Just Be Kind BioBuddy Cold-Pressed Superfood
Dry Cold Pressed · complete
Our verdict
Is Just Be Kind BioBuddy Cold-Pressed Superfood a good dog food?
We score it 52/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete cold-pressed dry food for adult dogs, with sweet potatoes, lentils and peas as the main ingredients.
96% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Doesn't list chicken, beef, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids grain: the label lists rice protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 26% · Fat 10%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 26% |
| Fat | 10% |
| Fibre | 2.20% |
| Ash | 8.50% |
| Moisture | 9.50% |
| Calcium | 1.10% |
| Phosphorus | 0.80% |
Energy: 350 kcal/100g
Additives & feeding info
Feeding and storage
Storage
STORE IN A COOL DRY PLACE. IF DECANTING USE A BREATHABLE CONTAINER.
Feeding guide
Feed twice a day according to your dog's age, weight and activity level. 2 - 5kg: 48 - 96g/day; 6 - 15kg: 110 - 218g/day; 16 - 30kg: 220 - 366g/day; 31 - 50kg: 375 - 537g/day; 51+kg: 580+g/day.
Additives declared on the label
Nutritional additives
Zinc (zinc chelate of lysine and glutamic acid) 100mg/kg; Iron (iron chelate of lysine and glutamic acid) 80 mg/kg; Manganese (manganese chelate of lysine and glutamic acid) 10 mg/kg; Copper (copper chelate of lysine and glutamic acid) 8 mg/kg; Iodine (calcium iodate anhydrous) 1.5 mg/kg; Vitamin A (as retinyl acetate) 18000 IU/kg; Vitamin B3 Niacin 50 mg; Vitamin B1 29 mg; Riboflavin 15 mg; Vitamin B6 10mg; Folic Acid 2mg; Biotin 0.3mg; Vitamin B12 0.05mg; Vitamin B5 30 mg; Vegan Vitamin D3 (as cholecalciferol) 1500 IU/kg; Vitamin E (as all-rac-alpha-tocopheryl acetate) 350 mg/kg
Technological additives
Natural Antioxidants (Vitamin E and Rosemary)
Ingredients (29)96% of the recipe is estimated
Estimated composition
- veg 39.7%
- supplement 23.0%
- carb 13.0%
- oil 7.8%
- additive 6.3%
- fibre 6.2%
- unknown 4.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Sweet Potato | Sweet Potatoes | carb · good | - | 4.5 |
| 2 | Lentils | Lentils | veg · medium | - | 4.5 |
| 3 | Peas | Peas | veg · good | - | 4.4 |
| 4 | Rice Protein | Rice Protein | carb · medium | - | 4.3 |
| 5 | Pea Protein | Pea protein | carb · medium | - | 4.2 |
| 6 | Methylococcus sp. | unmatched | - | - | 4.2 |
| 7 | Sunflower Oil | Sunflower oil | oil · good | - | 4.1 |
| 8 | Carrots | Carrots | veg · good | - | 4.0 |
| 9 | Yeast Extract | Hydrolysed Yeast | additive · medium | - | 3.9 |
| 10 | Spirulina | Spirulina | veg · good | - | 3.8 |
| 11 | Carob | Carob | fibre · medium | - | 3.8 |
| 12 | Coconut Oil | Coconut Oil | oil · medium | - | 3.7 |
| 13 | Cranberry | Cranberries | veg · good | - | 3.6 |
| 14 | Pumpkin | Pumpkin | veg · good | - | 3.5 |
| 15 | Seaweed | Seaweed | veg · good | - | 3.4 |
| 16 | Apple | Apples | veg · good | - | 3.4 |
| 17 | Kale | Kale | veg · good | - | 3.3 |
| 18 | Minerals | Vitamins and minerals | supplement · medium | - | 3.2 |
| 19 | Chamomile | Chamomile | veg · good | - | 3.1 |
| 20 | L-Carnitine | L-Carnitine | supplement · medium | - | 3.1 |
| 21 | DL-Methionine | Methionine | supplement · good | - | 3.0 |
| 22 | Mannan-oligosaccharides | Mannanoligosaccharides | supplement · good | - | 2.9 |
| 23 | Taurine | Taurine | supplement · good | - | 2.8 |
| 24 | L-Tryptophan | L-Tryptophan | supplement · good | - | 2.7 |
| 25 | Glucosamine | Glucosamine | supplement · good | - | 2.7 |
| 26 | Yucca Schidigera | Yucca Schidigera | supplement · good | - | 2.6 |
| 27 | Chicory | Chicory | veg · good | - | 2.5 |
| 28 | Inulin | Inulin | fibre · good | - | 2.4 |
| 29 | Natural Antioxidants (Vitamin E and Rosemary) | Antioxidants | additive · medium | - | 2.4 |
- 1. Sweet Potato4.5% estimated
- 2. Lentils4.5% estimated
- 3. Peas4.4% estimated
- 4. Rice Protein4.3% estimated
- 5. Pea Protein4.2% estimated
- 6. Methylococcus sp.4.2% estimated
- 7. Sunflower Oil4.1% estimated
- 8. Carrots4.0% estimated
- 9. Yeast Extract3.9% estimated
- 10. Spirulina3.8% estimated
- 11. Carob3.8% estimated
- 12. Coconut Oil3.7% estimated
- 13. Cranberry3.6% estimated
- 14. Pumpkin3.5% estimated
- 15. Seaweed3.4% estimated
- 16. Apple3.4% estimated
- 17. Kale3.3% estimated
- 18. Minerals3.2% estimated
- 19. Chamomile3.1% estimated
- 20. L-Carnitine3.1% estimated
- 21. DL-Methionine3.0% estimated
- 22. Mannan-oligosaccharides2.9% estimated
