Our verdict
Is Natural Dog Food Company Adult a good dog food?
We score it 56/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for adult dogs, with chicken, dried chicken protein and chicken oil and fat as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
47% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Single named protein: chicken
- Doesn't list beef, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids grain: the label lists rice - brown / whole grain
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 22% · Fat 12%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 22% |
| Fat | 12% |
| Fibre | 5% |
| Ash | 5% |
Additives & feeding info
No additives recorded yet.
Ingredients (12)47% of the recipe is estimated
Estimated composition
- meat 41.0%
- carb 30.6%
- veg 18.4%
- supplement 7.0%
- oil 3.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | 26% Freshly Prepared Chicken | Chicken | meat · medium | 26 | 26.0 |
| 2 | 12% Dried Chicken | Dried chicken protein | meat · good | 12 | 12.0 |
| 3 | 3% Chicken Fat | Chicken Oil and Fat | oil · good | 3 | 3.0 |
| 4 | 3% Chicken Gravy | Chicken | meat · medium | 3 | 3.0 |
| 5 | Brown Rice | Rice - brown / whole grain | carb · medium | - | 11.8 |
| 6 | Oats | Oats | carb · medium | - | 10.6 |
| 7 | 3% Fruits | Fruit | veg · medium | 3 | 3.0 |
| 8 | 3% Vegetables | Vegetables | veg · medium | 3 | 3.0 |
| 9 | 3% Herbs | Herbs | veg · medium | 3 | 3.0 |
| 10 | Linseed | Linseed | veg · good | - | 9.4 |
| 11 | Sugar Beet | Sugar Beet | carb · medium | - | 8.2 |
| 12 | Brewers Yeast | Brewer's Yeast | supplement · good | - | 7.0 |
- 1. 26% Freshly Prepared Chicken26% declared26.0% estimated
- 2. 12% Dried Chicken12% declared12.0% estimated
- 3. 3% Chicken Fat3% declared3.0% estimated
- 4. 3% Chicken Gravy3% declared3.0% estimated
- 5. Brown Rice11.8% estimated
- 6. Oats10.6% estimated
- 7. 3% Fruits3% declared3.0% estimated
- 8. 3% Vegetables3% declared3.0% estimated
- 9. 3% Herbs3% declared3.0% estimated
- 10. Linseed9.4% estimated
- 11. Sugar Beet8.2% estimated
- 12. Brewers Yeast7.0% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-08-22
Brand and contact: Natural Dog Food Company
- [email protected]
- Phone
- 0800 848 8049
- Address
- Unit 3.2 Sleaford Moor Enterprise Park Enterprise Way Sleaford NG34 7DE
- Contact page
- www.naturaldogfoodcompany.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-08-22
- Scored with
- Model v3 (methodology)
- Product page
- www.naturaldogfoodcompany.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall score of 56 out of 100 based on several key factors. The processing format contributed -6.7 points, and the overall quality of the ingredient list added +6.2 points. On the other hand, ingredients without printed percentages resulted in -5 points, while the carbohydrate content accounted for -4.8 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.21 |
| Meat share of dry matter | 28.7% | 0.096 | +2.75 |
| Carb share of dry matter | 41.5% | -0.115 | -4.78 |
| Oil share of dry matter | 4.6% | -0.092 | -0.42 |
| Vegetable share of dry matter | 15.2% | -0.005 | -0.08 |
| Supplement share of dry matter | 10.0% | -0.012 | -0.12 |
| Undeclared quantities | 47.0% | -0.106 | -4.96 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.21 |
| Meat share of dry matter | 28.7% | 0.096 | +2.75 |
| Carb share of dry matter | 41.5% | -0.115 | -4.78 |
| Oil share of dry matter | 4.6% | -0.092 | -0.42 |
| Vegetable share of dry matter | 15.2% | -0.005 | -0.08 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 10.0% | -0.012 | -0.12 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 47.0% | -0.106 | -4.96 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Subtotal
- 55.9
- Final score
- 56/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 22 | 24.3 (band 18 to 40%) | 87.2 |
| Fat | 12 | 13.3 (band 5.5 to 20%) | 100 |
| Fibre | 5 | 5.5 (band 0.5 to 5%) | 100 |
Scored over 3 declared nutrients (combined weight 50); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
No nutritional additives section declared on the label.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (53% of the recipe mass) (voluntary) | 10.6/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
25/100 · limited — 4 checkable claims: 1 consistent, 3 contradicted.
Contradicted by the label
- "Free from wheat, maize, dairy and soya" — the declared label says otherwise on grain-free.
- "free from wheat, maize, dairy, soya, by-products, and fillers" — the declared label says otherwise on grain-free.
- "This is a naturally hypoallergenic recipe, free from wheat, maize, dairy, soya, by-products, fillers and artificial ingredients." — the declared label says otherwise on grain-free.
Consistent with the label
- "Proudly made in Britain" — supported by the declared made in the UK data.
13 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Our lamb recipe provides the perfect balance of nutrition, ensuring your dog stays fit, healthy, and happy. (on page) | Functional | not checkable | Manufacturer assertion |
| Our hypoallergenic formula (on page) | Functional | not checkable | Manufacturer assertion |
| It supports a shiny coat, healthy digestion, and sustained energy for your dog to live a long and active life. (on page) | Functional | not checkable | Manufacturer assertion |
| Made with 44% lamb, including 26% freshly prepared lamb, this recipe provides a high-quality source of animal protein to support muscle maintenance, energy and everyday health. (on page) | Functional | not checkable | Manufacturer assertion |
| Promotes healthy coat & skin, digestion & immune system (on page) | Functional | not checkable | Manufacturer assertion |
| Hypoallergenic (on page) | Functional | not checkable | Manufacturer assertion |
| Highly palatable (on page) | Functional | not checkable | Manufacturer assertion |
| Lamb is naturally rich in essential amino acids and is often a good choice for dogs who benefit from a gentle, highly palatable protein source. (on page) | Nutrient | not checkable | Manufacturer assertion |
| Free from wheat, maize, dairy and soya (on page) | Free-from | contradicted | Manufacturer assertion |
| 100% Recyclable packaging (on page) | Content | not checkable | Manufacturer assertion |
| 100% Natural human grade ingredients (on page) | Content | not checkable | Manufacturer assertion |
| contains no artificial ingredients (on page) | Free-from | not checkable | Manufacturer assertion |
| free from wheat, maize, dairy, soya, by-products, and fillers (on page) | Free-from | contradicted | Manufacturer assertion |
| We use only 100% human-grade ingredients (on page) | Content | not checkable | Manufacturer assertion |
| No artificial ingredients (on page) | Free-from | not checkable | Manufacturer assertion |
| This is a naturally hypoallergenic recipe, free from wheat, maize, dairy, soya, by-products, fillers and artificial ingredients. (on page) | Free-from | contradicted | Manufacturer assertion |
| Proudly made in Britain (on page) | provenance | consistent | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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