ASA ruling upheldSainsbury's: ASA ruling, October 2024
Sainsbury's Adult Complete Nutrition Meat Selection in Jelly Wet Dog Food
Wet Chunks complete High meat Clear label Full label
Is Sainsbury's Adult Complete Nutrition Meat Selection in Jelly Wet Dog Food a good dog food?
We score it 73/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves an overall score of 73 out of 100. The meat content contributed +5 points to the total, while the overall quality of the ingredient list added +3.2. Additionally, printing percentages on the label contributed +2.3, and the processing format provided a further positive contribution.
- Recipe73
- Nutritionalmedium100
- Transparency60
- Safety100
- Evidencelimited33
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Complete wet food in chunks for adult dogs, with meat and animal derivatives, vegetable protein extracts and vegetable by as the main ingredients.
Why you might choose it
- Meat makes up an estimated 100% of the dry matter.
- Prints ingredient percentages on the label.
- Prints a percentage for nearly every ingredient, so the recipe is fully auditable.
Why you might not
- High in fat: 25% fat on a dry-matter basis.
- The ASA upheld complaints about this brand's advertising on 16 October 2024.
Estimated composition
Typical analysis (as fed)
- Protein
- 8.50%
- Fat
- 4%
- Fibre
- 0.80%
- Ash
- 1.50%
- Moisture
- 84%
Energy: 70.4 kcal/100g
Additives & feeding info
Nutritional additives
Taurine 190.4mg/kg; Vitamin E 26mg/kg; Vitamin B12.02mg/kg; Copper (Copper(II) Sulphate Pentahydrate)0.25mg/kg; Iodine (Potassium Iodide) 0.13mg/kg; Manganese (Manganous Sulphate Monohydrate) 1.56mg/kg; Zinc (Zinc Sulphate Monohydrate)13.16mg/kg; Vitamin B6 0.20mg/kg
Storage
For best before end: See back of pack. Store in a cool, dry place. Once opened transfer contents to a lidded container, store in the refrigerator and use within 2 days. Serve at room temperature.
Feeding guide
Daily Feeding Guide: Weight of dog up to 5 kg - Pouches per day 1-5 1/2; 5-10kg - Pouches per day 5 1/2 9; 10-14kg - Pouches per day 9-12. Allow a transition period when switching to a new diet. This is a guide only. Adjust amount as necessary to keep your dog in lean, active condition. Fresh drinking water should always be available.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: it is listed as an ingredient
- Your dog avoids beef: it is listed as an ingredient
- Your dog avoids turkey: it is listed as an ingredient
- Your dog avoids lamb: it is listed as an ingredient
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 25.0% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (20)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Meat and Animal Derivatives (36.5%) | Meat and Animal Derivatives | meat | poor | 36.5 | 36.5 |
| 2 | 7.3% Vegetable Protein Extracts | Vegetable protein extracts | carb | poor | 7.3 | 7.3 |
| 3 | 7.3% Derivatives of Vegetable Origin | Vegetable By-Products | other | poor | 7.3 | 7.3 |
| 4 | 7.3% Minerals | Vitamins and minerals | supplement | medium | 7.3 | 7.3 |
| 5 | 7.3% Various Sugars | Sugars | additive | poor | 7.3 | 7.3 |
| 6 | 7.3% Meat and Animal Derivatives | Meat and Animal Derivatives | meat | poor | 7.3 | 7.3 |
| 7 | 7.3% Vegetable Protein Extracts | Vegetable protein extracts | carb | poor | 7.3 | 7.3 |
| 8 | 7.3% Derivatives of Vegetable Origin | Vegetable By-Products | other | poor | 7.3 | 7.3 |
| 9 | 7.3% Minerals | Vitamins and minerals | supplement | medium | 7.3 | 7.3 |
| 10 | 7.3% Various Sugars | Sugars | additive | poor | 7.3 | 7.3 |
| 11 | 7.3% Meat and Animal Derivatives | Meat and Animal Derivatives | meat | poor | 7.3 | 7.3 |
| 12 | 7.3% Vegetable Protein Extracts | Vegetable protein extracts | carb | poor | 7.3 | 7.3 |
| 13 | 7.3% Derivatives of Vegetable Origin | Vegetable By-Products | other | poor | 7.3 | 7.3 |
| 14 | 7.3% Minerals | Vitamins and minerals | supplement | medium | 7.3 | 7.3 |
| 15 | 7.3% Various Sugars | Sugars | additive | poor | 7.3 | 7.3 |
| 16 | 7.3% Meat and Animal Derivatives | Meat and Animal Derivatives | meat | poor | 7.3 | 7.3 |
| 17 | Vegetable Protein Extracts | Vegetable protein extracts | carb | poor | - | 0.0 |
