Natures Harvest Ocean Fish and Sweet Potato Hypoallergenic Dog Food
Dry Cold Pressed · completeHigh meatClear label
Our verdict
Is Natures Harvest Ocean Fish and Sweet Potato Hypoallergenic Dog Food a good dog food?
We score it 70/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete cold-pressed dry food for dogs of all life stages, with ocean fish, sweet potatoes and beet pulp as the main ingredients.
31% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Single named protein: fish
- Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 34% · Fat 11%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 34% |
| Fat | 11% |
| Fibre | 4% |
| Ash | 11% |
| Moisture | 8.30% |
| Omega-3 fatty acids | 0.97% |
| Omega-6 fatty acids | 2.85% |
| Calcium | 1.50% |
| Phosphorus | 1% |
Additives & feeding info
Feeding and storage
Storage
Store in a cool, dry place away from direct sunlight.
Feeding guide
amount for an adult dog and our 3 × 3kg multi-buy price of £71.95. Feeding requirements are a guide only and may vary depending on your dog’s age, breed, activity level and individual needs. PROTEIN SOURCE & KCAL/100G Dried Ground Ocean Fish 49%, 370Kcal per 100g
Additives declared on the label
Nutritional additives
Vitamin A 15000 iu; Vitamin D3 2000 iu; Vitamin E 50 iu; Vitamin B1 (Thiamine) 3 mg; Vitamin B2 (Riboflavin) 8 mg; Vitamin B6 5 mg; Vitamin B12 50 mcg; Vitamin C 50 mg; Vitamin K 2 mg; Zinc 100 mg; Manganese 80 mg; Copper 15 mg; Iron 30 mg; Calcium Iodate 4 mg; Sodium Selenite 0.1 mg
Ingredients (19)31% of the recipe is estimated
Estimated composition
- meat 49.0%
- carb 20.0%
- veg 18.2%
- supplement 4.9%
- fibre 4.3%
- oil 3.5%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Dried Ground Ocean Fish 49% | Ocean Fish | meat · medium | 49 | 49.0 |
| 2 | Sweet Potato 20% | Sweet Potatoes | carb · good | 20 | 20.0 |
| 3 | Beet Pulp | Beet Pulp | fibre · medium | - | 2.4 |
| 4 | Peas | Peas | veg · good | - | 2.3 |
| 5 | Fish Oil | Fish Oil | oil · good | - | 2.2 |
| 6 | Carrots | Carrots | veg · good | - | 2.2 |
| 7 | Apples | Apples | veg · good | - | 2.1 |
| 8 | Seaweed | Seaweed | veg · good | - | 2.0 |
| 9 | Chicory Inulin | Inulin | fibre · good | - | 2.0 |
| 10 | Fennel Seed | Fennel Seed | supplement · good | - | 1.9 |
| 11 | Sage Leaf | Sage | veg · good | - | 1.8 |
| 12 | Thyme | Thyme | veg · good | - | 1.8 |
| 13 | Nettle | Nettles | veg · good | - | 1.7 |
| 14 | Oregano | Oregano | veg · good | - | 1.6 |
| 15 | Chondroitin | Chondroitin | supplement · good | - | 1.5 |
| 16 | Glucosamine | Glucosamine | supplement · good | - | 1.5 |
| 17 | Tumeric | Turmeric | veg · good | - | 1.4 |
| 18 | Dandelion Root | Dandelion Root | veg · good | - | 1.3 |
| 19 | Rapeseed Oil | Rapeseed oil | oil · good | - | 1.3 |
- 1. Dried Ground Ocean Fish 49%49% declared49.0% estimated
- 2. Sweet Potato 20%20% declared20.0% estimated
- 3. Beet Pulp2.4% estimated
- 4. Peas2.3% estimated
- 5. Fish Oil2.2% estimated
- 6. Carrots2.2% estimated
- 7. Apples2.1% estimated
- 8. Seaweed2.0% estimated
- 9. Chicory Inulin2.0% estimated
- 10. Fennel Seed1.9% estimated
- 11. Sage Leaf1.8% estimated
- 12. Thyme1.8% estimated
- 13. Nettle1.7% estimated
- 14. Oregano1.6% estimated
- 15. Chondroitin1.5% estimated
- 16. Glucosamine1.5% estimated
- 17. Tumeric1.4% estimated
- 18. Dandelion Root1.3% estimated
- 19. Rapeseed Oil1.3% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-15
Brand and contact: Natures Harvest
- [email protected]
- Address
- Unit 1 The Old Corn Store, Alma Road, Lindfield, West Sussex, RH16 2HW
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Scored with
- Model v3 (methodology)
- Product page
