Our verdict
Is Just Be Kind Gentle Rosie Wet Dog Food a good dog food?
We score it 54/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete shelf-stable fresh food for adult dogs, with sweet potatoes, carrots and fava bean protein as the main ingredients.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list chicken, beef, turkey, lamb, fish, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 5.80% · Fat 3.70%
Typical analysis (as fed)
| Nutrient | As fed | Dry matter |
|---|---|---|
| Protein | 5.80% | 25% |
| Fat | 3.70% | - |
| Fibre | 1.10% | - |
| Ash | 1.40% | - |
| Moisture | 77% | - |
Energy: 89 kcal/100g
Additives & feeding info
Feeding and storage
Feeding guide
We recommend transitioning gradually over 7 to 14 days, mixing increasing amounts of Gentle Rosie in with your dog's current food rather than switching overnight.
Additives declared on the label
Nutritional additives
Vitamin D3 (3a671) 200IU; Vitamin E all-rac-alpha-tocopheryl acetate 30IU; L-Carnitine 500mg; Taurine 1000mg; Vitamin B1 10mg; Vitamin B12 75μg; Niacinamide 15mg; Biotin 300μg; Zinc as Zinc Sulphate Monohydrate (3b605) 25mg; Copper as Copper (II) Sulphate Pentahydrate (3b405) 1mg; Iodine as Calcium Iodate Anhydrous (3b202) 0.75mg; Selenium as Sodium Selenite (3b801) 0.08mg; DL-Methionine 2200mg; Tryptophan 600mg
Ingredients (16)100% of the recipe is estimated
Estimated composition
- veg 59.2%
- carb 29.1%
- oil 6.6%
- supplement 5.1%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Sweet Potato | Sweet Potatoes | carb · good | - | 8.2 |
| 2 | Carrots | Carrots | veg · good | - | 7.9 |
| 3 | Faba Bean Protein | Fava Bean Protein | carb · medium | - | 7.7 |
| 4 | Parsnips | Parsnips | veg · good | - | 7.4 |
| 5 | Beetroot | Beetroot | veg · good | - | 7.1 |
| 6 | Amaranth | Amaranth | carb · good | - | 6.9 |
| 7 | Safflower Oil | Safflower Oil | oil · good | - | 6.6 |
| 8 | Lupin | Lupins | carb · medium | - | 6.4 |
| 9 | Courgette | Courgette | veg · good | - | 6.1 |
| 10 | Cranberries | Cranberries | veg · good | - | 5.9 |
| 11 | Papaya | Papaya | veg · good | - | 5.6 |
| 12 | Rosehip | Rose Hip | veg · good | - | 5.4 |
| 13 | Minerals | Vitamins and minerals | supplement · medium | - | 5.1 |
| 14 | Tomato Powder | Tomato Powder | veg · medium | - | 4.8 |
| 15 | Chicory | Chicory | veg · good | - | 4.6 |
| 16 | Sea Algae | Seaweed | veg · good | - | 4.3 |
- 1. Sweet Potato8.2% estimated
- 2. Carrots7.9% estimated
- 3. Faba Bean Protein7.7% estimated
- 4. Parsnips7.4% estimated
- 5. Beetroot7.1% estimated
- 6. Amaranth6.9% estimated
- 7. Safflower Oil6.6% estimated
- 8. Lupin6.4% estimated
- 9. Courgette6.1% estimated
- 10. Cranberries5.9% estimated
- 11. Papaya5.6% estimated
- 12. Rosehip5.4% estimated
- 13. Minerals5.1% estimated
- 14. Tomato Powder4.8% estimated
- 15. Chicory4.6% estimated
- 16. Sea Algae4.3% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: Just Be Kind
- Website
- https://justbekind.co.uk/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- justbekind.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 3.7/5 · 1 reviews
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves a rating of 54 out of 100 overall. The inclusion of ingredients without printed percentages contributed -10.6 points, while the overall quality of the ingredient list added +7.3 points. Additionally, the carbohydrate content contributed -5 points, and being labelled nutritionally complete added +2.3 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.34 |
| Carb share of dry matter | 43.1% | -0.115 | -4.96 |
| Oil share of dry matter | 13.8% | -0.092 | -1.27 |
| Vegetable share of dry matter | 33.2% | -0.005 | -0.17 |
| Supplement share of dry matter | 9.9% | -0.012 | -0.12 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Fresh Shelf | yes | -0.672 | -0.67 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.34 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 43.1% | -0.115 | -4.96 |
| Oil share of dry matter | 13.8% | -0.092 | -1.27 |
| Vegetable share of dry matter | 33.2% | -0.005 | -0.17 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 9.9% | -0.012 | -0.12 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | yes | -0.672 | -0.67 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -0.08
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 54.3
- Final score
- 54/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 5.8 | 25.2 (band 18 to 40%) | 89.7 |
| Fat | 3.7 | 16.1 (band 5.5 to 20%) | 100 |
| Fibre | 1.1 | 4.8 (band 0.5 to 5%) | 100 |
| Energy (kcal/100g) | 89 | 387 | 100 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score.
