Wolf of Wilderness Adult "Great Desert" Turkey - Grain-Free
Dry Extruded · completeHigh meatClear label
Our verdict
Is Wolf of Wilderness Adult "Great Desert" Turkey - Grain-Free a good dog food?
We score it 62/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
53% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list beef, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids turkey: the label lists dehydrated poultry proteins
- Your dog avoids fish: the label lists salmon oil
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 25% · Fat 16%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 25% |
| Fat | 16% |
| Fibre | 3% |
| Ash | 7.50% |
| Calcium | 1.25% |
| Phosphorus | 0.85% |
Energy: 373 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Store in a cool, dry place away from sunlight.
Feeding guide
Complete food for adult dogs. Daily serving depends on weight and activity level: e.g. 1kg dog 25–35g; 10kg dog 145–195g; 20kg dog 240–330g; 40kg dog 405–555g; 60kg dog 550–750g. Always provide fresh drinking water.
Additives declared on the label
Nutritional additives
Vitamin A 12,000 IU; Vitamin D3 1500 IU; Vitamin E 150 IU; Vitamin B1 12mg; Vitamin B2 12mg; Vitamin B6 8mg; Vitamin B12 0.18mg; Niacinamide 35mg; Calcium-D-pantothenate 35mg; Biotin 0.3mg; Folic acid 1.2mg; Choline chloride 2200mg; Copper (protein hydrolysate chelate) 12.5mg; Zinc (protein hydrolysate chelate) 100mg; Manganese (protein hydrolysate chelate) 30mg; Iron (protein hydrolysate chelate) 200mg; Iodine (potassium iodide) 2.3mg
Ingredients (32)53% of the recipe is estimated
Estimated composition
- meat 46.3%
- veg 18.1%
- supplement 9.6%
- oil 8.3%
- fibre 8.2%
- carb 6.7%
- additive 2.7%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Fresh chicken meat (25%) | Chicken | meat · medium | 25 | 25.0 |
| 2 | potato flakes | Potatoes | carb · medium | - | 3.3 |
| 3 | poultry protein (17.3%) | Dehydrated Poultry Proteins | meat · good | 17.3 | 17.3 |
| 4 | peas | Peas | veg · good | - | 3.3 |
| 5 | poultry fat | Poultry Fat | oil · medium | - | 3.2 |
| 6 | potato starch | Potato starch | carb · poor | - | 3.1 |
| 7 | turkey protein (4%) | Turkey | meat · medium | 4 | 4.0 |
| 8 | dried beet pulp | Beet Pulp | fibre · medium | - | 3.0 |
| 9 | linseed | Linseed | veg · good | - | 2.9 |
| 10 | lignocellulose | Lignocellulose | fibre · medium | - | 2.9 |
| 11 | brewer's yeast | Brewer's Yeast | supplement · good | - | 2.8 |
| 12 | salmon oil | Salmon Oil | oil · good | - | 2.7 |
| 13 | sodium chloride | Salt | additive · poor | - | 2.6 |
| 14 | monocalcium phosphate | Monocalcium phosphate | supplement · good | - | 2.5 |
| 15 | dried wild berries | Dried Wild Berries | fruit · good | - | 2.5 |
| 16 | cranberries | Cranberries | veg · good | - | 2.4 |
| 17 | blackcurrants | Blackcurrant | veg · good | - | 2.3 |
| 18 | elderberries | Dried Elderberries | veg · good | - | 2.2 |
| 19 | raspberries | Raspberries | veg · good | - | 2.1 |
| 20 | sunflower oil | Sunflower oil | oil · good | - | 2.1 |
| 21 | apple pomace (0.2%) | Apple Fibre | fibre · medium | 0.2 | 0.2 |
| 22 | yeast cell walls | Yeast | supplement · good | - | 2.0 |
| 23 | a source of beta-glucans and mannan-oligosaccharides | Beta-Glucans | supplement · good | - | 1.9 |
| 24 | chicory inulin | Inulin | fibre · good | - | 1.8 |
| 25 | dried wild herbs | Wild Herbs | veg · good | - | 1.7 |
| 26 | 0.03% yarrow | Yarrow | veg · good | 0.03 | 0.03 |
| 27 | 0.03% dandelion herb | Dandelion Root | veg · good | 0.03 | 0.03 |
| 28 | 0.03% dandelion root | Dandelion Root | veg · good | 0.03 | 0.03 |
| 29 | 0.03% camomile | Chamomile | veg · good | 0.03 | 0.03 |
| 30 | 0.03% nettle | Nettles | veg · good | 0.03 | 0.03 |
| 31 | 0.03% plantain leaves | Plantain | veg · good | 0.03 | 0.03 |
| 32 | 0.03% St John's wort | St. John's Wort | veg · medium | 0.03 | 0.03 |
- 1. Fresh chicken meat (25%)25% declared25.0% estimated
- 2. potato flakes3.3% estimated
- 3. poultry protein (17.3%)17.3% declared17.3% estimated
- 4. peas3.3% estimated
- 5. poultry fat3.2% estimated
- 6. potato starch3.1% estimated
- 7. turkey protein (4%)4% declared4.0% estimated
- 8. dried beet pulp3.0% estimated
- 9. linseed2.9% estimated
- 10. lignocellulose2.9% estimated
- 11. brewer's yeast2.8% estimated
- 12. salmon oil2.7% estimated
- 13. sodium chloride2.6% estimated
- 14. monocalcium phosphate2.5% estimated
- 15. dried wild berries2.5% estimated
- 16. cranberries2.4% estimated
- 17. blackcurrants2.3% estimated
- 18. elderberries2.2% estimated
- 19. raspberries2.1% estimated
- 20. sunflower oil2.1% estimated
- 21. apple pomace (0.2%)0.2% declared0.2% estimated
- 22. yeast cell walls2.0% estimated
- 23. a source of beta-glucans and mannan-oligosaccharides1.9% estimated
- 24. chicory inulin1.8% estimated
- 25. dried wild herbs1.7% estimated
- 26. 0.03% yarrow0.03% declared0.03% estimated
- 27. 0.03% dandelion herb0.03% declared0.03% estimated
