Ci Dog Food Bells & Whistles Duck Dinner

Dry Extruded · completeHigh meatClear label

70out of 100

Good

our rating

Our verdict

Is Ci Dog Food Bells & Whistles Duck Dinner a good dog food?

We score it 70/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.

Complete extruded dry food for dogs of all life stages, with dried duck protein, duck and sweet potatoes as the main ingredients.

How we score

Why you might choose it

Scores 70, in the top quarter of dry foods we track.
Meat makes up an estimated 61% of the dry matter (44% as fed).
Prints ingredient percentages on the label.

Why you might not

We found no significant drawbacks in the data we hold for this product.

Who is this food for?

Suits

Labelled by the manufacturer for all lifestages
Grain-free: no grain ingredients listed
Doesn't list beef, turkey, lamb, venison, pork as ingredients

Consider something else if:

Your dog avoids chicken: the label lists chicken oil and fat
Your dog avoids fish: the label lists salmon oil
Your dog avoids duck: the label lists dried duck protein
You want a single-protein recipe: this one lists more than one animal protein

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.

Nutrition and feedingProtein 28% · Fat 16%

Typical analysis (as fed)

Nutrient	As fed
Protein	28%
Fat	16%
Fibre	3.20%
Ash	8%
Moisture	8%
Carbohydrates	43%
Omega-3 fatty acids	1%
Omega-6 fatty acids	1.70%
Calcium	2.30%
Phosphorus	1.12%

Energy: 351 kcal/100g

Additives & feeding info

Additives declared on the label

Nutritional additives

Vitamin A - 24,500 IU; Vitamin D3 - 2,450 IU; Vitamin E - 245 IU; Zinc chelate of amino acid hydrate - 333 mg; Zinc sulphate monohydrate - 167 mg; Manganese sulphate monohydrate - 78 mg; Cupric sulphate Pentahydrate - 40 mg; Calcium iodate - 2.46 mg/kg; Selenised Yeast (Inactivated) - 87 mg

Technological additives

Antioxidants (a rich blend of mixed tocopherols and rosemary extract)

Ingredients (36)22% of the recipe is estimated

Estimated composition

meat 44.0%
carb 34.0%
veg 13.3%
supplement 6.1%
oil 1.7%
additive 0.9%

#	As declared	Matched	Label reading	Declared %	Est. %
1	Dehydrated Duck (26%)	Dried Duck Protein	meat · good	26	26.0
2	Fresh Duck (18%)	Duck	meat · medium	18	18.0
3	Sweet Potato (18%)	Sweet Potatoes	carb · good	18	18.0
4	Potato (16%)	Potatoes	carb · medium	16	16.0
5	Chicken Oil	Chicken Oil and Fat	oil · good	-	0.9
6	Yeast & Yeast Extracts	Yeast	supplement · good	-	0.9
7	Peas	Peas	veg · good	-	0.9
8	Alfalfa	Alfalfa	veg · good	-	0.9
9	Gravy	Gravy / sauce	additive · medium	-	0.9
10	Salmon Oil	Salmon Oil	oil · good	-	0.8
11	Whole Linseed	Linseed	veg · good	-	0.8
12	Minerals	Vitamins and minerals	supplement · medium	-	0.8
13	Seaweed Meal	Seaweed Meal	supplement · medium	-	0.8
14	Prebiotic MOS	Mannanoligosaccharides	supplement · good	-	0.8
15	Prebiotic FOS	Prebiotics	supplement · good	-	0.8
16	Pumpkin	Pumpkin	veg · good	-	0.8
17	Carrots	Carrots	veg · good	-	0.7
18	Apples	Apples	veg · good	-	0.7
19	Tomatoes	Tomato	veg · good	-	0.7
20	Glucosamine	Glucosamine	supplement · good	-	0.7
21	Yucca extract	Yucca Schidigera	supplement · good	-	0.7
22	Chondroitin	Chondroitin	supplement · good	-	0.7
23	Marigold	Calendula	veg · good	-	0.7
24	Rosemary	Rosemary	veg · good	-	0.6
25	Fennel	Fennel	veg · good	-	0.6
26	Peppermint	Peppermint	veg · good	-	0.6
27	Spinach	Spinach	veg · good	-	0.6
28	Thyme	Thyme	veg · good	-	0.6
29	Marjoram	Marjoram	veg · good	-	0.6
30	Oregano	Oregano	veg · good	-	0.6
31	Parsley	Parsley	veg · good	-	0.5
32	Sage	Sage	veg · good	-	0.5
33	Fenugreek Seeds	Fenugreek	veg · good	-	0.5
34	Rubbed Mint	Mint	veg · good	-	0.5
35	Green Tea	Green Tea	veg · good	-	0.5
36	Cranberry	Cranberries	veg · good	-	0.5

