Is Lovel Chicken, Turkey & Salmon a good dog food?
We score it 72/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves an overall score of 72 out of 100. The overall quality of the ingredient list contributes +7.7 to the score, and the meat content adds +6.7. Conversely, the processing format subtracts -6.7, while ingredients without printed percentages reduce the total by -3.8.
36% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe72
- Nutritionalhigh100
- Transparency60
- Safety100
- Evidencemoderate100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Complete extruded dry food for dogs of all life stages, with deboned chicken, dried chicken protein and dehydrated turkey protein as the main ingredients.
Estimated composition
Typical analysis (as fed)
- Protein
- 34%
- Fat
- 18%
- Fibre
- 3%
- Ash
- 9%
- Moisture
- 8%
- Carbohydrates
- 28%
- Calcium
- 2.31%
- Phosphorus
- 1.12%
Energy: 380 kcal/100g
Additives & feeding info
Nutritional additives
Vitamin A 30,000 IU/kg; Vitamin D3 2,200 IU/kg; Vitamin E 600 IU/kg; Zinc 100 mg/kg (as sulphate monohydrate); Zinc 50 mg/kg (as chelate of amino acid hydrate); Manganese 20 mg/kg (as sulphate monohydrate); Copper 5 mg/kg (as sulphate pentahydrate); Copper 5 mg/kg (as chelate of amino acid hydrate); Iodine 1 mg/kg (as calcium iodate anhydrous)
Technological additives
Natural antioxidants (stabilised with rosemary)
Feeding guide
A complete feed for working and sporting dogs of all ages. Every dog is different and feeding amounts will vary. Adjust amounts accordingly and do not overfeed. Ensure a fresh supply of drinking water is available at all times.
Reviews
5 reviews on this product · 5.0/5
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list beef, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists deboned chicken
- Your dog avoids turkey: the label lists dehydrated turkey protein
- Your dog avoids fish: the label lists salmon
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (32)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Deboned Chicken (16%) | Deboned Chicken | meat | good | 16 | 16.0 |
| 2 | Dehydrated Chicken (14%) | Dried chicken protein | meat | good | 14 | 14.0 |
| 3 | Dehydrated Turkey (14%) | Dehydrated turkey protein | meat | good | 14 | 14.0 |
| 4 | Deboned Salmon | Salmon | meat | good | - | 1.9 |
| 5 | Cassava | Cassava | carb | medium | - | 1.9 |
| 6 | Sweet Potato | Sweet Potatoes | carb | good | - | 1.8 |
| 7 | Pure Chicken Oil (8%) | Chicken | meat | medium | 8 | 8.0 |
| 8 | Whole Egg Powder (6%) | Dried Whole Egg | meat | good | 6 | 6.0 |
| 9 | Dehydrated Salmon (4%) | Salmon | meat | good | 4 | 4.0 |
| 10 | Salmon Oil (2%) | Salmon Oil | oil | good | 2 | 2.0 |
| 11 | Pea Fibre | Pea Fibre | fibre | medium | - | 1.8 |
| 12 | Minerals | Vitamins and minerals | supplement | medium | - | 1.7 |
| 13 | Prebiotic MOS | Mannanoligosaccharides | supplement | good | - | 1.7 |
| 14 | Prebiotic FOS | Prebiotics | supplement | good | - | 1.7 |
| 15 | Seaweed | Seaweed | veg | good | - | 1.6 |
| 16 | Green Tea | Green Tea | veg | good | - | 1.6 |
| 17 | Yucca Extract | Yucca Schidigera | supplement | good | - | 1.6 |
| 18 | Glucosamine | Glucosamine | supplement | good | - | 1.5 |
| 19 | Carrots | Carrots | veg | good | - | 1.5 |
| 20 | Grape Seed | Grape Seed Expeller | other | medium | - | 1.4 |
| 21 | Chondroitin | Chondroitin | supplement | good | - | 1.4 |
| 22 | Spinach | Spinach | veg | good | - | 1.4 |
| 23 | Green Beans | Green Beans | veg | good | - | 1.3 |
| 24 | Bilberries | Bilberries | veg | good | - | 1.3 |
| 25 | Cranberries | Cranberries | veg | good | - | 1.3 |
| 26 | Blackcurrants | Blackcurrant | veg | good | - | 1.2 |
| 27 | Apple | Apples | veg | good | - | 1.2 |
| 28 | Comfrey | Comfrey | veg | medium | - | 1.1 |
| 29 | Dandelion | Dandelion Root | veg | good | - | 1.1 |
| 30 | Marigold | Calendula | veg | good | - | 1.1 |
