Just Be Kind ULTIMATE SALE Best Wet Dog Foods!
Fresh Shelf complete
Is Just Be Kind ULTIMATE SALE Best Wet Dog Foods! a good dog food?
We score it 52/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This food achieves an overall score of 52 out of 100 based on several key factors. On the positive side, being labelled nutritionally complete adds +1.5 points, and printing percentages for most of the recipe contributes +1 points to the total. However, ingredients without printed percentages deducts -11.7 points due to undeclared ingredient shares.
- Recipe52
- Nutritionalhigh94
- Transparency0
- Safety100
- Evidencelimited33
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Complete shelf-stable fresh food for adult dogs.
Why you might choose it
- High in protein: 30% protein on a dry-matter basis.
- Declares energy content, which most labels omit.
- Nutritionally complete: formulated to be fed as the whole diet.
Why you might not
- Meat makes up an estimated 0% of the dry matter; carbohydrates dominate.
- 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.
Estimated composition
Typical analysis (as fed)
- Protein
- 6.30%
- Fat
- 3.70%
- Fibre
- 1%
- Ash
- 1.50%
- Moisture
- 79%
- Calcium
- 0.18%
- Phosphorus
- 0.16%
Energy: 90 kcal/100g
Dry matter basis
- Protein
- 30%
Additives & feeding info
Nutritional additives
Vitamin D3 200IU; Vitamin A 10000IU; Vitamin E all-rac-alpha-tocopheryl acetate 20mg; L-Carnitine 500mg; Taurine 1000mg; Vitamin B1 10mg; Vitamin B2 6mg; Vitamin B6 3mg; Folic Acid 0.35mg; Vitamin B12 75μg; Niacinamide 15mg; Biotin 300μg; Zinc as Zinc Sulphate Monohydrate 25mg; Copper as Copper (II) Sulphate Pentahydrate 1mg; Iodine as Calcium Iodate Anhydrous 0.75mg; Selenium as Sodium Selenite 0.08g; DL-Methionine 2200mg; Tryptophan 600mg
Storage
Store in a cool dry place. Once opened, refrigerate and use within 2-3 days.
Feeding guide
Suitable as a complete meal for adult dogs. Feed once or twice a day at room temperature. 5 kg: 320 – 365g, 10 kg: 540 - 615g, 20 kg: 910 – 1030g, 30 kg: 1230 - 1400g, 40 kg: 1525 – 1730g, 50 kg: 1800 – 2050g, 60 kg: 2070 – 2350g daily.
Reviews
Trustpilot: 3.7/5 · 1 reviews
Who is this food for?
We don't have a parsed ingredient list for this product, so suitability flags are unknown rather than clear.
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (0)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|
Brand
- Website
- https://justbekind.co.uk/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-02
- Scored with
- Model v1 (methodology)
- Product page
- justbekind.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v1 on 2026-09-05. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 63.469 | +63.47 |
| Undeclared quantities | 100.0% | -0.117 | -11.73 |
| Complete diet | yes | 1.483 | +1.48 |
| Low meat (under 10% of dry matter) | yes | -2.369 | -2.37 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 63.469 | +63.47 |
| Average ingredient quality | 0.0 | 9.730 | +0.00 |
| Meat share of dry matter | 0.0% | 0.110 | +0.00 |
| Carb share of dry matter | 0.0% | -0.113 | +0.00 |
| Oil share of dry matter | 0.0% | -0.095 | +0.00 |
| Vegetable share of dry matter | 0.0% | -0.003 | +0.00 |
| Additive share of dry matter | 0.0% | 0.176 | +0.00 |
| Supplement share of dry matter | 0.0% | -0.013 | +0.00 |
| Other share of dry matter | 0.0% | -0.377 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.049 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.182 | +0.00 |
| Number of poor ingredients | 0 | -0.971 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.058 | +0.00 |
| Undeclared quantities | 100.0% | -0.117 | -11.73 |
| Prints ingredient percentages | no | 3.408 | +0.00 |
| Complete diet | yes | 1.483 | +1.48 |
| Frozen or chilled fresh | no | 18.005 | +0.00 |
