Purizon Game with Chicken Adult
Dry Extruded · completeHigh meatClear label
Our verdict
Is Purizon Game with Chicken Adult a good dog food?
We score it 67/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for adult dogs, with game, chicken and potatoes as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
28% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list beef, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids turkey: the label lists hydrolysed poultry protein
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 35% · Fat 15%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 35% |
| Fat | 15% |
| Fibre | 3% |
| Ash | 7% |
| Calcium | 1.40% |
| Phosphorus | 1% |
Energy: 379 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Store in a cool, dry place. Serve the food dry. Always provide fresh water.
Feeding guide
Daily serving (g): 2.5kg 50-70; 5kg 85-115; 10kg 140-195; 15kg 190-260; 20kg 235-325; 25kg 280-385; 30kg 320-440; 40kg 400-545; 50kg 470-645; 60+kg 540+. Transition gradually over ~2 weeks.
Additives declared on the label
Nutritional additives
Vitamin A 18,000 IU/kg; Vitamin D3 1,400 IU/kg; Vitamin E 300 IU/kg; Vitamin C 150 mg/kg; Vitamin B1 5 mg/kg; Vitamin B2 6.5 mg/kg; Vitamin B6 8 mg/kg; Vitamin B12 0.03 mg/kg; Biotin 0.5 mg/kg; Choline chloride 1,200 mg/kg; Folic acid 0.45 mg/kg; Niacinamide 54 mg/kg; Calcium-D-pantothenate 18 mg/kg; Taurine 1,500 mg/kg; Zinc (zinc chelate from amino acids, hydrated) 70 mg/kg; Manganese (manganese chelate from amino acids, hydrated) 40 mg/kg; Copper (copper(II) amino acid chelate, hydrate) 12 mg/kg; Iodine (potassium iodide) 1 mg/kg; Selenium (selenised yeast from Saccharomyces cerevisiae CNCM I-3060, inactivated) 0.16 mg/kg
Ingredients (17)28% of the recipe is estimated
Estimated composition
- meat 58.0%
- carb 15.0%
- veg 10.0%
- oil 7.0%
- supplement 5.4%
- fibre 4.5%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Fresh Game (26%) | Game | meat · medium | 26 | 26.0 |
| 2 | Chicken (26%) | Chicken | meat · medium | 26 | 26.0 |
| 3 | Potatoes | Potatoes | carb · medium | - | 8.6 |
| 4 | Peas | Peas | veg · good | - | 7.5 |
| 5 | Poultry Fat (7%) | Poultry Fat | oil · medium | 7 | 7.0 |
| 6 | Hydrolysed Poultry Protein (6%) | Hydrolysed Poultry Protein | meat · medium | 6 | 6.0 |
| 7 | Apple Pomace (4%) | Apple Fibre | fibre · medium | 4 | 4.0 |
| 8 | Linseed (2%) | Linseed | veg · good | 2 | 2.0 |
| 9 | Pea Meal | Pea Meal | carb · medium | - | 6.4 |
| 10 | Psyllium Husks and Seeds (0.5%) | Psyllium | fibre · good | 0.5 | 0.5 |
| 11 | Carrots (0.4%) | Carrots | veg · good | 0.4 | 0.4 |
| 12 | Cranberries (0.1%) | Cranberries | veg · good | 0.1 | 0.1 |
| 13 | Glucosamine (0.026%) | Glucosamine | supplement · good | 0.026 | 0.03 |
| 14 | Chondroitin Sulphate (0.018%) | Chondroitin | supplement · good | 0.018 | 0.02 |
| 15 | Inulin (0.016%) | Inulin | fibre · good | 0.016 | 0.02 |
| 16 | Mannan Oligosaccharides (0.013%) | Mannanoligosaccharides | supplement · good | 0.013 | 0.01 |
| 17 | Mojave Yucca | Yucca Schidigera | supplement · good | - | 5.4 |
- 1. Fresh Game (26%)26% declared26.0% estimated
- 2. Chicken (26%)26% declared26.0% estimated
- 3. Potatoes8.6% estimated
- 4. Peas7.5% estimated
- 5. Poultry Fat (7%)7% declared7.0% estimated
- 6. Hydrolysed Poultry Protein (6%)6% declared6.0% estimated
- 7. Apple Pomace (4%)4% declared4.0% estimated
- 8. Linseed (2%)2% declared2.0% estimated
- 9. Pea Meal6.4% estimated
- 10. Psyllium Husks and Seeds (0.5%)0.5% declared0.5% estimated
- 11. Carrots (0.4%)0.4% declared0.4% estimated
- 12. Cranberries (0.1%)0.1% declared0.1% estimated
- 13. Glucosamine (0.026%)0.026% declared0.03% estimated
- 14. Chondroitin Sulphate (0.018%)0.018% declared0.02% estimated
- 15. Inulin (0.016%)0.016% declared0.02% estimated
- 16. Mannan Oligosaccharides (0.013%)0.013% declared0.01% estimated
- 17. Mojave Yucca5.4% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-15
Brand and contact: Purizon
- Contact page
- www.zooplus.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Scored with
- Model v3 (methodology)
- Product page
