Our verdict
Is Happy Dog NaturCroq Lamb & Rice a good dog food?
We score it 43/100 (Poor). The main reasons are set out in "Why you might not" below, and every step of the calculation is shown under "How we calculated this score".
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
81% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Doesn't list venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists dehydrated poultry proteins
- Your dog avoids beef: the label lists beef fat
- Your dog avoids turkey: the label lists dehydrated poultry proteins
- Your dog avoids lamb: the label lists dried lamb protein
- Your dog avoids fish: the label lists fish meal
- Your dog avoids grain: the label lists wheat
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 22% · Fat 9%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 22% |
| Fat | 9% |
| Fibre | 3% |
| Ash | 6.50% |
| Omega-3 fatty acids | 0.20% |
| Omega-6 fatty acids | 2.20% |
| Calcium | 1.50% |
| Phosphorus | 1% |
| Sodium | 0.25% |
Energy: 348 kcal/100g
Additives & feeding info
Feeding and storage
Feeding guide
See our portion guide based on weight and activity (feeding guide referenced on page, details not shown)
Additives declared on the label
Nutritional additives
Vitamin A (3a672a) 10250 IU/kg; Vitamin D3 (3a671) 1000 IU/kg; Vitamin E (all rac-alpha-tocopheryl acetate 3a700) 60 mg/kg; Vitamin B1 (thiamine mononitrate 3a821) 4 mg/kg; Vitamin B2 (riboflavin 3a825ii) 6 mg/kg; Vitamin B6 (pyridoxine hydrochloride 3a831) 3 mg/kg; Biotin (3a880) 350 mcg/kg; Calcium D-pantothenate (3a841) 10 mg/kg; Niacin (3a314) 45 mg/kg; Vitamin B12 60 mcg/kg; Iron (iron (II) sulfate, monohydrate 3b103) 80 mg/kg; Copper (copper (II) sulfate pentahydrate 3b405) 8 mg/kg; Zinc (zinc oxide 3b603) 80 mg/kg; Manganese (manganese (II) oxide 3b502) 5 mg/kg; Iodine (calcium iodate, anhydrous 3b202) 2 mg/kg; Selenium (sodium selenite 3b801) 0.15 mg/kg
Technological additives
Antioxidants: tocopherol extracts from vegetable oils 1b306 (i)
Ingredients (23)81% of the recipe is estimated
Estimated composition
- carb 39.1%
- meat 23.4%
- oil 10.8%
- veg 9.8%
- supplement 8.0%
- fibre 5.0%
- additive 3.8%
- unknown 0.1%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Poultry protein | Dehydrated Poultry Proteins | meat · good | - | 6.6 |
| 2 | wheat flour | Wheat | carb · poor | - | 6.4 |
| 3 | wholegrain wheat | Wheat | carb · poor | - | 6.2 |
| 4 | wholegrain maize | Whole-Grain Maize | carb · medium | - | 6.0 |
| 5 | maize flour | Maize Flour | carb · medium | - | 5.8 |
| 6 | lamb protein (8.5%) | Dried Lamb Protein | meat · good | 8.5 | 8.5 |
| 7 | rice flour (8.5%) | Rice flour | carb · medium | 8.5 | 8.5 |
| 8 | wholegrain barley | Barley | carb · medium | - | 5.6 |
| 9 | poultry fat | Poultry Fat | oil · medium | - | 5.4 |
| 10 | beef fat | Beef Fat | oil · medium | - | 5.2 |
| 11 | hydrolysed liver | Liver Hydrolysate | meat · medium | - | 4.9 |
| 12 | fish meal | Fish Meal | meat · medium | - | 4.7 |
| 13 | beet pulp | Beet Pulp | fibre · medium | - | 4.5 |
| 14 | sunflower oil (0.9%) | Sunflower oil | oil · good | 0.9 | 0.9 |
| 15 | apple pomace (0.7%) | Apple Fibre | fibre · medium | 0.7 | 0.7 |
| 16 | yeasts | Yeast | supplement · good | - | 4.3 |
| 17 | potassium chloride | Potassium Chloride | supplement · medium | - | 4.1 |
| 18 | canola oil (0.2%) | Rapeseed oil | oil · good | 0.2 | 0.2 |
| 19 | sodium chloride | Salt | additive · poor | - | 3.9 |
| 20 | green oats (0.3%) | Oats | carb · medium | 0.3 | 0.3 |
| 21 | sunflowers (0.08%) | unmatched | - | 0.08 | 0.08 |
| 22 | cress | Cress | veg · medium | - | 3.7 |
| 23 | parsley | Parsley | veg · good | - | 3.5 |
- 1. Poultry protein6.6% estimated
- 2. wheat flour6.4% estimated
- 3. wholegrain wheat6.2% estimated
- 4. wholegrain maize6.0% estimated
- 5. maize flour5.8% estimated
- 6. lamb protein (8.5%)8.5% declared8.5% estimated
- 7. rice flour (8.5%)8.5% declared8.5% estimated
- 8. wholegrain barley5.6% estimated
- 9. poultry fat5.4% estimated
- 10. beef fat5.2% estimated
- 11. hydrolysed liver4.9% estimated
- 12. fish meal4.7% estimated
- 13. beet pulp4.5% estimated
- 14. sunflower oil (0.9%)0.9% declared0.9% estimated
- 15. apple pomace (0.7%)0.7% declared0.7% estimated
- 16. yeasts4.3% estimated
- 17. potassium chloride4.1% estimated
- 18. canola oil (0.2%)0.2% declared0.2% estimated