1. Dehydrated Duck (26%)26% declared26.0% estimated
Dried Duck Protein · meat · good
2. Fresh Duck (18%)18% declared18.0% estimated
Duck · meat · medium
3. Sweet Potato (18%)18% declared18.0% estimated
Sweet Potatoes · carb · good
4. Potato (16%)16% declared16.0% estimated
Potatoes · carb · medium
5. Chicken Oil0.9% estimated
Chicken Oil and Fat · oil · good
6. Yeast & Yeast Extracts0.9% estimated
Yeast · supplement · good
7. Peas0.9% estimated
Peas · veg · good
8. Alfalfa0.9% estimated
Alfalfa · veg · good
9. Gravy0.9% estimated
Gravy / sauce · additive · medium
10. Salmon Oil0.8% estimated
Salmon Oil · oil · good
11. Whole Linseed0.8% estimated
Linseed · veg · good
12. Minerals0.8% estimated
Vitamins and minerals · supplement · medium
13. Seaweed Meal0.8% estimated
Seaweed Meal · supplement · medium
14. Prebiotic MOS0.8% estimated
Mannanoligosaccharides · supplement · good
15. Prebiotic FOS0.8% estimated
Prebiotics · supplement · good
16. Pumpkin0.8% estimated
Pumpkin · veg · good
17. Carrots0.7% estimated
Carrots · veg · good
18. Apples0.7% estimated
Apples · veg · good
19. Tomatoes0.7% estimated
Tomato · veg · good
20. Glucosamine0.7% estimated
Glucosamine · supplement · good
21. Yucca extract0.7% estimated
Yucca Schidigera · supplement · good
22. Chondroitin0.7% estimated
Chondroitin · supplement · good
23. Marigold0.7% estimated
Calendula · veg · good
24. Rosemary0.6% estimated
Rosemary · veg · good
25. Fennel0.6% estimated
Fennel · veg · good
26. Peppermint0.6% estimated
Peppermint · veg · good
27. Spinach0.6% estimated
Spinach · veg · good
28. Thyme0.6% estimated
Thyme · veg · good
29. Marjoram0.6% estimated
Marjoram · veg · good
30. Oregano0.6% estimated
Oregano · veg · good
31. Parsley0.5% estimated
Parsley · veg · good
32. Sage0.5% estimated
Sage · veg · good
33. Fenugreek Seeds0.5% estimated
Fenugreek · veg · good
34. Rubbed Mint0.5% estimated
Mint · veg · good
35. Green Tea0.5% estimated
Green Tea · veg · good
36. Cranberry0.5% estimated
Cranberries · veg · good

Trust and sourceNo recalls recorded in our database · checked 2026-09-14

Brand and contact: Ci Dog Food

Ci Dog Food

Website: https://cifood.co.uk/
Contact page: cifood.co.uk

Trust and provenance

Recall history: No recalls recorded in our database
Label data last checked: 2026-09-14
Scored with: Model v3 (methodology)
Product page: cifood.co.uk

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Brand and retailer reviews

External platform ratings are not scores for this individual recipe.

Trustpilot: 5.0/5 · 722 reviews

Facebook: 5.0/5 · 83 reviews

1 reviews on this product · 5.0/5

Spotted a mistake in this listing? Report it here and we'll take a look.

Score details and methodologyCalculations, history and evidence

Recipe: how the 1-100 score is calculated

Why this score?

This recipe achieves an overall score of 70 out of 100. The overall quality of the ingredient list contributed +7.2 points and the meat content contributed +5.8 points. However, the processing format adjusted the score by -6.7 and ingredients without printed percentages contributed -2.3 points.

Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.

Component	Input	Coefficient	Contribution
Base score	-	30.909	+30.91
Average ingredient quality	0.8	9.191	+7.20
Meat share of dry matter	60.5%	0.096	+5.81
Carb share of dry matter	17.8%	-0.115	-2.04
Oil share of dry matter	3.6%	-0.092	-0.33
Vegetable share of dry matter	6.3%	-0.005	-0.03
Additive share of dry matter	0.1%	0.163	+0.02
Supplement share of dry matter	11.7%	-0.012	-0.14
Undeclared quantities	22.0%	-0.106	-2.32
Complete diet	yes	2.294	+2.29
High meat (30%+ of dry matter)	yes	0.707	+0.71
Additive penalty	-1.05	0.222	-0.23
Processing multiplier	0.98	33.786	+33.11
Processing: Dry Extruded	yes	-6.713	-6.71

