Purizon Single Meat Adult Dog – Grain-Free Duck with Lavender Blossoms
Dry Extruded · completeHigh meatClear label
Our verdict
Is Purizon Single Meat Adult Dog – Grain-Free Duck with Lavender Blossoms a good dog food?
We score it 68/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for adult dogs, with dried duck protein, duck and potatoes as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
31% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list beef, lamb, venison, pork as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists poultry fat
- Your dog avoids turkey: the label lists poultry fat
- Your dog avoids fish: the label lists salmon oil
- Your dog avoids duck: the label lists dried duck protein
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 33% · Fat 18%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 33% |
| Fat | 18% |
| Fibre | 3% |
| Ash | 8.20% |
| Omega-3 fatty acids | 0.50% |
| Omega-6 fatty acids | 3.40% |
| Calcium | 1.75% |
| Phosphorus | 1.15% |
Energy: 391 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Store in a cool, dry place, away from direct sunlight and please make sure your pet always has fresh drinking water available.
Feeding guide
Complete dry dog food suitable for all breeds and sizes. Recommended amounts are guidelines only and should be adapted to the individual dog's needs. Serve dry. When changing food, introduce gradually over approx. two weeks. Amounts range from 50g/day (2.5kg dog, reduced activity) to 715g/day (60kg dog, increased activity).
Additives declared on the label
Nutritional additives
Vitamin A 12000 IU/kg; Vitamin D3 1500 IU/kg; Vitamin E 200 IU/kg; Vitamin C 100 mg/kg; Biotin 300 mcg/kg; Folic acid 1.2 mg/kg; Niacin 35 mg/kg; Zinc [zinc sulphate, monohydrate] 100 mg/kg; Zinc [zinc chelate glycine hydrate] 60 mg/kg; Iron [iron (II) sulphate, monohydrate] 250 mg/kg; Manganese [manganese (II) sulphate, monohydrate] 30 mg/kg; Copper [copper (II) sulphate, pentahydrate] 12.5 mg/kg; Iodine [calcium iodate, anhydrous] 2.2 mg/kg; Selenium [sodium selenite] 0.4 mg/kg
Technological additives
Antioxidants
Ingredients (27)31% of the recipe is estimated
Estimated composition
- meat 59.5%
- veg 14.9%
- oil 9.4%
- fibre 8.6%
- carb 4.0%
- supplement 2.0%
- additive 1.6%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | 31% duck protein | Dried Duck Protein | meat · good | 31 | 31.0 |
| 2 | 25% fresh duck meat | Duck | meat · medium | 25 | 25.0 |
| 3 | potato flakes | Potatoes | carb · medium | - | 2.0 |
| 4 | potato starch | Potato starch | carb · poor | - | 2.0 |
| 5 | 6% poultry fat | Poultry Fat | oil · medium | 6 | 6.0 |
| 6 | 3.5% egg | Egg | meat · good | 3.5 | 3.5 |
| 7 | 3.5% apple pomace | Apple Fibre | fibre · medium | 3.5 | 3.5 |
| 8 | peas | Peas | veg · good | - | 1.9 |
| 9 | dried beet pulp | Beet Pulp | fibre · medium | - | 1.9 |
| 10 | brewer's yeast | Brewer's Yeast | supplement · good | - | 1.8 |
| 11 | lignocellulose | Lignocellulose | fibre · medium | - | 1.8 |
| 12 | salmon oil | Salmon Oil | oil · good | - | 1.7 |
| 13 | sunflower oil | Sunflower oil | oil · good | - | 1.7 |
| 14 | sodium chloride | Salt | additive · poor | - | 1.6 |
| 15 | 0.2% yeast cell walls | Yeast | supplement · good | 0.2 | 0.2 |
| 16 | cranberries | Cranberries | veg · good | - | 1.6 |
| 17 | beetroot | Beetroot | veg · good | - | 1.5 |
| 18 | carrot pomace | Carrot Pomace | fibre · medium | - | 1.5 |
| 19 | 0.05% lavender flowers | Lavender | veg · good | 0.05 | 0.05 |
| 20 | rosemary | Rosemary | veg · good | - | 1.4 |
| 21 | dandelion leaves | Dandelion Leaves | veg · good | - | 1.4 |
| 22 | parsley | Parsley | veg · good | - | 1.3 |
| 23 | chamomile | Chamomile | veg · good | - | 1.3 |
| 24 | nettle | Nettles | veg · good | - | 1.2 |
| 25 | ribwort | Ribwort | veg · good | - | 1.2 |
| 26 | St | St. John's Wort | veg · medium | - | 1.1 |
| 27 | John's wort | St. John's Wort | veg · medium | - | 1.1 |
- 1. 31% duck protein31% declared31.0% estimated
- 2. 25% fresh duck meat25% declared25.0% estimated
- 3. potato flakes2.0% estimated
- 4. potato starch2.0% estimated
- 5. 6% poultry fat6% declared6.0% estimated
- 6. 3.5% egg3.5% declared3.5% estimated
- 7. 3.5% apple pomace3.5% declared3.5% estimated
- 8. peas1.9% estimated
- 9. dried beet pulp1.9% estimated
- 10. brewer's yeast1.8% estimated
- 11. lignocellulose1.8% estimated
- 12. salmon oil1.7% estimated
- 13. sunflower oil1.7% estimated
- 14. sodium chloride1.6% estimated
- 15. 0.2% yeast cell walls0.2% declared0.2% estimated
- 16. cranberries1.6% estimated
- 17. beetroot1.5% estimated
- 18. carrot pomace1.5% estimated
- 19. 0.05% lavender flowers0.05% declared0.05% estimated
- 20. rosemary1.4% estimated
- 21. dandelion leaves1.4% estimated
- 22. parsley1.3% estimated
