Rocco Junior Classic Beef with Chicken

Dry Extruded complete High meat Clear label

Junior Classic Beef with Chicken
Average
our rating

Is Rocco Junior Classic Beef with Chicken a good dog food?

We score it 67/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.

How we score

Why this score?

This recipe achieves a total score of 67 out of 100. The processing format contributed -7 to the overall score, while the carbohydrate content added -4. On the positive side, the overall quality of the ingredient list contributed +6.8, and the meat content added +4.9.

Only part of the analytical constituents are declared, so the nutritional picture is incomplete.

The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.

Estimated composition

meat44.0%
carb35.0%
oil11.0%
veg3.5%
supplement3.3%
fibre3.2%

Typical analysis (as fed)

Protein
32%
Fat
18%
Fibre
2%
Ash
6.60%
Omega-3 fatty acids
1.20%
Omega-6 fatty acids
2.80%
Calcium
1.50%
Phosphorus
0.90%

Energy: 400.5 kcal/100g

Dry matter basis

Additives & feeding info

Nutritional additives

Vitamin A 15000 IU/kg; Vitamin D3 1500 IU/kg; Vitamin E 100 IU/kg; Taurine 1500 mg/kg; Iron (ferrous(II)-sulphate-monohydrate) 50 mg/kg; Copper (cupric(II)-sulphate pentahydrate) 10 mg/kg; Zinc (zinc sulphate monohydrate) 100 mg/kg; Manganese (manganous(II)-sulphate monohydrate) 15 mg/kg; Iodine (calcium iodate anhydrous) 1.5 mg/kg; Selenium (sodium selenite) 0.2 mg/kg

Technological additives

Antioxidants

Storage

Store in a cool, dry place away from sunlight.

Feeding guide

Complete food for puppies. Daily serving in g over a 24-hour period based on age in months and final adult weight (table referenced but not shown). Amounts are guidelines; adapt to individual requirements, consult vet if in doubt, weigh puppies regularly, always provide fresh drinking water.

Who is this food for?

Suits

  • Labelled by the manufacturer for puppies
  • Grain-free: no grain ingredients listed
  • Doesn't list turkey, lamb, venison, pork, duck as ingredients

Consider something else if:

  • Your dog avoids chicken: the label lists dried chicken protein
  • Your dog avoids beef: the label lists beef
  • Your dog avoids fish: the label lists green-lipped mussel
  • You want a single-protein recipe: this one lists more than one animal protein

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.

Ingredients (15)

#As declaredMatchedCategoryTierDeclared %Est. %
122% dried beefBeefmeatmedium2222.0
24% fresh beefBeefmeatmedium44.0
3dried sweet potatoes (18%)Sweet Potatoescarbgood1818.0
4dried potato flakes (17%)Potatoescarbmedium1717.0
5dried chicken (14%)Dried chicken proteinmeatgood1414.0
6chicken fat (10%)Chicken Oil and Fatoilgood1010.0
7dried beet pulpBeet Pulpfibremedium-3.2
8hydrolysed chicken protein (4%)Hydrolysed Chicken Proteinmeatmedium44.0
9linseed (3.5%)Linseedveggood3.53.5
10salmon oil (1%)Salmon Oiloilgood11.0
11dried brewer's yeast (0.5%)Brewer's Yeastsupplementgood0.50.5
12mineralsVitamins and mineralssupplementmedium-2.4
13FOS [fructo-oligosaccharides] (0.2%)Fructo-oligosaccharidessupplementgood0.20.2
14MOS [mannan-oligosaccharides] (0.2%)Mannanoligosaccharidessupplementgood0.20.2
15green-lipped mussel (0.01%)Green-Lipped Musselsupplementgood0.010.01

Brand

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-09-14
Scored with
Model v2 (methodology)
Product page
www.zooplus.co.uk

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Recipe: how the 1-100 score is calculated

Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-32.336+32.34
Average ingredient quality0.79.915+6.78
Meat share of dry matter42.4%0.116+4.92
Carb share of dry matter35.2%-0.113-3.97
Oil share of dry matter12.2%-0.088-1.08
Vegetable share of dry matter3.5%-0.002-0.01
Supplement share of dry matter3.4%-0.009-0.03
Undeclared quantities5.6%-0.131-0.73
Prints ingredient percentagesyes3.194+3.19
Complete dietyes1.703+1.70
High meat (30%+ of dry matter)yes-0.506-0.51
Meat share × printed percentages42.4-0.073-3.11
Processing multiplier1.0032.336+32.34
Processing: Dry Extrudedyes-6.996-7.00
Show all 40 components
ComponentInputCoefficientContribution
Base score-32.336+32.34
Average ingredient quality0.79.915+6.78
Meat share of dry matter42.4%0.116+4.92
Carb share of dry matter35.2%-0.113-3.97
Oil share of dry matter12.2%-0.088-1.08
Vegetable share of dry matter3.5%-0.002-0.01
Additive share of dry matter0.0%0.177+0.00
Supplement share of dry matter3.4%-0.009-0.03
Other share of dry matter0.0%-0.371+0.00
Unrecognised share of dry matter0.0%-0.022+0.00
Recipe graded poor0.0%-0.045+0.00
Poor-quality meat in recipe0.0%-0.182+0.00
Number of poor ingredients0-0.868+0.00
Largest single poor ingredient0.0%0.056+0.00
Undeclared quantities5.6%-0.131-0.73
Prints ingredient percentagesyes3.194+3.19
Complete dietyes1.703+1.70
Frozen or chilled freshno11.440+0.00
High meat (30%+ of dry matter)yes-0.506-0.51
Low meat (under 10% of dry matter)no-1.988+0.00
High carb and low meatno-1.250+0.00
Meat share × printed percentages42.4-0.073-3.11
Meat share × fresh0.0-0.339+0.00
Fresh × high meat0.016.475+0.00
Additive penalty0.000.236+0.00
Processing multiplier1.0032.336+32.34
Processing: Rawno13.322+0.00
Processing: Fresh Chilledno7.712+0.00
Processing: Fresh Frozenno6.583+0.00
Processing: Fresh Refrigeratedno4.857+0.00
Processing: Fresh Shelfno0.072+0.00
Processing: Dry Freeze Driedno11.127+0.00
Processing: Dry Air Driedno9.320+0.00
Processing: Dry Cold Pressedno4.569+0.00
Processing: Dry Bakedno-2.321+0.00
Processing: Dry Extrudedyes-6.996-7.00
Processing: Dry Semi Moistno-6.833+0.00
Processing: Dry Mueslino-10.711+0.00
Processing: Wet Pateno2.935+0.00
Processing: Wet Chunksno2.292+0.00
Processing-type offset
-0.01
Additives declared on label
+2 transparency bonus
Subtotal
66.8
Final score
67/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

Scored against FEDIAF growth minima; puppy scoring is under review.

NutrientAs fed (label)Dry matter (scored)Score
Protein3234.8100
Fat1819.6100
Calcium1.51.698.1
Phosphorus0.91100
Calcium:phosphorus ratio1.71.795.8
Omega fatty acids (omega-6 and omega-3)--100
Energy (kcal/100g)400.5435.3100

Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100, omega-3 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.

Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 8% from the food type.

Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
Ingredient list on the label (mandatory)10/10
Printed percentages on the label (94.4% of the recipe mass) (voluntary)18.9/20
Analytical constituents declared (mandatory) - not on file0/15
Additives declared (mandatory)10/10
Energy value declared (voluntary)5/5
Complete/complementary designation (mandatory)5/5
Feeding guidance given (mandatory)10/10
Manufacturer identity and address (mandatory)5/10
Country of manufacture stated (voluntary)10/10
Batch and date labelling (mandatory) - not on file0/5

Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

See all current recalls we track.

Evidence: what the brand claims, and what supports it

The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.

ClaimTypeSubstantiation
supports a shiny coat, optimum digestion and your dog's general well-being (on page)FunctionalManufacturer assertion
Meat-rich recipe: supports muscle maintenance and general wellbeing (on page)FunctionalManufacturer assertion
no artificial flavourings or colourings (on page)Free-fromManufacturer assertion
complete dry food that has been specially developed for growing dogs (on page)ContentManufacturer assertion
made with 50% animal ingredients to provide your dog with protein and flavour, in a grain-free recipe that is easy to digest (on page)ContentManufacturer assertion
grain-free, easily digestible, with FOS and GLM for additional benefits (on page)ContentManufacturer assertion

Limited: at least one claim rests on manufacturer assertion alone.

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

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