Purizon Original Large Puppy Chicken with Fish - Grain-Free

Dry Extruded · completeHigh meatClear label

Original Large Puppy Chicken with Fish - Grain-Free
Good
our rating

Our verdict

Is Purizon Original Large Puppy Chicken with Fish - Grain-Free a good dog food?

We score it 71/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.

Complete extruded dry food for puppies, with chicken, salmon and dried poultry as the main ingredients.

How we score

Only part of the analytical constituents are declared, so the nutritional picture is incomplete.

Why you might choose it

  • Scores 71, in the top quarter of dry foods we track.
  • Meat makes up an estimated 63% of the dry matter (70% as fed).
  • Prints ingredient percentages on the label.

Why you might not

We found no significant drawbacks in the data we hold for this product.

Who is this food for?

Suits

  • Labelled by the manufacturer for puppies
  • Labelling or feeding guide is aimed at large dogs
  • Grain-free: no grain ingredients listed
  • Doesn't list beef, lamb, venison, pork, duck as ingredients

Consider something else if:

  • Your dog avoids chicken: the label lists chicken
  • Your dog avoids turkey: the label lists dried poultry
  • Your dog avoids fish: the label lists salmon
  • You want a single-protein recipe: this one lists more than one animal protein

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.

Nutrition and feedingProtein 38% · Fat 18%

Typical analysis (as fed)

NutrientAs fed
Protein38%
Fat18%
Fibre3%
Ash8%
Omega-3 fatty acids0.60%
Omega-6 fatty acids2%
Calcium1.50%
Phosphorus1.10%

Energy: 379 kcal/100g

Additives & feeding info

Feeding and storage

Storage

Store in a cool, dry place away from direct sunlight.

Feeding guide

Purizon Original Large Puppy Chicken with Fish - Grain-Free is a high-quality complete food for large breed puppies of all breeds. The recommended servings are merely guidelines and should be adapted to meet your dog's individual needs. Ensure fresh drinking water is always available. Detailed daily feeding tables provided by puppy's age (2-24 months) and expected adult weight (5-80kg).

Additives declared on the label

Nutritional additives

Vitamin A 17500 IU/kg; Vitamin D3 1650 IU/kg; Vitamin E 220 IU/kg; Vitamin C 200 mg/kg; Vitamin B1 11 mg/kg; Vitamin B2 11 mg/kg; Vitamin B6 8.2 mg/kg; Vitamin B12 42 mcg/kg; Biotin 300 mcg/kg; Choline chloride 1500 mg/kg; Folic acid 1 mg/kg; Niacin 70 mg/kg; Calcium-D-pantothenate 30 mg/kg; Taurine 1200 mg/kg; Zinc (as zinc oxide) 75 mg/kg; Manganese (as manganese-(II)-oxide) 7 mg/kg; Copper (as copper-(II)-sulphate pentahydrate) 5 mg/kg; Iodine (as calcium iodate anhydrous) 1.8 mg/kg; L-carnitine 300 mg/kg; DL-methionine 800 mg/kg; Vitamin A 19000 IU/kg (new recipe); Vitamin D3 1125 IU/kg (new recipe); Vitamin E 440 IU/kg (new recipe); Vitamin C 100 mg/kg (new recipe); Vitamin B1 3.9 mg/kg (new recipe); Vitamin B2 6.9 mg/kg (new recipe); Vitamin B6 7.1 mg/kg (new recipe); Vitamin B12 0.25 mg/kg (new recipe); Biotin 0.4 mg/kg (new recipe); Choline chloride 2400 mg/kg (new recipe); Folic acid 0.35 mg/kg (new recipe); Niacinamide 46.5 mg/kg (new recipe); Calcium-D-pantothenate 19.6 mg/kg (new recipe); Zinc (protein hydrolysate zinc chelate) 87.5 mg/kg (new recipe); Iron (ferrous(II)-protein hydrolysate chelate) 52 mg/kg (new recipe); Manganese (protein hydrolysate manganous chelate) 25.5 mg/kg (new recipe); Copper (cupric(II)-protein-hydrolysate chelate) 10.6 mg/kg (new recipe); Iodine (potassium iodide) 1.3 mg/kg (new recipe)

