Just Be Kind BioBuddy Cold-Pressed Superfood
Dry Cold Pressed complete
Is Just Be Kind BioBuddy Cold-Pressed Superfood a good dog food?
We score it 62/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves a total score of 62 out of 100 based on several key factors. The overall quality of the ingredient list positively influences the rating with +7.6, and the processing format adds +4.6. Additionally, printing percentages for most of the recipe contributes +2. However, ingredients without printed percentages detract from the overall result with -12.6.
96% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe62
- Nutritionalhigh96
- Transparency60
- Safety100
- Evidencelimited33
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Complete cold-pressed dry food for adult dogs, with sweet potatoes, lentils and peas as the main ingredients.
Why you might choose it
- Declares energy content, which most labels omit.
- Nutritionally complete: formulated to be fed as the whole diet.
Why you might not
- Meat makes up an estimated 0% of the dry matter; carbohydrates dominate.
- 96% of the recipe mass has no printed percentage, so the exact split cannot be verified.
Estimated composition
Typical analysis (as fed)
- Protein
- 26%
- Fat
- 10%
- Fibre
- 2.20%
- Ash
- 8.50%
- Moisture
- 9.50%
- Calcium
- 1.10%
- Phosphorus
- 0.80%
Energy: 350 kcal/100g
Additives & feeding info
Nutritional additives
Zinc (zinc chelate of lysine and glutamic acid) 100mg/kg; Iron (iron chelate of lysine and glutamic acid) 80 mg/kg; Manganese (manganese chelate of lysine and glutamic acid) 10 mg/kg; Copper (copper chelate of lysine and glutamic acid) 8 mg/kg; Iodine (calcium iodate anhydrous) 1.5 mg/kg; Vitamin A (as retinyl acetate) 18000 IU/kg; Vitamin B3 Niacin 50 mg; Vitamin B1 29 mg; Riboflavin 15 mg; Vitamin B6 10mg; Folic Acid 2mg; Biotin 0.3mg; Vitamin B12 0.05mg; Vitamin B5 30 mg; Vegan Vitamin D3 (as cholecalciferol) 1500 IU/kg; Vitamin E (as all-rac-alpha-tocopheryl acetate) 350 mg/kg
Technological additives
Natural Antioxidants (Vitamin E and Rosemary)
Storage
STORE IN A COOL DRY PLACE. IF DECANTING USE A BREATHABLE CONTAINER.
Feeding guide
Feed twice a day according to your dog's age, weight and activity level. 2 - 5kg: 48 - 96g/day; 6 - 15kg: 110 - 218g/day; 16 - 30kg: 220 - 366g/day; 31 - 50kg: 375 - 537g/day; 51+kg: 580+g/day.
Reviews
Trustpilot: 3.7/5 · 1 reviews
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Doesn't list chicken, beef, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids grain: the label lists rice protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (29)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Sweet Potato | Sweet Potatoes | carb | good | - | 4.5 |
| 2 | Lentils | Lentils | veg | good | - | 4.5 |
| 3 | Peas | Peas | veg | good | - | 4.4 |
| 4 | Rice Protein | Rice Protein | carb | medium | - | 4.3 |
| 5 | Pea Protein | Pea protein | carb | medium | - | 4.2 |
| 6 | Methylococcus sp. | unmatched | - | - | - | 4.2 |
| 7 | Sunflower Oil | Sunflower oil | oil | good | - | 4.1 |
| 8 | Carrots | Carrots | veg | good | - | 4.0 |
| 9 | Yeast Extract | Yeast | supplement | good | - | 3.9 |
| 10 | Spirulina | Spirulina | veg | good | - | 3.8 |
| 11 | Carob | Carob | fibre | medium | - | 3.8 |
| 12 | Coconut Oil | Coconut Oil | oil | medium | - | 3.7 |
| 13 | Cranberry | Cranberries | veg | good | - | 3.6 |
| 14 | Pumpkin | Pumpkin | veg | good | - | 3.5 |
| 15 | Seaweed | Seaweed | veg | good | - | 3.4 |
| 16 | Apple | Apples | veg | good | - | 3.4 |
| 17 | Kale | Kale | veg | good | - | 3.3 |
| 18 | Minerals | Vitamins and minerals | supplement | medium | - | 3.2 |
| 19 | Chamomile | Chamomile | veg | good | - | 3.1 |
| 20 | L-Carnitine | L-Carnitine | supplement | medium | - | 3.1 |
| 21 | DL-Methionine | Methionine | supplement | good | - | 3.0 |
| 22 | Mannan-oligosaccharides | Mannanoligosaccharides | supplement | good | - | 2.9 |
| 23 | Taurine | Taurine | supplement | good | - | 2.8 |
| 24 | L-Tryptophan | L-Tryptophan | supplement | good | - | 2.7 |
| 25 | Glucosamine | Glucosamine | supplement | good | - | 2.7 |
| 26 | Yucca Schidigera | Yucca Schidigera | supplement | good | - | 2.6 |
| 27 | Chicory | Chicory | veg | good | - | 2.5 |
| 28 | Inulin | Inulin | fibre | good | - | 2.4 |
| 29 | Natural Antioxidants (Vitamin E and Rosemary) | Antioxidants | additive | poor | - | 2.4 |
Brand
- Website
- https://justbekind.co.uk/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-02
- Scored with
- Model v2 (methodology)
- Product page
- justbekind.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.8 | 9.915 | +7.64 |
