Just Be Kind ULTIMATE SALE Best Wet Dog Foods!
Fresh Shelf · completeClear label
Our verdict
Is Just Be Kind ULTIMATE SALE Best Wet Dog Foods! a good dog food?
We score it 56/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete shelf-stable fresh food for adult dogs, with sweet potatoes, carrots and fava bean protein as the main ingredients.
83% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list chicken, beef, turkey, lamb, fish, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 6.30% · Fat 3.70%
Typical analysis (as fed)
| Nutrient | As fed | Dry matter |
|---|---|---|
| Protein | 6.30% | 30% |
| Fat | 3.70% | - |
| Fibre | 1% | - |
| Ash | 1.50% | - |
| Moisture | 79% | - |
| Calcium | 0.18% | - |
| Phosphorus | 0.16% | - |
Energy: 90 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Store in a cool dry place. Once opened, refrigerate and use within 2-3 days.
Feeding guide
Suitable as a complete meal for adult dogs. Feed once or twice a day at room temperature. 5 kg: 320 – 365g, 10 kg: 540 - 615g, 20 kg: 910 – 1030g, 30 kg: 1230 - 1400g, 40 kg: 1525 – 1730g, 50 kg: 1800 – 2050g, 60 kg: 2070 – 2350g daily.
Additives declared on the label
Nutritional additives
Vitamin D3 200IU; Vitamin A 10000IU; Vitamin E all-rac-alpha-tocopheryl acetate 20mg; L-Carnitine 500mg; Taurine 1000mg; Vitamin B1 10mg; Vitamin B2 6mg; Vitamin B6 3mg; Folic Acid 0.35mg; Vitamin B12 75μg; Niacinamide 15mg; Biotin 300μg; Zinc as Zinc Sulphate Monohydrate 25mg; Copper as Copper (II) Sulphate Pentahydrate 1mg; Iodine as Calcium Iodate Anhydrous 0.75mg; Selenium as Sodium Selenite 0.08g; DL-Methionine 2200mg; Tryptophan 600mg
Ingredients (16)83% of the recipe is estimated
Estimated composition
- veg 59.5%
- carb 27.7%
- oil 7.3%
- supplement 5.4%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | 7% Sweet Potato | Sweet Potatoes | carb · good | 7 | 7.0 |
| 2 | Carrots | Carrots | veg · good | - | 8.3 |
| 3 | 6% Faba Bean Protein | Fava Bean Protein | carb · medium | 6 | 6.0 |
| 4 | Parsnips | Parsnips | veg · good | - | 8.0 |
| 5 | 4% Beetroot | Beetroot | veg · good | 4 | 4.0 |
| 6 | Amaranth | Amaranth | carb · good | - | 7.7 |
| 7 | Safflower Oil | Safflower Oil | oil · good | - | 7.3 |
| 8 | Lupin | Lupins | carb · medium | - | 7.0 |
| 9 | Courgette | Courgette | veg · good | - | 6.7 |
| 10 | Cranberries | Cranberries | veg · good | - | 6.4 |
| 11 | Papaya | Papaya | veg · good | - | 6.1 |
| 12 | Rosehip | Rose Hip | veg · good | - | 5.7 |
| 13 | Minerals | Vitamins and minerals | supplement · medium | - | 5.4 |
| 14 | Tomato Powder | Tomato Powder | veg · medium | - | 5.1 |
| 15 | Chicory | Chicory | veg · good | - | 4.8 |
| 16 | Sea Algae | Seaweed | veg · good | - | 4.5 |
- 1. 7% Sweet Potato7% declared7.0% estimated
- 2. Carrots8.3% estimated
- 3. 6% Faba Bean Protein6% declared6.0% estimated
- 4. Parsnips8.0% estimated
- 5. 4% Beetroot4% declared4.0% estimated
- 6. Amaranth7.7% estimated
- 7. Safflower Oil7.3% estimated
- 8. Lupin7.0% estimated
- 9. Courgette6.7% estimated
- 10. Cranberries6.4% estimated
- 11. Papaya6.1% estimated
- 12. Rosehip5.7% estimated
- 13. Minerals5.4% estimated
- 14. Tomato Powder5.1% estimated
- 15. Chicory4.8% estimated
- 16. Sea Algae4.5% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-02
Brand and contact: Just Be Kind
- Website
- https://justbekind.co.uk/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-02
- Scored with
- Model v3 (methodology)
- Product page
- justbekind.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 3.7/5 · 1 reviews
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves a rating of 56 out of 100 overall. The inclusion of ingredients without printed percentages contributed -8.8 points, while the overall quality of the ingredient list added +7.4 points. Additionally, the carbohydrate content contributed -4.8 points, and being labelled nutritionally complete added +2.3 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.42 |
| Carb share of dry matter | 41.3% | -0.115 | -4.75 |
| Oil share of dry matter | 15.0% | -0.092 | -1.38 |
| Vegetable share of dry matter | 33.3% | -0.005 | -0.17 |
| Supplement share of dry matter | 10.3% | -0.012 | -0.13 |
| Undeclared quantities | 83.0% | -0.106 | -8.76 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Fresh Shelf | yes | -0.672 | -0.67 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.42 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 41.3% | -0.115 | -4.75 |
| Oil share of dry matter | 15.0% | -0.092 | -1.38 |
