Happy Dog NaturCroq Chicken & Rice Dry Dog Food
Dry Extruded complete Clear label
Is Happy Dog NaturCroq Chicken & Rice Dry Dog Food a good dog food?
We score it 54/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves an overall rating of 54 out of 100 based on several key factors. The overall quality of the ingredient list contributed +5 points to the total. However, the presence of ingredients without printed percentages reduced the score by -7.7. Furthermore, the processing format decreased the score by -7, and the carbohydrate content lowered the final result by -5.6.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
59% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe54
- Nutritionalmedium95
- Transparency60
- Safety100
- Evidencelimited33
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Estimated composition
Typical analysis (as fed)
- Protein
- 23%
- Fat
- 10%
- Fibre
- 2%
- Ash
- 5.50%
- Omega-3 fatty acids
- 0.30%
- Omega-6 fatty acids
- 2.20%
- Calcium
- 1.35%
- Phosphorus
- 0.80%
- Sodium
- 0.25%
Energy: 364 kcal/100g
Additives & feeding info
Nutritional additives
Vitamin A; Vitamin D3; Vitamin E; Vitamin B1; Vitamin B2; Vitamin B6; Biotin; Calcium-D-pantothenate; Niacin; Vitamin B12; Choline chloride
Feeding guide
Use the on-page calculator by entering your dog's weight; automatic mixed-feeding adjustment available (e.g. 20% wet food).
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Doesn't list lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists dehydrated poultry proteins
- Your dog avoids beef: the label lists beef fat
- Your dog avoids turkey: the label lists dehydrated poultry proteins
- Your dog avoids grain: the label lists rice flour
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (21)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Poultry protein (23%) | Dehydrated Poultry Proteins | meat | good | 23 | 23.0 |
| 2 | rice flour (16%) | Rice flour | carb | medium | 16 | 16.0 |
| 3 | whole grain maize | Whole Grains | carb | good | - | 4.8 |
| 4 | maize flour | Corn flour | carb | medium | - | 4.6 |
| 5 | whole grain barley | Barley | carb | medium | - | 4.5 |
| 6 | poultry fat | Poultry Fat | oil | medium | - | 4.3 |
| 7 | beet molasses schnitzel (sugar-free) | Blackstrap molasses | carb | medium | - | 4.2 |
| 8 | liver hydrolysate | Liver | meat | good | - | 4.0 |
| 9 | apple pomace (1.3%) | Apple Fibre | fibre | medium | 1.3 | 1.3 |
| 10 | sunflower oil (0.8%) | Sunflower oil | oil | good | 0.8 | 0.8 |
| 11 | beef fat | Beef Fat | oil | medium | - | 3.9 |
| 12 | yeast | Yeast | supplement | good | - | 3.7 |
| 13 | Potassium chloride | Potassium Chloride | supplement | medium | - | 3.6 |
| 14 | rapeseed oil (0.2%) | Rapeseed oil | oil | good | 0.2 | 0.2 |
| 15 | carrots | Carrots | veg | good | - | 3.4 |
| 16 | sodium chloride | Salt | additive | poor | - | 3.3 |
| 17 | green oats | Oats | carb | medium | - | 3.1 |
| 18 | sunflowers | unmatched | - | - | - | 3.0 |
| 19 | cress | Cress | veg | medium | - | 2.8 |
| 20 | parsley | Parsley | veg | good | - | 2.7 |
| 21 | (green herbs: 0.3%) | Herbs | veg | medium | - | 2.5 |
Brand
- Website
- https://www.happydoguk.com/
- [email protected]
- Phone
- (530) 267-6262
- Address
- 300 Salem Street Chico,CA 95928
- Contact page
- www.happydog.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v2 (methodology)
- Product page
- www.happydoguk.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.5 | 9.915 | +5.00 |
| Meat share of dry matter | 15.3% | 0.116 | +1.77 |
| Carb share of dry matter | 49.8% | -0.113 | -5.61 |
| Oil share of dry matter | 13.7% | -0.088 | -1.21 |
| Additive share of dry matter | 4.5% | 0.177 | +0.79 |
| Supplement share of dry matter | 10.1% | -0.009 | -0.09 |
| Unrecognised share of dry matter | 2.2% | -0.022 | -0.05 |
| Recipe graded poor | 3.3% | -0.045 | -0.15 |
| Number of poor ingredients | 1 | -0.868 | -0.87 |
| Largest single poor ingredient | 3.3% | 0.056 | +0.19 |
| Undeclared quantities | 58.7% | -0.131 | -7.68 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| Meat share × printed percentages | 15.3 | -0.073 | -1.12 |
