Herbie Wilde Plant-Based Superfood
Dry Extruded complete
Is Herbie Wilde Plant-Based Superfood a good dog food?
We score it 48/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This food achieves an overall score of 48 out of 100 based on several key factors. The overall quality of the ingredient list adds +8.3 points. However, ingredients without printed percentages deduct -13.1, the processing format removes -7, and the carbohydrate content subtracts -3.1.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe48
- NutritionalNot recorded
- Transparency30
- Safety100
- Evidencelimited33
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Complete extruded dry food for adult dogs, with potato protein, carrots and spinach as the main ingredients.
Why you might choose it
- Doesn't list grain ingredients.
- Nutritionally complete: formulated to be fed as the whole diet.
Why you might not
- Meat makes up an estimated 0% of the dry matter; carbohydrates dominate.
- No analytical breakdown is published.
Estimated composition
Typical analysis (as fed)
No analysis recorded yet.
Additives & feeding info
No additives recorded yet.
Reviews
Trustpilot: 4.9/5 · 164 reviews
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list chicken, beef, turkey, lamb, fish, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (34)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Potato Protein | Potato protein | carb | medium | - | 3.9 |
| 2 | Carrots | Carrots | veg | good | - | 3.8 |
| 3 | Spinach | Spinach | veg | good | - | 3.8 |
| 4 | Kale | Kale | veg | good | - | 3.7 |
| 5 | Seaweed | Seaweed | veg | good | - | 3.7 |
| 6 | Chickpeas | Chickpeas | veg | good | - | 3.6 |
| 7 | Pea protein | Pea protein | carb | medium | - | 3.5 |
| 8 | Pumpkin | Pumpkin | veg | good | - | 3.5 |
| 9 | Sweet Potato | Sweet Potatoes | carb | good | - | 3.4 |
| 10 | Blueberries | Blueberries | veg | good | - | 3.4 |
| 11 | Cold-pressed rapeseed oil | Rapeseed oil | oil | good | - | 3.3 |
| 12 | Alfalfa | Alfalfa | veg | good | - | 3.3 |
| 13 | Quinoa | Quinoa | carb | good | - | 3.2 |
| 14 | Whole linseed | Linseed | veg | good | - | 3.1 |
| 15 | Brewer's yeast | Brewer's Yeast | supplement | good | - | 3.1 |
| 16 | Chia seeds | Chia Seeds | veg | good | - | 3.0 |
| 17 | Chicory extract | Chicory Root Extract | fibre | good | - | 3.0 |
| 18 | Rosehip | Rose Hip | veg | good | - | 2.9 |
| 19 | Apple | Apples | veg | good | - | 2.9 |
| 20 | Marigold | Calendula | veg | good | - | 2.8 |
| 21 | Dandelion | Dandelion Root | veg | good | - | 2.7 |
| 22 | Milk thistle | Milk Thistle | veg | good | - | 2.7 |
| 23 | Burdock root | Burdock Root | veg | good | - | 2.6 |
| 24 | Parsley | Parsley | veg | good | - | 2.6 |
| 25 | Mint | Mint | veg | good | - | 2.5 |
| 26 | Nettle | Nettles | veg | good | - | 2.5 |
| 27 | Turmeric | Turmeric | veg | good | - | 2.4 |
| 28 | Ginger | Ginger | veg | good | - | 2.3 |
| 29 | Buckwheat | Buckwheat | carb | medium | - | 2.3 |
| 30 | Pea starch | Pea Starch | carb | poor | - | 2.2 |
| 31 | Cranberry | Cranberries | veg | good | - | 2.2 |
| 32 | Strawberry | Strawberries | veg | good | - | 2.1 |
| 33 | Thyme | Thyme | veg | good | - | 2.1 |
| 34 | Basil | Basil | veg | good | - | 2.0 |
Brand
- Website
- https://herbiewilde.co.uk/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v2 (methodology)
- Product page
- herbiewilde.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.8 | 9.915 | +8.33 |
| Carb share of dry matter | 27.8% | -0.113 | -3.13 |
| Oil share of dry matter | 7.8% | -0.088 | -0.69 |
| Vegetable share of dry matter | 51.4% | -0.002 | -0.09 |
| Supplement share of dry matter | 6.7% | -0.009 | -0.06 |
| Recipe graded poor | 2.2% | -0.045 | -0.10 |
| Number of poor ingredients | 1 | -0.868 | -0.87 |
| Largest single poor ingredient | 2.2% | 0.056 | +0.13 |
| Undeclared quantities | 100.0% | -0.131 | -13.09 |
| Complete diet | yes | 1.703 | +1.70 |
