Our verdict
Is Josera Adult Sea Fish & Rice a good dog food?
We score it 44/100 (Poor). The main reasons are set out in "Why you might not" below, and every step of the calculation is shown under "How we calculated this score".
Complete extruded dry food for adult dogs, with herring, salmon and rice as the main ingredients.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Single named protein: fish
- Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids grain: the label lists rice - white
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feeding
Typical analysis (as fed)
No analysis recorded yet.
Additives & feeding info
Feeding and storage
Storage
Fully recyclable packaging made with a single component so it can be recycled with your home recycling.
Feeding guide
Moderate energy content for normal activity dogs of all sizes.
No additives recorded yet.
Ingredients (4)100% of the recipe is estimated
Estimated composition
- meat 57.7%
- carb 23.1%
- oil 19.2%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Herring | Herring | meat · good | - | 30.8 |
| 2 | salmon | Salmon | meat · good | - | 26.9 |
| 3 | rice | Rice - white | carb · medium | - | 23.1 |
| 4 | salmon oil | Salmon Oil | oil · good | - | 19.2 |
- 1. Herring30.8% estimated
- 2. salmon26.9% estimated
- 3. rice23.1% estimated
- 4. salmon oil19.2% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-08-30
Brand and contact: Josera
- Website
- https://josera.com/
- Contact page
- josera.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-08-30
- Scored with
- Model v3 (methodology)
- Product page
- www.josera.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This food achieves an overall score of 44 out of 100 based on several key factors. The overall quality of the ingredient list adds +7.5 points. However, ingredients without printed percentages deduct -10.6, the processing format removes -6.7, and the carbohydrate content subtracts -4.2.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.51 |
| Carb share of dry matter | 36.6% | -0.115 | -4.21 |
| Oil share of dry matter | 34.3% | -0.092 | -3.16 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.51 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 36.6% | -0.115 | -4.21 |
| Oil share of dry matter | 34.3% | -0.092 | -3.16 |
| Vegetable share of dry matter | 0.0% | -0.005 | +0.00 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 0.0% | -0.012 | +0.00 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Subtotal
- 43.8
- Final score
- 44/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
Analytical constituents not declared
No nutritional additives section declared on the label.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
0/100 · limited — 2 checkable claims: 0 consistent, 2 contradicted.
Contradicted by the label
- "free from wheat, soya and GM ingredients" — the declared label says otherwise on grain-free.
- "GLUTEN-FREE" — the declared label says otherwise on grain-free.
13 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| free from wheat, soya and GM ingredients (on page) | Free-from | contradicted | Manufacturer assertion |
| support the cardiovascular system (on page) | Functional | not checkable | Manufacturer assertion |
| supports the metabolism (on page) | Functional | not checkable | Manufacturer assertion |
| supporting the heart and brain (on page) | Functional | not checkable | Manufacturer assertion |
| contributes to healthy skin and a shiny coat (on page) | Functional | not checkable | Manufacturer assertion |
| HEALTHY SKIN AND A SHINY COAT are signs of optimal nutrition for your dog. (on page) | Functional | not checkable | Manufacturer assertion |
| combining nutrient-rich herring and salmon with easily digestible rice (on page) | Content | not checkable | Manufacturer assertion |
| More than 74% of the protein is from meat (on page) | High/low level | not checkable | Manufacturer assertion |
| added salmon oil delivering valuable DHA and EPA fatty acids (on page) | Content | not checkable | Manufacturer assertion |
| moderate energy content (on page) | High/low level | not checkable | Manufacturer assertion |
| plenty of BIOTIN included (on page) | Nutrient | not checkable | Manufacturer assertion |
| Josera Adult Sea Fish & Rice complete dry food | Herring & Salmon | Salmon oil Omega 3 | Gluten free | Lots of meat | Skin & coat (on page) | Content | not checkable | Manufacturer assertion |
| GLUTEN-FREE (on page) | Free-from | contradicted | Manufacturer assertion |
| Tasty herring and salmon provides 74% animal protein and is a very good source of omega-3 fatty acids, high quality protein and iodine. (on page) | High/low level | not checkable | Manufacturer assertion |
| FREE FROM artificial flavourings, colourings and preservatives, and no dairy or sugar (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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