Poppy's Picnic PURRY POWER Free Range Chicken
Raw · completeHigh meatClear label
Our verdict
Is Poppy's Picnic PURRY POWER Free Range Chicken a good dog food?
We score it 94/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete raw food for dogs of all life stages, with chicken, chicken heart and chicken thigh as the main ingredients.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Doesn't list turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids beef: the label lists beef
- Your dog avoids fish: the label lists salmon oil
- Your dog avoids grain: it is listed as an ingredient
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 36.7% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 15.30% · Fat 11%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 15.30% |
| Fat | 11% |
| Fibre | 0.30% |
| Ash | 2.20% |
| Moisture | 70% |
Additives & feeding info
Feeding and storage
Storage
In all our cat food we have added taurine, because the freezing and defrosting process can reduce the naturally occurring taurine (from heart, offal), an essential nutrient for cats
Additives declared on the label
Nutritional additives
Taurine 1213 mg
Ingredients (16)13% of the recipe is estimated
Estimated composition
- meat 87.0%
- veg 5.6%
- oil 2.6%
- carb 2.4%
- supplement 2.3%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | 24.67% Mince | Chicken | meat · medium | 24.67 | 24.7 |
| 2 | 24.67% Heart | Chicken Heart | meat · good | 24.67 | 24.7 |
| 3 | 24.67% Chicken Thighs | Chicken Thigh | meat · good | 24.67 | 24.7 |
| 4 | 4.33% Mince | Beef | meat · medium | 4.33 | 4.3 |
| 5 | 4.33% Liver | Beef Liver | meat · good | 4.33 | 4.3 |
| 6 | 4.33% Kidney | Beef Kidney | meat · good | 4.33 | 4.3 |
| 7 | Crude Wheatgerm | Organic crude wheatgerm | veg · good | - | 1.7 |
| 8 | Sustainably Sourced Wild Salmon Oil | Salmon Oil | oil · good | - | 1.6 |
| 9 | Organic Kelp Seaweed | Seaweed | veg · good | - | 1.5 |
| 10 | Nutritional Yeast | Yeast | supplement · good | - | 1.4 |
| 11 | Rosehips | Rose Hip | veg · good | - | 1.3 |
| 12 | Organic Wheatgrass | Wheatgrass | carb · good | - | 1.3 |
| 13 | Organic Barley Grass | Barley grass | carb · good | - | 1.2 |
| 14 | Celery | Celery Seeds | veg · good | - | 1.1 |
| 15 | Vitamin E from Sunflower Oil | Sunflower oil | oil · good | - | 1.0 |
| 16 | Nutritional Additives per kg: Taurine 1213mg | Taurine | supplement · good | - | 0.9 |
- 1. 24.67% Mince24.67% declared24.7% estimated
- 2. 24.67% Heart24.67% declared24.7% estimated
- 3. 24.67% Chicken Thighs24.67% declared24.7% estimated
- 4. 4.33% Mince4.33% declared4.3% estimated
- 5. 4.33% Liver4.33% declared4.3% estimated
- 6. 4.33% Kidney4.33% declared4.3% estimated
- 7. Crude Wheatgerm1.7% estimated
- 8. Sustainably Sourced Wild Salmon Oil1.6% estimated
- 9. Organic Kelp Seaweed1.5% estimated
- 10. Nutritional Yeast1.4% estimated
- 11. Rosehips1.3% estimated
- 12. Organic Wheatgrass1.3% estimated
- 13. Organic Barley Grass1.2% estimated
- 14. Celery1.1% estimated
- 15. Vitamin E from Sunflower Oil1.0% estimated
- 16. Nutritional Additives per kg: Taurine 1213mg0.9% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-15
Brand and contact: Poppy's Picnic
- Website
- https://poppyspicnic.co.uk/
- [email protected]
- Address
- Sandridge Park Melksham SN12 7QU
- Contact page
- poppyspicnic.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Scored with
- Model v3 (methodology)
- Product page
- poppyspicnic.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The recipe scores 94 out of 100. The overall quality of the ingredient list contributed +8 points, and the meat content contributed +7. Being labelled nutritionally complete added a further +2.3 points. On the downside, ingredients without printed percentages deducted -1.4 points from the total.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.9 | 9.191 | +8.01 |
| Meat share of dry matter | 73.4% | 0.096 | +7.04 |
| Carb share of dry matter | 6.4% | -0.115 | -0.74 |
| Oil share of dry matter | 7.8% | -0.092 | -0.71 |
| Vegetable share of dry matter | 5.9% | -0.005 | -0.03 |
| Supplement share of dry matter | 6.5% | -0.012 | -0.08 |
| Undeclared quantities | 13.0% | -0.106 | -1.37 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Fresh × high meat | 1.0 | 11.084 | +11.08 |
| Processing multiplier | 1.12 | 33.786 | +37.84 |
| Processing: Raw | yes | -0.054 | -0.05 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.9 | 9.191 | +8.01 |
| Meat share of dry matter | 73.4% | 0.096 | +7.04 |
| Carb share of dry matter | 6.4% | -0.115 | -0.74 |
| Oil share of dry matter | 7.8% | -0.092 | -0.71 |
| Vegetable share of dry matter | 5.9% | -0.005 | -0.03 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 6.5% | -0.012 | -0.08 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 13.0% | -0.106 | -1.37 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 1.0 | 11.084 | +11.08 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.12 | 33.786 | +37.84 |
| Processing: Raw | yes | -0.054 | -0.05 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -1.74
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 94.2
- Final score
- 94/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 15.3 | 51 (band 18 to 40%) | 100 |
| Fat | 11 | 36.7 (band 5.5 to 20%) | 100 |
| Fibre | 0.3 | 1 (band 0.5 to 5%) | 76.7 |
Scored over 3 declared nutrients (combined weight 50); undeclared nutrients do not affect the score.
Declared fortification: 1 nutritional additive on the label
- Taurine 1213 mg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (87% of the recipe mass) (voluntary) | 17.4/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "All our recipes are complete and balanced using natural ingredients." — supported by the declared complete and balanced data.
4 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| a source of Vitamin D and healthy Cmega 3 fats (on page) | Nutrient | not checkable | Manufacturer assertion |
| source of Vitamin B1 (on page) | Nutrient | not checkable | Manufacturer assertion |
| All our recipes are complete and balanced using natural ingredients. (on page) | Content | consistent | Manufacturer assertion |
| source of Manganese and B Vitamins (on page) | Nutrient | not checkable | Manufacturer assertion |
| Made with free range organic chicken, ground bone, heart, offal and some tasty extras. (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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