Ingredients (50)37 of 50 percentages printed

Estimated composition

  • meat 70.1%
  • veg 14.7%
  • oil 10.6%
  • fibre 4.1%
  • carb 0.5%
  • supplement 0.0%
#As declaredMatchedLabel readingDeclared %Est. %
1Original recipe: Fresh chicken (18%)Chickenmeat · medium1818.0
2fresh salmon (22%)Salmonmeat · good2222.0
3dried poultry meat (20%)Dried Poultrymeat · medium2020.0
4dried sweet potatoSweet Potatoescarb · good-0.0
5dried potatoPotatoescarb · medium-0.0
6dried salmon (6%)Salmonmeat · good66.0
7poultry fat (5%)Poultry Fatoil · medium55.0
8hydrolysed poultry proteins (3%)Hydrolysed Poultry Proteinmeat · medium33.0
9lignocellulose (2%)Lignocellulosefibre · medium22.0
10desugared sugar beet pulp (0.7%)Sugar Beetcarb · medium0.70.7
11dried egg (0.5%)Dried Eggmeat · medium0.50.5
12salmon oil (0.5%)Salmon Oiloil · good0.50.5
134.33% dried appleApplesveg · good4.334.3
144.33% linseedLinseedveg · good4.334.3
154.33% dried carrotsCarrotsveg · good4.334.3
164.33% dried cranberriesCranberriesveg · good4.334.3
170.39% spinachSpinachveg · good0.390.4
180.39% thymeThymeveg · good0.390.4
190.39% oreganoOreganoveg · good0.390.4
200.39% sageSageveg · good0.390.4
210.39% parsleyParsleyveg · good0.390.4
220.39% marjoramMarjoramveg · good0.390.4
230.39% camomileChamomileveg · good0.390.4
240.39% aniseedAniseedveg · good0.390.4
250.39% fenugreekFenugreekveg · good0.390.4
260.39% marigoldCalendulaveg · good0.390.4
270.39% peppermintPeppermintveg · good0.390.4
284.33% New recipe: Fresh chickenChickenmeat · medium4.334.3
29peasPeasveg · good-0.0
30chicken protein (16%)Dried chicken proteinmeat · good1616.0
31hydrolysed poultry protein (7%)Hydrolysed Poultry Proteinmeat · medium77.0
32poultry fat (8%)Poultry Fatoil · medium88.0
33fish protein (4%)Dehydrated Fish Proteinsmeat · good44.0
34dried apple pomace (4%)Dried Apple Pomacefibre · medium44.0
35pea proteinPea proteincarb · medium-0.0
36hydrolysed poultry liver (2%)Hydrolysed Poultry Livermeat · medium22.0
37salmon oil (2%)Salmon Oiloil · good22.0
38potassium chloridePotassium Chloridesupplement · medium-0.0
39sodium chlorideSaltadditive · poor-0.0
40pea mealPea Mealcarb · medium-0.0
41glucosamine (0.026%)Glucosaminesupplement · good0.0260.03
42chondroitin sulphate (0.018%)Chondroitinsupplement · good0.0180.02
43inulin (0.016%)Inulinfibre · good0.0160.02
44mannan-oligosaccharides (0.013%)Mannanoligosaccharidessupplement · good0.0130.01
45mojave yuccaYucca Schidigerasupplement · good-0.0
46camomileChamomileveg · good-0.0
47thymeThymeveg · good-0.0
48marigoldCalendulaveg · good-0.0
49peppermintPeppermintveg · good-0.0
50oreganoOreganoveg · good-0.0
  1. 1. Original recipe: Fresh chicken (18%)18% declared18.0% estimated
    Chicken · meat · medium
  2. 2. fresh salmon (22%)22% declared22.0% estimated
    Salmon · meat · good
  3. 3. dried poultry meat (20%)20% declared20.0% estimated
    Dried Poultry · meat · medium
  4. 4. dried sweet potato0.0% estimated
    Sweet Potatoes · carb · good
  5. 5. dried potato0.0% estimated
    Potatoes · carb · medium
  6. 6. dried salmon (6%)6% declared6.0% estimated
    Salmon · meat · good
  7. 7. poultry fat (5%)5% declared5.0% estimated
    Poultry Fat · oil · medium
  8. 8. hydrolysed poultry proteins (3%)3% declared3.0% estimated
    Hydrolysed Poultry Protein · meat · medium
  9. 9. lignocellulose (2%)2% declared2.0% estimated
