McAdams Sensitive Medium/Large Breed
Dry Baked · completeClear labelFull label
Our verdict
Is McAdams Sensitive Medium/Large Breed a good dog food?
We score it 57/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete baked dry food for adult dogs, with turkey, poultry fat and sweet potatoes as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Labelling or feeding guide is aimed at medium and large dogs
- Grain-free: no grain ingredients listed
- Doesn't list beef, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists poultry fat
- Your dog avoids turkey: the label lists turkey
- Your dog avoids fish: the label lists green-lipped mussel
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 23% · Fat 11%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 23% |
| Fat | 11% |
| Fibre | 3.50% |
| Ash | 8% |
| Omega-3 fatty acids | 0.60% |
| Omega-6 fatty acids | 1.50% |
Additives & feeding info
Feeding and storage
Feeding guide
Dog Weight: 10-20kg, 20-30kg, 30-40kg, 40kg Daily Amount: 145-245g, 245-335g, 335-415g, 415g+ Dog Weight: 5kg, 10kg, 15kg, 20kg, 30kg, 40kg Daily Amount: 75-100g, 125-165g, 170-230g, 210-285g, 280-385g, 320-430g
No additives recorded yet.
Ingredients (24)4% of the recipe is estimated
Estimated composition
- meat 43.0%
- carb 31.5%
- oil 21.8%
- veg 2.0%
- supplement 1.3%
- fibre 0.3%
- herb 0.2%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | 21.5% Whole British Free Range Turkey | Turkey | meat · medium | 21.5 | 21.5 |
| 2 | 21.5% Turkey Fat | Poultry Fat | oil · medium | 21.5 | 21.5 |
| 3 | 21.5% Turkey Gravy | Turkey | meat · medium | 21.5 | 21.5 |
| 4 | Sweet Potato 25% | Sweet Potatoes | carb · good | 25 | 25.0 |
| 5 | Tapioca 6.5% | Tapioca | carb · medium | 6.5 | 6.5 |
| 6 | Lentils | Lentils | veg · medium | - | 0.3 |
| 7 | Minerals | Vitamins and minerals | supplement · medium | - | 0.3 |
| 8 | Vegetable Fibres | Vegetable fibre | fibre · medium | - | 0.3 |
| 9 | Algae Oil | Algae Oil | oil · good | - | 0.3 |
| 10 | Prebiotics | Prebiotics | supplement · good | - | 0.3 |
| 11 | FOS 0.15% | Fructo-oligosaccharides | supplement · good | 0.15 | 0.1 |
| 12 | MOS 0.15% | Mannanoligosaccharides | supplement · good | 0.15 | 0.1 |
| 13 | Yucca Extract | Yucca Schidigera | supplement · good | - | 0.3 |
| 14 | Dried Marigold | Dried Marigold | veg · good | - | 0.2 |
| 15 | Hand Cut Irish Seaweed 0.03% | Seaweed | veg · good | 0.03 | 0.03 |
| 16 | Dried Orange | Orange | veg · medium | - | 0.2 |
| 17 | New Zealand Green Lipped Mussel | Green-Lipped Mussel | supplement · good | - | 0.2 |
| 18 | Camomile | Chamomile | veg · good | - | 0.2 |
| 19 | Carrots | Carrots | veg · good | - | 0.2 |
| 20 | Cranberries | Cranberries | veg · good | - | 0.2 |
| 21 | Spinach | Spinach | veg · good | - | 0.2 |
| 22 | Tomatoes | Tomato | veg · good | - | 0.2 |
| 23 | Lavender | Lavender | veg · good | - | 0.2 |
| 24 | Dried Rosemary | Rosemary Leaves | herb · good | - | 0.2 |
- 1. 21.5% Whole British Free Range Turkey21.5% declared21.5% estimated
- 2. 21.5% Turkey Fat21.5% declared21.5% estimated
- 3. 21.5% Turkey Gravy21.5% declared21.5% estimated
- 4. Sweet Potato 25%25% declared25.0% estimated
- 5. Tapioca 6.5%6.5% declared6.5% estimated
- 6. Lentils0.3% estimated
- 7. Minerals0.3% estimated
- 8. Vegetable Fibres0.3% estimated
- 9. Algae Oil0.3% estimated
- 10. Prebiotics0.3% estimated
- 11. FOS 0.15%0.15% declared0.1% estimated
- 12. MOS 0.15%0.15% declared0.1% estimated
- 13. Yucca Extract0.3% estimated
- 14. Dried Marigold0.2% estimated
- 15. Hand Cut Irish Seaweed 0.03%0.03% declared0.03% estimated
- 16. Dried Orange0.2% estimated
- 17. New Zealand Green Lipped Mussel0.2% estimated
- 18. Camomile0.2% estimated
