Lovel Chicken, Turkey & Salmon 75:25
Dry Extruded · completeHigh meatClear label
Our verdict
Is Lovel Chicken, Turkey & Salmon 75:25 a good dog food?
We score it 72/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for dogs of all life stages, with deboned chicken, dried chicken protein and dehydrated turkey protein as the main ingredients.
36% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list beef, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists deboned chicken
- Your dog avoids turkey: the label lists dehydrated turkey protein
- Your dog avoids fish: the label lists salmon
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 34% · Fat 18%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 34% |
| Fat | 18% |
| Fibre | 3% |
| Ash | 9% |
| Moisture | 8% |
| Carbohydrates | 28% |
| Calcium | 2.31% |
| Phosphorus | 1.12% |
Energy: 380 kcal/100g
Additives & feeding info
Feeding and storage
Feeding guide
A complete feed for working and sporting dogs of all ages. Every dog is different and feeding amounts will vary. Adjust amounts accordingly and do not overfeed. Ensure a fresh supply of drinking water is available at all times.
Additives declared on the label
Nutritional additives
Vitamin A 30,000 IU/kg; Vitamin D3 2,200 IU/kg; Vitamin E 600 IU/kg; Zinc 100 mg/kg (as sulphate monohydrate); Zinc 50 mg/kg (as chelate of amino acid hydrate); Manganese 20 mg/kg (as sulphate monohydrate); Copper 5 mg/kg (as sulphate pentahydrate); Copper 5 mg/kg (as chelate of amino acid hydrate); Iodine 1 mg/kg (as calcium iodate anhydrous)
Technological additives
Natural antioxidants (stabilised with rosemary)
Ingredients (32)36% of the recipe is estimated
Estimated composition
- meat 63.9%
- veg 17.6%
- supplement 9.6%
- carb 3.7%
- oil 2.0%
- fibre 1.8%
- other 1.4%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Deboned Chicken (16%) | Deboned Chicken | meat · good | 16 | 16.0 |
| 2 | Dehydrated Chicken (14%) | Dried chicken protein | meat · good | 14 | 14.0 |
| 3 | Dehydrated Turkey (14%) | Dehydrated turkey protein | meat · good | 14 | 14.0 |
| 4 | Deboned Salmon | Salmon | meat · good | - | 1.9 |
| 5 | Cassava | Cassava | carb · medium | - | 1.9 |
| 6 | Sweet Potato | Sweet Potatoes | carb · good | - | 1.8 |
| 7 | Pure Chicken Oil (8%) | Chicken | meat · medium | 8 | 8.0 |
| 8 | Whole Egg Powder (6%) | Dried Whole Egg | meat · good | 6 | 6.0 |
| 9 | Dehydrated Salmon (4%) | Salmon | meat · good | 4 | 4.0 |
| 10 | Salmon Oil (2%) | Salmon Oil | oil · good | 2 | 2.0 |
| 11 | Pea Fibre | Pea Fibre | fibre · medium | - | 1.8 |
| 12 | Minerals | Vitamins and minerals | supplement · medium | - | 1.7 |
| 13 | Prebiotic MOS | Mannanoligosaccharides | supplement · good | - | 1.7 |
| 14 | Prebiotic FOS | Prebiotics | supplement · good | - | 1.7 |
| 15 | Seaweed | Seaweed | veg · good | - | 1.6 |
| 16 | Green Tea | Green Tea | veg · good | - | 1.6 |
| 17 | Yucca Extract | Yucca Schidigera | supplement · good | - | 1.6 |
| 18 | Glucosamine | Glucosamine | supplement · good | - | 1.5 |
| 19 | Carrots | Carrots | veg · good | - | 1.5 |
| 20 | Grape Seed | Grape Seed Expeller | other · medium | - | 1.4 |
| 21 | Chondroitin | Chondroitin | supplement · good | - | 1.4 |
| 22 | Spinach | Spinach | veg · good | - | 1.4 |
| 23 | Green Beans | Green Beans | veg · good | - | 1.3 |
| 24 | Bilberries | Bilberries | veg · good | - | 1.3 |
| 25 | Cranberries | Cranberries | veg · good | - | 1.3 |
| 26 | Blackcurrants | Blackcurrant | veg · good | - | 1.2 |
| 27 | Apple | Apples | veg · good | - | 1.2 |
| 28 | Comfrey | Comfrey | veg · medium | - | 1.1 |
| 29 | Dandelion | Dandelion Root | veg · good | - | 1.1 |
| 30 | Marigold | Calendula | veg · good | - | 1.1 |
| 31 | Chamomile | Chamomile | veg · good | - | 1.0 |
| 32 | Peppermint. | Peppermint | veg · good | - | 1.0 |
- 1. Deboned Chicken (16%)16% declared16.0% estimated
- 2. Dehydrated Chicken (14%)14% declared14.0% estimated
- 3. Dehydrated Turkey (14%)14% declared14.0% estimated
- 4. Deboned Salmon1.9% estimated
- 5. Cassava1.9% estimated
- 6. Sweet Potato1.8% estimated
- 7. Pure Chicken Oil (8%)8% declared8.0% estimated
- 8. Whole Egg Powder (6%)6% declared6.0% estimated
- 9. Dehydrated Salmon (4%)4% declared4.0% estimated
- 10. Salmon Oil (2%)2% declared2.0% estimated
- 11. Pea Fibre1.8% estimated
- 12. Minerals1.7% estimated
- 13. Prebiotic MOS1.7% estimated
- 14. Prebiotic FOS1.7% estimated
- 15. Seaweed1.6% estimated
- 16. Green Tea1.6% estimated
- 17. Yucca Extract1.6% estimated
- 18. Glucosamine1.5% estimated
- 19. Carrots1.5% estimated
- 20. Grape Seed1.4% estimated
- 21. Chondroitin1.4% estimated
- 22. Spinach1.4% estimated
