ASA ruling upheldSainsbury's: ASA ruling, October 2024
Sainsbury's Adult Nature's Goodness Beef with Chicken with Fruit & Vegetables in Jelly Wet Dog Food
Wet Chunks · completeClear label
Our verdict
Is Sainsbury's Adult Nature's Goodness Beef with Chicken with Fruit & Vegetables in Jelly Wet Dog Food a good dog food?
We score it 63/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete wet food in chunks for adult dogs, with beef, chicken and potato starch as the main ingredients.
49% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids beef: the label lists beef
- Your dog avoids fish: the label lists salmon oil
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 26.3% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 8% · Fat 5%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 8% |
| Fat | 5% |
| Fibre | 0.50% |
| Ash | 2.50% |
| Moisture | 81% |
| Calcium | 0.50% |
Energy: 85 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Store in a cool, dry place. Once opened transfer contents to an airtight non-metallic container, store in the refrigerator and use within 1 day. For best before end and batch code: see end of can.
Feeding guide
Daily Feed Guide: Up to 5kg: ½–1 cans per day; 6–10kg: 1–1½ cans per day; 11–20kg: 2–3 cans per day; 21–30kg: 3–4 cans per day; 31–40kg: 4–5 cans per day. Allow a transition period when switching to a new diet. Adjust amount as necessary to keep your dog in lean, active condition. Remove food from can before feeding. Fresh drinking water should always be available.
Additives declared on the label
Nutritional additives
Vitamin A 2500 IU/kg; Vitamin D3 250 IU/kg; Vitamin E 40mg/kg; Zinc (Zinc Sulphate, Monohydrate) 24mg/kg; Iron (Iron (II) Sulphate Monohydrate) 15mg/kg; Manganese (Manganous Sulphate Monohydrate) 3.50mg/kg
Ingredients (16)49% of the recipe is estimated
Estimated composition
- meat 50.0%
- supplement 27.9%
- additive 20.9%
- veg 1.0%
- oil 0.3%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Beef 26% | Beef | meat · medium | 26 | 26.0 |
| 2 | Chicken 24% | Chicken | meat · medium | 24 | 24.0 |
| 3 | Potato Starch | Potato starch | carb · poor | - | 8.9 |
| 4 | Minerals | Vitamins and minerals | supplement · medium | - | 8.2 |
| 5 | Dried Vegetables 0.6% (equivalent to 5.8% Carrots and Green Beans) | Carrots | veg · good | 0.6 | 0.6 |
| 6 | Dried Fruit 0.35% (equivalent to 2.1% Cranberries) | Fruit | veg · medium | 0.35 | 0.3 |
| 7 | Sunflower Oil 0.13% | Sunflower oil | oil · good | 0.13 | 0.1 |
| 8 | Caramelised Sugar | Sugars | additive · poor | - | 7.6 |
| 9 | Dried Kelp | Kelp | veg · good | - | 7.0 |
| 10 | Salmon Oil 0.06% | Salmon Oil | oil · good | 0.06 | 0.06 |
| 11 | Flaxseed Oil 0.06% | Linseed oil | oil · good | 0.06 | 0.06 |
| 12 | D-Xylose | D-Xylose | additive · poor | - | 6.3 |
| 13 | Dried Chicory Root 0.02% | Chicory root | veg · good | 0.02 | 0.02 |
| 14 | Dried Parsley | Parsley Leaf (Dried) | veg · good | - | 5.7 |
| 15 | Plant and Citrus Extracts 0.01% | Plant And Citrus Extracts | additive · good | 0.01 | 0.01 |
| 16 | Yucca Powder. | Yucca Schidigera | supplement · good | - | 5.1 |
- 1. Beef 26%26% declared26.0% estimated
- 2. Chicken 24%24% declared24.0% estimated
- 3. Potato Starch8.9% estimated
- 4. Minerals8.2% estimated
- 5. Dried Vegetables 0.6% (equivalent to 5.8% Carrots and Green Beans)0.6% declared0.6% estimated
- 6. Dried Fruit 0.35% (equivalent to 2.1% Cranberries)0.35% declared0.3% estimated
- 7. Sunflower Oil 0.13%0.13% declared0.1% estimated
- 8. Caramelised Sugar7.6% estimated