| Additive penalty | -4.02 | 0.236 | -0.95 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Dry Extruded | yes | -6.996 | -7.00 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.5 | 9.915 | +5.00 |
| Meat share of dry matter | 15.3% | 0.116 | +1.77 |
| Carb share of dry matter | 49.8% | -0.113 | -5.61 |
| Oil share of dry matter | 13.7% | -0.088 | -1.21 |
| Vegetable share of dry matter | 2.6% | -0.002 | -0.00 |
| Additive share of dry matter | 4.5% | 0.177 | +0.79 |
| Supplement share of dry matter | 10.1% | -0.009 | -0.09 |
| Other share of dry matter | 0.0% | -0.371 | +0.00 |
| Unrecognised share of dry matter | 2.2% | -0.022 | -0.05 |
| Recipe graded poor | 3.3% | -0.045 | -0.15 |
| Poor-quality meat in recipe | 0.0% | -0.182 | +0.00 |
| Number of poor ingredients | 1 | -0.868 | -0.87 |
| Largest single poor ingredient | 3.3% | 0.056 | +0.19 |
| Undeclared quantities | 58.7% | -0.131 | -7.68 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| Frozen or chilled fresh | no | 11.440 | +0.00 |
| High meat (30%+ of dry matter) | no | -0.506 | +0.00 |
| Low meat (under 10% of dry matter) | no | -1.988 | +0.00 |
| High carb and low meat | no | -1.250 | +0.00 |
| Meat share × printed percentages | 15.3 | -0.073 | -1.12 |
| Meat share × fresh | 0.0 | -0.339 | +0.00 |
| Fresh × high meat | 0.0 | 16.475 | +0.00 |
| Additive penalty | -4.02 | 0.236 | -0.95 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Raw | no | 13.322 | +0.00 |
| Processing: Fresh Chilled | no | 7.712 | +0.00 |
| Processing: Fresh Frozen | no | 6.583 | +0.00 |
| Processing: Fresh Refrigerated | no | 4.857 | +0.00 |
| Processing: Fresh Shelf | no | 0.072 | +0.00 |
| Processing: Dry Freeze Dried | no | 11.127 | +0.00 |
| Processing: Dry Air Dried | no | 9.320 | +0.00 |
| Processing: Dry Cold Pressed | no | 4.569 | +0.00 |
| Processing: Dry Baked | no | -2.321 | +0.00 |
| Processing: Dry Extruded | yes | -6.996 | -7.00 |
| Processing: Dry Semi Moist | no | -6.833 | +0.00 |
| Processing: Dry Muesli | no | -10.711 | +0.00 |
| Processing: Wet Pate | no | 2.935 | +0.00 |
| Processing: Wet Chunks | no | 2.292 | +0.00 |
- Processing-type offset
- -0.01
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 53.6
- Final score
- 54/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 23 | 25 (band 18 to 40%) | 89.1 |
| Fat | 10 | 10.9 (band 5.5 to 20%) | 92.2 |
| Fibre | 2 | 2.2 (band 0.5 to 5%) | 92.3 |
| Calcium | 1.35 | 1.5 (band 0.5 to 2.5%) | 99 |
| Phosphorus | 0.8 | 0.9 (band 0.4 to 1.6%) | 93.5 |
| Calcium:phosphorus ratio | 1.7 | 1.7 (band 1 to 2%) | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 364 | 395.7 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 8 declared nutrients (combined weight 100); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 8% from the food type.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (41.3% of the recipe mass) (voluntary) | 8.3/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.
| Claim | Type | Substantiation |
|---|---|---|
| Poultry provides your dog with high-quality animal protein and rice is a particularly stomach and intestinal-friendly source of carbohydrates (on page) | Functional | Manufacturer assertion |
| support intestinal health (on page) | Functional | Manufacturer assertion |
| balanced, tasty dog food is ideal for adult, normally active dogs of all breeds that tend to be sensitive (on page) | Functional | Manufacturer assertion |
| keeps sensitive stomachs happy (on page) | Functional | Manufacturer assertion |
| complete food with the finest ingredients from nature in Bavaria (on page) | Content | Manufacturer assertion |
| 30 Day Taste Guarantee (on page) | Content | Manufacturer assertion |
| Easily digestible natural food with poultry & rice for adult dogs (on page) | Content | Manufacturer assertion |
Limited: at least one claim rests on manufacturer assertion alone.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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