Show all 40 components

Component	Input	Coefficient	Contribution
Base score	-	30.909	+30.91
Average ingredient quality	0.8	9.191	+7.20
Meat share of dry matter	60.5%	0.096	+5.81
Carb share of dry matter	17.8%	-0.115	-2.04
Oil share of dry matter	3.6%	-0.092	-0.33
Vegetable share of dry matter	6.3%	-0.005	-0.03
Additive share of dry matter	0.1%	0.163	+0.02
Supplement share of dry matter	11.7%	-0.012	-0.14
Other share of dry matter	0.0%	-0.375	+0.00
Unrecognised share of dry matter	0.0%	-0.027	+0.00
Recipe graded poor	0.0%	-0.065	+0.00
Poor-quality meat in recipe	0.0%	-0.179	+0.00
Number of poor ingredients	0	-0.876	+0.00
Largest single poor ingredient	0.0%	0.060	+0.00
Undeclared quantities	22.0%	-0.106	-2.32
Prints ingredient percentages	no	0.000	+0.00
Complete diet	yes	2.294	+2.29
Frozen or chilled fresh	no	0.000	+0.00
High meat (30%+ of dry matter)	yes	0.707	+0.71
Low meat (under 10% of dry matter)	no	-3.158	+0.00
High carb and low meat	no	-1.180	+0.00
Meat share × printed percentages	0.0	0.000	+0.00
Meat share × fresh	0.0	0.000	+0.00
Fresh × high meat	0.0	11.084	+0.00
Additive penalty	-1.05	0.222	-0.23
Processing multiplier	0.98	33.786	+33.11
Processing: Raw	no	-0.054	+0.00
Processing: Fresh Chilled	no	-2.354	+0.00
Processing: Fresh Frozen	no	-2.354	+0.00
Processing: Fresh Refrigerated	no	0.000	+0.00
Processing: Fresh Shelf	no	-0.672	+0.00
Processing: Dry Freeze Dried	no	6.629	+0.00
Processing: Dry Air Dried	no	6.331	+0.00
Processing: Dry Cold Pressed	no	-6.713	+0.00
Processing: Dry Baked	no	-6.713	+0.00
Processing: Dry Extruded	yes	-6.713	-6.71
Processing: Dry Semi Moist	no	-6.174	+0.00
Processing: Dry Muesli	no	-10.146	+0.00
Processing: Wet Pate	no	-0.672	+0.00
Processing: Wet Chunks	no	-0.672	+0.00

Processing-type offset: +0.02
Additives declared on label: +2 transparency bonus
Subtotal: 70.3
Final score: 70/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Score history across model versions

The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.

Model	Score
v3	70/100	current
v2	69/100
v1	68/100

Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

Nutrient	As fed (label)	Dry matter (scored)	Score
Protein	28	30.4 (band 18 to 40%)	100
Fat	16	17.4 (band 5.5 to 20%)	100
Fibre	3.2	3.5 (band 0.5 to 5%)	100
Calcium	2.3	2.5 (band 0.5 to 2.5%)	100
Phosphorus	1.12	1.2 (band 0.4 to 1.6%)	100
Calcium:phosphorus ratio	2.1	2.1 (band 1 to 2%)	97.3
Omega fatty acids (omega-6 and omega-3)	-	-	100
Energy (kcal/100g)	351	381.5	100

Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.

Scored over 8 declared nutrients (combined weight 100); undeclared nutrients do not affect the score.

Declared fortification: 9 nutritional additives on the label

Vitamin A - 24,500 IU
Vitamin D3 - 2,450 IU
Vitamin E - 245 IU
Zinc chelate of amino acid hydrate - 333 mg
Zinc sulphate monohydrate - 167 mg
Manganese sulphate monohydrate - 78 mg
Cupric sulphate Pentahydrate - 40 mg
Calcium iodate - 2.46 mg/kg
Selenised Yeast (Inactivated) - 87 mg

High confidence: full analysis plus minerals or omegas and declared energy.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

Item	Points
✓ Ingredient list on the label (mandatory)	10/10
✓ Printed percentages on the label (78% of the recipe mass) (voluntary)	15.6/20
✓ Analytical constituents declared (mandatory)	15/15
✓ Additives declared (mandatory)	10/10
✓ Energy value declared (voluntary)	5/5
✓ Complete/complementary designation (mandatory)	5/5
✗ Feeding guidance given (mandatory) - not on file	0/10
✓ Manufacturer identity and address (mandatory)	5/10
✓ Country of manufacture stated (voluntary)	10/10
✗ Batch and date labelling (mandatory) - not on file	0/5

Capped at 60: mandatory items missing (Feeding guidance given, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

See all current recalls we track.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.

Consistent with the label

"high in protein" — supported by the declared high protein data.

4 further claims on file that we cannot check against the label.

Moderate: every checkable claim is consistent with the declared label.

Claim	Type	Check	Substantiation
100% Natural (on page)	provenance	not checkable	Manufacturer assertion
Suitable for puppies & active adult dogs (on page)	Functional	not checkable	Manufacturer assertion
Beet pulp free (on page)	Free-from	not checkable	Manufacturer assertion
Grain free & high in protein with added superfoods, joint support & healthful herbs (on page)	Content	not checkable	Manufacturer assertion
high in protein (on page)	High/low level	consistent	Manufacturer assertion