- 19. Carrots0.2% estimated
- 20. Cranberries0.2% estimated
- 21. Spinach0.2% estimated
- 22. Tomatoes0.2% estimated
- 23. Lavender0.2% estimated
- 24. Dried Rosemary0.2% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-08-22
Brand and contact: McAdams
- [email protected]
- Phone
- +44(0) 1494 932 150
- Address
- McAdams Pet Foods Symply Pet Foods Ltd Thomas Road Wooburn Green Buckinghamshire HP10 0PE
- Contact page
- mcadamspetfoods.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-08-22
- Scored with
- Model v3 (methodology)
- Product page
- mcadamspetfoods.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The overall score is 57 out of 100. The processing format contributed -6.7 points. The overall quality of the ingredient list added +5.5 points. The oil and fat content contributed -5 points, and the carbohydrate content contributed -2.3 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.51 |
| Meat share of dry matter | 19.6% | 0.096 | +1.89 |
| Carb share of dry matter | 20.0% | -0.115 | -2.30 |
| Oil share of dry matter | 54.7% | -0.092 | -5.03 |
| Vegetable share of dry matter | 1.7% | -0.005 | -0.01 |
| Supplement share of dry matter | 3.1% | -0.012 | -0.04 |
| Undeclared quantities | 3.7% | -0.106 | -0.39 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Baked | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.51 |
| Meat share of dry matter | 19.6% | 0.096 | +1.89 |
| Carb share of dry matter | 20.0% | -0.115 | -2.30 |
| Oil share of dry matter | 54.7% | -0.092 | -5.03 |
| Vegetable share of dry matter | 1.7% | -0.005 | -0.01 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 3.1% | -0.012 | -0.04 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 3.7% | -0.106 | -0.39 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | yes | -6.713 | -6.71 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Subtotal
- 57.0
- Final score
- 57/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 23 | 26.1 (band 18 to 40%) | 92.2 |
| Fat | 11 | 12.5 (band 5.5 to 20%) | 99 |
| Fibre | 3.5 | 4 (band 0.5 to 5%) | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 12% from the food type.
No nutritional additives section declared on the label.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (96.3% of the recipe mass) (voluntary) | 19.3/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 2 checkable claims: 2 consistent, 0 contradicted.
Consistent with the label
- "Grain-free and meat meal free complete diet" — supported by the declared grain-free data.
- "Free from grain and meat meals" — supported by the declared grain-free data.
6 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| made with fresh sustainably sourced ingredients (on page) | provenance | not checkable | Manufacturer assertion |
| Made with meat sourced exclusively from RSPCA Assured Farms. (on page) | provenance | not checkable | Manufacturer assertion |
| Made using whole British Free Range Chicken (on page) | Content | not checkable | Manufacturer assertion |
| highly digestible (on page) | Functional | not checkable | Manufacturer assertion |
| Perfect for dogs with digestive issues, allergies and fussy eaters (on page) | Functional | not checkable | Manufacturer assertion |
| Full of natural fibre, vitamins and minerals to ensure your pets immune system is thriving (on page) | Functional | not checkable | Manufacturer assertion |
| Grain-free and meat meal free complete diet (on page) | Free-from | consistent | Manufacturer assertion |
| Free from grain and meat meals (on page) | Free-from | consistent | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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