Purizon Original Large Puppy Chicken with Fish - Grain-Free

Dry Extruded complete High meat Clear label Full label

72out of 100

Good

our rating

Is Purizon Original Large Puppy Chicken with Fish - Grain-Free a good dog food?

We score it 72/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.

How we score

Why this score?

This recipe achieves an overall score of 72 out of one hundred. The meat content contributed +7.4 to this total, alongside the overall quality of the ingredient list which added +7. However, the processing format brought a deduction of -7, while printing percentages on the label provided a further addition of +3.2.

Only part of the analytical constituents are declared, so the nutritional picture is incomplete.

Recipe
72
Nutritionalmedium
100
Transparency
60
Safety
100
Evidencelimited
33

The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.

Complete extruded dry food for puppies, with chicken, salmon and poultry as the main ingredients.

Why you might choose it

Scores 72, in the top quarter of dry foods we track.
Meat makes up an estimated 63% of the dry matter (70% as fed).
Prints ingredient percentages on the label.

Why you might not

We found no significant drawbacks in the data we hold for this product.

View the source page

Estimated composition

meat70.1%

veg14.7%

oil10.6%

fibre4.1%

carb0.5%

supplement0.0%

Typical analysis (as fed)

Protein: 38%
Fat: 18%
Fibre: 3%
Ash: 8%
Omega-3 fatty acids: 0.60%
Omega-6 fatty acids: 2%
Calcium: 1.50%
Phosphorus: 1.10%

Energy: 379 kcal/100g

Additives & feeding info

Nutritional additives

Vitamin A 17500 IU/kg; Vitamin D3 1650 IU/kg; Vitamin E 220 IU/kg; Vitamin C 200 mg/kg; Vitamin B1 11 mg/kg; Vitamin B2 11 mg/kg; Vitamin B6 8.2 mg/kg; Vitamin B12 42 mcg/kg; Biotin 300 mcg/kg; Choline chloride 1500 mg/kg; Folic acid 1 mg/kg; Niacin 70 mg/kg; Calcium-D-pantothenate 30 mg/kg; Taurine 1200 mg/kg; Zinc (as zinc oxide) 75 mg/kg; Manganese (as manganese-(II)-oxide) 7 mg/kg; Copper (as copper-(II)-sulphate pentahydrate) 5 mg/kg; Iodine (as calcium iodate anhydrous) 1.8 mg/kg; L-carnitine 300 mg/kg; DL-methionine 800 mg/kg; Vitamin A 19000 IU/kg (new recipe); Vitamin D3 1125 IU/kg (new recipe); Vitamin E 440 IU/kg (new recipe); Vitamin C 100 mg/kg (new recipe); Vitamin B1 3.9 mg/kg (new recipe); Vitamin B2 6.9 mg/kg (new recipe); Vitamin B6 7.1 mg/kg (new recipe); Vitamin B12 0.25 mg/kg (new recipe); Biotin 0.4 mg/kg (new recipe); Choline chloride 2400 mg/kg (new recipe); Folic acid 0.35 mg/kg (new recipe); Niacinamide 46.5 mg/kg (new recipe); Calcium-D-pantothenate 19.6 mg/kg (new recipe); Zinc (protein hydrolysate zinc chelate) 87.5 mg/kg (new recipe); Iron (ferrous(II)-protein hydrolysate chelate) 52 mg/kg (new recipe); Manganese (protein hydrolysate manganous chelate) 25.5 mg/kg (new recipe); Copper (cupric(II)-protein-hydrolysate chelate) 10.6 mg/kg (new recipe); Iodine (potassium iodide) 1.3 mg/kg (new recipe)

Storage

Store in a cool, dry place away from direct sunlight.

Feeding guide

Purizon Original Large Puppy Chicken with Fish - Grain-Free is a high-quality complete food for large breed puppies of all breeds. The recommended servings are merely guidelines and should be adapted to meet your dog's individual needs. Ensure fresh drinking water is always available. Detailed daily feeding tables provided by puppy's age (2-24 months) and expected adult weight (5-80kg).

