Happy Dog Sensible Puppy & Junior Lamb & Rice Wet Dog Food
Wet Pate · completeHigh meatClear label
Our verdict
Is Happy Dog Sensible Puppy & Junior Lamb & Rice Wet Dog Food a good dog food?
We score it 72/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
35% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for puppies
- Doesn't list chicken, beef, turkey, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids lamb: the label lists lamb
- Your dog avoids fish: the label lists mussel protein
- Your dog avoids grain: the label lists rice - white
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 37.7% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 10.10% · Fat 8.60%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 10.10% |
| Fat | 8.60% |
| Fibre | 0.40% |
| Ash | 2.40% |
| Moisture | 77.20% |
| Calcium | 0.45% |
| Phosphorus | 0.37% |
Additives & feeding info
Feeding and storage
Storage
Once opened, keep the tin covered in the fridge and use within 2-4 days
Feeding guide
See portion guide based on weight and activity (link provided on page).
Additives declared on the label
Nutritional additives
vitamin D3 (3a671) 300 I.E./kg; vitamin E (3a700i) 12 mg/kg; vitamin B1 (3a821) 2.5 mg/kg; L-carnitine (3a910) 300 mg/kg; taurine (3a370) 1000 mg/kg
Technological additives
Tocopherol extracts from vegetable oils 1b306(i)
Ingredients (14)35% of the recipe is estimated
Estimated composition
- meat 61.0%
- supplement 10.7%
- veg 7.7%
- fibre 7.1%
- oil 6.9%
- carb 4.0%
- unknown 2.6%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Meat and animal derivatives (61%) | Meat and Animal Derivatives | meat · poor | 61 | 61.0 |
| 2 | 8% Lamb | Lamb | meat · medium | 8 | 8.0 |
| 3 | Rice (4%) | Rice - white | carb · medium | 4 | 4.0 |
| 4 | Eggshell Powder | Crushed Eggshells | supplement · good | - | 3.2 |
| 5 | Psyllium Husks | Psyllium | fibre · good | - | 3.0 |
| 6 | Mussel Powder | Mussel Protein | supplement · good | - | 2.9 |
| 7 | Canola Oil | Rapeseed oil | oil · good | - | 2.7 |
| 8 | Salmon Oil | Salmon Oil | oil · good | - | 2.6 |
| 9 | Cellulose | Cellulose | fibre · medium | - | 2.5 |
| 10 | Chicory Powder | Chicory root | veg · good | - | 2.3 |
| 11 | Yeasts (Extract) | Yeast | supplement · good | - | 2.2 |
| 12 | Savory | Winter Savory | supplement · good | - | 2.0 |
| 13 | Birch Leaves | Birch Leaves | veg · medium | - | 1.9 |
| 14 | Camomile | Chamomile | veg · good | - | 1.7 |
- 1. Meat and animal derivatives (61%)61% declared61.0% estimated
- 2. 8% Lamb8% declared8.0% estimated
- 3. Rice (4%)4% declared4.0% estimated
- 4. Eggshell Powder3.2% estimated
- 5. Psyllium Husks3.0% estimated
- 6. Mussel Powder2.9% estimated
- 7. Canola Oil2.7% estimated
- 8. Salmon Oil2.6% estimated
- 9. Cellulose2.5% estimated
- 10. Chicory Powder2.3% estimated
- 11. Yeasts (Extract)2.2% estimated
- 12. Savory2.0% estimated
- 13. Birch Leaves1.9% estimated
- 14. Camomile1.7% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: Happy Dog
- Website
- https://www.happydoguk.com/
- [email protected]
- Phone
- (530) 267-6262
- Address
- 300 Salem Street Chico,CA 95928
- Contact page
- www.happydog.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- www.happydoguk.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
5,800 reviews on this product · 4.8/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
We scored this food 72 out of 100. The overall quality of the ingredient list contributed +6.3 points. Ingredients without printed percentages reduced the score by -3.7, the meat content contributed +3.3, and being labelled nutritionally complete contributed +2.3.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.28 |
| Meat share of dry matter | 34.1% | 0.096 | +3.28 |
| Carb share of dry matter | 7.0% | -0.115 | -0.81 |
| Oil share of dry matter | 13.7% | -0.092 | -1.26 |
| Vegetable share of dry matter | 10.2% | -0.005 | -0.05 |
| Supplement share of dry matter | 19.6% | -0.012 | -0.24 |
| Unrecognised share of dry matter | 2.6% | -0.027 | -0.07 |
| Undeclared quantities | 35.0% | -0.106 | -3.70 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Wet Pate | yes | -0.672 | -0.67 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.28 |
| Meat share of dry matter | 34.1% | 0.096 | +3.28 |
| Carb share of dry matter | 7.0% | -0.115 | -0.81 |
| Oil share of dry matter | 13.7% | -0.092 | -1.26 |
| Vegetable share of dry matter | 10.2% | -0.005 | -0.05 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 19.6% | -0.012 | -0.24 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 2.6% | -0.027 | -0.07 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 35.0% | -0.106 | -3.70 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | yes | -0.672 | -0.67 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -0.08
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 72.4
- Final score
- 72/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Scored against FEDIAF growth minima; puppy scoring is under review; Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 10.1 | 44.3 | 100 |
| Fat | 8.6 | 37.7 | 100 |
| Calcium | 0.45 | 2 | 76.6 |
| Phosphorus | 0.37 | 1.6 | 100 |
| Calcium:phosphorus ratio | 1.2 | 1.2 | 100 |
Scored over 5 declared nutrients (combined weight 70); undeclared nutrients do not affect the score.
Declared fortification: 5 nutritional additives on the label
- vitamin D3 (3a671) 300 I.E./kg
- vitamin E (3a700i) 12 mg/kg
- vitamin B1 (3a821) 2.5 mg/kg
- L-carnitine (3a910) 300 mg/kg
- taurine (3a370) 1000 mg/kg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (65% of the recipe mass) (voluntary) | 13/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
0/100 · limited — 2 checkable claims: 0 consistent, 2 contradicted.
Contradicted by the label
- "Gentle wet food for sensitive puppies, made with lamb as the only animal protein" — the declared label says otherwise on single protein.
- "grain-free, soy-free, and with no added sugar" — the declared label says otherwise on grain-free.
5 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Gentle wet food for sensitive puppies, made with lamb as the only animal protein (on page) | Content | contradicted | Manufacturer assertion |
| highly meaty and easy to digest, it supports healthy growth from 8 weeks old (on page) | Functional | not checkable | Manufacturer assertion |
| consists of over 90% animal protein based on the total protein (on page) | Content | not checkable | Manufacturer assertion |
| prepared without the addition of sugar (on page) | Free-from | not checkable | Manufacturer assertion |
| By using lamb as the sole source of animal protein, it is particularly suitable for feeding people with feed intolerances (on page) | Functional | not checkable | Manufacturer assertion |
| Gluten-free (on page) | Free-from | not checkable | Manufacturer assertion |
| grain-free, soy-free, and with no added sugar (on page) | Free-from | contradicted | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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