- 23. chamomile1.3% estimated
- 24. nettle1.2% estimated
- 25. ribwort1.2% estimated
- 26. St1.1% estimated
- 27. John's wort1.1% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-15
Brand and contact: Purizon
- Contact page
- www.zooplus.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Scored with
- Model v3 (methodology)
- Product page
- www.zooplus.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
309 reviews on this product · 4.6/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall rating of 68 out of 100. The meat content contributed +5.8, while the overall quality of the ingredient list added +6.2. On the other hand, the processing format adjusted the score by -6.7. Finally, ingredients without printed percentages contributed -3.2 to the final calculation.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.17 |
| Meat share of dry matter | 60.8% | 0.096 | +5.83 |
| Carb share of dry matter | 1.7% | -0.115 | -0.19 |
| Oil share of dry matter | 15.5% | -0.092 | -1.42 |
| Vegetable share of dry matter | 3.7% | -0.005 | -0.02 |
| Additive share of dry matter | 2.4% | 0.163 | +0.39 |
| Supplement share of dry matter | 3.1% | -0.012 | -0.04 |
| Recipe graded poor | 3.6% | -0.065 | -0.23 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 2.0% | 0.060 | +0.12 |
| Undeclared quantities | 30.8% | -0.106 | -3.25 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Additive penalty | -1.97 | 0.222 | -0.44 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.17 |
| Meat share of dry matter | 60.8% | 0.096 | +5.83 |
| Carb share of dry matter | 1.7% | -0.115 | -0.19 |
| Oil share of dry matter | 15.5% | -0.092 | -1.42 |
| Vegetable share of dry matter | 3.7% | -0.005 | -0.02 |
| Additive share of dry matter | 2.4% | 0.163 | +0.39 |
| Supplement share of dry matter | 3.1% | -0.012 | -0.04 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 3.6% | -0.065 | -0.23 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 2.0% | 0.060 | +0.12 |
| Undeclared quantities | 30.8% | -0.106 | -3.25 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -1.97 | 0.222 | -0.44 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 67.5
- Final score
- 68/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 33 | 36.5 (band 19.441988950276247 to 40%) | 100 |
| Fat | 18 | 19.9 (band 5.940607734806631 to 20%) | 100 |
| Fibre | 3 | 3.3 (band 0.5 to 5%) | 100 |
| Calcium | 1.75 | 1.9 (band 0.5400552486187846 to 2.5%) | 100 |
| Phosphorus | 1.15 | 1.3 (band 0.4320441988950277 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.5 | 1.5 (band 1 to 2%) | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 391 | 432 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 8 declared nutrients (combined weight 100); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 14 nutritional additives on the label
- Vitamin A 12000 IU/kg
- Vitamin D3 1500 IU/kg
- Vitamin E 200 IU/kg
- Vitamin C 100 mg/kg
- Biotin 300 mcg/kg
- Folic acid 1.2 mg/kg
- Niacin 35 mg/kg
- Zinc [zinc sulphate, monohydrate] 100 mg/kg
- Zinc [zinc chelate glycine hydrate] 60 mg/kg
- Iron [iron (II) sulphate, monohydrate] 250 mg/kg
- Manganese [manganese (II) sulphate, monohydrate] 30 mg/kg
- Copper [copper (II) sulphate, pentahydrate] 12.5 mg/kg
- Iodine [calcium iodate, anhydrous] 2.2 mg/kg
- Selenium [sodium selenite] 0.4 mg/kg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (69.3% of the recipe mass) (voluntary) | 13.9/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
67/100 · limited — 3 checkable claims: 2 consistent, 1 contradicted.
Contradicted by the label
- "Single source of meat protein: ideal for dogs with nutritional sensitivities" — the declared label says otherwise on single protein.
Consistent with the label
- "High in protein" — supported by the declared high protein data.
- "Grain-free" — supported by the declared grain-free data.
4 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Suitable for dogs with nutritional intolerances (on page) | Functional | not checkable | Manufacturer assertion |
| High in protein (on page) | High/low level | consistent | Manufacturer assertion |
| Grain-free (on page) | Free-from | consistent | Manufacturer assertion |
| Single source of meat protein: ideal for dogs with nutritional sensitivities (on page) | Content | contradicted | Manufacturer assertion |
| Low in carbohydrates (on page) | High/low level | not checkable | Manufacturer assertion |
| Very high protein content: more than 30% quality protein (on page) | High/low level | not checkable | Manufacturer assertion |
| Premium complete dry dog food with tasty duck as the only source of meat and 35% carefully selected fruit, veg and herbs (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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