Simpsons Premium Adult 80/20 Mixed Fish
Dry Extruded complete High meat Clear label
Is Simpsons Premium Adult 80/20 Mixed Fish a good dog food?
We score it 70/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves an overall score of 70 out of 100. The overall quality of the ingredient list contributes +8.5 to the score, and the meat content adds +7.1. Conversely, the processing format subtracts -6.7, while ingredients without printed percentages reduce the total by -2.1.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
- Recipe70
- Nutritionallow99
- Transparency46
- Safety100
- Evidencelimited0
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Complete extruded dry food for adult dogs, with salmon, herring and white fish as the main ingredients.
Estimated composition
Typical analysis (as fed)
- Protein
- 38%
- Fat
- 18%
- Fibre
- 2%
- Ash
- 10.50%
- Omega-3 fatty acids
- 3.34%
- Omega-6 fatty acids
- 1.89%
- Calcium
- 1.90%
- Phosphorus
- 1.24%
Additives & feeding info
No additives recorded yet.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Single named protein: fish
- Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (11)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Deboned Salmon (21%) | Salmon | meat | good | 21 | 21.0 |
| 2 | Dried Herring (21%) | Herring | meat | good | 21 | 21.0 |
| 3 | Deboned White Fish (17%) | White Fish | meat | good | 17 | 17.0 |
| 4 | Potato | Potatoes | carb | medium | - | 6.2 |
| 5 | Sweet Potato | Sweet Potatoes | carb | good | - | 5.4 |
| 6 | Salmon Oil (7.5%) | Salmon Oil | oil | good | 7.5 | 7.5 |
| 7 | Dried Salmon (6%) | Salmon | meat | good | 6 | 6.0 |
| 8 | Dried White Fish (6%) | White Fish | meat | good | 6 | 6.0 |
| 9 | Lucerne | Alfalfa | veg | good | - | 4.6 |
| 10 | Salmon Stock (1.5%) | Salmon | meat | good | 1.5 | 1.5 |
| 11 | Pea Fibre | Pea Fibre | fibre | medium | - | 3.8 |
Brand
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-10-07
- Scored with
- Model v3 (methodology)
- Product page
- www.simpsonspremium.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-10-07. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.9 | 9.191 | +8.52 |
| Meat share of dry matter | 74.0% | 0.096 | +7.10 |
| Carb share of dry matter | 5.2% | -0.115 | -0.60 |
| Oil share of dry matter | 13.4% | -0.092 | -1.23 |
| Vegetable share of dry matter | 1.2% | -0.005 | -0.01 |
| Undeclared quantities | 20.0% | -0.106 | -2.11 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.9 | 9.191 | +8.52 |
| Meat share of dry matter | 74.0% | 0.096 | +7.10 |
| Carb share of dry matter | 5.2% | -0.115 | -0.60 |
| Oil share of dry matter | 13.4% | -0.092 | -1.23 |
| Vegetable share of dry matter | 1.2% | -0.005 | -0.01 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 0.0% | -0.012 | +0.00 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 20.0% | -0.106 | -2.11 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Subtotal
- 69.7
- Final score
- 70/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 38 | 42 (band 18 to 40%) | 100 |
| Fat | 18 | 19.9 (band 5.5 to 20%) | 100 |
| Fibre | 2 | 2.2 (band 0.5 to 5%) | 92.8 |
| Calcium | 1.9 | 2.1 (band 0.5 to 2.5%) | 100 |
| Phosphorus | 1.24 | 1.4 (band 0.4 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.5 | 1.5 (band 1 to 2%) | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
No nutritional additives section declared on the label.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (80% of the recipe mass) (voluntary) | 16/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
0/100 · limited — 1 checkable claim: 0 consistent, 1 contradicted.
Contradicted by the label
- "grain free recipe" — the declared label says otherwise on grain-free.
2 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| grain free recipe (on page) | Free-from | contradicted | Manufacturer assertion |
| formulated for all breeds of Adult and Senior dogs (on page) | Functional | not checkable | Manufacturer assertion |
| High Meat/Low Carb (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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