Our verdict
Is McAdams Sensitive Turkey a good dog food?
We score it 66/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete baked dry food for adult dogs, with turkey, sweet potatoes and tapioca as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list chicken, beef, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids turkey: the label lists turkey
- Your dog avoids fish: the label lists green-lipped mussel
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 21% · Fat 14%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 21% |
| Fat | 14% |
| Fibre | 3.50% |
| Ash | 8% |
| Omega-3 fatty acids | 0.60% |
| Omega-6 fatty acids | 1.50% |
Additives & feeding info
Feeding and storage
Feeding guide
Dog Weight: 3kg - Daily Amount: 50-65g; 5kg - 75-100g; 7kg - 95-125g; 10kg - 120-165g
Additives declared on the label
Nutritional additives
Vitamin A 14423 IU; Vitamin D3 2000 IU; Vitamin E 96 IU; Zinc 48 mg; Iron 48 mg; Manganese 34 mg; Copper 5 mg; Iodine 0.96 mg; Selenium 0.19 mg
Technological additives
Preserved naturally with mixed tocopherols
Ingredients (22)4% of the recipe is estimated
Estimated composition
- meat 64.5%
- carb 31.5%
- veg 2.0%
- supplement 1.3%
- fibre 0.3%
- oil 0.3%
- herb 0.2%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Whole British Free Range Turkey with Turkey Fat and Gravy (64.5%) | Turkey | meat · medium | 64.5 | 64.5 |
| 2 | Sweet Potato (25%) | Sweet Potatoes | carb · good | 25 | 25.0 |
| 3 | Tapioca (6.5%) | Tapioca | carb · medium | 6.5 | 6.5 |
| 4 | Lentils | Lentils | veg · medium | - | 0.3 |
| 5 | Minerals | Vitamins and minerals | supplement · medium | - | 0.3 |
| 6 | Vegetable Fibres | Vegetable fibre | fibre · medium | - | 0.3 |
| 7 | Algae Oil | Algae Oil | oil · good | - | 0.3 |
| 8 | Prebiotics | Prebiotics | supplement · good | - | 0.3 |
| 9 | FOS (0.15%) | Fructo-oligosaccharides | supplement · good | 0.15 | 0.1 |
| 10 | MOS (0.15%) | Mannanoligosaccharides | supplement · good | 0.15 | 0.1 |
| 11 | Yucca Extract | Yucca Schidigera | supplement · good | - | 0.3 |
| 12 | Dried Marigold | Dried Marigold | veg · good | - | 0.2 |
| 13 | Hand Cut Irish Seaweed (0.03%) | Seaweed | veg · good | 0.03 | 0.03 |
| 14 | Dried Orange | Orange | veg · medium | - | 0.2 |
| 15 | New Zealand Green Lipped Mussel | Green-Lipped Mussel | supplement · good | - | 0.2 |
| 16 | Camomile | Chamomile | veg · good | - | 0.2 |
| 17 | Carrots | Carrots | veg · good | - | 0.2 |
| 18 | Cranberries | Cranberries | veg · good | - | 0.2 |
| 19 | Spinach | Spinach | veg · good | - | 0.2 |
| 20 | Tomatoes | Tomato | veg · good | - | 0.2 |
| 21 | Lavender | Lavender | veg · good | - | 0.2 |
| 22 | Dried Rosemary | Rosemary Leaves | herb · good | - | 0.2 |
- 1. Whole British Free Range Turkey with Turkey Fat and Gravy (64.5%)64.5% declared64.5% estimated
- 2. Sweet Potato (25%)25% declared25.0% estimated
- 3. Tapioca (6.5%)6.5% declared6.5% estimated
- 4. Lentils0.3% estimated
- 5. Minerals0.3% estimated
- 6. Vegetable Fibres0.3% estimated
- 7. Algae Oil0.3% estimated
- 8. Prebiotics0.3% estimated
- 9. FOS (0.15%)0.15% declared0.1% estimated
- 10. MOS (0.15%)0.15% declared0.1% estimated
- 11. Yucca Extract0.3% estimated
- 12. Dried Marigold0.2% estimated
- 13. Hand Cut Irish Seaweed (0.03%)0.03% declared0.03% estimated
- 14. Dried Orange0.2% estimated
- 15. New Zealand Green Lipped Mussel0.2% estimated
- 16. Camomile0.2% estimated
- 17. Carrots0.2% estimated
- 18. Cranberries0.2% estimated
- 19. Spinach0.2% estimated
- 20. Tomatoes0.2% estimated
- 21. Lavender0.2% estimated
- 22. Dried Rosemary0.2% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-15
Brand and contact: McAdams
- [email protected]
- Phone
- +44(0) 1494 932 150
- Address
- McAdams Pet Foods Symply Pet Foods Ltd Thomas Road Wooburn Green Buckinghamshire HP10 0PE
- Contact page
- mcadamspetfoods.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Scored with
- Model v3 (methodology)
- Product page
- mcadamspetfoods.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The product reached an overall score of 66 out of 100. The overall quality of the ingredient list contributed +6.9 points, while the meat content added a further +3.2 points. On the downside, the processing format cost -6.7 points and the carbohydrate content reduced the score by -5.8 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +6.92 |
