Our verdict
Is Guru Fish Ahoy Cold Pressed a good dog food?
We score it 56/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete cold-pressed dry food for dogs of all life stages, with ocean fish, rice and sweet potatoes as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
36% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Single named protein: fish
- Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids grain: the label lists rice - brown / whole grain
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 29.60% · Fat 12%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 29.60% |
| Fat | 12% |
| Fibre | 3.10% |
| Ash | 9.40% |
| Calcium | 1.60% |
| Phosphorus | 1.10% |
Additives & feeding info
Feeding and storage
Storage
Store in a cool dry area.
No additives recorded yet.
Ingredients (30)36% of the recipe is estimated
Estimated composition
- meat 34.0%
- carb 31.7%
- veg 25.6%
- supplement 7.5%
- additive 1.1%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Organic White Ocean Fish 34% | Ocean Fish | meat · medium | 34 | 34.0 |
| 2 | Brown Rice 30% | Rice - brown / whole grain | carb · medium | 30 | 30.0 |
| 3 | Sweet Potato | Sweet Potatoes | carb · good | - | 1.7 |
| 4 | Rapeseed | Rapeseed | veg · medium | - | 1.7 |
| 5 | Linseed | Linseed | veg · good | - | 1.6 |
| 6 | Peas | Peas | veg · good | - | 1.6 |
| 7 | Broad Beans | Broad Beans | veg · medium | - | 1.6 |
| 8 | Chicory | Chicory | veg · good | - | 1.5 |
| 9 | Carrot | Carrots | veg · good | - | 1.5 |
| 10 | Apple | Apples | veg · good | - | 1.5 |
| 11 | Alfalfa | Alfalfa | veg · good | - | 1.5 |
| 12 | Seaweed | Seaweed | veg · good | - | 1.4 |
| 13 | Parsnip | Parsnips | veg · good | - | 1.4 |
| 14 | Gelatine | Gelatin | supplement · medium | - | 1.4 |
| 15 | Pumpkin Seeds | Pumpkin Seeds | veg · good | - | 1.3 |
| 16 | Blackcurrant | Blackcurrant | veg · good | - | 1.3 |
| 17 | Strawberry | Strawberries | veg · good | - | 1.3 |
| 18 | Cranberry | Cranberries | veg · good | - | 1.2 |
| 19 | Kale | Kale | veg · good | - | 1.2 |
| 20 | Broccoli | Broccoli | veg · good | - | 1.2 |
| 21 | Mixed Tocopherols and Rosemary Extract | Tocopherols | additive · good | - | 1.1 |
| 22 | MOS | Mannanoligosaccharides | supplement · good | - | 1.1 |
| 23 | FOS | Fructo-oligosaccharides | supplement · good | - | 1.1 |
| 24 | Glucosamine | Glucosamine | supplement · good | - | 1.1 |
| 25 | Yucca | Yucca Schidigera | supplement · good | - | 1.0 |
| 26 | Green Lipped Mussels | Green-Lipped Mussel | supplement · good | - | 1.0 |
| 27 | Green Tea Extract | Green Tea | veg · good | - | 1.0 |
| 28 | Parsley | Parsley | veg · good | - | 0.9 |
| 29 | Rosemary | Rosemary | veg · good | - | 0.9 |
| 30 | Chondroitin | Chondroitin | supplement · good | - | 0.9 |
- 1. Organic White Ocean Fish 34%34% declared34.0% estimated
- 2. Brown Rice 30%30% declared30.0% estimated
- 3. Sweet Potato1.7% estimated
- 4. Rapeseed1.7% estimated
- 5. Linseed1.6% estimated
- 6. Peas1.6% estimated
- 7. Broad Beans1.6% estimated
- 8. Chicory1.5% estimated
- 9. Carrot1.5% estimated
- 10. Apple1.5% estimated
- 11. Alfalfa1.5% estimated
- 12. Seaweed1.4% estimated
- 13. Parsnip1.4% estimated
- 14. Gelatine1.4% estimated
- 15. Pumpkin Seeds1.3% estimated
- 16. Blackcurrant1.3% estimated
- 17. Strawberry1.3% estimated
- 18. Cranberry1.2% estimated
- 19. Kale1.2% estimated
- 20. Broccoli1.2% estimated
- 21. Mixed Tocopherols and Rosemary Extract1.1% estimated
- 22. MOS1.1% estimated
- 23. FOS1.1% estimated
- 24. Glucosamine1.1% estimated
- 25. Yucca1.0% estimated
- 26. Green Lipped Mussels1.0% estimated
- 27. Green Tea Extract1.0% estimated
- 28. Parsley0.9% estimated
- 29. Rosemary0.9% estimated
- 30. Chondroitin0.9% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: Guru
- Website
- https://www.gurupetfood.com/
- [email protected]
- Phone
- 01257 255800
- Address
- PO BOX 728 WN1 9QB Wigan, England
- Contact page
- www.gurupetfood.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- www.gurupetfood.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This food scored 56 out of 100. The processing format contributed -6.7 points, and the carbohydrate content contributed -6 points, both pulling the score down. On the positive side, the overall quality of the ingredient list contributed +5.8 points. Ingredients without printed percentages then took off -3.8 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.84 |
| Meat share of dry matter | 18.5% | 0.096 | +1.78 |
| Carb share of dry matter | 52.1% | -0.115 | -6.00 |
| Vegetable share of dry matter | 13.9% | -0.005 | -0.07 |
| Additive share of dry matter | 2.0% | 0.163 | +0.33 |
| Supplement share of dry matter | 13.5% | -0.012 | -0.16 |
| Undeclared quantities | 36.0% | -0.106 | -3.80 |
| Additive penalty | -1.38 | 0.222 | -0.31 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Dry Cold Pressed | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.84 |
| Meat share of dry matter | 18.5% | 0.096 | +1.78 |
| Carb share of dry matter | 52.1% | -0.115 | -6.00 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 13.9% | -0.005 | -0.07 |
| Additive share of dry matter | 2.0% | 0.163 | +0.33 |
| Supplement share of dry matter | 13.5% | -0.012 | -0.16 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 36.0% | -0.106 | -3.80 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -1.38 | 0.222 | -0.31 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | yes | -6.713 | -6.71 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Subtotal
- 55.6
- Final score
- 56/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 29.6 | 32.3 (band 18 to 40%) | 100 |
| Fat | 12 | 13.1 (band 5.5 to 20%) | 100 |
| Fibre | 3.1 | 3.4 (band 0.5 to 5%) | 100 |
| Calcium | 1.6 | 1.7 (band 0.5 to 2.5%) | 100 |
| Phosphorus | 1.1 | 1.2 (band 0.4 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.5 | 1.5 (band 1 to 2%) | 97.3 |
Scored over 6 declared nutrients (combined weight 80); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 8.3% from the food type.
No nutritional additives section declared on the label.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (64% of the recipe mass) (voluntary) | 12.8/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| retains all the natural goodness your dog needs to live a happy and healthy lifestyle (on page) | Functional | not checkable | Manufacturer assertion |
| Organic White Sea Fish & Vegetables (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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