Platinum Menu Adult Beef+Chicken
Wet Pate complete High meat Clear label
Is Platinum Menu Adult Beef+Chicken a good dog food?
We score it 77/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This food achieves an overall score of 77 out of 100. Several elements contribute to this rating, starting with the meat content, which adds +8. Additionally, the overall quality of the ingredient list accounts for +6, while printing percentages on the label provides +3.2. Finally, the processing format contributes an extra +2.9 to the total score.
- Recipe77
- Nutritionalhigh98
- Transparency60
- Safety100
- Evidencelimited33
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Complete wet paté food for adult dogs, with chicken, beef and potatoes as the main ingredients.
Why you might choose it
- Meat makes up an estimated 69% of the dry matter (83% as fed).
- Prints ingredient percentages on the label.
- Doesn't list grain ingredients.
Why you might not
- High in fat: 29% fat on a dry-matter basis.
Estimated composition
Typical analysis (as fed)
- Protein
- 14.50%
- Fat
- 9%
- Fibre
- 0.65%
- Ash
- 2%
- Moisture
- 69%
- Calcium
- 0.65%
- Phosphorus
- 0.47%
Energy: 158.4 kcal/100g
Additives & feeding info
Nutritional additives
Vitamin D3 480 IU/kg; Vitamin E 60 mg/kg; Copper 1 mg/kg; Zinc 15 mg/kg; Selenium 0.03 mg/kg
Storage
Wet food can be kept unopened for 36 months and can be stored in the refrigerator for up to 3 days after opening.
Feeding guide
Daily feeding amount per 1 kg body weight: 1-4 kg: 40-52 g; 5-9 kg: 32-42 g; 10-19 kg: 27-35 g; 20-39 kg: 22-29 g; 40+ kg: 19-25 g. Switch from conventional wet food can be immediate, or over 1-2 days for sensitive dogs.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids beef: the label lists beef
- Your dog avoids fish: the label lists salmon oil
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 29.0% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (9)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Fresh chicken meat (48%) | Chicken | meat | medium | 48 | 48.0 |
| 2 | Fresh beef meat (35%) | Beef | meat | medium | 35 | 35.0 |
| 3 | Dehydrated potatoes | Potatoes | carb | medium | - | 3.1 |
| 4 | Salmon oil | Salmon Oil | oil | good | - | 2.9 |
| 5 | Broccoli | Broccoli | veg | good | - | 2.6 |
| 6 | Carrots | Carrots | veg | good | - | 2.4 |
| 7 | Leek | Leek | veg | good | - | 2.2 |
| 8 | Dried brewers' yeast | Brewer's Yeast | supplement | good | - | 2.0 |
| 9 | Olive oil. | Olive oil | oil | good | - | 1.8 |
Brand
- Website
- https://www.platinum.co.uk/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v2 (methodology)
- Product page
- www.platinum.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.6 | 9.915 | +6.04 |
| Meat share of dry matter | 69.3% | 0.116 | +8.04 |
| Carb share of dry matter | 8.3% | -0.113 | -0.93 |
| Oil share of dry matter | 13.7% | -0.088 | -1.21 |
| Vegetable share of dry matter | 3.3% | -0.002 | -0.01 |
| Supplement share of dry matter | 5.5% | -0.009 | -0.05 |
| Undeclared quantities | 17.0% | -0.131 | -2.23 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Meat share × printed percentages | 69.3 | -0.073 | -5.08 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Wet Pate | yes | 2.935 | +2.94 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.6 | 9.915 | +6.04 |
| Meat share of dry matter | 69.3% | 0.116 | +8.04 |
| Carb share of dry matter | 8.3% | -0.113 | -0.93 |
| Oil share of dry matter | 13.7% | -0.088 | -1.21 |
| Vegetable share of dry matter | 3.3% | -0.002 | -0.01 |
| Additive share of dry matter | 0.0% | 0.177 | +0.00 |
| Supplement share of dry matter | 5.5% | -0.009 | -0.05 |
| Other share of dry matter | 0.0% | -0.371 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.022 | +0.00 |
| Recipe graded poor | 0.0% | -0.045 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.182 | +0.00 |
