium | 0.38% |
| Phosphorus | 0.33% |
Additives & feeding info
Feeding and storage
Storage
Store in a cool dry place.
Additives declared on the label
Nutritional additives
Vitamin D3 200 IU; Vitamin E 20 mg; Biotin 60 ug; Zinc 25 mg; Manganese 3 mg; Copper 1.5 mg; Iodine 0.75 mg
Ingredients (5)29% of the recipe is estimated
Estimated composition
- meat 65.0%
- supplement 28.9%
- veg 6.0%
- fibre 0.1%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | 65% Chicken | Chicken | meat · medium | 65 | 65.0 |
| 2 | 4% Carrots | Carrots | veg · good | 4 | 4.0 |
| 3 | 2% Green Beans | Green Beans | veg · good | 2 | 2.0 |
| 4 | Minerals | Vitamins and minerals | supplement · medium | - | 28.9 |
| 5 | Slippery Elm 0.1% | Slippery Elm | fibre · good | 0.1 | 0.1 |
- 1. 65% Chicken65% declared65.0% estimated
- 2. 4% Carrots4% declared4.0% estimated
- 3. 2% Green Beans2% declared2.0% estimated
- 4. Minerals28.9% estimated
- 5. Slippery Elm 0.1%0.1% declared0.1% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-13
Brand and contact: Scrumbles
- Website
- https://www.scrumbles.co.uk/
- [email protected]
- Phone
- 00834843771
- Contact page
- www.scrumbles.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-13
- Scored with
- Model v3 (methodology)
- Product page
- www.scrumbles.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The overall score is 73 out of 100. The overall quality of the ingredient list contributed +4.7 points, and the meat content contributed +3.8 points. Ingredients without printed percentages reduced the score by -3.1, while being labelled nutritionally complete added +2.3 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.70 |
| Meat share of dry matter | 39.8% | 0.096 | +3.82 |
| Vegetable share of dry matter | 2.0% | -0.005 | -0.01 |
| Supplement share of dry matter | 58.1% | -0.012 | -0.71 |
| Undeclared quantities | 28.9% | -0.106 | -3.05 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Wet Chunks | yes | -0.672 | -0.67 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.70 |
| Meat share of dry matter | 39.8% | 0.096 | +3.82 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 2.0% | -0.005 | -0.01 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 58.1% | -0.012 | -0.71 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 28.9% | -0.106 | -3.05 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | yes | -0.672 | -0.67 |
- Processing-type offset
- -0.08
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 72.7
- Final score
- 73/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 11 | 46.8 (band 18 to 40%) | 100 |
| Fat | 8 | 34 (band 5.5 to 20%) | 100 |
| Fibre | 0.6 | 2.6 (band 0.5 to 5%) | 97.4 |
| Calcium | 0.38 | 1.6 (band 0.5 to 2.5%) | 100 |
| Phosphorus | 0.33 | 1.4 (band 0.4 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.2 | 1.2 (band 1 to 2%) | 79.1 |
Scored over 6 declared nutrients (combined weight 80); undeclared nutrients do not affect the score.
Declared fortification: 7 nutritional additives on the label
- Vitamin D3 200 IU
- Vitamin E 20 mg
- Biotin 60 ug
- Zinc 25 mg
- Manganese 3 mg
- Copper 1.5 mg
- Iodine 0.75 mg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (71.1% of the recipe mass) (voluntary) | 14.2/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · strong — 5 checkable claims: 5 consistent, 0 contradicted.
Consistent with the label
- "65% Chicken" — supported by the declared single protein data.
- "Limited ingredient and single-source protein recipes for sensitive dogs" — supported by the declared single protein data.
- "High in digestible and tasty protein, chicken is the #1 ingredient." — supported by the declared high protein data.
- "Naturally gluten and grain-free" — supported by the declared grain-free data.
- "a single source of protein" — supported by the declared single protein data.
7 further claims on file that we cannot check against the label.
Strong: at least three checkable claims, all consistent with the declared label, and no compliance cap.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| 65% Chicken (on page) | Content | consistent | Manufacturer assertion |
| Added Prebiotics We add the prebiotic Slippery Elm to our small breed chicken wet dog food to help soothe tummies and support digestive health. (on page) | Functional | not checkable | Manufacturer assertion |
| Limited ingredient and single-source protein recipes for sensitive dogs (on page) | Content | consistent | Manufacturer assertion |
| grain-free chicken recipe (on page) | Content | not checkable | Manufacturer assertion |
| added prebiotics (on page) | Content | not checkable | Manufacturer assertion |
| High in digestible and tasty protein, chicken is the #1 ingredient. (on page) | High/low level | consistent | Manufacturer assertion |
| Naturally gluten and grain-free (on page) | Free-from | consistent | Manufacturer assertion |
| All-natural ingredients with no artificial nonsense, added sugar or salt (on page) | Free-from | not checkable | Manufacturer assertion |
| Natural Ingredients We stick to wholesome, nutritious ingredients. Including a gentle blend of chicken, carrots and green beans to add texture, taste and fibre. (on page) | Content | not checkable | Manufacturer assertion |
| a single source of protein (on page) | Content | consistent | Manufacturer assertion |
| 65% responsibly sourced chicken for dogs (on page) | Content | not checkable | Manufacturer assertion |
| hypoallergenic (free from common allergens gluten, soy, dairy, egg, and red meat) (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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