More First Steps Chicken All Breeds
Dry Extruded complete Declared analysis sits below the FEDIAF minimum for phosphorus. High meat Clear label
Is More First Steps Chicken All Breeds a good dog food?
We score it 63/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves an overall score of 63 out of 100 based on several key factors. The meat content contributed +3.6 points, while the overall quality of the ingredient list added +6.4 points. However, the processing format reduced the score by -6.7 points, and ingredients without printed percentages resulted in a deduction of -5.5 points.
52% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe63
- Nutritionalhigh91
- Transparency60
- Safety100
- Evidencelimited0
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Complete extruded dry food for puppies, with chicken, dried chicken protein and rice as the main ingredients.
Why you might choose it
- Meat makes up an estimated 41% of the dry matter (51% as fed).
- Prints ingredient percentages on the label.
- High in protein: 30% protein on a dry-matter basis.
Why you might not
We found no significant drawbacks in the data we hold for this product.
Estimated composition
Typical analysis (as fed)
- Protein
- 29%
- Fat
- 17%
- Fibre
- 2.50%
- Ash
- 8%
- Moisture
- 8%
- Omega-3 fatty acids
- 0.80%
- Omega-6 fatty acids
- 3.40%
- Calcium
- 1.70%
- Phosphorus
- 0.80%
Energy: 391 kcal/100g
Additives & feeding info
Nutritional additives
Vitamin A 36000 IU; Vitamin D3 2000 IU; Vitamin E 190mg; Iron (Ferrous Sulphate Monohydrate) 50mg; Copper (Cupric Sulphate Pentahydrate) 12mg; Manganese (Manganous Sulphate Monohydrate) 40mg; Zinc (Zinc Sulphate Monohydrate) 100mg; Iodine (Calcium Iodate Anhydrous) 1.5mg; Selenium (Sodium Selenite) 0.25mg
Technological additives
Antioxidants (Natural D-Mixed Tocopherols)
Storage
Please store in a cool dry place. Once opened, keep in an airtight container.
Feeding guide
To be fed from weaning up to one year. Split the quantity below between 3 or 4 equal meals for the first 6 months, then reduce to 2 meals a day. Puppies under 3 months may prefer their More softened with a little warm water. Throw any uneaten wet food away after 2 hours. If your puppy's expected adult weight will exceed 25kg, we recommend feeding More Puppy Large Breed. Quantities should be used as a guideline only; adjust to keep your dog in a lean, active condition. Introduce gradually over 7 days. Fresh drinking water should be provided at all times.
Who is this food for?
Suits
- Labelled by the manufacturer for puppies
- Labelling or feeding guide is aimed at large dogs
- Doesn't list beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids fish: the label lists fish meal
- Your dog avoids grain: the label lists rice - white
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (20)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Fresh Chicken (23%) | Chicken | meat | medium | 23 | 23.0 |
| 2 | Chicken Meal (23%) | Dried chicken protein | meat | good | 23 | 23.0 |
| 3 | Rice | Rice - white | carb | medium | - | 4.0 |
| 4 | Whole Maize | Whole-Grain Maize | carb | medium | - | 3.9 |
| 5 | Beet Pulp | Beet Pulp | fibre | medium | - | 3.8 |
| 6 | Chicken Fat | Chicken Oil and Fat | oil | good | - | 3.6 |
| 7 | Brewers Yeast | Brewer's Yeast | supplement | good | - | 3.5 |
| 8 | Dried Egg | Dried Egg | meat | medium | - | 3.4 |
| 9 | Chicken Digest | Digest | meat | poor | - | 3.3 |
| 10 | Salmon Oil (2%) | Salmon Oil | oil | good | 2 | 2.0 |
| 11 | Fish Meal | Fish Meal | meat | medium | - | 3.2 |
| 12 | Minerals | Vitamins and minerals | supplement | medium | - | 3.1 |
| 13 | Linseed | Linseed | veg | good | - | 2.9 |
| 14 | L-Carnitine | L-Carnitine | supplement | medium | - | 2.8 |
| 15 | MOS | Mannanoligosaccharides | supplement | good | - | 2.7 |
| 16 | FOS | Fructo-oligosaccharides | supplement | good | - | 2.6 |
| 17 | Rosemary Extract | Rosemary | veg | good | - | 2.5 |
| 18 | Yucca Extract | Yucca Schidigera | supplement | good | - | 2.4 |
| 19 | Marigold Meal | Calendula | veg | good | - | 2.2 |
