Natural Choice Pet Foods Chicken Grain Free 65% Superfood Blend
Dry Extruded · completeHigh meatClear label
Our verdict
Is Natural Choice Pet Foods Chicken Grain Free 65% Superfood Blend a good dog food?
We score it 67/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for adult dogs, with chicken, dried chicken protein and chicken oil and fat as the main ingredients.
35% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Single named protein: chicken
- Doesn't list beef, turkey, lamb, fish, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feeding
Typical analysis (as fed)
No analysis recorded yet.
Additives & feeding info
Feeding and storage
Feeding guide
1–5kg: 25–90g; 5–10kg: 90–145g; 10–20kg: 145–245g; 20–30kg: 245–335g; 30–40kg: 335–415g; 40kg+: 415g+
Additives declared on the label
Technological additives
natural preservation using rosemary extract
Ingredients (15)35% of the recipe is estimated
Estimated composition
- meat 59.0%
- veg 14.0%
- carb 8.7%
- fibre 7.0%
- oil 6.0%
- supplement 5.3%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Freshly Prepared Free Range Chicken (35%) | Chicken | meat · medium | 35 | 35.0 |
| 2 | Dried Chicken (22%) | Dried chicken protein | meat · good | 22 | 22.0 |
| 3 | Chicken Fat (6%) | Chicken Oil and Fat | oil · good | 6 | 6.0 |
| 4 | Chicken Gravy (2%) | Chicken | meat · medium | 2 | 2.0 |
| 5 | Sweet Potato | Sweet Potatoes | carb · good | - | 4.5 |
| 6 | Beans | Fava Beans | veg · medium | - | 4.3 |
| 7 | Beet pulp | Beet Pulp | fibre · medium | - | 4.1 |
| 8 | Ginger | Ginger | veg · good | - | 3.8 |
| 9 | Pomegranate | Pomegranate | veg · good | - | 3.6 |
| 10 | Kale | Kale | veg · good | - | 3.4 |
| 11 | Artichoke | Artichoke | veg · good | - | 3.2 |
| 12 | Blueberry | Blueberries | veg · good | - | 2.9 |
| 13 | Omega 3 Supplement | Omega-3 Supplement | supplement · good | - | 2.7 |
| 14 | Minerals | Vitamins and minerals | supplement · medium | - | 2.5 |
| 15 | Olive Extract (0.01%) | Olive Extract | supplement · good | 0.01 | 0.01 |
- 1. Freshly Prepared Free Range Chicken (35%)35% declared35.0% estimated
- 2. Dried Chicken (22%)22% declared22.0% estimated
- 3. Chicken Fat (6%)6% declared6.0% estimated
- 4. Chicken Gravy (2%)2% declared2.0% estimated
- 5. Sweet Potato4.5% estimated
- 6. Beans4.3% estimated
- 7. Beet pulp4.1% estimated
- 8. Ginger3.8% estimated
- 9. Pomegranate3.6% estimated
- 10. Kale3.4% estimated
- 11. Artichoke3.2% estimated
- 12. Blueberry2.9% estimated
- 13. Omega 3 Supplement2.7% estimated
- 14. Minerals2.5% estimated
- 15. Olive Extract (0.01%)0.01% declared0.01% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-07
Brand and contact: Natural Choice Pet Foods
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-07
- Scored with
- Model v3 (methodology)
- Product page
- naturalchoicepetfoods.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
1 reviews on this product · 5.0/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall rating of 67 out of 100. The meat content contributed +5.2, while the overall quality of the ingredient list added +6.2. On the other hand, the processing format adjusted the score by -6.7. Finally, ingredients without printed percentages contributed -3.7 to the final calculation.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.18 |
| Meat share of dry matter | 53.8% | 0.096 | +5.16 |
| Carb share of dry matter | 3.9% | -0.115 | -0.45 |
| Oil share of dry matter | 10.6% | -0.092 | -0.97 |
| Vegetable share of dry matter | 11.9% | -0.005 | -0.06 |
| Supplement share of dry matter | 8.6% | -0.012 | -0.11 |
| Undeclared quantities | 35.0% | -0.106 | -3.69 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.18 |
| Meat share of dry matter | 53.8% | 0.096 | +5.16 |
| Carb share of dry matter | 3.9% | -0.115 | -0.45 |
| Oil share of dry matter | 10.6% | -0.092 | -0.97 |
| Vegetable share of dry matter | 11.9% | -0.005 | -0.06 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 8.6% | -0.012 | -0.11 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 35.0% | -0.106 | -3.69 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 67.4
- Final score
- 67/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
Analytical constituents not declared
No nutritional additives section declared on the label.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (65% of the recipe mass) (voluntary) | 13/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "Grain Free" — supported by the declared grain-free data.
8 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Ginger: a potent antioxidant and source of Potassium aiding nerve and muscle functions (on page) | Functional | not checkable | Manufacturer assertion |
| Pomegranate: Vitamin C for healthy bones (on page) | Functional | not checkable | Manufacturer assertion |
| Kale: Vitamin A for vision (on page) | Functional | not checkable | Manufacturer assertion |
| Artichoke: Vitamin B3 and immune system support (on page) | Functional | not checkable | Manufacturer assertion |
| Prebiotics MOS and FOS aid gut health (on page) | Functional | not checkable | Manufacturer assertion |
| collagen-rich to nourish joints and skin (on page) | Functional | not checkable | Manufacturer assertion |
| Blueberries: antioxidants and Vitamins C and K (on page) | Content | not checkable | Manufacturer assertion |
| 65% Chicken (on page) | Content | not checkable | Manufacturer assertion |
| Grain Free (on page) | Free-from | consistent | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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