Our verdict
Is mera active a good dog food?
We score it 47/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for adult dogs, with cereals, meat and animal derivatives and poultry as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
79% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Doesn't list beef, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists poultry
- Your dog avoids turkey: the label lists poultry
- Your dog avoids fish: the label lists salmon oil
- Your dog avoids grain: the label lists cereals
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 24% · Fat 15%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 24% |
| Fat | 15% |
| Fibre | 2.50% |
| Ash | 7% |
| Omega-3 fatty acids | 0.82% |
| Omega-6 fatty acids | 2.87% |
| Calcium | 1.40% |
| Phosphorus | 0.95% |
| Sodium | 0.40% |
Energy: 382.4 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Bitte alle mera Produkte kühl und trocken lagern, damit die Qualität unserer Produkte über den gesamten Haltbarkeitszeitraum gewährleistet ist.
Feeding guide
10 kg: 150 g/Tag, 15 kg: 205 g/Tag, 20 kg: 250 g/Tag, 30 kg: 340 g/Tag, 40 kg: 420 g/Tag, 50 kg: 495 g/Tag. Im Allgemeinen trocken füttern; ständig frisches Wasser zur Verfügung stellen. Empfohlene Angaben sind Richtwerte pro Tag.
Additives declared on the label
Nutritional additives
Vitamin A 12.000 IE/kg; Vitamin D3 1.200 IE/kg; Vitamin E 100 mg/kg; Copper (as copper(II) sulphate pentahydrate) 12.5 mg/kg; Zinc (as zinc sulphate monohydrate) 100 mg/kg; Iron (as iron(II) sulphate monohydrate) 200 mg/kg; Manganese (as manganese(II) sulphate monohydrate) 30 mg/kg; Iodine (as calcium iodate anhydrous) 1.5 mg/kg; Selenium (as sodium selenite) 0.35 mg/kg
Technological additives
Antioxidationsmittel
Ingredients (16)79% of the recipe is estimated
Estimated composition
- unknown 53.9%
- meat 18.0%
- supplement 14.5%
- carb 11.3%
- veg 2.0%
- oil 0.2%
- fibre 0.1%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Cereals | Cereals | carb · poor | - | 10.2 |
| 2 | Meat and animal derivatives | Meat and Animal Derivatives | meat · poor | - | 9.6 |
| 3 | 18% Poultry | Poultry | meat · medium | 18 | 18.0 |
| 4 | Oils and fats | Oils and Fats | oil · poor | - | 9.1 |
| 5 | 0.5% Salmon oil | Salmon Oil | oil · good | 0.5 | 0.5 |
| 6 | 0.2% Sunflower oil | Sunflower oil | oil · good | 0.2 | 0.2 |
| 7 | Derivatives of vegetable origin | Vegetable By-Products | other · poor | - | 8.6 |
| 8 | 0.1% Chicory inulin | Inulin | fibre · good | 0.1 | 0.1 |
| 9 | Vegetables | Vegetables | veg · medium | - | 8.1 |
| 10 | Seeds | Seeds | veg · poor | - | 7.6 |
| 11 | 2% Linseed | Linseed | veg · good | 2 | 2.0 |
| 12 | Minerals | Vitamins and minerals | supplement · medium | - | 7.1 |
| 13 | Yeasts | Yeast | supplement · good | - | 6.6 |
| 14 | 0.5% Brewer's yeast | Brewer's Yeast | supplement · good | 0.5 | 0.5 |
| 15 | Sodium chloride | Salt | additive · poor | - | 6.1 |
| 16 | Potassium chloride | Potassium Chloride | supplement · medium | - | 5.6 |
- 1. Cereals10.2% estimated
- 2. Meat and animal derivatives9.6% estimated
- 3. 18% Poultry18% declared18.0% estimated
- 4. Oils and fats9.1% estimated
- 5. 0.5% Salmon oil0.5% declared0.5% estimated
- 6. 0.2% Sunflower oil0.2% declared0.2% estimated
- 7. Derivatives of vegetable origin8.6% estimated
- 8. 0.1% Chicory inulin0.1% declared0.1% estimated
- 9. Vegetables8.1% estimated
- 10. Seeds7.6% estimated
- 11. 2% Linseed2% declared2.0% estimated
- 12. Minerals7.1% estimated
- 13. Yeasts6.6% estimated
- 14. 0.5% Brewer's yeast0.5% declared0.5% estimated
- 15. Sodium chloride6.1% estimated
- 16. Potassium chloride5.6% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-02
Brand and contact: mera
- Contact page
- www.mera-petfood.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-02
- Scored with
- Model v3 (methodology)
- Product page
- shop.mera-petfood.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 3.6/5 · 9 reviews