- 28. 0.03% dandelion root0.03% declared0.03% estimated
- 29. 0.03% camomile0.03% declared0.03% estimated
- 30. 0.03% nettle0.03% declared0.03% estimated
- 31. 0.03% plantain leaves0.03% declared0.03% estimated
- 32. 0.03% St John's wort0.03% declared0.03% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-15
Brand and contact: Wolf of Wilderness
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Scored with
- Model v3 (methodology)
- Product page
- www.zooplus.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
83 reviews on this product · 4.1/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall score of 62 out of 100 based on several key factors. The meat content contributed +3.8 points, while the overall quality of the ingredient list added +6.3 points. However, the processing format reduced the score by -6.7 points, and ingredients without printed percentages resulted in a deduction of -5.6 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.33 |
| Meat share of dry matter | 39.5% | 0.096 | +3.80 |
| Carb share of dry matter | 2.8% | -0.115 | -0.32 |
| Oil share of dry matter | 13.5% | -0.092 | -1.24 |
| Vegetable share of dry matter | 13.4% | -0.005 | -0.07 |
| Additive share of dry matter | 4.0% | 0.163 | +0.65 |
| Supplement share of dry matter | 14.5% | -0.012 | -0.18 |
| Recipe graded poor | 5.9% | -0.065 | -0.39 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 3.2% | 0.060 | +0.19 |
| Undeclared quantities | 53.3% | -0.106 | -5.63 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Additive penalty | -3.30 | 0.222 | -0.73 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.33 |
| Meat share of dry matter | 39.5% | 0.096 | +3.80 |
| Carb share of dry matter | 2.8% | -0.115 | -0.32 |
| Oil share of dry matter | 13.5% | -0.092 | -1.24 |
| Vegetable share of dry matter | 13.4% | -0.005 | -0.07 |
| Additive share of dry matter | 4.0% | 0.163 | +0.65 |
| Supplement share of dry matter | 14.5% | -0.012 | -0.18 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 5.9% | -0.065 | -0.39 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 3.2% | 0.060 | +0.19 |
| Undeclared quantities | 53.3% | -0.106 | -5.63 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -3.30 | 0.222 | -0.73 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 62.0
- Final score
- 62/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 25 | 27.6 (band 18.546961325966855 to 40%) | 95.4 |
| Fat | 16 | 17.7 (band 5.667127071823206 to 20%) | 100 |
| Fibre | 3 | 3.3 (band 0.5 to 5%) | 100 |
| Calcium | 1.25 | 1.4 (band 0.515193370165746 to 2.5%) | 96.2 |
| Phosphorus | 0.85 | 0.9 (band 0.4121546961325968 to 1.6%) | 96.6 |
| Calcium:phosphorus ratio | 1.5 | 1.5 (band 1 to 2%) | 98.2 |
| Energy (kcal/100g) | 373 | 412.2 | 100 |
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 17 nutritional additives on the label
- Vitamin A 12,000 IU
- Vitamin D3 1500 IU
- Vitamin E 150 IU
- Vitamin B1 12mg
- Vitamin B2 12mg
- Vitamin B6 8mg
- Vitamin B12 0.18mg
- Niacinamide 35mg
- Calcium-D-pantothenate 35mg
- Biotin 0.3mg
- Folic acid 1.2mg
- Choline chloride 2200mg
- Copper (protein hydrolysate chelate) 12.5mg
- Zinc (protein hydrolysate chelate) 100mg
- Manganese (protein hydrolysate chelate) 30mg
- Iron (protein hydrolysate chelate) 200mg
- Iodine (potassium iodide) 2.3mg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (46.7% of the recipe mass) (voluntary) | 9.3/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "100% grain-free recipe: also suitable for dogs with a grain intolerance" — supported by the declared grain-free data.
9 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Digestion support: blend of functional fibres (on page) | Functional | not checkable | Manufacturer assertion |
| Intestinal balance and natural immune defenses support: beta-glucans and MOS (on page) | Functional | not checkable | Manufacturer assertion |
| Maintenance of optimal body weight and stable metabolism: moderate energy and fat content (on page) | Functional | not checkable | Manufacturer assertion |
| without artificial preservatives, colourings or flavourings (on page) | Free-from | not checkable | Manufacturer assertion |
| produced in a family business (on page) | Content | not checkable | Manufacturer assertion |
| High quality protein: fresh meat supplemented with valuable proteins (on page) | Content | not checkable | Manufacturer assertion |
| for dogs of all breeds and sizes (on page) | Content | not checkable | Manufacturer assertion |
| 100% grain-free recipe: also suitable for dogs with a grain intolerance (on page) | Free-from | consistent | Manufacturer assertion |
| refined with forest berries, roots and wild herbs (on page) | Content | not checkable | Manufacturer assertion |
| Based on the dietary habits of wolves in the wild (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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