More First Steps Chicken All Breeds Puppy Food
Dry Extruded · completeHigh meatClear label
Our verdict
Is More First Steps Chicken All Breeds Puppy Food a good dog food?
We score it 63/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for puppies, with chicken, dried chicken protein and rice as the main ingredients.
Declared analysis sits below the FEDIAF minimum for phosphorus.
52% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for puppies
- Labelling or feeding guide is aimed at large dogs
- Doesn't list beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids fish: the label lists fish meal
- Your dog avoids grain: the label lists rice - white
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 29% · Fat 17%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 29% |
| Fat | 17% |
| Fibre | 2.50% |
| Ash | 8% |
| Moisture | 8% |
| Omega-3 fatty acids | 0.80% |
| Omega-6 fatty acids | 3.40% |
| Calcium | 1.70% |
| Phosphorus | 0.80% |
Energy: 391 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Please store in a cool dry place. Once opened, keep in an airtight container.
Feeding guide
Fed from weaning up to one year. Split daily quantity between 3-4 meals for first 6 months, then reduce to 2 meals a day. Puppies under 3 months may prefer food softened with warm water. Discard uneaten wet food after 2 hours. If expected adult weight exceeds 25kg, recommend More Puppy Large Breed. Introduce gradually over 7 days. Fresh drinking water always available.
Additives declared on the label
Nutritional additives
Vitamin A 36000 IU/kg; Vitamin D3 2000 IU/kg; Vitamin E 190 mg/kg; Iron (Ferrous Sulphate Monohydrate) 50 mg/kg; Copper (Cupric Sulphate Pentahydrate) 12 mg/kg; Manganese (Manganous Sulphate Monohydrate) 40 mg/kg; Zinc (Zinc Sulphate Monohydrate) 100 mg/kg; Iodine (Calcium Iodate Anhydrous) 1.5 mg/kg; Selenium (Sodium Selenite) 0.25 mg/kg
Technological additives
Antioxidants (Natural D-Mixed Tocopherols)
Ingredients (20)52% of the recipe is estimated
Estimated composition
- meat 55.9%
- supplement 17.1%
- carb 7.9%
- veg 7.6%
- oil 5.6%
- fibre 3.8%
- additive 2.1%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Fresh Chicken (23%) | Chicken | meat · medium | 23 | 23.0 |
| 2 | Chicken Meal (23%) | Dried chicken protein | meat · good | 23 | 23.0 |
| 3 | Rice | Rice - white | carb · medium | - | 4.0 |
| 4 | Whole Maize | Whole-Grain Maize | carb · medium | - | 3.9 |
| 5 | Beet Pulp | Beet Pulp | fibre · medium | - | 3.8 |
| 6 | Chicken Fat | Chicken Oil and Fat | oil · good | - | 3.6 |
| 7 | Brewers Yeast | Brewer's Yeast | supplement · good | - | 3.5 |
| 8 | Dried Egg | Dried Egg | meat · medium | - | 3.4 |
| 9 | Chicken Digest | Digest | meat · poor | - | 3.3 |
| 10 | Salmon Oil (2%) | Salmon Oil | oil · good | 2 | 2.0 |
| 11 | Fish Meal | Fish Meal | meat · medium | - | 3.2 |
| 12 | Minerals | Vitamins and minerals | supplement · medium | - | 3.1 |
| 13 | Linseed | Linseed | veg · good | - | 2.9 |
| 14 | L-Carnitine | L-Carnitine | supplement · medium | - | 2.8 |
| 15 | MOS | Mannanoligosaccharides | supplement · good | - | 2.7 |
| 16 | FOS | Fructo-oligosaccharides | supplement · good | - | 2.6 |
| 17 | Rosemary Extract | Rosemary | veg · good | - | 2.5 |
| 18 | Yucca Extract | Yucca Schidigera | supplement · good | - | 2.4 |
| 19 | Marigold Meal | Calendula | veg · good | - | 2.2 |
| 20 | Citrus Extract | Citric Acid | additive · medium | - | 2.1 |
- 1. Fresh Chicken (23%)23% declared23.0% estimated
- 2. Chicken Meal (23%)23% declared23.0% estimated
- 3. Rice4.0% estimated
- 4. Whole Maize3.9% estimated
- 5. Beet Pulp3.8% estimated
- 6. Chicken Fat3.6% estimated
- 7. Brewers Yeast3.5% estimated
- 8. Dried Egg3.4% estimated
- 9. Chicken Digest3.3% estimated
- 10. Salmon Oil (2%)2% declared2.0% estimated
- 11. Fish Meal3.2% estimated
- 12. Minerals3.1% estimated
- 13. Linseed2.9% estimated
- 14. L-Carnitine2.8% estimated
- 15. MOS2.7% estimated
- 16. FOS2.6% estimated
- 17. Rosemary Extract2.5% estimated
- 18. Yucca Extract2.4% estimated
- 19. Marigold Meal2.2% estimated
- 20. Citrus Extract2.1% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-10-07
Brand and contact: More
- Website
- https://morepetfoods.com/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-10-07
- Scored with
- Model v3 (methodology)
- Product page
- morepetfoods.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall score of 63 out of 100 based on several key factors. The meat content contributed +3.6 points, while the overall quality of the ingredient list added +6.4 points. However, the processing format reduced the score by -6.7 points, and ingredients without printed percentages resulted in a deduction of -5.5 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.38 |
