Happy Dog Wholesome Flakes (Flocken Vollkost Classic Flakes)
Dry Extruded · completeClear label
Our verdict
Is Happy Dog Wholesome Flakes (Flocken Vollkost Classic Flakes) a good dog food?
We score it 45/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
96% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Doesn't list lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists dehydrated poultry proteins
- Your dog avoids beef: the label lists beef fat
- Your dog avoids turkey: the label lists dehydrated poultry proteins
- Your dog avoids fish: the label lists fish meal
- Your dog avoids grain: the label lists maize flour
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 28% · Fat 14%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 28% |
| Fat | 14% |
| Fibre | 2% |
| Ash | 7% |
| Omega-3 fatty acids | 0.30% |
| Omega-6 fatty acids | 2.50% |
| Calcium | 1.40% |
| Phosphorus | 1% |
| Sodium | 0.30% |
Energy: 368 kcal/100g
Additives & feeding info
Feeding and storage
Feeding guide
See our portion guide based on weight and activity. Mix with lukewarm water to feed as a mash.
Additives declared on the label
Nutritional additives
Vitamin A (E672); vitamin D3 (E671); vitamin E (all rac-alpha-Tocopherylacetat 3a700); vitamin B1 (Thiaminmononitrat); vitamin B2 (Riboflavin); vitamin B6 (Pyridoxinhydrochlorid 3a831); D (+) Biotin; Calcium-D-Pantothenat; niacin; vitamin B12; iron (E1; Eisen(II)sulfat; Monohydrat); copper (E4; Kupfer(II)sulfat; Pentahydrat); zinc (E6; Zinkoxid; AminosŠure-Zinkchelat; Hydrat); manganese (E5; Mangan(II)oxid); iodine (E2; Calciumjodat; wasserfrei); selenium (E8; Natriumselenit)
Technological additives
antioxidants: high tocopherol extracts of natural origin
Ingredients (30)96% of the recipe is estimated
Estimated composition
- veg 30.9%
- meat 21.2%
- supplement 14.9%
- carb 14.1%
- oil 8.8%
- fibre 3.9%
- additive 3.6%
- unknown 2.6%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Maize flour | Maize Flour | carb · medium | - | 4.8 |
| 2 | meat meal | Meat Meal | meat · medium | - | 4.8 |
| 3 | wheat flour | Wheat | carb · poor | - | 4.7 |
| 4 | wheat | Wheat | carb · poor | - | 4.6 |
| 5 | poultry fat | Poultry Fat | oil · medium | - | 4.5 |
| 6 | flaked peas (2%) | Peas | veg · good | 2 | 2.0 |
| 7 | carrots (2%) | Carrots | veg · good | 2 | 2.0 |
| 8 | poultry protein | Dehydrated Poultry Proteins | meat · good | - | 4.4 |
| 9 | beef fat | Beef Fat | oil · medium | - | 4.3 |
| 10 | calcium carbonate | Calcium Carbonate | supplement · medium | - | 4.2 |
| 11 | haemoglobin | Hemoglobin | meat · medium | - | 4.1 |
| 12 | fish meal | Fish Meal | meat · medium | - | 4.0 |
| 13 | hydrolysed liver | Liver Hydrolysate | meat · medium | - | 3.9 |
| 14 | monocalcium phosphate | Monocalcium phosphate | supplement · good | - | 3.8 |
| 15 | beet pulp | Beet Pulp | fibre · medium | - | 3.7 |
| 16 | sodium chloride | Salt | additive · poor | - | 3.6 |
| 17 | apple pomace (0.2%) | Apple Fibre | fibre · medium | 0.2 | 0.2 |
| 18 | potassium chloride | Potassium Chloride | supplement · medium | - | 3.5 |
| 19 | elderberries | Dried Elderberries | veg · good | - | 3.4 |
| 20 | savory | Winter Savory | supplement · good | - | 3.4 |
| 21 | marjoram | Marjoram | veg · good | - | 3.3 |
| 22 | rosemary | Rosemary | veg · good | - | 3.2 |
| 23 | sage | Sage | veg · good | - | 3.1 |
| 24 | thyme | Thyme | veg · good | - | 3.0 |
| 25 | aniseed | Aniseed | veg · good | - | 2.9 |
| 26 | basil | Basil | veg · good | - | 2.8 |
| 27 | fennel | Fennel | veg · good | - | 2.7 |
| 28 | elderflowers | unmatched | - | - | 2.6 |
| 29 | lavender flowers | Lavender | veg · good | - | 2.5 |
| 30 | total dried herbs: 0.11% | Herbs | veg · medium | 0.11 | 0.1 |
- 1. Maize flour4.8% estimated
- 2. meat meal4.8% estimated
- 3. wheat flour4.7% estimated
- 4. wheat4.6% estimated
- 5. poultry fat4.5% estimated
- 6. flaked peas (2%)2% declared2.0% estimated
- 7. carrots (2%)2% declared2.0% estimated
- 8. poultry protein4.4% estimated
- 9. beef fat4.3% estimated
- 10. calcium carbonate4.2% estimated
- 11. haemoglobin4.1% estimated
- 12. fish meal4.0% estimated
- 13. hydrolysed liver3.9% estimated
- 14. monocalcium phosphate3.8% estimated
- 15. beet pulp3.7% estimated
- 16. sodium chloride3.6% estimated
- 17. apple pomace (0.2%)0.2% declared0.2% estimated
- 18. potassium chloride3.5% estimated
- 19. elderberries3.4% estimated
- 20. savory3.4% estimated
- 21. marjoram3.3% estimated
- 22. rosemary3.2% estimated
- 23. sage3.1% estimated
- 24. thyme3.0% estimated
- 25. aniseed2.9% estimated
- 26. basil2.8% estimated
- 27. fennel2.7% estimated
