Feelwells Beef & Sweet Potato Complete Food
Dry Extruded · completeHigh meatClear label
Our verdict
Is Feelwells Beef & Sweet Potato Complete Food a good dog food?
We score it 66/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for dogs of all life stages, with beef, beef fat and sweet potatoes as the main ingredients.
42% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Single named protein: beef
- Doesn't list chicken, turkey, lamb, fish, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 29% · Fat 13%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 29% |
| Fat | 13% |
| Fibre | 5% |
| Ash | 7% |
| Moisture | 8% |
| Omega-3 fatty acids | 1.30% |
| Omega-6 fatty acids | 1.10% |
| Calcium | 1% |
| Phosphorus | 0.50% |
Additives & feeding info
Feeding and storage
Feeding guide
Weight of Dog Daily Feed Amount 1 – 5kg 25 – 90g 5 – 10kg 90 – 145g 10 – 20kg 145 – 250g 20 – 30kg 250 – 335g 30 – 40g 335 – 415g 40kg + 415g + Ensure fresh drinking water is available at all times The recommended daily amount should be split into two meals, ideally one in the morning and one in the evening The daily amounts provided are only a guide since requirements will vary according to a number of factors such as activity, age & breed. Monitor your dog’s weight and use your own judgement
Additives declared on the label
Nutritional additives
Vitamin A 15000 IU; Vitamin D3 2000 IU; Vitamin E 95 IU; Zinc 50 mg/kg; Iron 50 mg/kg; Manganese 35 mg/kg; Copper 15 mg/kg; Iodine 1 mg/kg; Seelnium 0.3 mg/kg
Ingredients (11)42% of the recipe is estimated
Estimated composition
- meat 47.0%
- supplement 17.9%
- veg 15.8%
- carb 8.9%
- fibre 7.4%
- oil 3.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Freshly prepared Angus Beef 28% | Beef | meat · medium | 28 | 28.0 |
| 2 | Dried Beef 19% | Beef | meat · medium | 19 | 19.0 |
| 3 | Beef Fat 3% | Beef Fat | oil · medium | 3 | 3.0 |
| 4 | Sweet Potato 26% | Sweet Potatoes | carb · good | 26 | 26.0 |
| 5 | Potato | Potatoes | carb · medium | - | 4.1 |
| 6 | Peas 7.5% | Peas | veg · good | 7.5 | 7.5 |
| 7 | Linseed | Linseed | veg · good | - | 3.7 |
| 8 | Beet Pulp | Beet Pulp | fibre · medium | - | 3.3 |
| 9 | Minerals | Vitamins and minerals | supplement · medium | - | 2.9 |
| 10 | Omega 3 Supplement | Omega-3 Supplement | supplement · good | - | 2.5 |
| 11 | Carrot 0.1% | Carrots | veg · good | 0.1 | 0.1 |
- 1. Freshly prepared Angus Beef 28%28% declared28.0% estimated
- 2. Dried Beef 19%19% declared19.0% estimated
- 3. Beef Fat 3%3% declared3.0% estimated
- 4. Sweet Potato 26%26% declared26.0% estimated
- 5. Potato4.1% estimated
- 6. Peas 7.5%7.5% declared7.5% estimated
- 7. Linseed3.7% estimated
- 8. Beet Pulp3.3% estimated
- 9. Minerals2.9% estimated
- 10. Omega 3 Supplement2.5% estimated
- 11. Carrot 0.1%0.1% declared0.1% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: Feelwells
- Website
- https://feelwells.co.uk/
- [email protected]
- Phone
- 01609
- Address
- P O Box 174 Northallerton North Yorkshire DL7 7AB
- Contact page
- feelwells.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- feelwells.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall score of 66 out of 100 based on several key factors. The meat content contributed +3.9 points, while the overall quality of the ingredient list added +6 points. However, the processing format reduced the score by -6.7 points, and ingredients without printed percentages resulted in a deduction of -4.5 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +5.99 |
| Meat share of dry matter | 40.7% | 0.096 | +3.91 |
| Carb share of dry matter | 3.6% | -0.115 | -0.41 |
| Oil share of dry matter | 4.8% | -0.092 | -0.44 |
| Vegetable share of dry matter | 13.7% | -0.005 | -0.07 |
| Supplement share of dry matter | 26.4% | -0.012 | -0.32 |
| Undeclared quantities | 42.4% | -0.106 | -4.48 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +5.99 |
| Meat share of dry matter | 40.7% | 0.096 | +3.91 |
| Carb share of dry matter | 3.6% | -0.115 | -0.41 |
| Oil share of dry matter | 4.8% | -0.092 | -0.44 |
| Vegetable share of dry matter | 13.7% | -0.005 | -0.07 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 26.4% | -0.012 | -0.32 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 42.4% | -0.106 | -4.48 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 65.5
- Final score
- 66/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 29 | 31.5 (band 18 to 40%) | 100 |
| Fat | 13 | 14.1 (band 5.5 to 20%) | 100 |
| Fibre | 5 | 5.4 (band 0.5 to 5%) | 100 |
| Calcium | 1 | 1.1 (band 0.5 to 2.5%) | 87.6 |
| Phosphorus | 0.5 | 0.5 (band 0.4 to 1.6%) | 77.2 |
| Calcium:phosphorus ratio | 2 | 2 (band 1 to 2%) | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 63.4 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 63.4). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score.
Declared fortification: 9 nutritional additives on the label
- Vitamin A 15000 IU
- Vitamin D3 2000 IU
- Vitamin E 95 IU
- Zinc 50 mg/kg
- Iron 50 mg/kg
- Manganese 35 mg/kg
- Copper 15 mg/kg
- Iodine 1 mg/kg
- Seelnium 0.3 mg/kg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (57.6% of the recipe mass) (voluntary) | 11.5/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
67/100 · limited — 3 checkable claims: 2 consistent, 1 contradicted.
Contradicted by the label
- "low in fat" — the declared label says otherwise on low fat.
Consistent with the label
- "rich source of dietary fibre" — supported by the declared high fibre data.
- "Grain & Gluten Free" — supported by the declared grain-free data.
7 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Healthy, natural & hypoallergenic (on page) | Functional | not checkable | Manufacturer assertion |
| added an Omega 3 supplement – an excellent source of EPA & DHA to support cognitive function, visual development and help reduce the inflammation response (on page) | Functional | not checkable | Manufacturer assertion |
| included prebiotics to promote the growth of healthy gut bacteria (on page) | Functional | not checkable | Manufacturer assertion |
| Sweet Potato is also high in B Vitamins (on page) | Nutrient | not checkable | Manufacturer assertion |
| low in fat (on page) | High/low level | contradicted | Manufacturer assertion |
| No artificial colours, flavours or preservatives (on page) | Free-from | not checkable | Manufacturer assertion |
| NO Sugar or salt (on page) | Free-from | not checkable | Manufacturer assertion |
| rich source of dietary fibre (on page) | Nutrient | consistent | Manufacturer assertion |
| Grain & Gluten Free (on page) | Free-from | consistent | Manufacturer assertion |
| 50% British Beef (on page) | provenance | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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