| 18 | Derivatives of Vegetable Origin | Vegetable By-Products | other | poor | - | 0.0 |
| 19 | Minerals | Vitamins and minerals | supplement | medium | - | 0.0 |
| 20 | Various Sugars | Sugars | additive | poor | - | 0.0 |
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-12
- Scored with
- Model v2 (methodology)
- Product page
- www.sainsburys.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.5 | 9.915 | +4.96 |
| Meat share of dry matter | 100.0% | 0.116 | +11.60 |
| Number of poor ingredients | 12 | -0.868 | -10.42 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Meat share × printed percentages | 100.0 | -0.073 | -7.33 |
| Additive penalty | -0.40 | 0.236 | -0.09 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Wet Chunks | yes | 2.292 | +2.29 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.5 | 9.915 | +4.96 |
| Meat share of dry matter | 100.0% | 0.116 | +11.60 |
| Carb share of dry matter | 0.0% | -0.113 | +0.00 |
| Oil share of dry matter | 0.0% | -0.088 | +0.00 |
| Vegetable share of dry matter | 0.0% | -0.002 | +0.00 |
| Additive share of dry matter | 0.0% | 0.177 | +0.00 |
| Supplement share of dry matter | 0.0% | -0.009 | +0.00 |
| Other share of dry matter | 0.0% | -0.371 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.022 | +0.00 |
| Recipe graded poor | 0.0% | -0.045 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.182 | +0.00 |
| Number of poor ingredients | 12 | -0.868 | -10.42 |
| Largest single poor ingredient | 0.0% | 0.056 | +0.00 |
| Undeclared quantities | 0.0% | -0.131 | +0.00 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| Frozen or chilled fresh | no | 11.440 | +0.00 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Low meat (under 10% of dry matter) | no | -1.988 | +0.00 |
| High carb and low meat | no | -1.250 | +0.00 |
| Meat share × printed percentages | 100.0 | -0.073 | -7.33 |
| Meat share × fresh | 0.0 | -0.339 | +0.00 |
| Fresh × high meat | 0.0 | 16.475 | +0.00 |
| Additive penalty | -0.40 | 0.236 | -0.09 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Raw | no | 13.322 | +0.00 |
| Processing: Fresh Chilled | no | 7.712 | +0.00 |
| Processing: Fresh Frozen | no | 6.583 | +0.00 |
| Processing: Fresh Refrigerated | no | 4.857 | +0.00 |
| Processing: Fresh Shelf | no | 0.072 | +0.00 |
| Processing: Dry Freeze Dried | no | 11.127 | +0.00 |
| Processing: Dry Air Dried | no | 9.320 | +0.00 |
| Processing: Dry Cold Pressed | no | 4.569 | +0.00 |
| Processing: Dry Baked | no | -2.321 | +0.00 |
| Processing: Dry Extruded | no | -6.996 | +0.00 |
| Processing: Dry Semi Moist | no | -6.833 | +0.00 |
| Processing: Dry Muesli | no | -10.711 | +0.00 |
| Processing: Wet Pate | no | 2.935 | +0.00 |
| Processing: Wet Chunks | yes | 2.292 | +2.29 |
- Processing-type offset
- +0.01
- Additives declared on label
- +1 transparency bonus
- Nearly all quantities printed on label
- +2 full-disclosure bonus
- Subtotal
- 73.1
- Final score
- 73/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 8.5 | 53.1 (band 18 to 40%) | 100 |
| Fat | 4 | 25 (band 5.5 to 20%) | 100 |
| Fibre | 0.8 | 5 (band 0.5 to 5%) | 100 |
| Energy (kcal/100g) | 70.4 | 440 | 100 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (100% of the recipe mass) (voluntary) | 20/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.
| Claim | Type | Substantiation |
|---|---|---|
| Balanced Nutrition (on page) | Functional | Manufacturer assertion |
| Naturally contains omega 3 and 6 oils for healthy skin and a shiny coat (on page) | Functional | Manufacturer assertion |
| Naturally contains calcium for healthy bones and teeth (on page) | Functional | Manufacturer assertion |
| Contains vitamin E to support a healthy immune system (on page) | Functional | Manufacturer assertion |
| No Added Artificial Colours or Flavours (on page) | Free-from | Manufacturer assertion |
| Free From Artificial Flavours (on page) | Free-from | Manufacturer assertion |
| Free From Artificial Colours (on page) | Free-from | Manufacturer assertion |
Limited: at least one claim rests on manufacturer assertion alone.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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