Our verdict
Is Herbie Wilde Plant-Based Superfood a good dog food?
We score it 46/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for adult dogs, with potato protein, carrots and spinach as the main ingredients.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list chicken, beef, turkey, lamb, fish, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Ingredients (34)100% of the recipe is estimated
Estimated composition
- veg 72.1%
- carb 18.6%
- oil 3.3%
- supplement 3.1%
- fibre 3.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Potato Protein | Potato protein | carb · medium | - | 3.9 |
| 2 | Carrots | Carrots | veg · good | - | 3.8 |
| 3 | Spinach | Spinach | veg · good | - | 3.8 |
| 4 | Kale | Kale | veg · good | - | 3.7 |
| 5 | Seaweed | Seaweed | veg · good | - | 3.7 |
| 6 | Chickpeas | Chickpeas | veg · good | - | 3.6 |
| 7 | Pea protein | Pea protein | carb · medium | - | 3.5 |
| 8 | Pumpkin | Pumpkin | veg · good | - | 3.5 |
| 9 | Sweet Potato | Sweet Potatoes | carb · good | - | 3.4 |
| 10 | Blueberries | Blueberries | veg · good | - | 3.4 |
| 11 | Cold-pressed rapeseed oil | Rapeseed oil | oil · good | - | 3.3 |
| 12 | Alfalfa | Alfalfa | veg · good | - | 3.3 |
| 13 | Quinoa | Quinoa | carb · good | - | 3.2 |
| 14 | Whole linseed | Linseed | veg · good | - | 3.1 |
| 15 | Brewer's yeast | Brewer's Yeast | supplement · good | - | 3.1 |
| 16 | Chia seeds | Chia Seeds | veg · good | - | 3.0 |
| 17 | Chicory extract | Chicory Root Extract | fibre · good | - | 3.0 |
| 18 | Rosehip | Rose Hip | veg · good | - | 2.9 |
| 19 | Apple | Apples | veg · good | - | 2.9 |
| 20 | Marigold | Calendula | veg · good | - | 2.8 |
| 21 | Dandelion | Dandelion Root | veg · good | - | 2.7 |
| 22 | Milk thistle | Milk Thistle | veg · good | - | 2.7 |
| 23 | Burdock root | Burdock Root | veg · good | - | 2.6 |
| 24 | Parsley | Parsley | veg · good | - | 2.6 |
| 25 | Mint | Mint | veg · good | - | 2.5 |
| 26 | Nettle | Nettles | veg · good | - | 2.5 |
| 27 | Turmeric | Turmeric | veg · good | - | 2.4 |
| 28 | Ginger | Ginger | veg · good | - | 2.3 |
| 29 | Buckwheat | Buckwheat | carb · medium | - | 2.3 |
| 30 | Pea starch | Pea Starch | carb · poor | - | 2.2 |
| 31 | Cranberry | Cranberries | veg · good | - | 2.2 |
| 32 | Strawberry | Strawberries | veg · good | - | 2.1 |
| 33 | Thyme | Thyme | veg · good | - | 2.1 |
| 34 | Basil | Basil | veg · good | - | 2.0 |
- 1. Potato Protein3.9% estimated
- 2. Carrots3.8% estimated
- 3. Spinach3.8% estimated
- 4. Kale3.7% estimated
- 5. Seaweed3.7% estimated
- 6. Chickpeas3.6% estimated
- 7. Pea protein3.5% estimated
- 8. Pumpkin3.5% estimated
- 9. Sweet Potato3.4% estimated
- 10. Blueberries3.4% estimated
- 11. Cold-pressed rapeseed oil3.3% estimated
- 12. Alfalfa3.3% estimated
- 13. Quinoa3.2% estimated
- 14. Whole linseed3.1% estimated
- 15. Brewer's yeast3.1% estimated
- 16. Chia seeds3.0% estimated
- 17. Chicory extract3.0% estimated
- 18. Rosehip2.9% estimated
- 19. Apple2.9% estimated
- 20. Marigold2.8% estimated
- 21. Dandelion2.7% estimated
- 22. Milk thistle2.7% estimated
- 23. Burdock root2.6% estimated
- 24. Parsley2.6% estimated
- 25. Mint2.5% estimated
- 26. Nettle2.5% estimated
- 27. Turmeric2.4% estimated
- 28. Ginger2.3% estimated
- 29. Buckwheat2.3% estimated
- 30. Pea starch2.2% estimated
- 31. Cranberry2.2% estimated
- 32. Strawberry2.1% estimated
- 33. Thyme2.1% estimated
- 34. Basil2.0% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: Herbie Wilde
- Website
- https://herbiewilde.co.uk/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- herbiewilde.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 4.9/5 · 164 reviews
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This food achieves an overall score of 46 out of 100 based on several key factors. The overall quality of the ingredient list adds +7.7 points. However, ingredients without printed percentages deduct -10.6, the processing format removes -6.7, and the carbohydrate content subtracts -3.2.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.72 |
| Carb share of dry matter | 27.8% | -0.115 | -3.20 |
| Oil share of dry matter | 7.8% | -0.092 | -0.72 |
| Vegetable share of dry matter | 51.4% | -0.005 | -0.27 |
| Supplement share of dry matter | 6.7% | -0.012 | -0.08 |
| Recipe graded poor | 2.2% | -0.065 | -0.14 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 2.2% | 0.060 | +0.13 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.72 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 27.8% | -0.115 | -3.20 |
| Oil share of dry matter | 7.8% | -0.092 | -0.72 |
| Vegetable share of dry matter | 51.4% | -0.005 | -0.27 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 6.7% | -0.012 | -0.08 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 2.2% | -0.065 | -0.14 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 2.2% | 0.060 | +0.13 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Subtotal
- 46.2
- Final score
- 46/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
Analytical constituents not declared
No nutritional additives section declared on the label.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Nutritionist formulated hypoallergenic grain-free recipe (on page) | Free-from | not checkable | Manufacturer assertion |
| every bite supports gut health, joint mobility, healthy skin and a glossy coat (on page) | Functional | not checkable | Manufacturer assertion |
| lab-verified 95% protein digestibility (on page) | Functional | not checkable | Manufacturer assertion |
| The humble spud is a source of protein that provides energy & promotes healthy poos (on page) | Functional | not checkable | Manufacturer assertion |
| Carrots Brimming with beta-carotene that supports heart function & promotes healthy eyes and skin. (on page) | Functional | not checkable | Manufacturer assertion |
| Kale Antioxidants and high levels of Vitamin C help reduce inflammation & support the immune system. (on page) | Functional | not checkable | Manufacturer assertion |
| No meat. No dairy. No gluten, soya or grains. (on page) | Free-from | not checkable | Manufacturer assertion |
| crafted with 39 nourishing wholefood ingredients – like sweet potato, antioxidant-rich berries, and ancient pulses (on page) | Content | not checkable | Manufacturer assertion |
| Seaweed Rich in iodine and trace minerals, to help support (on page) | Nutrient | not checkable | Manufacturer assertion |
| Hypoallergenic & Allergen-Free (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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