| Low meat (under 10% of dry matter) | yes | -1.988 | -1.99 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Dry Extruded | yes | -6.996 | -7.00 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.8 | 9.915 | +8.33 |
| Meat share of dry matter | 0.0% | 0.116 | +0.00 |
| Carb share of dry matter | 27.8% | -0.113 | -3.13 |
| Oil share of dry matter | 7.8% | -0.088 | -0.69 |
| Vegetable share of dry matter | 51.4% | -0.002 | -0.09 |
| Additive share of dry matter | 0.0% | 0.177 | +0.00 |
| Supplement share of dry matter | 6.7% | -0.009 | -0.06 |
| Other share of dry matter | 0.0% | -0.371 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.022 | +0.00 |
| Recipe graded poor | 2.2% | -0.045 | -0.10 |
| Poor-quality meat in recipe | 0.0% | -0.182 | +0.00 |
| Number of poor ingredients | 1 | -0.868 | -0.87 |
| Largest single poor ingredient | 2.2% | 0.056 | +0.13 |
| Undeclared quantities | 100.0% | -0.131 | -13.09 |
| Prints ingredient percentages | no | 3.194 | +0.00 |
| Complete diet | yes | 1.703 | +1.70 |
| Frozen or chilled fresh | no | 11.440 | +0.00 |
| High meat (30%+ of dry matter) | no | -0.506 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -1.988 | -1.99 |
| High carb and low meat | no | -1.250 | +0.00 |
| Meat share × printed percentages | 0.0 | -0.073 | +0.00 |
| Meat share × fresh | 0.0 | -0.339 | +0.00 |
| Fresh × high meat | 0.0 | 16.475 | +0.00 |
| Additive penalty | 0.00 | 0.236 | +0.00 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Raw | no | 13.322 | +0.00 |
| Processing: Fresh Chilled | no | 7.712 | +0.00 |
| Processing: Fresh Frozen | no | 6.583 | +0.00 |
| Processing: Fresh Refrigerated | no | 4.857 | +0.00 |
| Processing: Fresh Shelf | no | 0.072 | +0.00 |
| Processing: Dry Freeze Dried | no | 11.127 | +0.00 |
| Processing: Dry Air Dried | no | 9.320 | +0.00 |
| Processing: Dry Cold Pressed | no | 4.569 | +0.00 |
| Processing: Dry Baked | no | -2.321 | +0.00 |
| Processing: Dry Extruded | yes | -6.996 | -7.00 |
| Processing: Dry Semi Moist | no | -6.833 | +0.00 |
| Processing: Dry Muesli | no | -10.711 | +0.00 |
| Processing: Wet Pate | no | 2.935 | +0.00 |
| Processing: Wet Chunks | no | 2.292 | +0.00 |
- Processing-type offset
- -0.01
- Subtotal
- 47.8
- Final score
- 48/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
| Model | Score | |
|---|---|---|
| v2 | 48/100 | current |
| v1 | 47/100 |
Nutritional: declared analysis vs reference ranges
Analytical constituents not declared
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.
| Claim | Type | Substantiation |
|---|---|---|
| Nutritionist formulated hypoallergenic grain-free recipe (on page) | Free-from | Manufacturer assertion |
| every bite supports gut health, joint mobility, healthy skin and a glossy coat (on page) | Functional | Manufacturer assertion |
| lab-verified 95% protein digestibility (on page) | Functional | Manufacturer assertion |
| The humble spud is a source of protein that provides energy & promotes healthy poos (on page) | Functional | Manufacturer assertion |
| Carrots Brimming with beta-carotene that supports heart function & promotes healthy eyes and skin. (on page) | Functional | Manufacturer assertion |
| Kale Antioxidants and high levels of Vitamin C help reduce inflammation & support the immune system. (on page) | Functional | Manufacturer assertion |
| No meat. No dairy. No gluten, soya or grains. (on page) | Free-from | Manufacturer assertion |
| crafted with 39 nourishing wholefood ingredients – like sweet potato, antioxidant-rich berries, and ancient pulses (on page) | Content | Manufacturer assertion |
| Seaweed Rich in iodine and trace minerals, to help support (on page) | Nutrient | Manufacturer assertion |
| Hypoallergenic & Allergen-Free (on page) | Free-from | Manufacturer assertion |
Limited: at least one claim rests on manufacturer assertion alone.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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