- 9. Dried Kelp7.0% estimated
- 10. Salmon Oil 0.06%0.06% declared0.06% estimated
- 11. Flaxseed Oil 0.06%0.06% declared0.06% estimated
- 12. D-Xylose6.3% estimated
- 13. Dried Chicory Root 0.02%0.02% declared0.02% estimated
- 14. Dried Parsley5.7% estimated
- 15. Plant and Citrus Extracts 0.01%0.01% declared0.01% estimated
- 16. Yucca Powder.5.1% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-12
Brand and contact: Sainsbury's
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-12
- Scored with
- Model v3 (methodology)
- Product page
- www.sainsburys.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
42 reviews on this product · 4.9/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The overall score is 63 out of 100. The additive load weighed on the result at -5.6, while the additives in the recipe contributed +5.1. Ingredients without printed percentages reduced the score by -5.1, and the meat content added +2.3.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.0 | 9.191 | +0.30 |
| Meat share of dry matter | 23.5% | 0.096 | +2.26 |
| Oil share of dry matter | 0.4% | -0.092 | -0.04 |
| Vegetable share of dry matter | 1.5% | -0.005 | -0.01 |
| Additive share of dry matter | 31.6% | 0.163 | +5.14 |
| Supplement share of dry matter | 43.0% | -0.012 | -0.53 |
| Recipe graded poor | 20.9% | -0.065 | -1.36 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 20.9% | 0.060 | +1.25 |
| Undeclared quantities | 48.8% | -0.106 | -5.15 |
| Complete diet | yes | 2.294 | +2.29 |
| Additive penalty | -25.09 | 0.222 | -5.57 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Wet Chunks | yes | -0.672 | -0.67 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.0 | 9.191 | +0.30 |
| Meat share of dry matter | 23.5% | 0.096 | +2.26 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 0.4% | -0.092 | -0.04 |
| Vegetable share of dry matter | 1.5% | -0.005 | -0.01 |
| Additive share of dry matter | 31.6% | 0.163 | +5.14 |
| Supplement share of dry matter | 43.0% | -0.012 | -0.53 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 20.9% | -0.065 | -1.36 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 20.9% | 0.060 | +1.25 |
| Undeclared quantities | 48.8% | -0.106 | -5.15 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -25.09 | 0.222 | -5.57 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | yes | -0.672 | -0.67 |
- Processing-type offset
- -0.08
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 62.7
- Final score
- 63/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 8 | 42.1 (band 20.13157894736842 to 40%) | 100 |
| Fat | 5 | 26.3 (band 6.151315789473684 to 20%) | 100 |
| Fibre | 0.5 | 2.6 (band 0.5 to 5%) | 98.4 |
| Calcium | 0.5 | 2.6 (band 0.5592105263157895 to 2.5%) | 94.7 |
| Energy (kcal/100g) | 85 | 447.4 | 100 |
Scored over 5 declared nutrients (combined weight 70); undeclared nutrients do not affect the score.
Declared fortification: 6 nutritional additives on the label
- Vitamin A 2500 IU/kg
- Vitamin D3 250 IU/kg
- Vitamin E 40mg/kg
- Zinc (Zinc Sulphate, Monohydrate) 24mg/kg
- Iron (Iron (II) Sulphate Monohydrate) 15mg/kg
- Manganese (Manganous Sulphate Monohydrate) 3.50mg/kg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (51.2% of the recipe mass) (voluntary) | 10.2/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) | 5/5 |
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
No on-pack claims on file: nothing to verify.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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