    Lignocellulose · fibre · medium
  10. 10. desugared sugar beet pulp (0.7%)0.7% declared0.7% estimated
    Sugar Beet · carb · medium
  11. 11. dried egg (0.5%)0.5% declared0.5% estimated
    Dried Egg · meat · medium
  12. 12. salmon oil (0.5%)0.5% declared0.5% estimated
    Salmon Oil · oil · good
  13. 13. 4.33% dried apple4.33% declared4.3% estimated
    Apples · veg · good
  14. 14. 4.33% linseed4.33% declared4.3% estimated
    Linseed · veg · good
  15. 15. 4.33% dried carrots4.33% declared4.3% estimated
    Carrots · veg · good
  16. 16. 4.33% dried cranberries4.33% declared4.3% estimated
    Cranberries · veg · good
  17. 17. 0.39% spinach0.39% declared0.4% estimated
    Spinach · veg · good
  18. 18. 0.39% thyme0.39% declared0.4% estimated
    Thyme · veg · good
  19. 19. 0.39% oregano0.39% declared0.4% estimated
    Oregano · veg · good
  20. 20. 0.39% sage0.39% declared0.4% estimated
    Sage · veg · good
  21. 21. 0.39% parsley0.39% declared0.4% estimated
    Parsley · veg · good
  22. 22. 0.39% marjoram0.39% declared0.4% estimated
    Marjoram · veg · good
  23. 23. 0.39% camomile0.39% declared0.4% estimated
    Chamomile · veg · good
  24. 24. 0.39% aniseed0.39% declared0.4% estimated
    Aniseed · veg · good
  25. 25. 0.39% fenugreek0.39% declared0.4% estimated
    Fenugreek · veg · good
  26. 26. 0.39% marigold0.39% declared0.4% estimated
    Calendula · veg · good
  27. 27. 0.39% peppermint0.39% declared0.4% estimated
    Peppermint · veg · good
  28. 28. 4.33% New recipe: Fresh chicken4.33% declared4.3% estimated
    Chicken · meat · medium
  29. 29. peas0.0% estimated
    Peas · veg · good
  30. 30. chicken protein (16%)16% declared16.0% estimated
    Dried chicken protein · meat · good
  31. 31. hydrolysed poultry protein (7%)7% declared7.0% estimated
    Hydrolysed Poultry Protein · meat · medium
  32. 32. poultry fat (8%)8% declared8.0% estimated
    Poultry Fat · oil · medium
  33. 33. fish protein (4%)4% declared4.0% estimated
    Dehydrated Fish Proteins · meat · good
  34. 34. dried apple pomace (4%)4% declared4.0% estimated
    Dried Apple Pomace · fibre · medium
  35. 35. pea protein0.0% estimated
    Pea protein · carb · medium
  36. 36. hydrolysed poultry liver (2%)2% declared2.0% estimated
    Hydrolysed Poultry Liver · meat · medium
  37. 37. salmon oil (2%)2% declared2.0% estimated
    Salmon Oil · oil · good
  38. 38. potassium chloride0.0% estimated
    Potassium Chloride · supplement · medium
  39. 39. sodium chloride0.0% estimated
    Salt · additive · poor
  40. 40. pea meal0.0% estimated
    Pea Meal · carb · medium
  41. 41. glucosamine (0.026%)0.026% declared0.03% estimated
    Glucosamine · supplement · good
  42. 42. chondroitin sulphate (0.018%)0.018% declared0.02% estimated
    Chondroitin · supplement · good
  43. 43. inulin (0.016%)0.016% declared0.02% estimated
    Inulin · fibre · good
  44. 44. mannan-oligosaccharides (0.013%)0.013% declared0.01% estimated
    Mannanoligosaccharides · supplement · good
  45. 45. mojave yucca0.0% estimated
    Yucca Schidigera · supplement · good
  46. 46. camomile0.0% estimated
    Chamomile · veg · good
  47. 47. thyme0.0% estimated
    Thyme · veg · good
  48. 48. marigold0.0% estimated
    Calendula · veg · good
  49. 49. peppermint0.0% estimated
    Peppermint · veg · good
  50. 50. oregano0.0% estimated
    Oregano · veg · good