- 23. Green Beans1.3% estimated
- 24. Bilberries1.3% estimated
- 25. Cranberries1.3% estimated
- 26. Blackcurrants1.2% estimated
- 27. Apple1.2% estimated
- 28. Comfrey1.1% estimated
- 29. Dandelion1.1% estimated
- 30. Marigold1.1% estimated
- 31. Chamomile1.0% estimated
- 32. Peppermint.1.0% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-10-07
Brand and contact: Lovel
- Website
- https://www.lovelpet.co.uk/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-10-07
- Scored with
- Model v3 (methodology)
- Product page
- www.lovelpet.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
3 reviews on this product · 5.0/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall score of 72 out of 100. The overall quality of the ingredient list contributes +7.7 to the score, and the meat content adds +6.7. Conversely, the processing format subtracts -6.7, while ingredients without printed percentages reduce the total by -3.8.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.71 |
| Meat share of dry matter | 69.3% | 0.096 | +6.66 |
| Carb share of dry matter | 1.5% | -0.115 | -0.18 |
| Oil share of dry matter | 3.3% | -0.092 | -0.30 |
| Vegetable share of dry matter | 6.4% | -0.005 | -0.03 |
| Supplement share of dry matter | 14.7% | -0.012 | -0.18 |
| Other share of dry matter | 1.2% | -0.375 | -0.45 |
| Undeclared quantities | 36.0% | -0.106 | -3.80 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.71 |
| Meat share of dry matter | 69.3% | 0.096 | +6.66 |
| Carb share of dry matter | 1.5% | -0.115 | -0.18 |
| Oil share of dry matter | 3.3% | -0.092 | -0.30 |
| Vegetable share of dry matter | 6.4% | -0.005 | -0.03 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 14.7% | -0.012 | -0.18 |
| Other share of dry matter | 1.2% | -0.375 | -0.45 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 36.0% | -0.106 | -3.80 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 71.8
- Final score
- 72/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 34 | 37 (band 18.586956521739133 to 40%) | 100 |
| Fat | 18 | 19.6 (band 5.679347826086957 to 20%) | 100 |
| Fibre | 3 | 3.3 (band 0.5 to 5%) | 100 |
| Calcium | 2.31 | 2.5 (band 0.516304347826087 to 2.5%) | 99.6 |
| Phosphorus | 1.12 | 1.2 (band 0.4130434782608696 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 2.1 | 2.1 (band 1 to 2%) | 96.9 |
| Energy (kcal/100g) | 380 | 413 | 100 |
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score.
Declared fortification: 9 nutritional additives on the label
- Vitamin A 30,000 IU/kg
- Vitamin D3 2,200 IU/kg
- Vitamin E 600 IU/kg
- Zinc 100 mg/kg (as sulphate monohydrate)
- Zinc 50 mg/kg (as chelate of amino acid hydrate)
- Manganese 20 mg/kg (as sulphate monohydrate)
- Copper 5 mg/kg (as sulphate pentahydrate)
- Copper 5 mg/kg (as chelate of amino acid hydrate)
- Iodine 1 mg/kg (as calcium iodate anhydrous)
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (64% of the recipe mass) (voluntary) | 12.8/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · strong — 3 checkable claims: 3 consistent, 0 contradicted.
Consistent with the label
- "Grain Free" — supported by the declared grain-free data.
- "Proudly made in the UK" — supported by the declared made in the UK data.
- "Suitable for ALL life stages - Puppy, Adult & Senior" — supported by the declared complete and balanced data.
7 further claims on file that we cannot check against the label.
Strong: at least three checkable claims, all consistent with the declared label, and no compliance cap.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Grain Free (on page) | Free-from | consistent | Manufacturer assertion |
| Gluten Free (on page) | Free-from | not checkable | Manufacturer assertion |
| 75% Animal Ingredients (on page) | Content | not checkable | Manufacturer assertion |
| 25% Fruit, Veg and Botanicals (on page) | Content | not checkable | Manufacturer assertion |
| Proudly made in the UK (on page) | Content | consistent | Manufacturer assertion |
| Free from artificial colours, flavours and preservatives (on page) | Free-from | not checkable | Manufacturer assertion |
| Prebiotic FOS and MOS for a healthy gut (on page) | Functional | not checkable | Manufacturer assertion |
| Glucosamine & Chondroitin for joint care (on page) | Functional | not checkable | Manufacturer assertion |
| Cranberries for urinary tract support (on page) | Functional | not checkable | Manufacturer assertion |
| Suitable for ALL life stages - Puppy, Adult & Senior (on page) | Content | consistent | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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