| Meat share of dry matter | 33.2% | 0.096 | +3.19 |
| Carb share of dry matter | 50.7% | -0.115 | -5.83 |
| Oil share of dry matter | 1.7% | -0.092 | -0.16 |
| Vegetable share of dry matter | 4.3% | -0.005 | -0.02 |
| Supplement share of dry matter | 7.9% | -0.012 | -0.10 |
| Undeclared quantities | 3.7% | -0.106 | -0.39 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Baked | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +6.92 |
| Meat share of dry matter | 33.2% | 0.096 | +3.19 |
| Carb share of dry matter | 50.7% | -0.115 | -5.83 |
| Oil share of dry matter | 1.7% | -0.092 | -0.16 |
| Vegetable share of dry matter | 4.3% | -0.005 | -0.02 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 7.9% | -0.012 | -0.10 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 3.7% | -0.106 | -0.39 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | yes | -6.713 | -6.71 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 65.9
- Final score
- 66/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 21 | 23.9 (band 18 to 40%) | 86 |
| Fat | 14 | 15.9 (band 5.5 to 20%) | 100 |
| Fibre | 3.5 | 4 (band 0.5 to 5%) | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 12% from the food type.
Declared fortification: 9 nutritional additives on the label
- Vitamin A 14423 IU
- Vitamin D3 2000 IU
- Vitamin E 96 IU
- Zinc 48 mg
- Iron 48 mg
- Manganese 34 mg
- Copper 5 mg
- Iodine 0.96 mg
- Selenium 0.19 mg
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (96.3% of the recipe mass) (voluntary) | 19.3/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
33/100 · limited — 3 checkable claims: 1 consistent, 2 contradicted.
Contradicted by the label
- "our only protein source is fresh boneless free range turkey meat" — the declared label says otherwise on single protein.
- "Ultra-premium complete food made with a single protein source" — the declared label says otherwise on single protein.
Consistent with the label
- "We never use powdered meat-meals or grains" — supported by the declared grain-free data.
12 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Free Range Turkey (on page) | provenance | not checkable | Manufacturer assertion |
| gently baked and highly digestible (on page) | Functional | not checkable | Manufacturer assertion |
| suitable for small breed dogs with allergies and intolerances (on page) | Functional | not checkable | Manufacturer assertion |
| Turkey is a great low-allergen protein for dogs who have sensitivities (on page) | Functional | not checkable | Manufacturer assertion |
| sustainably sourced Algae Oil, which has the same health benefits as Salmon Oil, but is less likely to trigger allergies (on page) | Functional | not checkable | Manufacturer assertion |
| New Zealand Green Lipped Mussel and Hand Cut Irish Kelp in all of our recipes for healthy joints and they are both excellent sources of antioxidants that can help prevent inflammatory responses in pets (on page) | Functional | not checkable | Manufacturer assertion |
| Free from grain and meat meals (on page) | Free-from | not checkable | Manufacturer assertion |
| our only protein source is fresh boneless free range turkey meat (on page) | Content | contradicted | Manufacturer assertion |
| get 60% fresh turkey into every bite (on page) | Content | not checkable | Manufacturer assertion |
| With hypoallergenic superfoods from the oceans (on page) | Content | not checkable | Manufacturer assertion |
| Made with meat sourced exclusively from RSPCA Assured Farms (on page) | Content | not checkable | Manufacturer assertion |
| We never use powdered meat-meals or grains (on page) | Free-from | consistent | Manufacturer assertion |
| Ultra-premium complete food made with a single protein source (on page) | Content | contradicted | Manufacturer assertion |
| Only McAdams uses RSPCA Assured, Free Range British Turkey meat in all our Sensitive recipes (on page) | Content | not checkable | Manufacturer assertion |
| More fresh meat than any other dry dog food (on page) | High/low level | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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