JR Pet Products Complete Wellbeing Freshly Prepared Atlantic Salmon
dry food complete High meat Clear label
Is JR Pet Products Complete Wellbeing Freshly Prepared Atlantic Salmon a good dog food?
This is a dry food, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a dry food should be fed alongside, not instead of, a complete diet.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
28% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- RecipeNot applicable
- NutritionalNot applicable
- Transparency60
- Safety100
- Evidencelimited33
Complete extruded dry undefined for dogs of all life stages, with salmon, salmon protein and sweet potatoes as the main ingredients.
Why you might choose it
- Meat makes up an estimated 47% of the dry matter (52% as fed).
- Prints ingredient percentages on the label.
- Single named animal protein: fish.
Why you might not
- A dry food, not a complete diet: feed as an extra, not the whole diet.
What the label tells us
- The label lists 21 ingredients.
- Names its animal sources (3 named ingredients).
- Every animal ingredient is a named source.
- Lists no artificial colours or preservatives.
- Prints quantities for 11 ingredients.
Why is this treat not scored?
Our 1 to 100 rating applies to complete diets, so treats and complementary foods are presented as what the label tells us rather than a number that would invite comparison with complete meals.
What should I look for on a treat label?
A short ingredient list, named animal sources instead of generic terms, and no artificial colours or preservatives. Printed quantities are a good transparency signal, though few treat labels provide them.
These points are derived from the published ingredient list, not a rating.
Estimated composition
Typical analysis (as fed)
- Protein
- 26.50%
- Fat
- 18.50%
- Fibre
- 3%
- Ash
- 9%
Additives & feeding info
Nutritional additives
Vitamins: Vitamin A 36000IU, Vitamin D3 1000IU, Vitamin E 190mg, L-Carnitine 1200mg per kg; Trace Elements: Iodine (as Calcium Iodate, Anhydrous) 1.5mg, Iron (as Iron (II) Sulphate Monohydrate) 50mg, Copper (as Copper (II) Sulphate Pentahydrate) 12mg, Zinc (as Zinc Sulphate Monohydrate) 75mg, Manganese (as Manganous Sulphate Monohydrate) 40mg per kg
Technological additives
Antioxidants: Tocopherol Extracts; Sensory Additives: Rosemary Extract
Storage
Once opened, store in a cool, dry place. For best before date and batch code see back of bag.
Feeding guide
Weight of Dog / Daily Feed (g): 1-2kg: 30-50g; 2-5kg: 50-100g; 5-10kg: 100-165g; 10-15kg: 165-225g; 15-20kg: 225-275g; 20-30kg: 275-375g; 30-40kg: 375-465g; 40-50kg: 465-550g; 50-60kg: 550-630g. When changing over to a new food, introduce gradually over 5-7 days.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Single named protein: fish
- Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (21)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Salmon (32%) | Salmon | meat | good | 32 | 32.0 |
| 2 | Salmon Meal (18%) | Salmon Protein | meat | good | 18 | 18.0 |
| 3 | Sweet Potato (15%) | Sweet Potatoes | carb | good | 15 | 15.0 |
| 4 | Potato | Potatoes | carb | medium | - | 3.6 |
| 5 | Dried Peas | Peas | veg | good | - | 3.4 |
| 6 | Beet Pulp | Beet Pulp | fibre | medium | - | 3.2 |
| 7 | Salmon Oil (4%) | Salmon Oil | oil | good | 4 | 4.0 |
| 8 | Salmon Stock (2.5%) | Salmon | meat | good | 2.5 | 2.5 |
| 9 | Linseed | Linseed | veg | good | - | 3.0 |
| 10 | Minerals | Vitamins and minerals | supplement | medium | - | 2.9 |
| 11 | Dried Carrot | Carrots | veg | good | - | 2.7 |
| 12 | Dried Seaweed (0.5%) | Seaweed | veg | good | 0.5 | 0.5 |
| 13 | Chicory Extract (0.2%) | Chicory Root Extract | fibre | good | 0.2 | 0.2 |
| 14 | Yeast Products (0.1%) | Yeast | supplement | good | 0.1 | 0.1 |
| 15 | Dried Broccoli (0.05%) | Broccoli | veg | good | 0.05 | 0.05 |
| 16 | Dried Rosehip | Rose Hip | veg | good | - | 2.5 |
| 17 | Thyme | Thyme | veg | good | - | 2.3 |
| 18 | Parsley | Parsley | veg | good | - | 2.1 |
| 19 | Yucca Extract (0.03%) | Yucca Schidigera | supplement | good | 0.03 | 0.03 |
| 20 | Cranberry Powder (0.008%) | Cranberries | veg | good | 0.008 | 0.01 |
| 21 | Marigold Meal | Calendula | veg | good | - | 2.0 |
Brand
- [email protected]
- Phone
- +44 (0)1874 250036
- Contact page
- www.jrpetproducts.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-08-29
- Product page
- www.jrpetproducts.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.9 | 9.915 | +8.88 |
| Meat share of dry matter | 46.5% | 0.116 | +5.40 |
| Carb share of dry matter | 8.0% | -0.113 | -0.90 |
