Pedigree TENDER GOODNESS™ Dry Adult Small Dog Poultry
Dry Extruded · completeClear label
Our verdict
Is Pedigree TENDER GOODNESS™ Dry Adult Small Dog Poultry a good dog food?
We score it 37/100 (Poor). The main reasons are set out in "Why you might not" below, and every step of the calculation is shown under "How we calculated this score".
Complete extruded dry food for adult dogs, with cereals, meat and animal derivatives and poultry as the main ingredients.
68% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Labelling or feeding guide is aimed at small dogs
- Doesn't list beef, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists poultry
- Your dog avoids turkey: the label lists poultry
- Your dog avoids grain: the label lists cereals
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 21% · Fat 12%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 21% |
| Fat | 12% |
| Fibre | 2.40% |
| Ash | 7.90% |
| Moisture | 17% |
| Calcium | 1.40% |
| Phosphorus | 0.82% |
Energy: 331 kcal/100g
Additives & feeding info
Feeding and storage
Feeding guide
24h Daily Feeding Recommendation: 1 kg: 30-35 g, 3 kg: 65-70 g, 5 kg: 95-105 g, 7 kg: 125-135 g, 10 kg: 160-180 g. 25 g dry food can be replaced with 1 100 g pouch of Pedigree® wet food. Feeding amounts are guidelines only; adjust for age, size and activity level. Introduce food gradually and ensure fresh water is always available.
Additives declared on the label
Nutritional additives
Vitamin D3: 1406 IU/kg; Vitamin E: 100 mg/kg; Copper (Copper(II) sulphate pentahydrate): 6.0 mg/kg; Iodine (Potassium iodide): 1.5 mg/kg; Manganese (Manganous sulphate, monohydrate): 18.0 mg/kg; Selenium (Sodium selenite): 0.15 mg/kg; Zinc (Zinc sulphate, monohydrate): 51.0 mg/kg
Technological additives
Antioxidants
Ingredients (11)68% of the recipe is estimated
Estimated composition
- meat 25.0%
- carb 16.9%
- other 15.2%
- veg 14.6%
- oil 13.5%
- supplement 11.8%
- fibre 3.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Cereals | Cereals | carb · poor | - | 11.6 |
| 2 | Meat and Animal Derivatives (25%) | Meat and Animal Derivatives | meat · poor | 25 | 25.0 |
| 3 | Poultry (17%) | Poultry | meat · medium | 17 | 17.0 |
| 4 | Fresh Poultry (4%) | Poultry | meat · medium | 4 | 4.0 |
| 5 | Derivatives of Vegetable Origin | Vegetable By-Products | other · poor | - | 10.5 |
| 6 | Dried Beet Pulp 3% | Beet Pulp | fibre · medium | 3 | 3.0 |
| 7 | Oils and Fats | Oils and Fats | oil · poor | - | 9.3 |
| 8 | Minerals | Vitamins and minerals | supplement · medium | - | 8.1 |
| 9 | Vegetables | Vegetables | veg · medium | - | 7.0 |
| 10 | Dried Carrots 0.5% | Carrots | veg · good | 0.5 | 0.5 |
| 11 | Equivalent to Carrots 4% | Carrots | veg · good | 4 | 4.0 |
- 1. Cereals11.6% estimated
- 2. Meat and Animal Derivatives (25%)25% declared25.0% estimated
- 3. Poultry (17%)17% declared17.0% estimated
- 4. Fresh Poultry (4%)4% declared4.0% estimated
- 5. Derivatives of Vegetable Origin10.5% estimated
- 6. Dried Beet Pulp 3%3% declared3.0% estimated
- 7. Oils and Fats9.3% estimated
- 8. Minerals8.1% estimated
- 9. Vegetables7.0% estimated
- 10. Dried Carrots 0.5%0.5% declared0.5% estimated
- 11. Equivalent to Carrots 4%4% declared4.0% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-08-29
Brand and contact: Pedigree
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-08-29
- Scored with
- Model v3 (methodology)
- Product page
- www.uk.pedigree.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: - · 3 reviews