39 reviews on this product · 4.9/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The overall score is 47 out of 100. Ingredients without printed percentages weighed against the product, and the processing format also cost it points. Being labelled nutritionally complete helped recover some of that, adding +2.3, while the carbohydrate content dragged the score down by -2. The first and last factors contributed -8.4 and -6.7 respectively to the final result.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.0 | 9.191 | +0.21 |
| Meat share of dry matter | 8.8% | 0.096 | +0.84 |
| Carb share of dry matter | 17.4% | -0.115 | -2.00 |
| Oil share of dry matter | 0.3% | -0.092 | -0.03 |
| Vegetable share of dry matter | 3.1% | -0.005 | -0.02 |
| Supplement share of dry matter | 23.2% | -0.012 | -0.28 |
| Unrecognised share of dry matter | 47.0% | -0.027 | -1.25 |
| Recipe graded poor | 11.3% | -0.065 | -0.74 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 11.3% | 0.060 | +0.68 |
| Undeclared quantities | 79.2% | -0.106 | -8.36 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.0 | 9.191 | +0.21 |
| Meat share of dry matter | 8.8% | 0.096 | +0.84 |
| Carb share of dry matter | 17.4% | -0.115 | -2.00 |
| Oil share of dry matter | 0.3% | -0.092 | -0.03 |
| Vegetable share of dry matter | 3.1% | -0.005 | -0.02 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 23.2% | -0.012 | -0.28 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 47.0% | -0.027 | -1.25 |
| Recipe graded poor | 11.3% | -0.065 | -0.74 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 11.3% | 0.060 | +0.68 |
| Undeclared quantities | 79.2% | -0.106 | -8.36 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 46.6
- Final score
- 47/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 24 | 26.5 (band 19.014364640883976 to 40%) | 91.5 |
| Fat | 15 | 16.6 (band 5.809944751381215 to 20%) | 100 |
| Fibre | 2.5 | 2.8 (band 0.5 to 5%) | 100 |
| Calcium | 1.4 | 1.5 (band 0.5281767955801104 to 2.5%) | 100 |
| Phosphorus | 0.95 | 1 (band 0.42254143646408837 to 1.6%) | 100 |
| Sodium | 0.4 | 0.4 (band 0.10563535911602209+%) | 100 |
| Calcium:phosphorus ratio | 1.5 | 1.5 (band 1 to 2%) | 98.4 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 382.4 | 422.5 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 9 declared nutrients (combined weight 105); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 9 nutritional additives on the label
- Vitamin A 12.000 IE/kg
- Vitamin D3 1.200 IE/kg
- Vitamin E 100 mg/kg
- Copper (as copper(II) sulphate pentahydrate) 12.5 mg/kg
- Zinc (as zinc sulphate monohydrate) 100 mg/kg
- Iron (as iron(II) sulphate monohydrate) 200 mg/kg
- Manganese (as manganese(II) sulphate monohydrate) 30 mg/kg
- Iodine (as calcium iodate anhydrous) 1.5 mg/kg
- Selenium (as sodium selenite) 0.35 mg/kg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (20.8% of the recipe mass) (voluntary) | 4.2/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Made in Germany – Familienunternehmen seit 1949 (on page) | provenance | not checkable | Manufacturer assertion |
| Gesunde Haut & glänzendes Fell (on page) | Functional | not checkable | Manufacturer assertion |
| Gesunde Darmflora (on page) | Functional | not checkable | Manufacturer assertion |
| Für aktive Hunde (on page) | Functional | not checkable | Manufacturer assertion |
| 3 Monate Geld-zurück-Garantie (on page) | Content | not checkable | Manufacturer assertion |
| Phosphor 0,95% (on pack) | Nutrient | not checkable | Manufacturer assertion |
| Vitamin D3 1.200IE (on pack) | Nutrient | not checkable | Manufacturer assertion |
| Fettgehalt 15,0% (on pack) | Nutrient | not checkable | Manufacturer assertion |
| Rohfaser 2,5% (on pack) | Nutrient | not checkable | Manufacturer assertion |
| Omega-3 Fettsäuren 0,82% (on pack) | Nutrient | not checkable | Manufacturer assertion |
| Protein 24,0% (on pack) | Nutrient | not checkable | Manufacturer assertion |
| Vitamin A 12.000IE (on pack) | Nutrient | not checkable | Manufacturer assertion |
| Rohasche 7,0% (on pack) | Nutrient | not checkable | Manufacturer assertion |
| Calcium 1,4% (on pack) | Nutrient | not checkable | Manufacturer assertion |
| Natrium 0,4% (on pack) | Nutrient | not checkable | Manufacturer assertion |
| Omega-6 Fettsäuren 2,87% (on pack) | Nutrient | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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