| Oil share of dry matter | 7.2% | -0.088 | -0.63 |
| Vegetable share of dry matter | 18.1% | -0.002 | -0.03 |
| Supplement share of dry matter | 13.0% | -0.009 | -0.12 |
| Undeclared quantities | 27.9% | -0.131 | -3.65 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Meat share × printed percentages | 46.5 | -0.073 | -3.41 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Dry Extruded | yes | -6.996 | -7.00 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.9 | 9.915 | +8.88 |
| Meat share of dry matter | 46.5% | 0.116 | +5.40 |
| Carb share of dry matter | 8.0% | -0.113 | -0.90 |
| Oil share of dry matter | 7.2% | -0.088 | -0.63 |
| Vegetable share of dry matter | 18.1% | -0.002 | -0.03 |
| Additive share of dry matter | 0.0% | 0.177 | +0.00 |
| Supplement share of dry matter | 13.0% | -0.009 | -0.12 |
| Other share of dry matter | 0.0% | -0.371 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.022 | +0.00 |
| Recipe graded poor | 0.0% | -0.045 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.182 | +0.00 |
| Number of poor ingredients | 0 | -0.868 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.056 | +0.00 |
| Undeclared quantities | 27.9% | -0.131 | -3.65 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| Frozen or chilled fresh | no | 11.440 | +0.00 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Low meat (under 10% of dry matter) | no | -1.988 | +0.00 |
| High carb and low meat | no | -1.250 | +0.00 |
| Meat share × printed percentages | 46.5 | -0.073 | -3.41 |
| Meat share × fresh | 0.0 | -0.339 | +0.00 |
| Fresh × high meat | 0.0 | 16.475 | +0.00 |
| Additive penalty | 0.00 | 0.236 | +0.00 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Raw | no | 13.322 | +0.00 |
| Processing: Fresh Chilled | no | 7.712 | +0.00 |
| Processing: Fresh Frozen | no | 6.583 | +0.00 |
| Processing: Fresh Refrigerated | no | 4.857 | +0.00 |
| Processing: Fresh Shelf | no | 0.072 | +0.00 |
| Processing: Dry Freeze Dried | no | 11.127 | +0.00 |
| Processing: Dry Air Dried | no | 9.320 | +0.00 |
| Processing: Dry Cold Pressed | no | 4.569 | +0.00 |
| Processing: Dry Baked | no | -2.321 | +0.00 |
| Processing: Dry Extruded | yes | -6.996 | -7.00 |
| Processing: Dry Semi Moist | no | -6.833 | +0.00 |
| Processing: Dry Muesli | no | -10.711 | +0.00 |
| Processing: Wet Pate | no | 2.935 | +0.00 |
| Processing: Wet Chunks | no | 2.292 | +0.00 |
- Processing-type offset
- -0.01
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 69.6
- Final score
- 70/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
| Model | Score | |
|---|---|---|
| v2 | 70/100 | current |
| v1 | 69/100 | |
| v1.9 | 71/100 |
Nutritional: declared analysis vs reference ranges
Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (72.1% of the recipe mass) (voluntary) | 14.4/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) | 5/5 |
Capped at 60: mandatory items missing (Analytical constituents declared).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.
| Claim | Type | Substantiation |
|---|---|---|
| Easy To Digest (on page) | Functional | Manufacturer assertion |
| Added prebiotics & fibre to help support healthy digestion (on page) | Functional | Manufacturer assertion |
| High fish content (on page) | High/low level | Manufacturer assertion |
| added prebiotics and natural botanicals (on page) | Content | Manufacturer assertion |
| grain-free recipe (on page) | Free-from | Manufacturer assertion |
| Hypoallergenic (on page) | Free-from | Manufacturer assertion |
| 78% of its protein coming from Salmon (on page) | Content | Manufacturer assertion |
| No hidden ingredients (on page) | Free-from | Manufacturer assertion |
| No artificial flavours (on page) | Free-from | Manufacturer assertion |
| No artificial preservatives (on page) | Free-from | Manufacturer assertion |
| Nothing unnecessary (on page) | Free-from | Manufacturer assertion |
| Low Fat (on page) | High/low level | Manufacturer assertion |
| Complete, balanced nutrition (on page) | Content | Manufacturer assertion |
| No mixed meats (on page) | Free-from | Manufacturer assertion |
| Made with freshly prepared Atlantic Salmon as the number one ingredient (on page) | Content | Manufacturer assertion |
| Omega Rich (on page) | Nutrient | Manufacturer assertion |
| Grain Free - Gluten Free (on page) | Free-from | Manufacturer assertion |
Limited: at least one claim rests on manufacturer assertion alone.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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