| Number of poor ingredients | 0 | -0.868 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.056 | +0.00 |
| Undeclared quantities | 17.0% | -0.131 | -2.23 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| Frozen or chilled fresh | no | 11.440 | +0.00 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Low meat (under 10% of dry matter) | no | -1.988 | +0.00 |
| High carb and low meat | no | -1.250 | +0.00 |
| Meat share × printed percentages | 69.3 | -0.073 | -5.08 |
| Meat share × fresh | 0.0 | -0.339 | +0.00 |
| Fresh × high meat | 0.0 | 16.475 | +0.00 |
| Additive penalty | 0.00 | 0.236 | +0.00 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Raw | no | 13.322 | +0.00 |
| Processing: Fresh Chilled | no | 7.712 | +0.00 |
| Processing: Fresh Frozen | no | 6.583 | +0.00 |
| Processing: Fresh Refrigerated | no | 4.857 | +0.00 |
| Processing: Fresh Shelf | no | 0.072 | +0.00 |
| Processing: Dry Freeze Dried | no | 11.127 | +0.00 |
| Processing: Dry Air Dried | no | 9.320 | +0.00 |
| Processing: Dry Cold Pressed | no | 4.569 | +0.00 |
| Processing: Dry Baked | no | -2.321 | +0.00 |
| Processing: Dry Extruded | no | -6.996 | +0.00 |
| Processing: Dry Semi Moist | no | -6.833 | +0.00 |
| Processing: Dry Muesli | no | -10.711 | +0.00 |
| Processing: Wet Pate | yes | 2.935 | +2.94 |
| Processing: Wet Chunks | no | 2.292 | +0.00 |
- Processing-type offset
- -0.16
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 77.4
- Final score
- 77/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
| Model | Score | |
|---|---|---|
| v2 | 77/100 | current |
| v1 | 75/100 | |
| v1.9 | 77/100 |
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 14.5 | 46.8 (band 18 to 40%) | 100 |
| Fat | 9 | 29 (band 5.5 to 20%) | 100 |
| Fibre | 0.65 | 2.1 (band 0.5 to 5%) | 91.3 |
| Calcium | 0.65 | 2.1 (band 0.5 to 2.5%) | 100 |
| Phosphorus | 0.47 | 1.5 (band 0.4 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.4 | 1.4 (band 1 to 2%) | 93 |
| Energy (kcal/100g) | 158.4 | 511 | 100 |
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score.
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (83% of the recipe mass) (voluntary) | 16.6/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.
| Claim | Type | Substantiation |
|---|---|---|
| Extra tasty (on page) | Functional | Manufacturer assertion |
| As nutritious as raw (on page) | Functional | Manufacturer assertion |
| Excellent for building muscle (on page) | Functional | Manufacturer assertion |
| Quickly digestible (on page) | Functional | Manufacturer assertion |
| Effectively absorbed (on page) | Functional | Manufacturer assertion |
| reduces the risk of gastric torsion because it does not swell in the stomach (on page) | Functional | Manufacturer assertion |
| No animal experiments are done for the product development and production of our food (on page) | Content | Manufacturer assertion |
| No added water or broth (on page) | Content | Manufacturer assertion |
| Overwhelmingly positive customer reviews at Trusted Shops (on page) | Content | Manufacturer assertion |
| Juicy wet food made from fresh meat - Beef + Chicken (on page) | Content | Manufacturer assertion |
| Safe and honest - tested regularly and independently by ELAB Analytik GmbH (formerly TÜV SÜD ELAB) for fresh meat content, contaminants and declaration (on page) | Content | Manufacturer assertion |
| prepared with FSG (Fleischsaftgarung) - fresh meat cooked in a vacuum at low temperature using only its own meat juices (on page) | Content | Manufacturer assertion |
| Seven years in a row top rated dog food by the independent online portal CheckForPet (on page) | Content | Manufacturer assertion |
Limited: at least one claim rests on manufacturer assertion alone.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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