Reviews

62 reviews on this product · 4.4/5

Who is this food for?

Suits

Labelled by the manufacturer for puppies
Labelling or feeding guide is aimed at large dogs
Grain-free: no grain ingredients listed
Doesn't list beef, lamb, venison, pork, duck as ingredients

Consider something else if:

Your dog avoids chicken: the label lists chicken
Your dog avoids turkey: the label lists poultry
Your dog avoids fish: the label lists salmon
You want a single-protein recipe: this one lists more than one animal protein

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.

Ingredients (50)

#	As declared	Matched	Category	Tier	Declared %	Est. %
1	Original recipe: Fresh chicken (18%)	Chicken	meat	medium	18	18.0
2	fresh salmon (22%)	Salmon	meat	good	22	22.0
3	dried poultry meat (20%)	Poultry	meat	medium	20	20.0
4	dried sweet potato	Sweet Potatoes	carb	good	-	0.0
5	dried potato	Potatoes	carb	medium	-	0.0
6	dried salmon (6%)	Salmon	meat	good	6	6.0
7	poultry fat (5%)	Poultry Fat	oil	medium	5	5.0
8	hydrolysed poultry proteins (3%)	Hydrolysed Poultry Protein	meat	medium	3	3.0
9	lignocellulose (2%)	Lignocellulose	fibre	medium	2	2.0
10	desugared sugar beet pulp (0.7%)	Sugar Beet	carb	medium	0.7	0.7
11	dried egg (0.5%)	Dried Egg	meat	medium	0.5	0.5
12	salmon oil (0.5%)	Salmon Oil	oil	good	0.5	0.5
13	4.33% dried apple	Apples	veg	good	4.33	4.3
14	4.33% linseed	Linseed	veg	good	4.33	4.3
15	4.33% dried carrots	Carrots	veg	good	4.33	4.3
16	4.33% dried cranberries	Cranberries	veg	good	4.33	4.3
17	0.39% spinach	Spinach	veg	good	0.39	0.4
18	0.39% thyme	Thyme	veg	good	0.39	0.4
19	0.39% oregano	Oregano	veg	good	0.39	0.4
20	0.39% sage	Sage	veg	good	0.39	0.4
21	0.39% parsley	Parsley	veg	good	0.39	0.4
22	0.39% marjoram	Marjoram	veg	good	0.39	0.4
23	0.39% camomile	Chamomile	veg	good	0.39	0.4
24	0.39% aniseed	Aniseed	veg	good	0.39	0.4
25	0.39% fenugreek	Fenugreek	veg	good	0.39	0.4
26	0.39% marigold	Calendula	veg	good	0.39	0.4
27	0.39% peppermint	Peppermint	veg	good	0.39	0.4
28	4.33% New recipe: Fresh chicken	Chicken	meat	medium	4.33	4.3
29	peas	Peas	veg	good	-	0.0
30	chicken protein (16%)	Dried chicken protein	meat	good	16	16.0
31	hydrolysed poultry protein (7%)	Hydrolysed Poultry Protein	meat	medium	7	7.0
32	poultry fat (8%)	Poultry Fat	oil	medium	8	8.0
33	fish protein (4%)	Dehydrated Fish Proteins	meat	good	4	4.0
34	dried apple pomace (4%)	Apple Fibre	fibre	medium	4	4.0
35	pea protein	Pea protein	carb	medium	-	0.0
36	hydrolysed poultry liver (2%)	Hydrolysed Poultry Liver	meat	medium	2	2.0
37	salmon oil (2%)	Salmon Oil	oil	good	2	2.0
38	potassium chloride	Potassium Chloride	supplement	medium	-	0.0
39	sodium chloride	Salt	additive	poor	-	0.0
40	pea meal	Pea Meal	carb	medium	-	0.0
41	glucosamine (0.026%)	Glucosamine	supplement	good	0.026	0.03
42	chondroitin sulphate (0.018%)	Chondroitin	supplement	good	0.018	0.02
43	inulin (0.016%)	Inulin	fibre	good	0.016	0.02
44	mannan-oligosaccharides (0.013%)	Mannanoligosaccharides	supplement	good	0.013	0.01
45	mojave yucca	Yucca Schidigera	supplement	good	-	0.0
46	camomile	Chamomile	veg	good	-	0.0
47	thyme	Thyme	veg	good	-	0.0
48	marigold	Calendula	veg	good	-	0.0
49	peppermint	Peppermint	veg	good	-	0.0
50	oregano	Oregano	veg	good	-	0.0

