Our verdict
Is Husse Complete (formerly Pro Prima) a good dog food?
We score it 49/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete raw food for adult dogs, with dried animal protein, wheat and wheatfeed pellets as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
96% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Doesn't list beef, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists dried chicken protein
- Your dog avoids grain: the label lists wheat
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 25% · Fat 11%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 25% |
| Fat | 11% |
| Fibre | 3% |
| Ash | 7.50% |
| Calcium | 1.50% |
| Phosphorus | 1% |
Additives & feeding info
Additives declared on the label
Nutritional additives
vitamin A 21000 IU/kg; vitamin D3 1950 IU/kg; vitamin E 155 mg/kg; vitamin C 90 mg/kg; 3b103 (Iron) 50 mg/kg; 3b202 (Iodine) 1.5 mg/kg; 3b405 (Copper) 5 mg/kg; 3b502 (Manganese) 35 mg/kg; 3b605 (Zinc) 65 mg/kg; 3b801 (Selenium) 0.1 mg/kg
Technological additives
tocopherol extracts from vegetable oils (1b306(i)); rosemary extract; Sepiolite 10 g/kg
Ingredients (11)96% of the recipe is estimated
Estimated composition
- carb 35.8%
- meat 32.0%
- fibre 14.4%
- oil 9.1%
- supplement 7.6%
- veg 1.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | dried animal proteins | Dried Animal Protein | meat · medium | - | 13.7 |
| 2 | wheat | Wheat | carb · poor | - | 13.0 |
| 3 | wheat meal | Wheat | carb · poor | - | 12.2 |
| 4 | wheat bran | Wheatfeed pellets | carb · poor | - | 11.4 |
| 5 | maize | Maize / Corn | carb · medium | - | 10.7 |
| 6 | dried chicken | Dried chicken protein | meat · good | - | 9.9 |
| 7 | animal fat | Unspecified Animal Fats and Oils | oil · poor | - | 9.1 |
| 8 | vegetable fibres (3%) | Vegetable fibre | fibre · medium | 3 | 3.0 |
| 9 | linseed (1%) | Linseed | veg · good | 1 | 1.0 |
| 10 | hydrolysed animal protein | Hydrolysed Animal Protein | meat · medium | - | 8.4 |
| 11 | minerals | Vitamins and minerals | supplement · medium | - | 7.6 |
- 1. dried animal proteins13.7% estimated
- 2. wheat13.0% estimated
- 3. wheat meal12.2% estimated
- 4. wheat bran11.4% estimated
- 5. maize10.7% estimated
- 6. dried chicken9.9% estimated
- 7. animal fat9.1% estimated
- 8. vegetable fibres (3%)3% declared3.0% estimated
- 9. linseed (1%)1% declared1.0% estimated
- 10. hydrolysed animal protein8.4% estimated
- 11. minerals7.6% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: Husse
- Website
- https://www.husse.co.uk/
- [email protected]
- Phone
- 020 7998 3439
- Address
- Unit 1, 180 Park Ave London NW10 7XH
- Contact page
- www.husse.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- www.husse.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
1 reviews on this product · 5.0/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The overall score is 49 out of 100. Undeclared ingredient shares cost -10.1 points, and the carbohydrate content cost -4 points. Being labelled nutritionally complete added +2.3 points, while lower-quality ingredients cost -2.2 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.0 | 9.191 | +0.27 |
| Carb share of dry matter | 34.8% | -0.115 | -4.01 |
| Oil share of dry matter | 9.9% | -0.092 | -0.91 |
| Vegetable share of dry matter | 1.0% | -0.005 | -0.01 |
| Supplement share of dry matter | 7.7% | -0.012 | -0.09 |
| Recipe graded poor | 34.3% | -0.065 | -2.23 |
| Number of poor ingredients | 3 | -0.876 | -2.63 |
| Largest single poor ingredient | 13.0% | 0.060 | +0.78 |
| Undeclared quantities | 96.0% | -0.106 | -10.14 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -0.27 | 0.222 | -0.06 |
| Processing multiplier | 1.12 | 33.786 | +37.84 |
| Processing: Raw | yes | -0.054 | -0.05 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.0 | 9.191 | +0.27 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 34.8% | -0.115 | -4.01 |
| Oil share of dry matter | 9.9% | -0.092 | -0.91 |
| Vegetable share of dry matter | 1.0% | -0.005 | -0.01 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 7.7% | -0.012 | -0.09 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 34.3% | -0.065 | -2.23 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 3 | -0.876 | -2.63 |
| Largest single poor ingredient | 13.0% | 0.060 | +0.78 |
| Undeclared quantities | 96.0% | -0.106 | -10.14 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -0.27 | 0.222 | -0.06 |
| Processing multiplier | 1.12 | 33.786 | +37.84 |
| Processing: Raw | yes | -0.054 | -0.05 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -1.74
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 49.1
- Final score
- 49/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 25 | 81.2 (band 18 to 40%) | 100 |
| Fat | 11 | 35.7 (band 5.5 to 20%) | 100 |
| Fibre | 3 | 9.7 (band 0.5 to 5%) | 78.2 |
| Calcium | 1.5 | 4.9 (band 0.5 to 2.5%) | 5.2 |
| Phosphorus | 1 | 3.2 (band 0.4 to 1.6%) | 0 |
| Calcium:phosphorus ratio | 1.5 | 1.5 (band 1 to 2%) | 100 |
Scored over 6 declared nutrients (combined weight 80); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 69.2% from the food type.
Declared fortification: 10 nutritional additives on the label
- vitamin A 21000 IU/kg
- vitamin D3 1950 IU/kg
- vitamin E 155 mg/kg
- vitamin C 90 mg/kg
- 3b103 (Iron) 50 mg/kg
- 3b202 (Iodine) 1.5 mg/kg
- 3b405 (Copper) 5 mg/kg
- 3b502 (Manganese) 35 mg/kg
- 3b605 (Zinc) 65 mg/kg
- 3b801 (Selenium) 0.1 mg/kg
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (4% of the recipe mass) (voluntary) | 0.8/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Contains linseed, a natural source of Omega-3 fatty acids, and vitamin C to help support a healthy immune system. (on page) | Functional | not checkable | Manufacturer assertion |
| Enriched with optimal content of vegetable fibres to support the digestive health and improve stool quality. (on page) | Functional | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Alternatives to Complete (formerly Pro Prima)
Similar on ingredients, protein, format or nutrition, using the same stored data.
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