| Meat share of dry matter | 37.7% | 0.096 | +3.62 |
| Carb share of dry matter | 9.5% | -0.115 | -1.09 |
| Oil share of dry matter | 7.6% | -0.092 | -0.70 |
| Vegetable share of dry matter | 6.9% | -0.005 | -0.04 |
| Additive share of dry matter | 2.6% | 0.163 | +0.42 |
| Supplement share of dry matter | 21.5% | -0.012 | -0.26 |
| Recipe graded poor | 3.3% | -0.065 | -0.21 |
| Poor-quality meat in recipe | 3.3% | -0.179 | -0.59 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 3.3% | 0.060 | +0.20 |
| Undeclared quantities | 52.0% | -0.106 | -5.49 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Additive penalty | -2.54 | 0.222 | -0.56 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.38 |
| Meat share of dry matter | 37.7% | 0.096 | +3.62 |
| Carb share of dry matter | 9.5% | -0.115 | -1.09 |
| Oil share of dry matter | 7.6% | -0.092 | -0.70 |
| Vegetable share of dry matter | 6.9% | -0.005 | -0.04 |
| Additive share of dry matter | 2.6% | 0.163 | +0.42 |
| Supplement share of dry matter | 21.5% | -0.012 | -0.26 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 3.3% | -0.065 | -0.21 |
| Poor-quality meat in recipe | 3.3% | -0.179 | -0.59 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 3.3% | 0.060 | +0.20 |
| Undeclared quantities | 52.0% | -0.106 | -5.49 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -2.54 | 0.222 | -0.56 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 63.1
- Final score
- 63/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Scored against FEDIAF growth minima; puppy scoring is under review.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 29 | 31.5 | 100 |
| Fat | 17 | 18.5 | 100 |
| Calcium | 1.7 | 1.8 | 84.5 |
| Phosphorus | 0.8 | 0.9 | 63.7 |
| Calcium:phosphorus ratio | 2.1 | 2.1 | 67.2 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 391 | 425 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100, omega-3 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score.
Declared fortification: 9 nutritional additives on the label
- Vitamin A 36000 IU/kg
- Vitamin D3 2000 IU/kg
- Vitamin E 190 mg/kg
- Iron (Ferrous Sulphate Monohydrate) 50 mg/kg
- Copper (Cupric Sulphate Pentahydrate) 12 mg/kg
- Manganese (Manganous Sulphate Monohydrate) 40 mg/kg
- Zinc (Zinc Sulphate Monohydrate) 100 mg/kg
- Iodine (Calcium Iodate Anhydrous) 1.5 mg/kg
- Selenium (Sodium Selenite) 0.25 mg/kg
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (48% of the recipe mass) (voluntary) | 9.6/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
0/100 · limited — 1 checkable claim: 0 consistent, 1 contradicted.
Contradicted by the label
- "Free from wheat and gluten" — the declared label says otherwise on grain-free.
12 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Higher meat content for growth and repair (on page) | Content | not checkable | Manufacturer assertion |
| Fresh meat adds vitamins and minerals and results in a tastier kibble (on page) | Content | not checkable | Manufacturer assertion |
| High levels of omega oils support retinal and neurological development, provide joint care and promote a healthy skin and shiny coat (on page) | Functional | not checkable | Manufacturer assertion |
| ALL NATURAL (on page) | Content | not checkable | Manufacturer assertion |
| No artificial colours or flavours (on page) | Free-from | not checkable | Manufacturer assertion |
| Preserved naturally with vitamins E and C and rosemary extract (on page) | Content | not checkable | Manufacturer assertion |
| IMMUNE BOOST - Contains important antioxidants vitamin E, vitamin C, selenium, lutein, beta-carotene and citrus extracts, rich in bioflavonoids which have been shown to be essential for natural immune function (on page) | Functional | not checkable | Manufacturer assertion |
| Crunchy kibble helps to reduce tartar and plaque (on page) | Functional | not checkable | Manufacturer assertion |
| With no added sugar (on page) | Content | not checkable | Manufacturer assertion |
| Added salmon oil, chicken fat and linseed for a boost of omega-3 and omega-6 (on page) | Content | not checkable | Manufacturer assertion |
| Free from wheat and gluten (on page) | Free-from | contradicted | Manufacturer assertion |
| Added salmon oil which contains DHA for brain development and alertness (on page) | Functional | not checkable | Manufacturer assertion |
| Fresh chicken is always UK reared and of human grade (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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