Brand

Website: https://www.zooplus.co.uk/shop/purizon
Contact page: www.zooplus.co.uk
Social: Facebook · Instagram · Pinterest

Trust and provenance

Recall history: No recalls recorded in our database
Label data last checked: 2026-09-15
Scored with: Model v2 (methodology)
Product page: www.zooplus.co.uk

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Recipe: how the 1-100 score is calculated

Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.

Component	Input	Coefficient	Contribution
Base score	-	32.336	+32.34
Average ingredient quality	0.7	9.915	+6.99
Meat share of dry matter	63.4%	0.116	+7.35
Carb share of dry matter	0.6%	-0.113	-0.07
Oil share of dry matter	14.7%	-0.088	-1.30
Vegetable share of dry matter	16.1%	-0.002	-0.03
Number of poor ingredients	1	-0.868	-0.87
Prints ingredient percentages	yes	3.194	+3.19
Complete diet	yes	1.703	+1.70
High meat (30%+ of dry matter)	yes	-0.506	-0.51
Meat share × printed percentages	63.4	-0.073	-4.65
Processing multiplier	1.00	32.336	+32.34
Processing: Dry Extruded	yes	-6.996	-7.00

Show all 40 components

Component	Input	Coefficient	Contribution
Base score	-	32.336	+32.34
Average ingredient quality	0.7	9.915	+6.99
Meat share of dry matter	63.4%	0.116	+7.35
Carb share of dry matter	0.6%	-0.113	-0.07
Oil share of dry matter	14.7%	-0.088	-1.30
Vegetable share of dry matter	16.1%	-0.002	-0.03
Additive share of dry matter	0.0%	0.177	+0.00
Supplement share of dry matter	0.1%	-0.009	-0.00
Other share of dry matter	0.0%	-0.371	+0.00
Unrecognised share of dry matter	0.0%	-0.022	+0.00
Recipe graded poor	0.0%	-0.045	+0.00
Poor-quality meat in recipe	0.0%	-0.182	+0.00
Number of poor ingredients	1	-0.868	-0.87
Largest single poor ingredient	0.0%	0.056	+0.00
Undeclared quantities	0.0%	-0.131	+0.00
Prints ingredient percentages	yes	3.194	+3.19
Complete diet	yes	1.703	+1.70
Frozen or chilled fresh	no	11.440	+0.00
High meat (30%+ of dry matter)	yes	-0.506	-0.51
Low meat (under 10% of dry matter)	no	-1.988	+0.00
High carb and low meat	no	-1.250	+0.00
Meat share × printed percentages	63.4	-0.073	-4.65
Meat share × fresh	0.0	-0.339	+0.00
Fresh × high meat	0.0	16.475	+0.00
Additive penalty	-0.02	0.236	-0.00
Processing multiplier	1.00	32.336	+32.34
Processing: Raw	no	13.322	+0.00
Processing: Fresh Chilled	no	7.712	+0.00
Processing: Fresh Frozen	no	6.583	+0.00
Processing: Fresh Refrigerated	no	4.857	+0.00
Processing: Fresh Shelf	no	0.072	+0.00
Processing: Dry Freeze Dried	no	11.127	+0.00
Processing: Dry Air Dried	no	9.320	+0.00
Processing: Dry Cold Pressed	no	4.569	+0.00
Processing: Dry Baked	no	-2.321	+0.00
Processing: Dry Extruded	yes	-6.996	-7.00
Processing: Dry Semi Moist	no	-6.833	+0.00
Processing: Dry Muesli	no	-10.711	+0.00
Processing: Wet Pate	no	2.935	+0.00
Processing: Wet Chunks	no	2.292	+0.00