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves a total score of 37 out of 100. Several factors influenced this rating, including ingredients without printed percentages which added -7.1 points, and the processing format which contributed -6.7 points. Additionally, the remaining ingredients accounted for -4.8 points, while the overall quality of the ingredient list adjusted the score by -3.7 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | -0.4 | 9.191 | -3.70 |
| Meat share of dry matter | 11.9% | 0.096 | +1.14 |
| Carb share of dry matter | 25.2% | -0.115 | -2.90 |
| Oil share of dry matter | 22.7% | -0.092 | -2.09 |
| Vegetable share of dry matter | 4.4% | -0.005 | -0.02 |
| Supplement share of dry matter | 18.4% | -0.012 | -0.22 |
| Other share of dry matter | 12.9% | -0.375 | -4.83 |
| Recipe graded poor | 45.6% | -0.065 | -2.96 |
| Number of poor ingredients | 3 | -0.876 | -2.63 |
| Largest single poor ingredient | 16.9% | 0.060 | +1.01 |
| Undeclared quantities | 67.5% | -0.106 | -7.13 |
| Complete diet | yes | 2.294 | +2.29 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | -0.4 | 9.191 | -3.70 |
| Meat share of dry matter | 11.9% | 0.096 | +1.14 |
| Carb share of dry matter | 25.2% | -0.115 | -2.90 |
| Oil share of dry matter | 22.7% | -0.092 | -2.09 |
| Vegetable share of dry matter | 4.4% | -0.005 | -0.02 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 18.4% | -0.012 | -0.22 |
| Other share of dry matter | 12.9% | -0.375 | -4.83 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 45.6% | -0.065 | -2.96 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 3 | -0.876 | -2.63 |
| Largest single poor ingredient | 16.9% | 0.060 | +1.01 |
| Undeclared quantities | 67.5% | -0.106 | -7.13 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 37.3
- Final score
- 37/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 21 | 25.3 (band 18 to 40%) | 89.9 |
| Fat | 12 | 14.5 (band 5.5 to 20%) | 100 |
| Fibre | 2.4 | 2.9 (band 0.5 to 5%) | 100 |
| Calcium | 1.4 | 1.7 (band 0.5 to 2.5%) | 100 |
| Phosphorus | 0.82 | 1 (band 0.4 to 1.6%) | 99.4 |
| Calcium:phosphorus ratio | 1.7 | 1.7 (band 1 to 2%) | 100 |
| Energy (kcal/100g) | 331 | 398.8 | 100 |
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score.
Declared fortification: 7 nutritional additives on the label
- Vitamin D3: 1406 IU/kg
- Vitamin E: 100 mg/kg
- Copper (Copper(II) sulphate pentahydrate): 6.0 mg/kg
- Iodine (Potassium iodide): 1.5 mg/kg
- Manganese (Manganous sulphate, monohydrate): 18.0 mg/kg
- Selenium (Sodium selenite): 0.15 mg/kg
- Zinc (Zinc sulphate, monohydrate): 51.0 mg/kg
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (32.5% of the recipe mass) (voluntary) | 6.5/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 2 checkable claims: 2 consistent, 0 contradicted.
Consistent with the label
- "100% complete and balanced" — supported by the declared complete and balanced data.
- "natural dog food recipes are made with natural ingredients, vitamins and minerals to be 100% complete and balanced" — supported by the declared complete and balanced data.
4 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| supports a healthy digestion (on page) | Functional | not checkable | Manufacturer assertion |
| contains Balanced Minerals known to maintain healthy teeth (on page) | Functional | not checkable | Manufacturer assertion |
| 100% tender chunks with the fresh taste of Poultry (on page) | Content | not checkable | Manufacturer assertion |
| 100% complete and balanced (on page) | Content | consistent | Manufacturer assertion |
| natural dog food recipes are made with natural ingredients, vitamins and minerals to be 100% complete and balanced (on page) | Content | consistent | Manufacturer assertion |
| made with selected natural ingredients, plus vitamins and minerals (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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