| High meat (30%+ of dry matter) | no | -0.049 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -2.369 | -2.37 |
| High carb and low meat | no | -1.138 | +0.00 |
| Meat share × printed percentages | 0.0 | -0.081 | +0.00 |
| Meat share × fresh | 0.0 | -0.366 | +0.00 |
| Fresh × high meat | 0.0 | 18.008 | +0.00 |
| Additive penalty | 0.00 | 0.234 | +0.00 |
| Processing multiplier | 1.00 | 0.000 | +0.00 |
| Processing: Raw | no | 13.356 | +0.00 |
| Processing: Fresh Chilled | no | 10.476 | +0.00 |
| Processing: Fresh Frozen | no | 0.000 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | yes | 0.000 | +0.00 |
| Processing: Dry Freeze Dried | no | 10.619 | +0.00 |
| Processing: Dry Air Dried | no | 8.108 | +0.00 |
| Processing: Dry Cold Pressed | no | 3.350 | +0.00 |
| Processing: Dry Baked | no | -1.308 | +0.00 |
| Processing: Dry Extruded | no | -6.939 | +0.00 |
| Processing: Dry Semi Moist | no | -7.262 | +0.00 |
| Processing: Dry Muesli | no | -7.744 | +0.00 |
| Processing: Wet Pate | no | 2.588 | +0.00 |
| Processing: Wet Chunks | no | 0.000 | +0.00 |
- Processing-type offset
- +0.00
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 51.9
- Final score
- 52/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 6.3 | 30 (band 18 to 40%) | 100 |
| Fat | 3.7 | 17.6 (band 5.5 to 20%) | 100 |
| Fibre | 1 | 4.8 (band 0.5 to 5%) | 100 |
| Calcium | 0.18 | 0.9 (band 0.5 to 2.5%) | 80.7 |
| Phosphorus | 0.16 | 0.8 (band 0.4 to 1.6%) | 88.1 |
| Calcium:phosphorus ratio | 1.1 | 1.1 (band 1 to 2%) | 77.5 |
| Energy (kcal/100g) | 90 | 428.6 | 100 |
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score.
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) - not on file | 0/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: no ingredient list on file.
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.
| Claim | Type | Substantiation |
|---|---|---|
| hypoallergenic and nutritious wholefood meals (on page) | Free-from | Manufacturer assertion |
| NATURALLY HYPOALLERGENIC (on pack) | Free-from | Manufacturer assertion |
| NO ANIMAL OR FISH PROTEINS (on pack) | Free-from | Manufacturer assertion |
| NO SOYA (on pack) | Free-from | Manufacturer assertion |
| NO YEAST (on pack) | Free-from | Manufacturer assertion |
| NO CORN (on pack) | Free-from | Manufacturer assertion |
| NO RICE (on pack) | Free-from | Manufacturer assertion |
| NO ADDITIVES (on pack) | Free-from | Manufacturer assertion |
| NO GRAINS (on pack) | Free-from | Manufacturer assertion |
| NO PEAS (on pack) | Free-from | Manufacturer assertion |
| CRUELTY-FREE (on pack) | Content | Manufacturer assertion |
| PLANT-BASED (on pack) | Content | Manufacturer assertion |
| CLEAN PROTEIN (on pack) | Content | Manufacturer assertion |
| supports a soft and healthy coat as well as a healthy skin barrier for all dogs with sensitive skins (on page) | Functional | Manufacturer assertion |
| antioxidant properties (on page) | Functional | Manufacturer assertion |
| has a beneficial effect on digestion (on page) | Functional | Manufacturer assertion |
| contains one of the highest levels of natural digestive enzymes of all the fruit (on page) | Functional | Manufacturer assertion |
| detoxification processes are stimulated in the body and harmful waste products are more easily removed (on page) | Functional | Manufacturer assertion |
| naturally feed their gut microbiome which in turn will look after your dog’s health naturally (on page) | Functional | Manufacturer assertion |
| nutritionally complete, very tasty plant-based foods for your dog (on page) | Content | Manufacturer assertion |
| No artificial colours or flavouring (on pack) | Free-from | Manufacturer assertion |
Limited: at least one claim rests on manufacturer assertion alone.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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