Purizon Single Meat Adult Dog - Grain-Free Chicken with Camomile Blossoms
Dry Extruded · completeClear label
Our verdict
Is Purizon Single Meat Adult Dog - Grain-Free Chicken with Camomile Blossoms a good dog food?
We score it 57/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for adult dogs, with dried chicken protein, hydrolysed poultry protein and chicken as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
67% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list beef, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists dried chicken protein
- Your dog avoids turkey: the label lists hydrolysed poultry protein
- Your dog avoids fish: the label lists salmon oil
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 34% · Fat 17%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 34% |
| Fat | 17% |
| Fibre | 3% |
| Ash | 8.50% |
| Omega-6 fatty acids | 3.30% |
| Calcium | 1.70% |
| Phosphorus | 1.10% |
Energy: 386 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Store in a cool, dry place, away from direct sunlight and please make sure your pet always has fresh drinking water available.
Feeding guide
Complete dry food; serve dry. Recommended daily amounts (guidelines only, adapt to individual needs): 1-5kg: 25-80g; 5-15kg: 80-255g; 15-30kg: 255-430g; 30-40kg: 430-395g; 40-50kg: 390-635g; 50-60kg: 465-535g; 60-70kg: 535-600g; 70-80kg: 600-665g; 80kg+: 665g+. When changing food, introduce gradually over approx. two weeks.
Additives declared on the label
Nutritional additives
Vitamin A 12000 IU; Vitamin D3 1500 IU; Vitamin E 200 IU; Vitamin C 100 mg; Biotin 300 mcg; Folic acid 1.2 mg; Niacin 35 mg; Zinc (as zinc sulphate, monohydrate) 100 mg; Zinc (as glycine zinc chelate hydrate, solid) 60 mg; Iron (as iron(II)-sulphate, monohydrate) 250 mg; Manganese (as manganese(II)-sulphate, monohydrate) 30 mg; Copper (as copper(II)-sulphate, pentahydrate) 12.5 mg; Iodine (as calcium iodate, anhydrous) 2.2 mg; Selenium (as sodium selenite) 0.4 mg
Technological additives
Antioxidants
Ingredients (30)67% of the recipe is estimated
Estimated composition
- meat 34.9%
- veg 27.8%
- oil 9.0%
- supplement 8.5%
- fibre 8.3%
- carb 6.5%
- additive 5.2%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Chicken protein | Dried chicken protein | meat · good | - | 3.4 |
| 2 | partly dried and hydrolysed | Hydrolysed Poultry Protein | meat · medium | - | 3.3 |
| 3 | Fresh Chicken (25%) | Chicken | meat · medium | 25 | 25.0 |
| 4 | Potato Flakes | Potatoes | carb · medium | - | 3.3 |
| 5 | Potato Starch | Potato starch | carb · poor | - | 3.2 |
| 6 | Pumpkin (4%) | Pumpkin | veg · good | 4 | 4.0 |
| 7 | Poultry Fat (3.5%) | Poultry Fat | oil · medium | 3.5 | 3.5 |
| 8 | Dried Beet Pulp | Beet Pulp | fibre · medium | - | 3.2 |
| 9 | Egg | Egg | meat · good | - | 3.1 |
| 10 | Brewer's Yeast | Brewer's Yeast | supplement · good | - | 3.0 |
| 11 | Calcium Carbonate | Calcium Carbonate | supplement · medium | - | 3.0 |
| 12 | Linseeds | Linseed | veg · good | - | 2.9 |
| 13 | Lignocellulose | Lignocellulose | fibre · medium | - | 2.8 |
| 14 | Salmon Oil | Salmon Oil | oil · good | - | 2.8 |
| 15 | Sunflower Oil | Sunflower oil | oil · good | - | 2.7 |
| 16 | Sodium Chloride | Salt | additive · poor | - | 2.6 |
| 17 | Yeast Extract | Hydrolysed Yeast | additive · medium | - | 2.6 |
| 18 | rich in mannan-oligosaccharides and beta-glucans | Beta-Glucans | supplement · good | - | 2.5 |
| 19 | Cranberries | Cranberries | veg · good | - | 2.4 |
| 20 | Beetroot | Beetroot | veg · good | - | 2.4 |
| 21 | Carrot Pomace | Carrot Pomace | fibre · medium | - | 2.3 |
| 22 | Camomile Blossoms (0.05%) | Chamomile | veg · good | 0.05 | 0.05 |
| 23 | Rosemary | Rosemary | veg · good | - | 2.2 |
| 24 | Dandelion Leaves | Dandelion Leaves | veg · good | - | 2.2 |
| 25 | Parsley | Parsley | veg · good | - | 2.1 |
| 26 | Camomile | Chamomile | veg · good | - | 2.0 |
| 27 | Nettle | Nettles | veg · good | - | 2.0 |
| 28 | Ribwort | Ribwort | veg · good | - | 1.9 |
| 29 | St | St. John's Wort | veg · medium | - | 1.8 |
| 30 | John's Wort. | St. John's Wort | veg · medium | - | 1.8 |
- 1. Chicken protein3.4% estimated
- 2. partly dried and hydrolysed3.3% estimated
- 3. Fresh Chicken (25%)25% declared25.0% estimated
- 4. Potato Flakes3.3% estimated
- 5. Potato Starch3.2% estimated
- 6. Pumpkin (4%)4% declared4.0% estimated
- 7. Poultry Fat (3.5%)3.5% declared3.5% estimated
- 8. Dried Beet Pulp3.2% estimated
- 9. Egg3.1% estimated
- 10. Brewer's Yeast3.0% estimated
- 11. Calcium Carbonate3.0% estimated
- 12. Linseeds2.9% estimated
- 13. Lignocellulose2.8% estimated
- 14. Salmon Oil2.8% estimated
- 15. Sunflower Oil2.7% estimated
- 16. Sodium Chloride2.6% estimated
- 17. Yeast Extract2.6% estimated
- 18. rich in mannan-oligosaccharides and beta-glucans2.5% estimated
- 19. Cranberries2.4% estimated
- 20. Beetroot2.4% estimated
- 21. Carrot Pomace2.3% estimated
- 22. Camomile Blossoms (0.05%)0.05% declared0.05% estimated
- 23. Rosemary2.2% estimated