| Carb share of dry matter | 13.8% | -0.113 | -1.55 |
| Oil share of dry matter | 12.4% | -0.088 | -1.10 |
| Vegetable share of dry matter | 18.4% | -0.002 | -0.03 |
| Additive share of dry matter | 3.4% | 0.177 | +0.60 |
| Supplement share of dry matter | 39.8% | -0.009 | -0.35 |
| Unrecognised share of dry matter | 3.2% | -0.022 | -0.07 |
| Recipe graded poor | 2.3% | -0.045 | -0.10 |
| Number of poor ingredients | 1 | -0.868 | -0.87 |
| Largest single poor ingredient | 2.3% | 0.056 | +0.13 |
| Undeclared quantities | 96.0% | -0.131 | -12.57 |
| Complete diet | yes | 1.703 | +1.70 |
| Low meat (under 10% of dry matter) | yes | -1.988 | -1.99 |
| Additive penalty | -2.81 | 0.236 | -0.66 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Dry Cold Pressed | yes | 4.569 | +4.57 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.8 | 9.915 | +7.64 |
| Meat share of dry matter | 0.0% | 0.116 | +0.00 |
| Carb share of dry matter | 13.8% | -0.113 | -1.55 |
| Oil share of dry matter | 12.4% | -0.088 | -1.10 |
| Vegetable share of dry matter | 18.4% | -0.002 | -0.03 |
| Additive share of dry matter | 3.4% | 0.177 | +0.60 |
| Supplement share of dry matter | 39.8% | -0.009 | -0.35 |
| Other share of dry matter | 0.0% | -0.371 | +0.00 |
| Unrecognised share of dry matter | 3.2% | -0.022 | -0.07 |
| Recipe graded poor | 2.3% | -0.045 | -0.10 |
| Poor-quality meat in recipe | 0.0% | -0.182 | +0.00 |
| Number of poor ingredients | 1 | -0.868 | -0.87 |
| Largest single poor ingredient | 2.3% | 0.056 | +0.13 |
| Undeclared quantities | 96.0% | -0.131 | -12.57 |
| Prints ingredient percentages | no | 3.194 | +0.00 |
| Complete diet | yes | 1.703 | +1.70 |
| Frozen or chilled fresh | no | 11.440 | +0.00 |
| High meat (30%+ of dry matter) | no | -0.506 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -1.988 | -1.99 |
| High carb and low meat | no | -1.250 | +0.00 |
| Meat share × printed percentages | 0.0 | -0.073 | +0.00 |
| Meat share × fresh | 0.0 | -0.339 | +0.00 |
| Fresh × high meat | 0.0 | 16.475 | +0.00 |
| Additive penalty | -2.81 | 0.236 | -0.66 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Raw | no | 13.322 | +0.00 |
| Processing: Fresh Chilled | no | 7.712 | +0.00 |
| Processing: Fresh Frozen | no | 6.583 | +0.00 |
| Processing: Fresh Refrigerated | no | 4.857 | +0.00 |
| Processing: Fresh Shelf | no | 0.072 | +0.00 |
| Processing: Dry Freeze Dried | no | 11.127 | +0.00 |
| Processing: Dry Air Dried | no | 9.320 | +0.00 |
| Processing: Dry Cold Pressed | yes | 4.569 | +4.57 |
| Processing: Dry Baked | no | -2.321 | +0.00 |
| Processing: Dry Extruded | no | -6.996 | +0.00 |
| Processing: Dry Semi Moist | no | -6.833 | +0.00 |
| Processing: Dry Muesli | no | -10.711 | +0.00 |
| Processing: Wet Pate | no | 2.935 | +0.00 |
| Processing: Wet Chunks | no | 2.292 | +0.00 |
- Processing-type offset
- -0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 62.0
- Final score
- 62/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
| Model | Score | |
|---|---|---|
| v2 | 62/100 | current |
| v1 | 61/100 |
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 26 | 28.7 (band 18 to 40%) | 99.3 |
| Fat | 10 | 11 (band 5.5 to 20%) | 93 |
| Fibre | 2.2 | 2.4 (band 0.5 to 5%) | 95.7 |
| Calcium | 1.1 | 1.2 (band 0.5 to 2.5%) | 91.5 |
| Phosphorus | 0.8 | 0.9 (band 0.4 to 1.6%) | 94.2 |
| Calcium:phosphorus ratio | 1.4 | 1.4 (band 1 to 2%) | 92.5 |
| Energy (kcal/100g) | 350 | 386.7 | 100 |
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score.
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (4% of the recipe mass) (voluntary) | 0.8/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.
| Claim | Type | Substantiation |
|---|---|---|
| Plant-Based Gut Friendly Dog Food (on page) | Functional | Manufacturer assertion |
| SUPPORT HEALTHY JOINTS (on page) | Functional | Manufacturer assertion |
| SOFT FUR (on page) | Functional | Manufacturer assertion |
| NATURALLY GUT FRIENDLY (on page) | Functional | Manufacturer assertion |
| IDEAL FOR SENSITIVE TUMMIES (on page) | Functional | Manufacturer assertion |
| Hypoallergenic (on page) | Free-from | Manufacturer assertion |
| CRUELTY-FREE (on page) | Free-from | Manufacturer assertion |
| nutritionally complete recipe (on page) | Nutrient | Manufacturer assertion |
| plant-powered wholefood diet (on page) | Content | Manufacturer assertion |
Limited: at least one claim rests on manufacturer assertion alone.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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