| Vegetable share of dry matter | 33.3% | -0.005 | -0.17 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 10.3% | -0.012 | -0.13 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 83.0% | -0.106 | -8.76 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | yes | -0.672 | -0.67 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -0.08
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 56.3
- Final score
- 56/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
| Model | Score | |
|---|---|---|
| v3 | 56/100 | current |
| v1 | 52/100 |
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 6.3 | 30 (band 19.285714285714285 to 40%) | 100 |
| Fat | 3.7 | 17.6 (band 5.892857142857142 to 20%) | 100 |
| Fibre | 1 | 4.8 (band 0.5 to 5%) | 100 |
| Calcium | 0.18 | 0.9 (band 0.5357142857142857 to 2.5%) | 79.8 |
| Phosphorus | 0.16 | 0.8 (band 0.4285714285714286 to 1.6%) | 87.1 |
| Calcium:phosphorus ratio | 1.1 | 1.1 (band 1 to 2%) | 77.5 |
| Energy (kcal/100g) | 90 | 428.6 | 100 |
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score.
Declared fortification: 18 nutritional additives on the label
- Vitamin D3 200IU
- Vitamin A 10000IU
- Vitamin E all-rac-alpha-tocopheryl acetate 20mg
- L-Carnitine 500mg
- Taurine 1000mg
- Vitamin B1 10mg
- Vitamin B2 6mg
- Vitamin B6 3mg
- Folic Acid 0.35mg
- Vitamin B12 75μg
- Niacinamide 15mg
- Biotin 300μg
- Zinc as Zinc Sulphate Monohydrate 25mg
- Copper as Copper (II) Sulphate Pentahydrate 1mg
- Iodine as Calcium Iodate Anhydrous 0.75mg
- Selenium as Sodium Selenite 0.08g
- DL-Methionine 2200mg
- Tryptophan 600mg
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (17% of the recipe mass) (voluntary) | 3.4/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · strong — 3 checkable claims: 3 consistent, 0 contradicted.
Consistent with the label
- "NO RICE" — supported by the declared grain-free data.
- "NO GRAINS" — supported by the declared grain-free data.
- "nutritionally complete, very tasty plant-based foods for your dog" — supported by the declared complete and balanced data.
18 further claims on file that we cannot check against the label.
Strong: at least three checkable claims, all consistent with the declared label, and no compliance cap.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| CRUELTY-FREE (on pack) | provenance | not checkable | Manufacturer assertion |
| supports a soft and healthy coat as well as a healthy skin barrier for all dogs with sensitive skins (on page) | Functional | not checkable | Manufacturer assertion |
| antioxidant properties (on page) | Functional | not checkable | Manufacturer assertion |
| has a beneficial effect on digestion (on page) | Functional | not checkable | Manufacturer assertion |
| contains one of the highest levels of natural digestive enzymes of all the fruit (on page) | Functional | not checkable | Manufacturer assertion |
| detoxification processes are stimulated in the body and harmful waste products are more easily removed (on page) | Functional | not checkable | Manufacturer assertion |
| naturally feed their gut microbiome which in turn will look after your dog’s health naturally (on page) | Functional | not checkable | Manufacturer assertion |
| No artificial colours or flavouring (on pack) | Free-from | not checkable | Manufacturer assertion |
| NO CORN (on pack) | Free-from | not checkable | Manufacturer assertion |
| NO RICE (on pack) | Free-from | consistent | Manufacturer assertion |
| NO SOYA (on pack) | Free-from | not checkable | Manufacturer assertion |
| NO PEAS (on pack) | Free-from | not checkable | Manufacturer assertion |
| NO YEAST (on pack) | Free-from | not checkable | Manufacturer assertion |
| NO GRAINS (on pack) | Free-from | consistent | Manufacturer assertion |
| CLEAN PROTEIN (on pack) | Content | not checkable | Manufacturer assertion |
| PLANT-BASED (on pack) | Content | not checkable | Manufacturer assertion |
| NATURALLY HYPOALLERGENIC (on pack) | Free-from | not checkable | Manufacturer assertion |
| NO ANIMAL OR FISH PROTEINS (on pack) | Free-from | not checkable | Manufacturer assertion |
| nutritionally complete, very tasty plant-based foods for your dog (on page) | Content | consistent | Manufacturer assertion |
| NO ADDITIVES (on pack) | Free-from | not checkable | Manufacturer assertion |
| hypoallergenic and nutritious wholefood meals (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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