Declared fortification: 14 nutritional additives on the label
- Vitamin D3 (3a671) 200IU
- Vitamin E all-rac-alpha-tocopheryl acetate 30IU
- L-Carnitine 500mg
- Taurine 1000mg
- Vitamin B1 10mg
- Vitamin B12 75μg
- Niacinamide 15mg
- Biotin 300μg
- Zinc as Zinc Sulphate Monohydrate (3b605) 25mg
- Copper as Copper (II) Sulphate Pentahydrate (3b405) 1mg
- Iodine as Calcium Iodate Anhydrous (3b202) 0.75mg
- Selenium as Sodium Selenite (3b801) 0.08mg
- DL-Methionine 2200mg
- Tryptophan 600mg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
80/100 · limited — 5 checkable claims: 4 consistent, 1 contradicted.
Contradicted by the label
- "25% CLEAN PROTEIN" — the declared label says otherwise on high protein.
Consistent with the label
- "Grain Free" — supported by the declared grain-free data.
- "NO GRAINS" — supported by the declared grain-free data.
- "NO RICE" — supported by the declared grain-free data.
- "fully hypoallergenic with no animal products, grains, yeast or soya" — supported by the declared grain-free data.
12 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| only human-grade ingredients are used (on page) | provenance | not checkable | Manufacturer assertion |
| especially good for dogs with sensitive tummies, skin allergies and fussy appetites (on page) | Functional | not checkable | Manufacturer assertion |
| Hypoallergenic (on page) | Functional | not checkable | Manufacturer assertion |
| support healthy blood pressure (on page) | Functional | not checkable | Manufacturer assertion |
| feeds the gut microbiome (on page) | Functional | not checkable | Manufacturer assertion |
| Omega 3/6 for coat and skin health (on page) | Functional | not checkable | Manufacturer assertion |
| Grain Free (on page) | Free-from | consistent | Manufacturer assertion |
| NO CORN (on page) | Free-from | not checkable | Manufacturer assertion |
| No artificial colours or flavouring (on page) | Free-from | not checkable | Manufacturer assertion |
| NO GRAINS (on page) | Free-from | consistent | Manufacturer assertion |
| NO YEAST (on page) | Free-from | not checkable | Manufacturer assertion |
| NO SOYA (on page) | Free-from | not checkable | Manufacturer assertion |
| NO RICE (on page) | Free-from | consistent | Manufacturer assertion |
| 25% CLEAN PROTEIN (on page) | High/low level | contradicted | Manufacturer assertion |
| NO ANIMAL (on page) | Free-from | not checkable | Manufacturer assertion |
| fully hypoallergenic with no animal products, grains, yeast or soya (on page) | Free-from | consistent | Manufacturer assertion |
| made with nutrient-rich root vegetables and grain-free soothing wholefood ingredients including sweet potato, carrots, parsnips, beetroot, amaranth and lupin protein (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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