Natural Choice Pet Foods Salmon, Haddock and Blue Whiting Grain Free Dry Puppy Food
Dry Extruded · completeHigh meatClear label
Our verdict
Is Natural Choice Pet Foods Salmon, Haddock and Blue Whiting Grain Free Dry Puppy Food a good dog food?
We score it 69/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for puppies, with salmon, whiting and haddock as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
Who is this food for?
Suits
- Labelled by the manufacturer for puppies
- Grain-free: no grain ingredients listed
- Single named protein: fish
- Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 27% · Fat 14.50%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 27% |
| Fat | 14.50% |
| Fibre | 2.50% |
| Ash | 7.50% |
Additives & feeding info
Feeding and storage
Feeding guide
Dog Weight | Feeding Amount 1–5kg: 25–90g 5–10kg: 90–145g 10–20kg: 145–245g 20–30kg: 245–335g 30–40kg: 335–415g 40kg+: 415g+
No additives recorded yet.
Ingredients (11)14% of the recipe is estimated
Estimated composition
- meat 60.0%
- carb 24.3%
- veg 9.2%
- fibre 3.8%
- supplement 2.7%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Freshly Prepared Salmon (21%) | Salmon | meat · good | 21 | 21.0 |
| 2 | Dried Salmon (16%) | Salmon | meat · good | 16 | 16.0 |
| 3 | Freshly Prepared Blue Whiting (11%) | Whiting | meat · good | 11 | 11.0 |
| 4 | Freshly Prepared Haddock (10%) | Haddock | meat · good | 10 | 10.0 |
| 5 | Salmon Stock (2%) | Salmon | meat · good | 2 | 2.0 |
| 6 | Sweet Potato (20%) | Sweet Potatoes | carb · good | 20 | 20.0 |
| 7 | Potato | Potatoes | carb · medium | - | 4.3 |
| 8 | Beet Pulp | Beet Pulp | fibre · medium | - | 3.8 |
| 9 | Peas (6%) | Peas | veg · good | 6 | 6.0 |
| 10 | Linseed | Linseed | veg · good | - | 3.2 |
| 11 | Omega 3 Supplement | Omega-3 Supplement | supplement · good | - | 2.7 |
- 1. Freshly Prepared Salmon (21%)21% declared21.0% estimated
- 2. Dried Salmon (16%)16% declared16.0% estimated
- 3. Freshly Prepared Blue Whiting (11%)11% declared11.0% estimated
- 4. Freshly Prepared Haddock (10%)10% declared10.0% estimated
- 5. Salmon Stock (2%)2% declared2.0% estimated
- 6. Sweet Potato (20%)20% declared20.0% estimated
- 7. Potato4.3% estimated
- 8. Beet Pulp3.8% estimated
- 9. Peas (6%)6% declared6.0% estimated
- 10. Linseed3.2% estimated
- 11. Omega 3 Supplement2.7% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-13
Brand and contact: Natural Choice Pet Foods
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-13
- Scored with
- Model v3 (methodology)
- Product page
- naturalchoicepetfoods.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
2 reviews on this product · 5.0/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves a total score of 69 out of 100. The overall quality of the ingredient list contributes +8.6 points to the total, while the processing format contributes -6.7 points. Additionally, the meat content adds +6 points, and the carbohydrate content contributes -1.6 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.9 | 9.191 | +8.60 |
| Meat share of dry matter | 62.8% | 0.096 | +6.03 |
| Carb share of dry matter | 14.3% | -0.115 | -1.65 |
| Vegetable share of dry matter | 9.0% | -0.005 | -0.05 |
| Supplement share of dry matter | 5.8% | -0.012 | -0.07 |
| Undeclared quantities | 14.0% | -0.106 | -1.48 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.9 | 9.191 | +8.60 |
| Meat share of dry matter | 62.8% | 0.096 | +6.03 |
| Carb share of dry matter | 14.3% | -0.115 | -1.65 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 9.0% | -0.005 | -0.05 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 5.8% | -0.012 | -0.07 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 14.0% | -0.106 | -1.48 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Subtotal
- 69.4
- Final score
- 69/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Scored against FEDIAF growth minima; puppy scoring is under review.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 27 | 29.8 | 100 |
| Fat | 14.5 | 16 | 100 |
Scored over 2 declared nutrients (combined weight 40); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
No nutritional additives section declared on the label.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (86% of the recipe mass) (voluntary) | 17.2/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) - not on file | 0/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
0/100 · limited — 1 checkable claim: 0 consistent, 1 contradicted.
Contradicted by the label
- "High in protein that is rich in amino acids to promote growth and development in puppies and young dogs" — the declared label says otherwise on high protein.
2 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| High in protein that is rich in amino acids to promote growth and development in puppies and young dogs (on page) | High/low level | contradicted | Manufacturer assertion |
| Sweet potatoes are high in fibre which greatly helps digestive health while containing low levels of fat (on page) | High/low level | not checkable | Manufacturer assertion |
| Naturally rich in omega 3 essential fatty acids which have anti-inflammatory properties and provide support for skin and coat condition and joint health (on page) | Nutrient | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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