Webstersdogfood Superfood 65 British Free Range Chicken with Ginger, Pomegranate, Kale, Artichoke & Blueberry
Dry Extruded · completeHigh meatClear label
Our verdict
Is Webstersdogfood Superfood 65 British Free Range Chicken with Ginger, Pomegranate, Kale, Artichoke & Blueberry a good dog food?
We score it 68/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for adult dogs, with chicken, dried chicken protein and chicken oil and fat as the main ingredients.
35% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Single named protein: chicken
- Doesn't list beef, turkey, lamb, fish, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 32% · Fat 14%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 32% |
| Fat | 14% |
| Fibre | 3% |
| Ash | 8.50% |
| Moisture | 8% |
| Carbohydrates | 34.50% |
| Omega-3 fatty acids | 0.60% |
| Omega-6 fatty acids | 4% |
| Calcium | 1.30% |
| Phosphorus | 1.10% |
Energy: 372 kcal/100g
Additives & feeding info
Feeding and storage
Feeding guide
Weight of Dog (kg) Grams per day (g): 1-5kg: 25-85g, 5-10kg: 85-140g, 10-20kg: 140-240g, 20-30kg: 240-325g, 30-40kg: 325-400g, 40kg+: 400g+
Additives declared on the label
Nutritional additives
Vitamin A 14,423 IU; Vitamin D3 2,000 IU; Vitamin E 96 IU; Zinc (Zinc Sulphate Monohydrate) 48 mg; Iron (Iron (II) Sulphate Monohydrate) 48 mg; Manganese (Manganous Sulphate Monohydrate) 34 mg; Iodine (Calcium Iodate Anhydrous) 0.96 mg; Selenium (Sodium Selenite) 0.29 mg
Ingredients (17)35% of the recipe is estimated
Estimated composition
- meat 59.0%
- veg 18.6%
- supplement 9.2%
- oil 6.0%
- carb 3.8%
- fibre 3.5%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Freshly Prepared British Free Range Chicken (35%) | Chicken | meat · medium | 35 | 35.0 |
| 2 | Dried Chicken (22%) | Dried chicken protein | meat · good | 22 | 22.0 |
| 3 | Chicken Fat (6%) | Chicken Oil and Fat | oil · good | 6 | 6.0 |
| 4 | Chicken Gravy (2%) | Chicken | meat · medium | 2 | 2.0 |
| 5 | Sweet Potato | Sweet Potatoes | carb · good | - | 3.8 |
| 6 | Beans | Fava Beans | veg · medium | - | 3.6 |
| 7 | Beet Pulp | Beet Pulp | fibre · medium | - | 3.5 |
| 8 | Ginger | Ginger | veg · good | - | 3.3 |
| 9 | Pomegranate | Pomegranate | veg · good | - | 3.2 |
| 10 | Kale | Kale | veg · good | - | 3.0 |
| 11 | Artichoke | Artichoke | veg · good | - | 2.8 |
| 12 | Blueberry | Blueberries | veg · good | - | 2.7 |
| 13 | Omega 3 Supplement | Omega-3 Supplement | supplement · good | - | 2.5 |
| 14 | Minerals | Vitamins and minerals | supplement · medium | - | 2.4 |
| 15 | Fructooligosaccharides | Fructo-oligosaccharides | supplement · good | - | 2.2 |
| 16 | Mannanoligosaccharides | Mannanoligosaccharides | supplement · good | - | 2.0 |
| 17 | Olive Extract (0.01%) | Olive Extract | supplement · good | 0.01 | 0.01 |
- 1. Freshly Prepared British Free Range Chicken (35%)35% declared35.0% estimated
- 2. Dried Chicken (22%)22% declared22.0% estimated
- 3. Chicken Fat (6%)6% declared6.0% estimated
- 4. Chicken Gravy (2%)2% declared2.0% estimated
- 5. Sweet Potato3.8% estimated
- 6. Beans3.6% estimated
- 7. Beet Pulp3.5% estimated
- 8. Ginger3.3% estimated
- 9. Pomegranate3.2% estimated
- 10. Kale3.0% estimated
- 11. Artichoke2.8% estimated
- 12. Blueberry2.7% estimated
- 13. Omega 3 Supplement2.5% estimated
- 14. Minerals2.4% estimated
- 15. Fructooligosaccharides2.2% estimated
- 16. Mannanoligosaccharides2.0% estimated
- 17. Olive Extract (0.01%)0.01% declared0.01% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-03
Brand and contact: Webstersdogfood
- [email protected]
- Phone
- 07854 059738
- Address
- Morton Lincolnshire PE10 0NP
- Contact page
- www.webstersdogfood.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-03
- Scored with
- Model v3 (methodology)
- Product page
- www.webstersdogfood.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall score of 68 out of 100. The overall quality of the ingredient list contributed +6.8 points and the meat content contributed +5.4 points. However, the processing format adjusted the score by -6.7 and ingredients without printed percentages contributed -3.7 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.79 |
