Natural Choice Pet Foods Chicken and Sweet Potato Grain Free Adult Dry Dog Food
Dry Extruded · completeHigh meatClear label
Our verdict
Is Natural Choice Pet Foods Chicken and Sweet Potato Grain Free Adult Dry Dog Food a good dog food?
We score it 63/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for adult dogs, with chicken, sweet potatoes and peas as the main ingredients.
44% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Single named protein: chicken
- Doesn't list beef, turkey, lamb, fish, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 26% · Fat 14%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 26% |
| Fat | 14% |
| Fibre | 4% |
| Ash | 8% |
| Moisture | 8% |
| Carbohydrates | 41% |
| Omega-3 fatty acids | 1.32% |
| Omega-6 fatty acids | 2.33% |
| Calcium | 1.62% |
| Phosphorus | 1.13% |
Energy: 350 kcal/100g
Additives & feeding info
Feeding and storage
Feeding guide
Dog Weight 1–5kg: 25–90g; 5–10kg: 90–145g; 10–20kg: 145–245g; 20–30kg: 245–335g; 30–40kg: 335–415g; 40kg+: 415g+
No additives recorded yet.
Ingredients (18)44% of the recipe is estimated
Estimated composition
- meat 56.0%
- carb 29.0%
- veg 8.5%
- supplement 4.0%
- fibre 1.3%
- other 1.1%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | 27% Dried Chicken 26% Freshly Prepared Chicken | Chicken | meat · medium | 27 | 27.0 |
| 2 | & 3% Chicken Stock | Chicken | meat · medium | - | 29.0 |
| 3 | Sweet Potato (26%) | Sweet Potatoes | carb · good | 26 | 26.0 |
| 4 | Peas | Peas | veg · good | - | 1.4 |
| 5 | Beet Pulp | Beet Pulp | fibre · medium | - | 1.3 |
| 6 | Potato (3%) | Potatoes | carb · medium | 3 | 3.0 |
| 7 | Linseed | Linseed | veg · good | - | 1.3 |
| 8 | Omega 3 Supplement | Omega-3 Supplement | supplement · good | - | 1.2 |
| 9 | Vitamins & Minerals | Vitamin | supplement · good | - | 1.2 |
| 10 | Vegetable Stock | Vegetable Stock | other · medium | - | 1.1 |
| 11 | Marjoram | Marjoram | veg · good | - | 1.1 |
| 12 | Basil | Basil | veg · good | - | 1.0 |
| 13 | Oregano | Oregano | veg · good | - | 1.0 |
| 14 | Sage | Sage | veg · good | - | 0.9 |
| 15 | Thyme | Thyme | veg · good | - | 0.9 |
| 16 | Parsley | Parsley | veg · good | - | 0.8 |
| 17 | FOS | Fructo-oligosaccharides | supplement · good | - | 0.8 |
| 18 | MOS | Mannanoligosaccharides | supplement · good | - | 0.7 |
- 1. 27% Dried Chicken 26% Freshly Prepared Chicken27% declared27.0% estimated
- 2. & 3% Chicken Stock29.0% estimated
- 3. Sweet Potato (26%)26% declared26.0% estimated
- 4. Peas1.4% estimated
- 5. Beet Pulp1.3% estimated
- 6. Potato (3%)3% declared3.0% estimated
- 7. Linseed1.3% estimated
- 8. Omega 3 Supplement1.2% estimated
- 9. Vitamins & Minerals1.2% estimated
- 10. Vegetable Stock1.1% estimated
- 11. Marjoram1.1% estimated
- 12. Basil1.0% estimated
- 13. Oregano1.0% estimated
- 14. Sage0.9% estimated
- 15. Thyme0.9% estimated
- 16. Parsley0.8% estimated
- 17. FOS0.8% estimated
- 18. MOS0.7% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-13
Brand and contact: Natural Choice Pet Foods
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-13
- Scored with
- Model v3 (methodology)
- Product page
- naturalchoicepetfoods.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall rating of 63 out of 100. The meat content contributed +5.7, while the overall quality of the ingredient list added +5.9. On the other hand, the processing format adjusted the score by -6.7. Finally, ingredients without printed percentages contributed -4.6 to the final calculation.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.87 |
| Meat share of dry matter | 59.7% | 0.096 | +5.73 |
| Carb share of dry matter | 17.4% | -0.115 | -2.01 |
| Vegetable share of dry matter | 5.4% | -0.005 | -0.03 |
| Supplement share of dry matter | 8.8% | -0.012 | -0.11 |
| Other share of dry matter | 0.1% | -0.375 | -0.05 |
| Undeclared quantities | 44.0% | -0.106 | -4.65 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.87 |
| Meat share of dry matter | 59.7% | 0.096 | +5.73 |
| Carb share of dry matter | 17.4% | -0.115 | -2.01 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 5.4% | -0.005 | -0.03 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 8.8% | -0.012 | -0.11 |
| Other share of dry matter | 0.1% | -0.375 | -0.05 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 44.0% | -0.106 | -4.65 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Subtotal
- 62.8
- Final score
- 63/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 26 | 28.3 (band 18 to 40%) | 98 |
| Fat | 14 | 15.2 (band 5.5 to 20%) | 100 |
| Fibre | 4 | 4.3 (band 0.5 to 5%) | 100 |
| Calcium | 1.62 | 1.8 (band 0.5 to 2.5%) | 100 |
| Phosphorus | 1.13 | 1.2 (band 0.4 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.4 | 1.4 (band 1 to 2%) | 96 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 350 | 380.4 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 8 declared nutrients (combined weight 100); undeclared nutrients do not affect the score.
No nutritional additives section declared on the label.
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (56% of the recipe mass) (voluntary) | 11.2/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) - not on file | 0/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Chicken is a lean protein source rich in essential amino acids (on page) | Content | not checkable | Manufacturer assertion |
| Sweet potato contains much more fibre than your common potato, it is an amazing source of vitamin A, and is also rich in vitamins C and B6 (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Alternatives to Chicken and Sweet Potato Grain Free Adult Dry Dog Food
Similar on ingredients, protein, format or nutrition, using the same stored data.
Community0 comments
Comments (0)
No comments yet. Be the first to share how this went down with your dog.