| 20 | Citrus Extract | Citric Acid | additive | medium | - | 2.1 |
Brand
- Website
- https://morepetfoods.com/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-10-07
- Scored with
- Model v3 (methodology)
- Product page
- morepetfoods.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-10-07. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.40 |
| Meat share of dry matter | 37.7% | 0.096 | +3.62 |
| Carb share of dry matter | 9.5% | -0.115 | -1.09 |
| Oil share of dry matter | 7.6% | -0.092 | -0.70 |
| Vegetable share of dry matter | 6.9% | -0.005 | -0.04 |
| Additive share of dry matter | 2.6% | 0.163 | +0.42 |
| Supplement share of dry matter | 21.5% | -0.012 | -0.26 |
| Recipe graded poor | 3.3% | -0.065 | -0.21 |
| Poor-quality meat in recipe | 3.3% | -0.179 | -0.59 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 3.3% | 0.060 | +0.20 |
| Undeclared quantities | 52.0% | -0.106 | -5.49 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Additive penalty | -2.54 | 0.222 | -0.56 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.40 |
| Meat share of dry matter | 37.7% | 0.096 | +3.62 |
| Carb share of dry matter | 9.5% | -0.115 | -1.09 |
| Oil share of dry matter | 7.6% | -0.092 | -0.70 |
| Vegetable share of dry matter | 6.9% | -0.005 | -0.04 |
| Additive share of dry matter | 2.6% | 0.163 | +0.42 |
| Supplement share of dry matter | 21.5% | -0.012 | -0.26 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 3.3% | -0.065 | -0.21 |
| Poor-quality meat in recipe | 3.3% | -0.179 | -0.59 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 3.3% | 0.060 | +0.20 |
| Undeclared quantities | 52.0% | -0.106 | -5.49 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -2.54 | 0.222 | -0.56 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 63.1
- Final score
- 63/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Scored against FEDIAF growth minima; puppy scoring is under review.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 29 | 31.5 | 100 |
| Fat | 17 | 18.5 | 100 |
| Calcium | 1.7 | 1.8 | 84.5 |
| Phosphorus | 0.8 | 0.9 | 63.7 |
| Calcium:phosphorus ratio | 2.1 | 2.1 | 67.2 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 391 | 425 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100, omega-3 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score.
Declared fortification: 9 nutritional additives on the label
- Vitamin A 36000 IU
- Vitamin D3 2000 IU
- Vitamin E 190mg
- Iron (Ferrous Sulphate Monohydrate) 50mg
- Copper (Cupric Sulphate Pentahydrate) 12mg
- Manganese (Manganous Sulphate Monohydrate) 40mg
- Zinc (Zinc Sulphate Monohydrate) 100mg
- Iodine (Calcium Iodate Anhydrous) 1.5mg
- Selenium (Sodium Selenite) 0.25mg
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (48% of the recipe mass) (voluntary) | 9.6/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
0/100 · limited — 1 checkable claim: 0 consistent, 1 contradicted.
Contradicted by the label
- "Free from wheat and gluten." — the declared label says otherwise on grain-free.
7 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Higher meat content for growth and repair. (on page) | Content | not checkable | Manufacturer assertion |
| High levels of omega oils support retinal and neurological development, provide joint care and promote a healthy skin and shiny coat. (on page) | Functional | not checkable | Manufacturer assertion |
| ALL NATURAL (on page) | Free-from | not checkable | Manufacturer assertion |
| no artificial colours or flavours (on page) | Free-from | not checkable | Manufacturer assertion |
| Preserved naturally with vitamins E and C and rosemary extract. (on page) | Content | not checkable | Manufacturer assertion |
| With no added sugar. (on page) | Free-from | not checkable | Manufacturer assertion |
| Free from wheat and gluten. (on page) | Free-from | contradicted | Manufacturer assertion |
| Fresh chicken is always UK reared and of human grade. (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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