| Meat share of dry matter | 56.0% | 0.096 | +5.38 |
| Carb share of dry matter | 1.8% | -0.115 | -0.20 |
| Oil share of dry matter | 11.0% | -0.092 | -1.01 |
| Vegetable share of dry matter | 9.8% | -0.005 | -0.05 |
| Supplement share of dry matter | 15.6% | -0.012 | -0.19 |
| Undeclared quantities | 35.0% | -0.106 | -3.69 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.79 |
| Meat share of dry matter | 56.0% | 0.096 | +5.38 |
| Carb share of dry matter | 1.8% | -0.115 | -0.20 |
| Oil share of dry matter | 11.0% | -0.092 | -1.01 |
| Vegetable share of dry matter | 9.8% | -0.005 | -0.05 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 15.6% | -0.012 | -0.19 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 35.0% | -0.106 | -3.69 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 68.3
- Final score
- 68/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 32 | 34.8 (band 18.195652173913043 to 40%) | 100 |
| Fat | 14 | 15.2 (band 5.559782608695652 to 20%) | 100 |
| Fibre | 3 | 3.3 (band 0.5 to 5%) | 100 |
| Calcium | 1.3 | 1.4 (band 0.5054347826086957 to 2.5%) | 97.3 |
| Phosphorus | 1.1 | 1.2 (band 0.4043478260869566 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.2 | 1.2 (band 1 to 2%) | 80.9 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 372 | 404.3 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 8 declared nutrients (combined weight 100); undeclared nutrients do not affect the score.
Declared fortification: 8 nutritional additives on the label
- Vitamin A 14,423 IU
- Vitamin D3 2,000 IU
- Vitamin E 96 IU
- Zinc (Zinc Sulphate Monohydrate) 48 mg
- Iron (Iron (II) Sulphate Monohydrate) 48 mg
- Manganese (Manganous Sulphate Monohydrate) 34 mg
- Iodine (Calcium Iodate Anhydrous) 0.96 mg
- Selenium (Sodium Selenite) 0.29 mg
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (65% of the recipe mass) (voluntary) | 13/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "Grain-Free" — supported by the declared grain-free data.
10 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| British Free Range Chicken with Ginger, Pomegranate, Kale, Artichoke & Blueberry (Grain Free) (on page) | provenance | not checkable | Manufacturer assertion |
| 65% Free-Range Chicken (on page) | provenance | not checkable | Manufacturer assertion |
| offering highly digestible, lean protein to support muscle development, healthy energy levels, and overall vitality (on page) | Functional | not checkable | Manufacturer assertion |
| This recipe contains 6% collagen, offering essential structural proteins that help maintain:✓ Strong joints and mobility✓ Healthy skin elasticity✓ A glossy, nourished coat✓ Long-term musculoskeletal support (on page) | Functional | not checkable | Manufacturer assertion |
| Ginger helps soothe the digestive system, supports healthy gut function and provides natural anti-inflammatory compounds that can benefit joints and overall wellbeing (on page) | Functional | not checkable | Manufacturer assertion |
| Pomegranate helps support immune function, neutralise free radicals, and promote long-term cellular health (on page) | Functional | not checkable | Manufacturer assertion |
| Kale supports immune strength, bone health, healthy skin and coat condition and eye health (on page) | Functional | not checkable | Manufacturer assertion |
| artichoke supports healthy digestion, balanced gut bacteria, and liver function—promoting a cleaner, more efficient digestive system (on page) | Functional | not checkable | Manufacturer assertion |
| Blueberries are one of nature’s most powerful antioxidant fruits. They help support brain health, cardiovascular wellbeing, and immune protection while contributing to healthy ageing (on page) | Functional | not checkable | Manufacturer assertion |
| without fillers or unnecessary additives (on page) | Free-from | not checkable | Manufacturer assertion |
| Grain-Free (on page) | Free-from | consistent | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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