Butcher's Simply Gentle Can

Wet Pate · completeHigh meatClear label

72out of 100

Good

our rating

Our verdict

Is Butcher's Simply Gentle Can a good dog food?

We score it 72/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.

Complete wet paté food for adult dogs, with fresh meat, chicken and beef as the main ingredients.

How we score

Why you might choose it

Meat makes up an estimated 64% of the dry matter (52% as fed).
Prints ingredient percentages on the label.
Prints a percentage for nearly every ingredient, so the recipe is fully auditable.

Why you might not

High in fat: 28% fat on a dry-matter basis.

Who is this food for?

Suits

Labelled by the manufacturer for adult dogs
Doesn't list turkey, lamb, venison, pork, duck as ingredients

Consider something else if:

Your dog avoids chicken: the label lists chicken
Your dog avoids beef: the label lists beef
Your dog avoids fish: the label lists salmon oil
Your dog avoids grain: the label lists rice - brown / whole grain
You want a single-protein recipe: this one lists more than one animal protein
You are limiting fat: 27.8% on a dry-matter basis is in the high band

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.

Nutrition and feedingProtein 8% · Fat 5%

Typical analysis (as fed)

Nutrient	As fed
Protein	8%
Fat	5%
Fibre	0.20%
Ash	2.50%
Moisture	82%

Additives & feeding info

Feeding and storage

Feeding guide

accordingly. This is a guide only and feeding amounts should be adjusted to suit your individual dogs’ needs. Make sure there’s always a supply of clean, fresh drinking water. Dog Type Toy Small Medium Weight Up to 5 kg 5-10kg 10-20kg 150g Trays/Day Up to 3 3 - 5 5 - 8½ WHAT’S IN THE FOOD?

Additives declared on the label

Nutritional additives

Vitamin a 1, 250 I.u. Vitamin D3 125 I.u. Vitamin E 13 mg, Manganese (3b503) 2.5 mg, Zinc (3b605) 20 mg, Copper (3b405) 0.5 mg, Iodine (3b202) 0.5 mg.

Ingredients (15)2% of the recipe is estimated

Estimated composition

meat 52.4%
other 39.5%
carb 6.0%
veg 1.1%
supplement 0.8%
oil 0.3%

#	As declared	Matched	Label reading	Declared %	Est. %
1	British and Irish Farmed Meat	Fresh Meat	meat · medium	-	0.3
2	38.5% Chicken	Chicken	meat · medium	38.5	38.5
3	13.5% Beef	Beef	meat · medium	13.5	13.5
4	Broth (39.5%)	Cooking broth	other · medium	39.5	39.5
5	Water and Dried Seaweed	Seaweed	veg · good	-	0.3
6	Cooked Wholegrain Rice (6%)	Rice - brown / whole grain	carb · medium	6	6.0
7	Salmon Oil (0.3%)	Salmon Oil	oil · good	0.3	0.3
8	Minerals	Vitamins and minerals	supplement · medium	-	0.3
9	Chicory Root	Chicory root	veg · good	-	0.3
10	Prebiotic FOS 0.06%	Prebiotics	supplement · good	0.06	0.06
11	Yeast	Yeast	supplement · good	-	0.3
12	Prebiotic MOS 0.05%	Mannanoligosaccharides	supplement · good	0.05	0.05
13	Parsley	Parsley	veg · good	-	0.2
14	Rosehip	Rose Hip	veg · good	-	0.2
15	Mint	Mint	veg · good	-	0.2

1. British and Irish Farmed Meat0.3% estimated
Fresh Meat · meat · medium
2. 38.5% Chicken38.5% declared38.5% estimated
Chicken · meat · medium
3. 13.5% Beef13.5% declared13.5% estimated
Beef · meat · medium
4. Broth (39.5%)39.5% declared39.5% estimated
Cooking broth · other · medium
5. Water and Dried Seaweed0.3% estimated
Seaweed · veg · good
6. Cooked Wholegrain Rice (6%)6% declared6.0% estimated
Rice - brown / whole grain · carb · medium
7. Salmon Oil (0.3%)0.3% declared0.3% estimated
Salmon Oil · oil · good
8. Minerals0.3% estimated
Vitamins and minerals · supplement · medium
9. Chicory Root0.3% estimated
Chicory root · veg · good
10. Prebiotic FOS 0.06%0.06% declared0.06% estimated
Prebiotics · supplement · good
11. Yeast0.3% estimated
Yeast · supplement · good
12. Prebiotic MOS 0.05%0.05% declared0.05% estimated
Mannanoligosaccharides · supplement · good
13. Parsley0.2% estimated
Parsley · veg · good
14. Rosehip0.2% estimated
Rose Hip · veg · good
15. Mint0.2% estimated
Mint · veg · good

Trust and sourceNo recalls recorded in our database · checked 2026-08-22

Brand and contact: Butcher's

Website: https://butchersdogfood.co.uk/
Email: [email protected]
Contact page: butchersdogfood.co.uk
Social: Tiktok · Twitter · Youtube · Facebook · Instagram

Trust and provenance

Recall history: No recalls recorded in our database
Label data last checked: 2026-08-22
Scored with: Model v3 (methodology)
Product page: butchersdogfood.co.uk

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Score details and methodologyCalculations, history and evidence

Recipe: how the 1-100 score is calculated

Why this score?

This recipe achieves an overall score of 72 out of 100 based on several key factors. On the positive side, the meat content added +6.1 points, and the overall quality of the ingredient list contributed +4.7 points. However, the remaining ingredients subtracted -3.2 points, and the carbohydrate content reduced the score by -2.6 points.

Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.