| 31 | Chamomile | Chamomile | veg | good | - | 1.0 |
| 32 | Peppermint. | Peppermint | veg | good | - | 1.0 |
Brand
- Website
- https://www.lovelpet.co.uk/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-10-07
- Scored with
- Model v3 (methodology)
- Product page
- www.lovelpet.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-10-07. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.71 |
| Meat share of dry matter | 69.3% | 0.096 | +6.66 |
| Carb share of dry matter | 1.5% | -0.115 | -0.18 |
| Oil share of dry matter | 3.3% | -0.092 | -0.30 |
| Vegetable share of dry matter | 6.4% | -0.005 | -0.03 |
| Supplement share of dry matter | 14.7% | -0.012 | -0.18 |
| Other share of dry matter | 1.2% | -0.375 | -0.45 |
| Undeclared quantities | 36.0% | -0.106 | -3.80 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.71 |
| Meat share of dry matter | 69.3% | 0.096 | +6.66 |
| Carb share of dry matter | 1.5% | -0.115 | -0.18 |
| Oil share of dry matter | 3.3% | -0.092 | -0.30 |
| Vegetable share of dry matter | 6.4% | -0.005 | -0.03 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 14.7% | -0.012 | -0.18 |
| Other share of dry matter | 1.2% | -0.375 | -0.45 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 36.0% | -0.106 | -3.80 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 71.8
- Final score
- 72/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 34 | 37 (band 18.586956521739133 to 40%) | 100 |
| Fat | 18 | 19.6 (band 5.679347826086957 to 20%) | 100 |
| Fibre | 3 | 3.3 (band 0.5 to 5%) | 100 |
| Calcium | 2.31 | 2.5 (band 0.516304347826087 to 2.5%) | 99.6 |
| Phosphorus | 1.12 | 1.2 (band 0.4130434782608696 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 2.1 | 2.1 (band 1 to 2%) | 96.9 |
| Energy (kcal/100g) | 380 | 413 | 100 |
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score.
Declared fortification: 9 nutritional additives on the label
- Vitamin A 30,000 IU/kg
- Vitamin D3 2,200 IU/kg
- Vitamin E 600 IU/kg
- Zinc 100 mg/kg (as sulphate monohydrate)
- Zinc 50 mg/kg (as chelate of amino acid hydrate)
- Manganese 20 mg/kg (as sulphate monohydrate)
- Copper 5 mg/kg (as sulphate pentahydrate)
- Copper 5 mg/kg (as chelate of amino acid hydrate)
- Iodine 1 mg/kg (as calcium iodate anhydrous)
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (64% of the recipe mass) (voluntary) | 12.8/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "Proudly made in the UK" — supported by the declared made in the UK data.
10 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Grain Free (on pack) | Free-from | not checkable | Manufacturer assertion |
| Gluten Free (on pack) | Free-from | not checkable | Manufacturer assertion |
| 75% Animal Ingredients (on pack) | Content | not checkable | Manufacturer assertion |
| 25% Fruit, Veg and Botanicals (on pack) | Content | not checkable | Manufacturer assertion |
| Proudly made in the UK (on pack) | Content | consistent | Manufacturer assertion |
| Free from artificial colours, flavours and preservatives (on pack) | Free-from | not checkable | Manufacturer assertion |
| Prebiotic FOS and MOS for a healthy gut (on pack) | Functional | not checkable | Manufacturer assertion |
| Glucosamine & Chondroitin for joint care (on pack) | Functional | not checkable | Manufacturer assertion |
| Cranberries for urinary tract support (on pack) | Functional | not checkable | Manufacturer assertion |
| Suitable for ALL life stages - Puppy, Adult & Senior (on pack) | Content | not checkable | Manufacturer assertion |
| Less dense kibble compared to other high meat foods (on pack) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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Foods in our database that are similar on ingredients, protein, format or price. Scores and figures are from the same deterministic model used everywhere on the site.
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