- 23. Taurine2.8% estimated
- 24. L-Tryptophan2.7% estimated
- 25. Glucosamine2.7% estimated
- 26. Yucca Schidigera2.6% estimated
- 27. Chicory2.5% estimated
- 28. Inulin2.4% estimated
- 29. Natural Antioxidants (Vitamin E and Rosemary)2.4% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-02
Brand and contact: Just Be Kind
- Website
- https://justbekind.co.uk/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-02
- Scored with
- Model v3 (methodology)
- Product page
- justbekind.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 3.7/5 · 1 reviews
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The overall score for this product is 52 out of 100. Undeclared ingredient shares, meaning ingredients without printed percentages, contributed -10.1 points. The overall quality of the ingredient list added +6.9 points. The processing format contributed -6.7 points, and being labelled nutritionally complete contributed +2.3 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.88 |
| Carb share of dry matter | 13.8% | -0.115 | -1.59 |
| Oil share of dry matter | 12.5% | -0.092 | -1.15 |
| Vegetable share of dry matter | 18.4% | -0.005 | -0.10 |
| Additive share of dry matter | 9.1% | 0.163 | +1.48 |
| Supplement share of dry matter | 34.0% | -0.012 | -0.41 |
| Unrecognised share of dry matter | 3.2% | -0.027 | -0.09 |
| Undeclared quantities | 96.0% | -0.106 | -10.14 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -7.55 | 0.222 | -1.68 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Dry Cold Pressed | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.88 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 13.8% | -0.115 | -1.59 |
| Oil share of dry matter | 12.5% | -0.092 | -1.15 |
| Vegetable share of dry matter | 18.4% | -0.005 | -0.10 |
| Additive share of dry matter | 9.1% | 0.163 | +1.48 |
| Supplement share of dry matter | 34.0% | -0.012 | -0.41 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 3.2% | -0.027 | -0.09 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 96.0% | -0.106 | -10.14 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -7.55 | 0.222 | -1.68 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | yes | -6.713 | -6.71 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 52.4
- Final score
- 52/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 26 | 28.7 (band 18 to 40%) | 99.3 |
| Fat | 10 | 11 (band 5.5 to 20%) | 93 |
| Fibre | 2.2 | 2.4 (band 0.5 to 5%) | 95.7 |
| Calcium | 1.1 | 1.2 (band 0.5 to 2.5%) | 91.5 |
| Phosphorus | 0.8 | 0.9 (band 0.4 to 1.6%) | 94.2 |
| Calcium:phosphorus ratio | 1.4 | 1.4 (band 1 to 2%) | 92.5 |
| Energy (kcal/100g) | 350 | 386.7 | 100 |
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score.
Declared fortification: 16 nutritional additives on the label
- Zinc (zinc chelate of lysine and glutamic acid) 100mg/kg
- Iron (iron chelate of lysine and glutamic acid) 80 mg/kg
- Manganese (manganese chelate of lysine and glutamic acid) 10 mg/kg
- Copper (copper chelate of lysine and glutamic acid) 8 mg/kg
- Iodine (calcium iodate anhydrous) 1.5 mg/kg
- Vitamin A (as retinyl acetate) 18000 IU/kg
- Vitamin B3 Niacin 50 mg
- Vitamin B1 29 mg
- Riboflavin 15 mg
- Vitamin B6 10mg
- Folic Acid 2mg
- Biotin 0.3mg
- Vitamin B12 0.05mg
- Vitamin B5 30 mg
- Vegan Vitamin D3 (as cholecalciferol) 1500 IU/kg
- Vitamin E (as all-rac-alpha-tocopheryl acetate) 350 mg/kg
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (4% of the recipe mass) (voluntary) | 0.8/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Plant-Based Gut Friendly Dog Food (on page) | Functional | not checkable | Manufacturer assertion |
| SUPPORT HEALTHY JOINTS (on page) | Functional | not checkable | Manufacturer assertion |
| SOFT FUR (on page) | Functional | not checkable | Manufacturer assertion |
| NATURALLY GUT FRIENDLY (on page) | Functional | not checkable | Manufacturer assertion |
| IDEAL FOR SENSITIVE TUMMIES (on page) | Functional | not checkable | Manufacturer assertion |
| Hypoallergenic (on page) | Free-from | not checkable | Manufacturer assertion |
| CRUELTY-FREE (on page) | Free-from | not checkable | Manufacturer assertion |
| nutritionally complete recipe (on page) | Nutrient | not checkable | Manufacturer assertion |
| plant-powered wholefood diet (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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