Trust and sourceNo recalls recorded in our database · checked 2026-09-15

Brand and contact: Purizon

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-09-15
Scored with
Model v3 (methodology)
Product page
www.zooplus.co.uk

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

External platform ratings are not scores for this individual recipe.

62 reviews on this product · 4.4/5

Spotted a mistake in this listing? Report it here and we'll take a look.

Score details and methodologyCalculations, history and evidence

Recipe: how the 1-100 score is calculated

Why this score?

This product scored 71 out of 100. The processing format contributed -6.7 points, holding the score back. On the positive side, the overall quality of the ingredient list added +6.4 points, the meat content contributed +6.1 points, and being labelled nutritionally complete added +2.3 points.

Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.79.191+6.45
Meat share of dry matter63.4%0.096+6.09
Carb share of dry matter0.6%-0.115-0.07
Oil share of dry matter14.7%-0.092-1.35
Vegetable share of dry matter16.1%-0.005-0.08
Number of poor ingredients1-0.876-0.88
Complete dietyes2.294+2.29
High meat (30%+ of dry matter)yes0.707+0.71
Processing multiplier0.9833.786+33.11
Processing: Dry Extrudedyes-6.713-6.71
Show all 40 components
ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.79.191+6.45
Meat share of dry matter63.4%0.096+6.09
Carb share of dry matter0.6%-0.115-0.07
Oil share of dry matter14.7%-0.092-1.35
Vegetable share of dry matter16.1%-0.005-0.08
Additive share of dry matter0.0%0.163+0.00
Supplement share of dry matter0.1%-0.012-0.00
Other share of dry matter0.0%-0.375+0.00
Unrecognised share of dry matter0.0%-0.027+0.00
Recipe graded poor0.0%-0.065+0.00
Poor-quality meat in recipe0.0%-0.179+0.00
Number of poor ingredients1-0.876-0.88
Largest single poor ingredient0.0%0.060+0.00
Undeclared quantities0.0%-0.106+0.00
Prints ingredient percentagesno0.000+0.00
Complete dietyes2.294+2.29
Frozen or chilled freshno0.000+0.00
High meat (30%+ of dry matter)yes0.707+0.71
Low meat (under 10% of dry matter)no-3.158+0.00
High carb and low meatno-1.180+0.00
Meat share × printed percentages0.00.000+0.00
Meat share × fresh0.00.000+0.00
Fresh × high meat0.011.084+0.00
Additive penalty-0.020.222-0.00
Processing multiplier0.9833.786+33.11
Processing: Rawno-0.054+0.00
Processing: Fresh Chilledno-2.354+0.00
Processing: Fresh Frozenno-2.354+0.00
Processing: Fresh Refrigeratedno0.000+0.00
Processing: Fresh Shelfno-0.672+0.00
Processing: Dry Freeze Driedno6.629+0.00
Processing: Dry Air Driedno6.331+0.00
Processing: Dry Cold Pressedno-6.713+0.00
Processing: Dry Bakedno-6.713+0.00
Processing: Dry Extrudedyes-6.713-6.71
Processing: Dry Semi Moistno-6.174+0.00
Processing: Dry Mueslino-10.146+0.00
Processing: Wet Pateno-0.672+0.00
Processing: Wet Chunksno-0.672+0.00
Processing-type offset
+0.02
Additives declared on label
+1 transparency bonus
Subtotal
71.5
Final score
71/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Score history across model versions

The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.

ModelScore
v371/100current
v272/100
Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

Scored against FEDIAF growth minima; puppy scoring is under review.

NutrientAs fed (label)Dry matter (scored)Score
Protein3842100
Fat1819.9100
Calcium1.51.796.4
Phosphorus1.11.2100
Calcium:phosphorus ratio1.41.4100
Omega fatty acids (omega-6 and omega-3)--100
Energy (kcal/100g)379418.8100

Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100, omega-3 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.

Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.

