ASA ruling upheldSainsbury's: ASA ruling, October 2024
Sainsbury's Hypoallergenic Recipe Senior Dog Food Terrine with Fresh Salmon & Vegetables
Wet Pate · completeHigh meatClear label
Our verdict
Is Sainsbury's Hypoallergenic Recipe Senior Dog Food Terrine with Fresh Salmon & Vegetables a good dog food?
We score it 76/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete wet paté food for senior dogs, with salmon, potatoes and carrots as the main ingredients.
32% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for senior dogs
- Grain-free: no grain ingredients listed
- Single named protein: fish
- Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- You are limiting fat: 40.0% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 9% · Fat 10%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 9% |
| Fat | 10% |
| Fibre | 0.50% |
| Ash | 3.50% |
| Moisture | 75% |
| Calcium | 0.70% |
Energy: 128 kcal/100g
Additives & feeding info
Feeding and storage
Storage
For best before date and batch code: see top of foil. Store in a cool, dry place. Once opened transfer to a lidded container, store in the refrigerator and use within 2 days.
Feeding guide
Dogs up to 5kg: 1/2 to 3/4 trays per day; 5-10kg: 3/4 to 1 tray per day; 10-30kg: 1 1/4 to 3 trays per day; 30-50kg: 3 to 4 1/4 trays per day. Allow a transition period when switching to a new diet. This is a guide only. Adjust amount as necessary to keep your dog in lean, active condition. Fresh drinking water should always be available.
Additives declared on the label
Nutritional additives
Vitamin A 3000IU/kg; Vitamin E 40mg/kg; Zinc (Zinc Sulphate Monohydrate) 25mg/kg; L-Carnitine 25mg/kg; Iron (Iron (II) Sulphate Monohydrate) 20mg/kg; Manganese (Manganous Sulphate Monohydrate) 3.75mg/kg; Copper (Copper (II) Sulphate Pentahydrate) 3mg/kg; Selenium(Sodium Selenite) 0.025mg/kg
Ingredients (13)32% of the recipe is estimated
Estimated composition
- meat 60.0%
- veg 34.4%
- supplement 4.6%
- oil 1.1%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Salmon 60% | Salmon | meat · good | 60 | 60.0 |
| 2 | 16.5% Potatoes | Potatoes | carb · medium | 16.5 | 16.5 |
| 3 | 16.5% Carrots and Peas | Carrots | veg · good | 16.5 | 16.5 |
| 4 | Minerals | Vitamins and minerals | supplement · medium | - | 1.8 |
| 5 | Sunflower Oil 0.75% | Sunflower oil | oil · good | 0.75 | 0.8 |
| 6 | Salmon Oil 0.3% | Salmon Oil | oil · good | 0.3 | 0.3 |
| 7 | Dried Tomato | Tomato | veg · good | - | 1.6 |
| 8 | Dried Kelp | Kelp | veg · good | - | 1.4 |
| 9 | Dried Basil | Basil | veg · good | - | 1.1 |
| 10 | Chicory 0.06% | Chicory | veg · good | 0.06 | 0.06 |
| 11 | Plant and Citrus Extracts 0.008% | Plant And Citrus Extracts | additive · good | 0.008 | 0.01 |
| 12 | Glucosamine 0.005% | Glucosamine | supplement · good | 0.005 | 0.01 |
| 13 | Chondroitin 0.002%. | Chondroitin | supplement · good | 0.002 | 0.00 |
- 1. Salmon 60%60% declared60.0% estimated
- 2. 16.5% Potatoes16.5% declared16.5% estimated
- 3. 16.5% Carrots and Peas16.5% declared16.5% estimated
- 4. Minerals1.8% estimated
- 5. Sunflower Oil 0.75%0.75% declared0.8% estimated
- 6. Salmon Oil 0.3%0.3% declared0.3% estimated
- 7. Dried Tomato1.6% estimated
- 8. Dried Kelp1.4% estimated
- 9. Dried Basil1.1% estimated
- 10. Chicory 0.06%0.06% declared0.06% estimated
- 11. Plant and Citrus Extracts 0.008%0.008% declared0.01% estimated
- 12. Glucosamine 0.005%0.005% declared0.01% estimated
- 13. Chondroitin 0.002%.0.002% declared0.00% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-12
Brand and contact: Sainsbury's
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-12
- Scored with
- Model v3 (methodology)
- Product page