- 28. elderflowers2.6% estimated
- 29. lavender flowers2.5% estimated
- 30. total dried herbs: 0.11%0.11% declared0.1% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: Happy Dog
- Website
- https://www.happydoguk.com/
- [email protected]
- Phone
- (530) 267-6262
- Address
- 300 Salem Street Chico,CA 95928
- Contact page
- www.happydog.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- www.happydoguk.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall rating of 45 out of 100. The inclusion of ingredients without printed percentages contributed -10.1 points, and the processing format adjusted the score by -6.7. Conversely, the overall quality of the ingredient list added +3.5 points, while being labelled nutritionally complete contributed +2.3 points to the final evaluation.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.4 | 9.191 | +3.51 |
| Carb share of dry matter | 17.7% | -0.115 | -2.03 |
| Oil share of dry matter | 12.2% | -0.092 | -1.12 |
| Vegetable share of dry matter | 15.8% | -0.005 | -0.08 |
| Additive share of dry matter | 4.6% | 0.163 | +0.75 |
| Supplement share of dry matter | 19.3% | -0.012 | -0.24 |
| Unrecognised share of dry matter | 1.8% | -0.027 | -0.05 |
| Recipe graded poor | 12.9% | -0.065 | -0.84 |
| Number of poor ingredients | 3 | -0.876 | -2.63 |
| Largest single poor ingredient | 4.7% | 0.060 | +0.28 |
| Undeclared quantities | 95.8% | -0.106 | -10.11 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -4.44 | 0.222 | -0.99 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.4 | 9.191 | +3.51 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 17.7% | -0.115 | -2.03 |
| Oil share of dry matter | 12.2% | -0.092 | -1.12 |
| Vegetable share of dry matter | 15.8% | -0.005 | -0.08 |
| Additive share of dry matter | 4.6% | 0.163 | +0.75 |
| Supplement share of dry matter | 19.3% | -0.012 | -0.24 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 1.8% | -0.027 | -0.05 |
| Recipe graded poor | 12.9% | -0.065 | -0.84 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 3 | -0.876 | -2.63 |
| Largest single poor ingredient | 4.7% | 0.060 | +0.28 |
| Undeclared quantities | 95.8% | -0.106 | -10.11 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -4.44 | 0.222 | -0.99 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 44.9
- Final score
- 45/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 28 | 30.9 (band 18.298342541436465 to 40%) | 100 |
| Fat | 14 | 15.5 (band 5.5911602209944755 to 20%) | 100 |
| Fibre | 2 | 2.2 (band 0.5 to 5%) | 92.8 |
| Calcium | 1.4 | 1.5 (band 0.5082872928176796 to 2.5%) | 100 |
| Phosphorus | 1 | 1.1 (band 0.4066298342541437 to 1.6%) | 100 |
| Sodium | 0.3 | 0.3 (band 0.10165745856353592+%) | 100 |
| Calcium:phosphorus ratio | 1.4 | 1.4 (band 1 to 2%) | 94 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 368 | 406.6 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 9 declared nutrients (combined weight 105); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 16 nutritional additives on the label
- Vitamin A (E672)
- vitamin D3 (E671)
- vitamin E (all rac-alpha-Tocopherylacetat 3a700)
- vitamin B1 (Thiaminmononitrat)
- vitamin B2 (Riboflavin)
- vitamin B6 (Pyridoxinhydrochlorid 3a831)
- D (+) Biotin
- Calcium-D-Pantothenat
- niacin
- vitamin B12
- iron (E1; Eisen(II)sulfat; Monohydrat)
- copper (E4; Kupfer(II)sulfat; Pentahydrat)
- zinc (E6; Zinkoxid; AminosŠure-Zinkchelat; Hydrat)
- manganese (E5; Mangan(II)oxid)
- iodine (E2; Calciumjodat; wasserfrei)
- selenium (E8; Natriumselenit)
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (4.2% of the recipe mass) (voluntary) | 0.8/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "premium complete food" — supported by the declared complete and balanced data.
5 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| premium complete food (on pack) | Content | consistent | Manufacturer assertion |
| Highly-digestible flaked food (on pack) | Functional | not checkable | Manufacturer assertion |
| Even for particularly sensitive dogs (on pack) | Functional | not checkable | Manufacturer assertion |
| suitable for particularly sensitive dogs and as a mash for feeding to puppies from 4 weeks (on pack) | Functional | not checkable | Manufacturer assertion |
| With native green herbs (on pack) | Content | not checkable | Manufacturer assertion |
| With valuable animal proteins (meat, fish & offal) (on pack) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Alternatives to Wholesome Flakes (Flocken Vollkost Classic Flakes)
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