- 19. sodium chloride3.9% estimated
- 20. green oats (0.3%)0.3% declared0.3% estimated
- 21. sunflowers (0.08%)0.08% declared0.08% estimated
- 22. cress3.7% estimated
- 23. parsley3.5% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: Happy Dog
- Website
- https://www.happydoguk.com/
- [email protected]
- Phone
- (530) 267-6262
- Address
- 300 Salem Street Chico,CA 95928
- Contact page
- www.happydog.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- www.happydoguk.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall rating of 43 out of 100 based on several key factors. The overall quality of the ingredient list contributed +2.8 points to the total. However, the presence of ingredients without printed percentages reduced the score by -8.6. Furthermore, the processing format decreased the score by -6.7, and the carbohydrate content lowered the final result by -5.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.3 | 9.191 | +2.81 |
| Meat share of dry matter | 2.9% | 0.096 | +0.28 |
| Carb share of dry matter | 43.2% | -0.115 | -4.97 |
| Oil share of dry matter | 13.2% | -0.092 | -1.22 |
| Vegetable share of dry matter | 4.7% | -0.005 | -0.02 |
| Additive share of dry matter | 4.2% | 0.163 | +0.68 |
| Supplement share of dry matter | 9.2% | -0.012 | -0.11 |
| Recipe graded poor | 15.1% | -0.065 | -0.98 |
| Number of poor ingredients | 3 | -0.876 | -2.63 |
| Largest single poor ingredient | 5.7% | 0.060 | +0.34 |
| Undeclared quantities | 81.1% | -0.106 | -8.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -4.60 | 0.222 | -1.02 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.3 | 9.191 | +2.81 |
| Meat share of dry matter | 2.9% | 0.096 | +0.28 |
| Carb share of dry matter | 43.2% | -0.115 | -4.97 |
| Oil share of dry matter | 13.2% | -0.092 | -1.22 |
| Vegetable share of dry matter | 4.7% | -0.005 | -0.02 |
| Additive share of dry matter | 4.2% | 0.163 | +0.68 |
| Supplement share of dry matter | 9.2% | -0.012 | -0.11 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | -0.00 |
| Recipe graded poor | 15.1% | -0.065 | -0.98 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 3 | -0.876 | -2.63 |
| Largest single poor ingredient | 5.7% | 0.060 | +0.34 |
| Undeclared quantities | 81.1% | -0.106 | -8.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -4.60 | 0.222 | -1.02 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 43.1
- Final score
- 43/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 22 | 24.3 (band 18 to 40%) | 87.2 |
| Fat | 9 | 9.9 (band 5.5 to 20%) | 88.4 |
| Fibre | 3 | 3.3 (band 0.5 to 5%) | 100 |
| Calcium | 1.5 | 1.7 (band 0.5 to 2.5%) | 100 |
| Phosphorus | 1 | 1.1 (band 0.4 to 1.6%) | 100 |
| Sodium | 0.25 | 0.3 (band 0.1+%) | 100 |
| Calcium:phosphorus ratio | 1.5 | 1.5 (band 1 to 2%) | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 348 | 384.5 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 9 declared nutrients (combined weight 105); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 16 nutritional additives on the label
- Vitamin A (3a672a) 10250 IU/kg
- Vitamin D3 (3a671) 1000 IU/kg
- Vitamin E (all rac-alpha-tocopheryl acetate 3a700) 60 mg/kg
- Vitamin B1 (thiamine mononitrate 3a821) 4 mg/kg
- Vitamin B2 (riboflavin 3a825ii) 6 mg/kg
- Vitamin B6 (pyridoxine hydrochloride 3a831) 3 mg/kg
- Biotin (3a880) 350 mcg/kg
- Calcium D-pantothenate (3a841) 10 mg/kg
- Niacin (3a314) 45 mg/kg
- Vitamin B12 60 mcg/kg
- Iron (iron (II) sulfate, monohydrate 3b103) 80 mg/kg
- Copper (copper (II) sulfate pentahydrate 3b405) 8 mg/kg
- Zinc (zinc oxide 3b603) 80 mg/kg
- Manganese (manganese (II) oxide 3b502) 5 mg/kg
- Iodine (calcium iodate, anhydrous 3b202) 2 mg/kg
- Selenium (sodium selenite 3b801) 0.15 mg/kg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (18.9% of the recipe mass) (voluntary) | 3.8/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| No added sugar, made in Germany (on page) | provenance | not checkable | Manufacturer assertion |
| Regional Bavarian ingredients, natural herbs (on page) | Content | not checkable | Manufacturer assertion |
| Proven lamb & rice recipe for sensitive dogs (on page) | Functional | not checkable | Manufacturer assertion |
| Low fat, gentle on the stomach (on page) | Functional | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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