- www.sainsburys.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The overall score is 76 out of 100. The overall quality of the ingredient list contributed +8.5 points, and the meat content contributed +4 points. Ingredients without printed percentages reduced the score by -3.4, while being labelled nutritionally complete added +2.3 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.9 | 9.191 | +8.53 |
| Meat share of dry matter | 41.2% | 0.096 | +3.95 |
| Oil share of dry matter | 2.5% | -0.092 | -0.23 |
| Vegetable share of dry matter | 46.0% | -0.005 | -0.24 |
| Supplement share of dry matter | 10.3% | -0.012 | -0.13 |
| Undeclared quantities | 31.9% | -0.106 | -3.37 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Wet Pate | yes | -0.672 | -0.67 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.9 | 9.191 | +8.53 |
| Meat share of dry matter | 41.2% | 0.096 | +3.95 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 2.5% | -0.092 | -0.23 |
| Vegetable share of dry matter | 46.0% | -0.005 | -0.24 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 10.3% | -0.012 | -0.13 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 31.9% | -0.106 | -3.37 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -0.01 | 0.222 | -0.00 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | yes | -0.672 | -0.67 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -0.08
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 76.5
- Final score
- 76/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 9 | 36 (band 23.04 to 40%) | 100 |
| Fat | 10 | 40 (band 7.04 to 20%) | 100 |
| Fibre | 0.5 | 2 (band 0.5 to 5%) | 90 |
| Calcium | 0.7 | 2.8 (band 0.64 to 2.5%) | 88 |
| Energy (kcal/100g) | 128 | 512 | 100 |
Scored over 5 declared nutrients (combined weight 70); undeclared nutrients do not affect the score.
Declared fortification: 8 nutritional additives on the label
- Vitamin A 3000IU/kg
- Vitamin E 40mg/kg
- Zinc (Zinc Sulphate Monohydrate) 25mg/kg
- L-Carnitine 25mg/kg
- Iron (Iron (II) Sulphate Monohydrate) 20mg/kg
- Manganese (Manganous Sulphate Monohydrate) 3.75mg/kg
- Copper (Copper (II) Sulphate Pentahydrate) 3mg/kg
- Selenium(Sodium Selenite) 0.025mg/kg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (68.1% of the recipe mass) (voluntary) | 13.6/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) | 5/5 |
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
50/100 · limited — 2 checkable claims: 2 consistent, 0 contradicted.
Consistent with the label
- "Grain Free" — supported by the declared grain-free data.
- "A complete pet food for senior dogs" — supported by the declared complete and balanced data.
9 further claims on file that we cannot check against the label.
Capped by an upheld ASA ruling from the last 3 years: view ruling
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Specially developed to support healthy joints in older dogs. (on page) | Functional | not checkable | Manufacturer assertion |
| Antioxidants - Support a strong immune system (on page) | Functional | not checkable | Manufacturer assertion |
| Calcium - For healthy bones & teeth (on page) | Functional | not checkable | Manufacturer assertion |
| Prebiotics - Aid healthy digestion (on page) | Functional | not checkable | Manufacturer assertion |
| Omega 3 & 6 - For healthy skin & coat (on page) | Functional | not checkable | Manufacturer assertion |
| Glucosamine - Promotes healthy cartilage (on page) | Functional | not checkable | Manufacturer assertion |
| No Dairy, No Eggs, No Soya (on page) | Free-from | not checkable | Manufacturer assertion |
| Made using salmon and vegetables (on page) | Content | not checkable | Manufacturer assertion |
| Hypoallergenic (on page) | Content | not checkable | Manufacturer assertion |
| Grain Free (on page) | Free-from | consistent | Manufacturer assertion |
| A complete pet food for senior dogs (on page) | Content | consistent | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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