- 24. Dandelion Leaves2.2% estimated
- 25. Parsley2.1% estimated
- 26. Camomile2.0% estimated
- 27. Nettle2.0% estimated
- 28. Ribwort1.9% estimated
- 29. St1.8% estimated
- 30. John's Wort.1.8% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-15
Brand and contact: Purizon
- Contact page
- www.zooplus.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Scored with
- Model v3 (methodology)
- Product page
- www.zooplus.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
155 reviews on this product · 4.6/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall rating of 57 out of 100. The inclusion of ingredients without printed percentages contributed -7.1 points, and the processing format adjusted the score by -6.7. Conversely, the overall quality of the ingredient list added +5.6 points, while being labelled nutritionally complete contributed +2.3 points to the final evaluation.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.63 |
| Meat share of dry matter | 13.8% | 0.096 | +1.32 |
| Carb share of dry matter | 3.2% | -0.115 | -0.37 |
| Oil share of dry matter | 17.4% | -0.092 | -1.60 |
| Vegetable share of dry matter | 12.5% | -0.005 | -0.06 |
| Additive share of dry matter | 9.2% | 0.163 | +1.50 |
| Supplement share of dry matter | 15.3% | -0.012 | -0.19 |
| Recipe graded poor | 5.8% | -0.065 | -0.38 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 3.2% | 0.060 | +0.19 |
| Undeclared quantities | 67.5% | -0.106 | -7.12 |
| Complete diet | yes | 2.294 | +2.29 |
| Additive penalty | -6.28 | 0.222 | -1.39 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.63 |
| Meat share of dry matter | 13.8% | 0.096 | +1.32 |
| Carb share of dry matter | 3.2% | -0.115 | -0.37 |
| Oil share of dry matter | 17.4% | -0.092 | -1.60 |
| Vegetable share of dry matter | 12.5% | -0.005 | -0.06 |
| Additive share of dry matter | 9.2% | 0.163 | +1.50 |
| Supplement share of dry matter | 15.3% | -0.012 | -0.19 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 5.8% | -0.065 | -0.38 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 3.2% | 0.060 | +0.19 |
| Undeclared quantities | 67.5% | -0.106 | -7.12 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -6.28 | 0.222 | -1.39 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 57.4
- Final score
- 57/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 34 | 37.6 (band 19.193370165745858 to 40%) | 100 |
| Fat | 17 | 18.8 (band 5.864640883977901 to 20%) | 100 |
| Fibre | 3 | 3.3 (band 0.5 to 5%) | 100 |
| Calcium | 1.7 | 1.9 (band 0.5331491712707183 to 2.5%) | 100 |
| Phosphorus | 1.1 | 1.2 (band 0.42651933701657463 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.5 | 1.5 (band 1 to 2%) | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 386 | 426.5 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 8 declared nutrients (combined weight 100); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 14 nutritional additives on the label
- Vitamin A 12000 IU
- Vitamin D3 1500 IU
- Vitamin E 200 IU
- Vitamin C 100 mg
- Biotin 300 mcg
- Folic acid 1.2 mg
- Niacin 35 mg
- Zinc (as zinc sulphate, monohydrate) 100 mg
- Zinc (as glycine zinc chelate hydrate, solid) 60 mg
- Iron (as iron(II)-sulphate, monohydrate) 250 mg
- Manganese (as manganese(II)-sulphate, monohydrate) 30 mg
- Copper (as copper(II)-sulphate, pentahydrate) 12.5 mg
- Iodine (as calcium iodate, anhydrous) 2.2 mg
- Selenium (as sodium selenite) 0.4 mg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (32.6% of the recipe mass) (voluntary) | 6.5/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
50/100 · limited — 2 checkable claims: 1 consistent, 1 contradicted.
Contradicted by the label
- "65% selected meat or fish and animal ingredients from a single source" — the declared label says otherwise on single protein.
Consistent with the label
- "Grain-free, complete dry dog food made with lots of tasty chicken as the only source of fresh meat." — supported by the declared complete and balanced data.
5 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Ideal for dogs with nutritional sensitivities (on page) | Functional | not checkable | Manufacturer assertion |
| Very high protein content: more than 30% quality protein (on page) | High/low level | not checkable | Manufacturer assertion |
| 0% added grain (on page) | Content | not checkable | Manufacturer assertion |
| 35% selected fruit, vegetables and herbs (on page) | Content | not checkable | Manufacturer assertion |
| 65% selected meat or fish and animal ingredients from a single source (on page) | Content | contradicted | Manufacturer assertion |
| Grain-free, complete dry dog food made with lots of tasty chicken as the only source of fresh meat. (on page) | Content | consistent | Manufacturer assertion |
| This recipe is refined with camomile blossoms and is ideal for dogs with nutritional intolerances. (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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