Declared fortification: 38 nutritional additives on the label
  • Vitamin A 17500 IU/kg
  • Vitamin D3 1650 IU/kg
  • Vitamin E 220 IU/kg
  • Vitamin C 200 mg/kg
  • Vitamin B1 11 mg/kg
  • Vitamin B2 11 mg/kg
  • Vitamin B6 8.2 mg/kg
  • Vitamin B12 42 mcg/kg
  • Biotin 300 mcg/kg
  • Choline chloride 1500 mg/kg
  • Folic acid 1 mg/kg
  • Niacin 70 mg/kg
  • Calcium-D-pantothenate 30 mg/kg
  • Taurine 1200 mg/kg
  • Zinc (as zinc oxide) 75 mg/kg
  • Manganese (as manganese-(II)-oxide) 7 mg/kg
  • Copper (as copper-(II)-sulphate pentahydrate) 5 mg/kg
  • Iodine (as calcium iodate anhydrous) 1.8 mg/kg
  • L-carnitine 300 mg/kg
  • DL-methionine 800 mg/kg
  • Vitamin A 19000 IU/kg (new recipe)
  • Vitamin D3 1125 IU/kg (new recipe)
  • Vitamin E 440 IU/kg (new recipe)
  • Vitamin C 100 mg/kg (new recipe)
  • Vitamin B1 3.9 mg/kg (new recipe)
  • Vitamin B2 6.9 mg/kg (new recipe)
  • Vitamin B6 7.1 mg/kg (new recipe)
  • Vitamin B12 0.25 mg/kg (new recipe)
  • Biotin 0.4 mg/kg (new recipe)
  • Choline chloride 2400 mg/kg (new recipe)
  • Folic acid 0.35 mg/kg (new recipe)
  • Niacinamide 46.5 mg/kg (new recipe)
  • Calcium-D-pantothenate 19.6 mg/kg (new recipe)
  • Zinc (protein hydrolysate zinc chelate) 87.5 mg/kg (new recipe)
  • Iron (ferrous(II)-protein hydrolysate chelate) 52 mg/kg (new recipe)
  • Manganese (protein hydrolysate manganous chelate) 25.5 mg/kg (new recipe)
  • Copper (cupric(II)-protein-hydrolysate chelate) 10.6 mg/kg (new recipe)
  • Iodine (potassium iodide) 1.3 mg/kg (new recipe)

Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
✓ Ingredient list on the label (mandatory)10/10
✓ Printed percentages on the label (100% of the recipe mass) (voluntary)20/20
✗ Analytical constituents declared (mandatory) - not on file0/15
✓ Additives declared (mandatory)5/10
✓ Energy value declared (voluntary)5/5
✓ Complete/complementary designation (mandatory)5/5
✓ Feeding guidance given (mandatory)10/10
✓ Manufacturer identity and address (mandatory)5/10
✓ Country of manufacture stated (voluntary)10/10
✗ Batch and date labelling (mandatory) - not on file0/5

Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

See all current recalls we track.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

100/100 · strong — 3 checkable claims: 3 consistent, 0 contradicted.

Consistent with the label

  • "Recipe with 0% grains" — supported by the declared grain-free data.
  • "High protein content: to support optimum muscle development during the growth phase" — supported by the declared high protein data.
  • "Grain-free recipe: 0% added grains (gluten-free), with peas and pea derivates as highly-digestible sources of carbohydrates" — supported by the declared grain-free data.

10 further claims on file that we cannot check against the label.

Strong: at least three checkable claims, all consistent with the declared label, and no compliance cap.

ClaimTypeCheckSubstantiation
Ideal dry food nutrition for large breed puppies (on page)Functionalnot checkableManufacturer assertion
Adjusted energy content helps support balanced growth (on page)Functionalnot checkableManufacturer assertion
Recipe specially formulated to meet the needs of large breed puppies: carefully-balanced nutrients to support controlled, healthy and harmonious growth (on page)Functionalnot checkableManufacturer assertion
Tailored energy- and mineral content: with an adapted fat content and balanced calcium- and phosphorus values to support the development of healthy bones and joints in large breed puppies (on page)Functionalnot checkableManufacturer assertion
Extra-large kibble: specially shaped for large breed puppies, to promote intensive chewing and slower food intake (on page)Functionalnot checkableManufacturer assertion
Lots of fresh chicken provides high-quality animal protein (on page)Contentnot checkableManufacturer assertion
Recipe with 0% grains (on page)Free-fromconsistentManufacturer assertion
High protein content: to support optimum muscle development during the growth phase (on page)High/low levelconsistentManufacturer assertion
Balanced fat profile with salmon oil: provides beneficial omega-6 and -3 fatty acids to support brain development, healthy skin and a glossy coat (on page)Functionalnot checkableManufacturer assertion
With functional ingredients: contains glucosamine and chondroitin sulphate to support joints, as well as inulin, MOS and yucca to promote digestion (on page)Functionalnot checkableManufacturer assertion
With fruits, herbs and natural ingredients: apple pomace and selected herbs to support overall wellbeing (on page)Functionalnot checkableManufacturer assertion
Without artificial preservatives, attractants or colours (on page)Free-fromnot checkableManufacturer assertion
Grain-free recipe: 0% added grains (gluten-free), with peas and pea derivates as highly-digestible sources of carbohydrates (on page)Free-fromconsistentManufacturer assertion

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

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