Processing-type offset: -0.01
Additives declared on label: +1 transparency bonus
Nearly all quantities printed on label: +2 full-disclosure bonus
Subtotal: 72.5
Final score: 72/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

Scored against FEDIAF growth minima; puppy scoring is under review.

Nutrient	As fed (label)	Dry matter (scored)	Score
Protein	38	41.3	100
Fat	18	19.6	100
Calcium	1.5	1.6	98.1
Phosphorus	1.1	1.2	100
Calcium:phosphorus ratio	1.4	1.4	100
Omega fatty acids (omega-6 and omega-3)	-	-	100
Energy (kcal/100g)	379	412	100

Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100, omega-3 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.

Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 8% from the food type.

Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

Item	Points
✓ Ingredient list on the label (mandatory)	10/10
✓ Printed percentages on the label (100% of the recipe mass) (voluntary)	20/20
✗ Analytical constituents declared (mandatory) - not on file	0/15
✓ Additives declared (mandatory)	5/10
✓ Energy value declared (voluntary)	5/5
✓ Complete/complementary designation (mandatory)	5/5
✓ Feeding guidance given (mandatory)	10/10
✓ Manufacturer identity and address (mandatory)	5/10
✓ Country of manufacture stated (voluntary)	10/10
✗ Batch and date labelling (mandatory) - not on file	0/5

Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

See all current recalls we track.

Evidence: what the brand claims, and what supports it

The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.

Claim	Type	Substantiation
Ideal dry food nutrition for large breed puppies (on page)	Functional	Manufacturer assertion
Adjusted energy content helps support balanced growth (on page)	Functional	Manufacturer assertion
Recipe specially formulated to meet the needs of large breed puppies: carefully-balanced nutrients to support controlled, healthy and harmonious growth (on page)	Functional	Manufacturer assertion
Tailored energy- and mineral content: with an adapted fat content and balanced calcium- and phosphorus values to support the development of healthy bones and joints in large breed puppies (on page)	Functional	Manufacturer assertion
Extra-large kibble: specially shaped for large breed puppies, to promote intensive chewing and slower food intake (on page)	Functional	Manufacturer assertion
Lots of fresh chicken provides high-quality animal protein (on page)	Content	Manufacturer assertion
Recipe with 0% grains (on page)	Free-from	Manufacturer assertion
High protein content: to support optimum muscle development during the growth phase (on page)	High/low level	Manufacturer assertion
Balanced fat profile with salmon oil: provides beneficial omega-6 and -3 fatty acids to support brain development, healthy skin and a glossy coat (on page)	Functional	Manufacturer assertion
With functional ingredients: contains glucosamine and chondroitin sulphate to support joints, as well as inulin, MOS and yucca to promote digestion (on page)	Functional	Manufacturer assertion
With fruits, herbs and natural ingredients: apple pomace and selected herbs to support overall wellbeing (on page)	Functional	Manufacturer assertion
Without artificial preservatives, attractants or colours (on page)	Free-from	Manufacturer assertion
Grain-free recipe: 0% added grains (gluten-free), with peas and pea derivates as highly-digestible sources of carbohydrates (on page)	Free-from	Manufacturer assertion

Limited: at least one claim rests on manufacturer assertion alone.

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

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Alternatives to Original Large Puppy Chicken with Fish - Grain-Free

Foods in our database that are similar on ingredients, protein, format or price. Scores and figures are from the same deterministic model used everywhere on the site.