Josera Adult Sea Fish & Rice
Dry Extruded complete
Is Josera Adult Sea Fish & Rice a good dog food?
We score it 51/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This food achieves an overall score of 51 out of 100 based on several key factors. The overall quality of the ingredient list adds +8.1 points. However, ingredients without printed percentages deduct -13.1, the processing format removes -7, and the carbohydrate content subtracts -4.1.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe51
- NutritionalNot recorded
- Transparency40
- Safety100
- Evidencelimited33
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Complete extruded dry food for adult dogs, with herring, salmon and rice as the main ingredients.
Why you might choose it
- Single named animal protein: fish.
- Nutritionally complete: formulated to be fed as the whole diet.
Why you might not
- No analytical breakdown is published.
- 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.
Estimated composition
Typical analysis (as fed)
No analysis recorded yet.
Additives & feeding info
No additives recorded yet.
Storage
Fully recyclable packaging made with a single component so it can be recycled with your home recycling.
Feeding guide
Moderate energy content for normal activity dogs of all sizes.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Single named protein: fish
- Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids grain: the label lists rice - white
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (4)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Herring | Herring | meat | good | - | 30.8 |
| 2 | salmon | Salmon | meat | good | - | 26.9 |
| 3 | rice | Rice - white | carb | medium | - | 23.1 |
| 4 | salmon oil | Salmon Oil | oil | good | - | 19.2 |
Brand
- Website
- https://josera.com/
- Contact page
- josera.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-08-30
- Scored with
- Model v2 (methodology)
- Product page
- www.josera.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.8 | 9.915 | +8.10 |
| Meat share of dry matter | 29.1% | 0.116 | +3.38 |
| Carb share of dry matter | 36.6% | -0.113 | -4.12 |
| Oil share of dry matter | 34.3% | -0.088 | -3.03 |
| Undeclared quantities | 100.0% | -0.131 | -13.09 |
| Complete diet | yes | 1.703 | +1.70 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Dry Extruded | yes | -6.996 | -7.00 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.8 | 9.915 | +8.10 |
| Meat share of dry matter | 29.1% | 0.116 | +3.38 |
| Carb share of dry matter | 36.6% | -0.113 | -4.12 |
| Oil share of dry matter | 34.3% | -0.088 | -3.03 |
| Vegetable share of dry matter | 0.0% | -0.002 | +0.00 |
| Additive share of dry matter | 0.0% | 0.177 | +0.00 |
| Supplement share of dry matter | 0.0% | -0.009 | +0.00 |
| Other share of dry matter | 0.0% | -0.371 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.022 | +0.00 |
| Recipe graded poor | 0.0% | -0.045 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.182 | +0.00 |
| Number of poor ingredients | 0 | -0.868 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.056 | +0.00 |
| Undeclared quantities | 100.0% | -0.131 | -13.09 |
| Prints ingredient percentages | no | 3.194 | +0.00 |
| Complete diet | yes | 1.703 | +1.70 |
| Frozen or chilled fresh | no | 11.440 | +0.00 |
| High meat (30%+ of dry matter) | no | -0.506 | +0.00 |
| Low meat (under 10% of dry matter) | no | -1.988 | +0.00 |
| High carb and low meat | no | -1.250 | +0.00 |
| Meat share × printed percentages | 0.0 | -0.073 | +0.00 |
| Meat share × fresh | 0.0 | -0.339 | +0.00 |
| Fresh × high meat | 0.0 | 16.475 | +0.00 |
| Additive penalty | 0.00 | 0.236 | +0.00 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Raw | no | 13.322 | +0.00 |
| Processing: Fresh Chilled | no | 7.712 | +0.00 |
| Processing: Fresh Frozen | no | 6.583 | +0.00 |
| Processing: Fresh Refrigerated | no | 4.857 | +0.00 |
| Processing: Fresh Shelf | no | 0.072 | +0.00 |
| Processing: Dry Freeze Dried | no | 11.127 | +0.00 |
| Processing: Dry Air Dried | no | 9.320 | +0.00 |
| Processing: Dry Cold Pressed | no | 4.569 | +0.00 |
| Processing: Dry Baked | no | -2.321 | +0.00 |
| Processing: Dry Extruded | yes | -6.996 | -7.00 |
| Processing: Dry Semi Moist | no | -6.833 | +0.00 |
| Processing: Dry Muesli | no | -10.711 | +0.00 |
| Processing: Wet Pate | no | 2.935 | +0.00 |
| Processing: Wet Chunks | no | 2.292 | +0.00 |
- Processing-type offset
- -0.01
- Subtotal
- 50.6
- Final score
- 51/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
| Model | Score | |
|---|---|---|
| v2 | 51/100 | current |
| v1 | 50/100 | |
| v1.9 | 50/100 |
Nutritional: declared analysis vs reference ranges
Analytical constituents not declared
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.
| Claim | Type | Substantiation |
|---|---|---|
| free from wheat, soya and GM ingredients (on page) | Free-from | Manufacturer assertion |
| support the cardiovascular system (on page) | Functional | Manufacturer assertion |
| supports the metabolism (on page) | Functional | Manufacturer assertion |
| supporting the heart and brain (on page) | Functional | Manufacturer assertion |
| contributes to healthy skin and a shiny coat (on page) | Functional | Manufacturer assertion |
| HEALTHY SKIN AND A SHINY COAT are signs of optimal nutrition for your dog. (on page) | Functional | Manufacturer assertion |
| combining nutrient-rich herring and salmon with easily digestible rice (on page) | Content | Manufacturer assertion |
| More than 74% of the protein is from meat (on page) | High/low level | Manufacturer assertion |
| added salmon oil delivering valuable DHA and EPA fatty acids (on page) | Content | Manufacturer assertion |
| moderate energy content (on page) | High/low level | Manufacturer assertion |
| plenty of BIOTIN included (on page) | Nutrient | Manufacturer assertion |
| Josera Adult Sea Fish & Rice complete dry food | Herring & Salmon | Salmon oil Omega 3 | Gluten free | Lots of meat | Skin & coat (on page) | Content | Manufacturer assertion |
| GLUTEN-FREE (on page) | Free-from | Manufacturer assertion |
| Tasty herring and salmon provides 74% animal protein and is a very good source of omega-3 fatty acids, high quality protein and iodine. (on page) | High/low level | Manufacturer assertion |
| FREE FROM artificial flavourings, colourings and preservatives, and no dairy or sugar (on page) | Free-from | Manufacturer assertion |
Limited: at least one claim rests on manufacturer assertion alone.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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