Component	Input	Coefficient	Contribution
Base score	-	30.909	+30.91
Average ingredient quality	0.5	9.191	+4.68
Meat share of dry matter	63.1%	0.096	+6.06
Carb share of dry matter	22.9%	-0.115	-2.63
Oil share of dry matter	1.3%	-0.092	-0.12
Supplement share of dry matter	3.0%	-0.012	-0.04
Other share of dry matter	8.6%	-0.375	-3.21
Undeclared quantities	2.1%	-0.106	-0.22
Complete diet	yes	2.294	+2.29
High meat (30%+ of dry matter)	yes	0.707	+0.71
Processing multiplier	1.00	33.786	+33.79
Processing: Wet Pate	yes	-0.672	-0.67

Show all 40 components

Component	Input	Coefficient	Contribution
Base score	-	30.909	+30.91
Average ingredient quality	0.5	9.191	+4.68
Meat share of dry matter	63.1%	0.096	+6.06
Carb share of dry matter	22.9%	-0.115	-2.63
Oil share of dry matter	1.3%	-0.092	-0.12
Vegetable share of dry matter	0.7%	-0.005	-0.00
Additive share of dry matter	0.0%	0.163	+0.00
Supplement share of dry matter	3.0%	-0.012	-0.04
Other share of dry matter	8.6%	-0.375	-3.21
Unrecognised share of dry matter	0.0%	-0.027	+0.00
Recipe graded poor	0.0%	-0.065	+0.00
Poor-quality meat in recipe	0.0%	-0.179	+0.00
Number of poor ingredients	0	-0.876	+0.00
Largest single poor ingredient	0.0%	0.060	+0.00
Undeclared quantities	2.1%	-0.106	-0.22
Prints ingredient percentages	no	0.000	+0.00
Complete diet	yes	2.294	+2.29
Frozen or chilled fresh	no	0.000	+0.00
High meat (30%+ of dry matter)	yes	0.707	+0.71
Low meat (under 10% of dry matter)	no	-3.158	+0.00
High carb and low meat	no	-1.180	+0.00
Meat share × printed percentages	0.0	0.000	+0.00
Meat share × fresh	0.0	0.000	+0.00
Fresh × high meat	0.0	11.084	+0.00
Additive penalty	0.00	0.222	+0.00
Processing multiplier	1.00	33.786	+33.79
Processing: Raw	no	-0.054	+0.00
Processing: Fresh Chilled	no	-2.354	+0.00
Processing: Fresh Frozen	no	-2.354	+0.00
Processing: Fresh Refrigerated	no	0.000	+0.00
Processing: Fresh Shelf	no	-0.672	+0.00
Processing: Dry Freeze Dried	no	6.629	+0.00
Processing: Dry Air Dried	no	6.331	+0.00
Processing: Dry Cold Pressed	no	-6.713	+0.00
Processing: Dry Baked	no	-6.713	+0.00
Processing: Dry Extruded	no	-6.713	+0.00
Processing: Dry Semi Moist	no	-6.174	+0.00
Processing: Dry Muesli	no	-10.146	+0.00
Processing: Wet Pate	yes	-0.672	-0.67
Processing: Wet Chunks	no	-0.672	+0.00

Processing-type offset: -0.08
Additives declared on label: +1 transparency bonus
Subtotal: 72.5
Final score: 72/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Score history across model versions

The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.

Model	Score
v3	72/100	current
v2	76/100
v1	81/100
v1.9	83/100

Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

Nutrient	As fed (label)	Dry matter (scored)	Score
Protein	8	44.4 (band 18 to 40%)	100
Fat	5	27.8 (band 5.5 to 20%)	100
Fibre	0.2	1.1 (band 0.5 to 5%)	78.1

Scored over 3 declared nutrients (combined weight 50); undeclared nutrients do not affect the score.

Declared fortification: 1 nutritional additive on the label

Vitamin a 1, 250 I.u. Vitamin D3 125 I.u. Vitamin E 13 mg, Manganese (3b503) 2.5 mg, Zinc (3b605) 20 mg, Copper (3b405) 0.5 mg, Iodine (3b202) 0.5 mg.

Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

Item	Points
✓ Ingredient list on the label (mandatory)	10/10
✓ Printed percentages on the label (97.9% of the recipe mass) (voluntary)	19.6/20
✓ Analytical constituents declared (mandatory)	15/15
✓ Additives declared (mandatory)	5/10
✗ Energy value declared (voluntary) - not on file	0/5
✓ Complete/complementary designation (mandatory)	5/5
✓ Feeding guidance given (mandatory)	10/10
✓ Manufacturer identity and address (mandatory)	5/10
✓ Country of manufacture stated (voluntary)	10/10
✗ Batch and date labelling (mandatory) - not on file	0/5

Capped at 60: mandatory items missing (Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

See all current recalls we track.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

0/100 · limited — 1 checkable claim: 0 consistent, 1 contradicted.

Contradicted by the label

"Grain Free Simply Gentle Blend" — the declared label says otherwise on grain-free.

4 further claims on file that we cannot check against the label.

Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.

Claim	Type	Check	Substantiation
CHICORY ROOT – a natural source of prebiotic FOS to aid healthy digestion (on page)	Functional	not checkable	Manufacturer assertion
PREBIOTIC MOS & FOS – to aid the growth of healthy gut bacteria (on page)	Functional	not checkable	Manufacturer assertion
Made with 70% quality meat and a tasty hydrating broth (on page)	Content	not checkable	Manufacturer assertion
HYPOALLERGENIC -formulated without any wheat, wheat gluten & dairy (on page)	Free-from	not checkable	Manufacturer assertion
Grain Free Simply Gentle Blend (on page)	Free-from	contradicted	Manufacturer assertion