Natural Greatness Chicken recipe
Wet Chunks · completeHigh meatClear label
Our verdict
Is Natural Greatness Chicken recipe a good dog food?
We score it 68/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete wet food in chunks for puppies, with chicken, peas and potatoes as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
48% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for puppies
- Grain-free: no grain ingredients listed
- Doesn't list beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids fish: the label lists salmon
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 20.0% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 32% · Fat 20%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 32% |
| Fat | 20% |
| Fibre | 2.50% |
| Ash | 8% |
| Omega-3 fatty acids | 0.50% |
| Omega-6 fatty acids | 3.90% |
| Calcium | 1.80% |
| Phosphorus | 1.10% |
Energy: 410 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Once opened, refrigerate the can and consume within 48 hours.
Feeding guide
The food change should be done gradually over 7 days. Provide the daily ration, preferably divided into 2 or 3 doses per day, and always at the same times. The amount of food may vary depending on the activity, breed of dog and environmental conditions.
No additives recorded yet.
Ingredients (16)48% of the recipe is estimated
Estimated composition
- meat 41.3%
- supplement 18.4%
- veg 17.2%
- oil 10.5%
- carb 6.5%
- fibre 6.1%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Dehydrated chicken meat (25%) | Chicken | meat · medium | 25 | 25.0 |
| 2 | Peas | Peas | veg · good | - | 6.9 |
| 3 | Potatoes | Potatoes | carb · medium | - | 6.5 |
| 4 | Fresh chicken meat (10%) | Chicken | meat · medium | 10 | 10.0 |
| 5 | Chicken oil (10%) | Chicken Oil and Fat | oil · good | 10 | 10.0 |
| 6 | Dehydrated salmon (3%) | Salmon | meat · good | 3 | 3.0 |
| 7 | Chicken Liver hydrolysate (3%) | Liver | meat · good | 3 | 3.0 |
| 8 | Beet Pulp | Beet Pulp | fibre · medium | - | 6.1 |
| 9 | Yeast | Yeast | supplement · good | - | 5.7 |
| 10 | Linseed | Linseed | veg · good | - | 5.4 |
| 11 | Salmon oil (0.5%) | Salmon Oil | oil · good | 0.5 | 0.5 |
| 12 | Dehydrated whole egg (0.3%) | Dried Whole Egg | meat · good | 0.3 | 0.3 |
| 13 | Chicory (FOS) | Chicory | veg · good | - | 5.0 |
| 14 | Mannan-oligosaccharide (MOS) | Mannanoligosaccharides | supplement · good | - | 4.6 |
| 15 | Mineral substances | Vitamins and minerals | supplement · medium | - | 4.2 |
| 16 | Yucca schidigera | Yucca Schidigera | supplement · good | - | 3.8 |
- 1. Dehydrated chicken meat (25%)25% declared25.0% estimated
- 2. Peas6.9% estimated
- 3. Potatoes6.5% estimated
- 4. Fresh chicken meat (10%)10% declared10.0% estimated
- 5. Chicken oil (10%)10% declared10.0% estimated
- 6. Dehydrated salmon (3%)3% declared3.0% estimated
- 7. Chicken Liver hydrolysate (3%)3% declared3.0% estimated
- 8. Beet Pulp6.1% estimated
- 9. Yeast5.7% estimated
- 10. Linseed5.4% estimated
- 11. Salmon oil (0.5%)0.5% declared0.5% estimated
- 12. Dehydrated whole egg (0.3%)0.3% declared0.3% estimated
- 13. Chicory (FOS)5.0% estimated
- 14. Mannan-oligosaccharide (MOS)4.6% estimated
- 15. Mineral substances4.2% estimated
- 16. Yucca schidigera3.8% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-12
Brand and contact: Natural Greatness
- Contact page
- naturalgreatness.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-12
- Scored with
- Model v3 (methodology)
- Product page
- naturalgreatness.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The product received a score of 68 out of 100. The overall quality of the ingredient list contributed +6.5 points, while ingredients without printed percentages deducted -5.1 points. The meat content added +4.2 points, and the oil and fat content reduced the score by -1.3.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.48 |
| Meat share of dry matter | 43.5% | 0.096 | +4.18 |
| Carb share of dry matter | 2.2% | -0.115 | -0.26 |
| Oil share of dry matter | 14.3% | -0.092 | -1.32 |
| Vegetable share of dry matter | 9.1% | -0.005 | -0.05 |
| Supplement share of dry matter | 23.3% | -0.012 | -0.28 |
| Undeclared quantities | 48.2% | -0.106 | -5.09 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Wet Chunks | yes | -0.672 | -0.67 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.48 |
| Meat share of dry matter | 43.5% | 0.096 | +4.18 |
| Carb share of dry matter | 2.2% | -0.115 | -0.26 |
| Oil share of dry matter | 14.3% | -0.092 | -1.32 |
| Vegetable share of dry matter | 9.1% | -0.005 | -0.05 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 23.3% | -0.012 | -0.28 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 48.2% | -0.106 | -5.09 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | yes | -0.672 | -0.67 |
- Processing-type offset
- -0.08
- Subtotal
- 68.3
- Final score
- 68/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Scored against FEDIAF growth minima; puppy scoring is under review.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 32 | 152.4 | 100 |
| Fat | 20 | 95.2 | 100 |
| Calcium | 1.8 | 8.6 | 0 |
| Phosphorus | 1.1 | 5.2 | 100 |
| Calcium:phosphorus ratio | 1.6 | 1.6 | 97.7 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 50 |
| Energy (kcal/100g) | 410 | 1952.4 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 0, omega-3 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 79% from the food type.
No nutritional additives section declared on the label.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (51.8% of the recipe mass) (voluntary) | 10.4/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "cereals" — supported by the declared grain-free data.
3 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| high levels of palatability and digestibility (on page) | Functional | not checkable | Manufacturer assertion |
| ingredients promote muscle development and provide energy for the proper growth and development of the puppy (on page) | Functional | not checkable | Manufacturer assertion |
| cereals (on page) | Free-from | consistent | Manufacturer assertion |
| highly advanced natural cooking process based on the direct injection of fresh meat (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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