- naturesharvest.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The overall score is 70 out of 100. The processing format contributed -6.7 points, reflecting the way the food is prepared. The meat content contributed +6.4 points and the overall quality of the ingredient list contributed +5.8 points, both lifting the score. However, ingredients without printed percentages pulled the score down by -3.3 points, because transparency about shares is lacking.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.85 |
| Meat share of dry matter | 67.0% | 0.096 | +6.43 |
| Carb share of dry matter | 7.4% | -0.115 | -0.85 |
| Oil share of dry matter | 5.2% | -0.092 | -0.47 |
| Vegetable share of dry matter | 7.9% | -0.005 | -0.04 |
| Supplement share of dry matter | 6.7% | -0.012 | -0.08 |
| Undeclared quantities | 31.0% | -0.106 | -3.27 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Dry Cold Pressed | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.85 |
| Meat share of dry matter | 67.0% | 0.096 | +6.43 |
| Carb share of dry matter | 7.4% | -0.115 | -0.85 |
| Oil share of dry matter | 5.2% | -0.092 | -0.47 |
| Vegetable share of dry matter | 7.9% | -0.005 | -0.04 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 6.7% | -0.012 | -0.08 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 31.0% | -0.106 | -3.27 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | yes | -6.713 | -6.71 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 69.6
- Final score
- 70/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 34 | 37.1 (band 18 to 40%) | 100 |
| Fat | 11 | 12 (band 5.5 to 20%) | 96.9 |
| Fibre | 4 | 4.4 (band 0.5 to 5%) | 100 |
| Calcium | 1.5 | 1.6 (band 0.5 to 2.5%) | 100 |
| Phosphorus | 1 | 1.1 (band 0.4 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.5 | 1.5 (band 1 to 2%) | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score.
Declared fortification: 15 nutritional additives on the label
- Vitamin A 15000 iu
- Vitamin D3 2000 iu
- Vitamin E 50 iu
- Vitamin B1 (Thiamine) 3 mg
- Vitamin B2 (Riboflavin) 8 mg
- Vitamin B6 5 mg
- Vitamin B12 50 mcg
- Vitamin C 50 mg
- Vitamin K 2 mg
- Zinc 100 mg
- Manganese 80 mg
- Copper 15 mg
- Iron 30 mg
- Calcium Iodate 4 mg
- Sodium Selenite 0.1 mg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (69% of the recipe mass) (voluntary) | 13.8/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "Higher levels of human-grade ocean fish for rich, sustainable protein" — supported by the declared high protein data.
7 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Made with fully traceable, responsibly sourced ingredients (on page) | provenance | not checkable | Manufacturer assertion |
| Hypoallergenic, ideal for dogs with sensitivities or intolerances (on page) | Functional | not checkable | Manufacturer assertion |
| Supports a strong immune system and healthy digestion (on page) | Functional | not checkable | Manufacturer assertion |
| Helps reduce wind and improve stool quality (on page) | Functional | not checkable | Manufacturer assertion |
| Highly palatable, perfect for fussy eaters (on page) | Functional | not checkable | Manufacturer assertion |
| no grain, gluten, rice, soya, dairy, artificial additives or preservatives (on page) | Free-from | not checkable | Manufacturer assertion |
| Higher levels of human-grade ocean fish for rich, sustainable protein (on page) | High/low level | consistent | Manufacturer assertion |
| Cold Pressed Ocean Fish and Sweet Potato 3KG Hypoallergenic Dog Food - Raw Made Easy (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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