Natural Choice Pet Foods Chicken Grain Free 65% Superfood Blend
Dry Extruded complete High meat Clear label
Is Natural Choice Pet Foods Chicken Grain Free 65% Superfood Blend a good dog food?
We score it 66/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves an overall rating of 66 out of 100. The meat content contributed +6.2, while the overall quality of the ingredient list added +6.7. On the other hand, the processing format adjusted the score by -7. Finally, ingredients without printed percentages contributed -4.6 to the final calculation.
35% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe66
- NutritionalNot recorded
- Transparency58
- Safety100
- Evidencelimited33
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Complete extruded dry food for adult dogs, with chicken, dried chicken protein and chicken oil and fat as the main ingredients.
Why you might choose it
- Meat makes up an estimated 54% of the dry matter (59% as fed).
- Prints ingredient percentages on the label.
- Single named animal protein: chicken.
Why you might not
- No analytical breakdown is published.
Estimated composition
Typical analysis (as fed)
No analysis recorded yet.
Additives & feeding info
Technological additives
natural preservation using rosemary extract
Feeding guide
1–5kg: 25–90g; 5–10kg: 90–145g; 10–20kg: 145–245g; 20–30kg: 245–335g; 30–40kg: 335–415g; 40kg+: 415g+
Reviews
1 reviews on this product · 5.0/5
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Single named protein: chicken
- Doesn't list beef, turkey, lamb, fish, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (15)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Freshly Prepared Free Range Chicken (35%) | Chicken | meat | medium | 35 | 35.0 |
| 2 | Dried Chicken (22%) | Dried chicken protein | meat | good | 22 | 22.0 |
| 3 | Chicken Fat (6%) | Chicken Oil and Fat | oil | good | 6 | 6.0 |
| 4 | Chicken Gravy (2%) | Chicken | meat | medium | 2 | 2.0 |
| 5 | Sweet Potato | Sweet Potatoes | carb | good | - | 4.5 |
| 6 | Beans | Fava Beans | veg | good | - | 4.3 |
| 7 | Beet pulp | Beet Pulp | fibre | medium | - | 4.1 |
| 8 | Ginger | Ginger | veg | good | - | 3.8 |
| 9 | Pomegranate | Pomegranate | veg | good | - | 3.6 |
| 10 | Kale | Kale | veg | good | - | 3.4 |
| 11 | Artichoke | Artichoke | veg | good | - | 3.2 |
| 12 | Blueberry | Blueberries | veg | good | - | 2.9 |
| 13 | Omega 3 Supplement | Omega-3 Supplement | supplement | good | - | 2.7 |
| 14 | Minerals | Vitamins and minerals | supplement | medium | - | 2.5 |
| 15 | Olive Extract (0.01%) | Olive Extract | supplement | good | 0.01 | 0.01 |
Brand
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-07
- Scored with
- Model v2 (methodology)
- Product page
- naturalchoicepetfoods.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.7 | 9.915 | +6.73 |
| Meat share of dry matter | 53.8% | 0.116 | +6.24 |
| Carb share of dry matter | 3.9% | -0.113 | -0.44 |
| Oil share of dry matter | 10.6% | -0.088 | -0.93 |
| Vegetable share of dry matter | 11.9% | -0.002 | -0.02 |
| Supplement share of dry matter | 8.6% | -0.009 | -0.08 |
| Undeclared quantities | 35.0% | -0.131 | -4.58 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Meat share × printed percentages | 53.8 | -0.073 | -3.94 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Dry Extruded | yes | -6.996 | -7.00 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.7 | 9.915 | +6.73 |
| Meat share of dry matter | 53.8% | 0.116 | +6.24 |
| Carb share of dry matter | 3.9% | -0.113 | -0.44 |
| Oil share of dry matter | 10.6% | -0.088 | -0.93 |
| Vegetable share of dry matter | 11.9% | -0.002 | -0.02 |
| Additive share of dry matter | 0.0% | 0.177 | +0.00 |
| Supplement share of dry matter | 8.6% | -0.009 | -0.08 |
| Other share of dry matter | 0.0% | -0.371 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.022 | +0.00 |
| Recipe graded poor | 0.0% | -0.045 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.182 | +0.00 |
| Number of poor ingredients | 0 | -0.868 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.056 | +0.00 |
| Undeclared quantities | 35.0% | -0.131 | -4.58 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| Frozen or chilled fresh | no | 11.440 | +0.00 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Low meat (under 10% of dry matter) | no | -1.988 | +0.00 |
| High carb and low meat | no | -1.250 | +0.00 |
| Meat share × printed percentages | 53.8 | -0.073 | -3.94 |
| Meat share × fresh | 0.0 | -0.339 | +0.00 |
| Fresh × high meat | 0.0 | 16.475 | +0.00 |
| Additive penalty | 0.00 | 0.236 | +0.00 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Raw | no | 13.322 | +0.00 |
| Processing: Fresh Chilled | no | 7.712 | +0.00 |
| Processing: Fresh Frozen | no | 6.583 | +0.00 |
| Processing: Fresh Refrigerated | no | 4.857 | +0.00 |
| Processing: Fresh Shelf | no | 0.072 | +0.00 |
| Processing: Dry Freeze Dried | no | 11.127 | +0.00 |
| Processing: Dry Air Dried | no | 9.320 | +0.00 |
| Processing: Dry Cold Pressed | no | 4.569 | +0.00 |
| Processing: Dry Baked | no | -2.321 | +0.00 |
| Processing: Dry Extruded | yes | -6.996 | -7.00 |
| Processing: Dry Semi Moist | no | -6.833 | +0.00 |
| Processing: Dry Muesli | no | -10.711 | +0.00 |
| Processing: Wet Pate | no | 2.935 | +0.00 |
| Processing: Wet Chunks | no | 2.292 | +0.00 |
- Processing-type offset
- -0.01
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 66.0
- Final score
- 66/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
| Model | Score | |
|---|---|---|
| v2 | 66/100 | current |
| v1 | 66/100 |
Nutritional: declared analysis vs reference ranges
Analytical constituents not declared
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (65% of the recipe mass) (voluntary) | 13/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.
| Claim | Type | Substantiation |
|---|---|---|
| Ginger: a potent antioxidant and source of Potassium aiding nerve and muscle functions (on page) | Functional | Manufacturer assertion |
| Pomegranate: Vitamin C for healthy bones (on page) | Functional | Manufacturer assertion |
| Kale: Vitamin A for vision (on page) | Functional | Manufacturer assertion |
| Artichoke: Vitamin B3 and immune system support (on page) | Functional | Manufacturer assertion |
| Prebiotics MOS and FOS aid gut health (on page) | Functional | Manufacturer assertion |
| collagen-rich to nourish joints and skin (on page) | Functional | Manufacturer assertion |
| Blueberries: antioxidants and Vitamins C and K (on page) | Content | Manufacturer assertion |
| 65% Chicken (on page) | Content | Manufacturer assertion |
| Grain Free (on page) | Free-from | Manufacturer assertion |
Limited: at least one claim rests on manufacturer assertion alone.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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