- www.zooplus.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall score of 67 out of 100 based on several key factors. The processing format contributed -6.7 to the total, while the meat content added +5.5. Furthermore, the overall quality of the ingredient list provided +5.2, though ingredients without printed percentages deducted -2.9 from the final score.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.21 |
| Meat share of dry matter | 57.6% | 0.096 | +5.53 |
| Carb share of dry matter | 12.5% | -0.115 | -1.44 |
| Oil share of dry matter | 10.9% | -0.092 | -1.00 |
| Vegetable share of dry matter | 4.8% | -0.005 | -0.02 |
| Supplement share of dry matter | 7.8% | -0.012 | -0.10 |
| Undeclared quantities | 27.9% | -0.106 | -2.95 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.21 |
| Meat share of dry matter | 57.6% | 0.096 | +5.53 |
| Carb share of dry matter | 12.5% | -0.115 | -1.44 |
| Oil share of dry matter | 10.9% | -0.092 | -1.00 |
| Vegetable share of dry matter | 4.8% | -0.005 | -0.02 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 7.8% | -0.012 | -0.10 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 27.9% | -0.106 | -2.95 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 66.6
- Final score
- 67/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 35 | 38.7 (band 18.845303867403317 to 40%) | 100 |
| Fat | 15 | 16.6 (band 5.75828729281768 to 20%) | 100 |
| Fibre | 3 | 3.3 (band 0.5 to 5%) | 100 |
| Calcium | 1.4 | 1.5 (band 0.5234806629834254 to 2.5%) | 100 |
| Phosphorus | 1 | 1.1 (band 0.41878453038674035 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.4 | 1.4 (band 1 to 2%) | 94 |
| Energy (kcal/100g) | 379 | 418.8 | 100 |
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 19 nutritional additives on the label
- Vitamin A 18,000 IU/kg
- Vitamin D3 1,400 IU/kg
- Vitamin E 300 IU/kg
- Vitamin C 150 mg/kg
- Vitamin B1 5 mg/kg
- Vitamin B2 6.5 mg/kg
- Vitamin B6 8 mg/kg
- Vitamin B12 0.03 mg/kg
- Biotin 0.5 mg/kg
- Choline chloride 1,200 mg/kg
- Folic acid 0.45 mg/kg
- Niacinamide 54 mg/kg
- Calcium-D-pantothenate 18 mg/kg
- Taurine 1,500 mg/kg
- Zinc (zinc chelate from amino acids, hydrated) 70 mg/kg
- Manganese (manganese chelate from amino acids, hydrated) 40 mg/kg
- Copper (copper(II) amino acid chelate, hydrate) 12 mg/kg
- Iodine (potassium iodide) 1 mg/kg
- Selenium (selenised yeast from Saccharomyces cerevisiae CNCM I-3060, inactivated) 0.16 mg/kg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (72.1% of the recipe mass) (voluntary) | 14.4/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · strong — 4 checkable claims: 4 consistent, 0 contradicted.
Consistent with the label
- "High protein content for a species-appropriate diet" — supported by the declared high protein data.
- "35% crude protein supports the maintenance of strong muscles" — supported by the declared high protein data.
- "Grain-free composition for good digestibility" — supported by the declared grain-free data.
- "Grain-free dry dog food with fruit, vegetables & herbs" — supported by the declared grain-free data.
5 further claims on file that we cannot check against the label.
Strong: at least three checkable claims, all consistent with the declared label, and no compliance cap.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| 65% animal content: with high-quality game & chicken (on pack) | Content | not checkable | Manufacturer assertion |
| Especially tasty thanks to high-quality ingredients (on pack) | Functional | not checkable | Manufacturer assertion |
| High protein content for a species-appropriate diet (on pack) | High/low level | consistent | Manufacturer assertion |
| 35% crude protein supports the maintenance of strong muscles (on page) | Nutrient | consistent | Manufacturer assertion |
| Supports joints and digestion (on page) | Functional | not checkable | Manufacturer assertion |
| Fresh meat for high acceptance (on page) | Functional | not checkable | Manufacturer assertion |
| Grain-free composition for good digestibility (on page) | Free-from | consistent | Manufacturer assertion |
| Grain-free dry dog food with fruit, vegetables & herbs (on pack) | Free-from | consistent | Manufacturer assertion |
| Contains glucosamine and chondroitin sulphate as well as inulin, MOS, and yucca (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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